Brand Strategy For Designers: How to Get Started (Part 1)

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  • Опубліковано 30 тра 2024
  • Are you a designer looking to take your career to new heights?
    Join us as we dive into the transformative world of brand strategy with industry expert Chris Do. Brand Strategy for Designers (Part 1) offers a deep dive into the transition from graphic design to the impactful world of brand strategy. In this engaging talk, Chris shares invaluable insights that will revolutionize the way designers approach branding.
    🙏 Special thanks to our sponsor Teachable, the leading platform for creators to build and grow online businesses. Get 3 months of their Pro Plan for just $99 with code "thefutur99". Start your journey towards mastering brand strategy today:
    teachable.com/thefutur.
    🌟 What You'll Learn:
    🧠 Discover why brands are more than just logos & how they're built in the hearts/minds of people.
    🚀 Learn the crucial role of brand strategy in shaping customer perceptions and experiences.
    🎨 Understand the importance of impression management and its impact on brand perception.
    🔓 Unlock the secrets of successful branding & how designers can play a pivotal role in the process.
    ✏️ In This Episode:
    00:00 - Intro
    01:30 - Lessons from Ferro Concrete
    04:44 - Delving into User Experience
    05:32 - Designing w/ User Experience in Mind
    08:06 - Exploring Chris's Brand Strategy for Tangoe
    09:50 - Don't Be Afraid to Ask Questions
    11:00 - Define Your Ideal Target Audience
    12:21 - The Power Behind Customer Insight
    13:29 - The Art of Effective Copywriting
    14:28 - Superficial vs. Super Fiscal
    15:45 - The Value of Active Listening
    17:12 - A Brand Is a...
    19:41 - "Brand" vs. "Branding"
    23:50 - Ford’s Fake Branding
    25:36 - What is Impression Management?
    30:05 - Teachable Discount! 🤑
    30:23 - Outro
    Don't miss out on this opportunity to unlock the secrets of successful brand strategy and take your design career to the next level. Turn on notifications and subscribe for more expert insights! 🔔
    #brandidentity #brandstrategy #graphicdesign #brandstrategist
    🔎 Get access to more for FREE here: thefutur.com/free-resources
    🥇 Futur Pro
    The professional creative community designed to grow your personal brand, your business, and your network:
    thefutur.com/pro
    Recommended books, tools, music, resources, typefaces & more:
    thefutur.com/recommendations
    We love getting your letters. Send them here:
    The Futur c/o Chris Do
    556 S. Fair Oaks Ave. #34
    Pasadena CA 91105
    *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
    --
    Host: Chris Do (Bald Asian Guy Talks About Business)
    Cinematographers/Editors: @RodrigoTasca & @Tascastudios
    the futur, branding, personal branding, brand strategy, futur pro, accelerator, brand strategist, brand design, brand strategy workshop, how to create a brand strategy, graphic design, what is branding, branding your business, brand identity, business of design, how to build a brand, chris do, corporate brand identity, brand design process, brand identity for graphic designer, brand identity design, branding design, brand identity process, identity designer

КОМЕНТАРІ • 82

  • @thefutur
    @thefutur  Місяць тому

    Watch Part 2: ua-cam.com/video/1IJAVl2J55I/v-deo.htmlsi=3vE3tsGepRHVksvd

  • @thecoachadviser7926
    @thecoachadviser7926 2 місяці тому +8

    Chris you did it again man. You came clean about doing websites for years, but after you learned a framework that showed you how they’re really supposed to be done, you course corrected and allowed yourself to be humble. Being someone of your business awareness / expertise and call yourself out to an in person audience and on camera takes balls!! I think you’re a few years younger than me but I’m learning much from observing the person who you are. Thank you deeply! ❤

  • @danielaustin4238
    @danielaustin4238 3 місяці тому +13

    I got to be a part of this workshop in person, and so much value was gained from this framework and being able to put the theory into practice. If you ever have the opportunity to attend I cannot recommend enough. Chris was just as patient, knowledgeable, and thoughtful in person as in video.

