JOIN us for Episode 17 where, in anticipation of finally meeting each other face to face at The Sales Rebellion / Dale Dupree's inaugural Totality the following week, ISE Season 3 host Erich Starrett gets WAY into the W.E.E.D.S. with THE Irrepressibly Optimistic Stu Heinecke. Dive into the world of competitive advantages and growth strategies with THE "father of contact marketing." From the importance of adaptability to leveraging internal and external collaboration, this episode is a must-listen for those looking to enable business success.
- The concept of "unfair" advantages and how to create them.
- The role of CWOs - Chief Weed (Growth!) Officers - in focusing on growth and revenue.
- Using weed strategies for business resilience and opportunistic growth.
- Real-life examples of innovative disruption techniques with contact marketing.
- Marketing success stories and upcoming insights from Stu Heinecke's upcoming (early 2025) re-release of "How To Get A Meeting With Anyone."
Don't miss out on these invaluable insights that can transform your business approach! Duck your head into the Orchestrate Sales Studios and take a listen.
5 Keys You'll Learn:
1. Competitive Advantages:
- Discover how to create those "unfair" advantages that your competitors just can't match (legally, of course! 😉).
2. Surviving and Thriving Amidst Chaos:
- Learn how to not only survive disruptions but turn them into your biggest growth opportunities, following lessons learned from weeds.
3. Teamwork Makes the Dream Work:
- Understand why collaboration, both internal and external, is the secret sauce behind thriving businesses.
4. Self-Disruption Tactics:
- Get inspired by Amazon's disruptive mindset and see how self-cannibalization can lead to innovation.
5. Weeds Strategy for Business:
- Explore Stu's unique analogy comparing business strategy to the relentless growth of weeds - resilience, collaboration, and adaptability. And that is JUST the beginning!
Fun Fact from the Episode:
Did you know Leonardo da Vinci was one of the O.G.s of contact marketing? That he was commissioned to craft a horse head lute to be used as a gift to secure an essential royal meeting? Talk about using art (and your (horse's) head) to get ahead in business!
ABOUT STU:
Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist.
His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time.
His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes, and tools weeds use to grow, expand, dominate and defend their turf.
He is a twice-nominated hall of fame marketer,
Nasdaq Entrepreneurial Center author-in-residence,
and was named the “Father of Contact Marketing” by the American Marketing Association.
He lives on the beautiful Bainbridge Island in Puget Sound, Washington. (A favorite destination from Erich's childhood!)