    • @thefutur
      @thefutur  3 місяці тому +1

      Thank you so much Daniel

  • @theseyikayode
    @theseyikayode 2 місяці тому +3

    Last week i was just thinking of how i as a Digital artist and illustrator can position muself as a brand strategist and how to get started. This is just the perfect video i needed.
    Part 2 please.
    Thank you Futur❤️

  • @mikekaufmann7086
    @mikekaufmann7086 3 місяці тому +4

    "A logo is just a container for meaning."

  • @MattMcLaren253
    @MattMcLaren253 3 місяці тому +2

    Man I work in the beer industry where branding and marketing are beginning to make enormous impacts in the success of breweries. Its amazing how accessible and applicable this information is despite working in a relatively niche industry.

    • @thefutur
      @thefutur  3 місяці тому +4

      did you see our series building a brand where we took on a local brewery?

    • @MattMcLaren253
      @MattMcLaren253 3 місяці тому

      @thefutur omg no. But I need to! I work as a brand manager for the top specialty craft beer distributor in the Seattle area. There's a big beer focus here but branding and marketing have taken a backseat in the industry overall and I'm hoping to develop a toolbox that my supplier partners can use to improve their consumer engagement and your content has been amazing, genuinely.

  • @letaas
    @letaas 3 місяці тому +40

    Guys stop posting amazing content everyday ! I don't have time to watch it all 🥲

    • @thefutur
      @thefutur  3 місяці тому +9

      Ok. We will slow down.

    • @rushikeshshirsat7276
      @rushikeshshirsat7276 3 місяці тому

      Yah! 3 videos are already stacked into my watch later and they are all 1hr+🥲

    • @user-rz5lp7cb9b
      @user-rz5lp7cb9b 3 місяці тому +1

      Relatable xD I keep watching his videos than actually doing something 🥲

    • @llda
      @llda 3 місяці тому +1

      😂😂😂😂 some of us just save for later 🤣🤣.......posting them close together with almost similar titles makes you confused as to whether u have watched it already......but yeah....I can relate to this....especially since the info needs to be digested and applied...unlike news channels that post everyday but it's okay since NO NEED TO DIJEST THEIR CONTENT...you can even watch news channels in your sleep and not miss anything 😂😂😂 but here you have to be attentive with pen and paper

    • @krystledenice
      @krystledenice 3 місяці тому

      😂😂😂😂😂

  • @sniitzel
    @sniitzel 3 місяці тому +5

    This comes at the perfect time! Thanks to The Futur for always providing this insanely valuable content here on UA-cam for free 🙏

    • @thefutur
      @thefutur  3 місяці тому +1

      My pleasure!

  • @leadgenjay
    @leadgenjay 3 місяці тому +3

    Chris really nails the essence of brand strategy in this talk. For designers looking to level up, understanding the client's business model is key-it helps tailor a brand strategy that looks good and aligns with their business goals and customer needs. Keep it strategic. Make it impactful. Wonderful content.

  • @CocoaTwinsOnYT
    @CocoaTwinsOnYT 3 місяці тому +1

    Gen X has all of the nuggets. We’re old enough to know what life was like before the internet and we’re young enough to know how to make what we know and have experienced dance with Ai and other technology. I love his content. He speaks my language. He's so relatable. Thank you for consistently sharing community content.

  • @user-qj8jb2xj8n
    @user-qj8jb2xj8n 2 місяці тому +1

    This was such a valuable conversation to sit in on, thank you.

  • @dfd4688
    @dfd4688 3 місяці тому +2

    How you are able to produce so much quality and quality is a mystery to me. Much gratitude for your unending generosity. Cheers..

    • @thefutur
      @thefutur  3 місяці тому

      Awww thank you! We have a team, and we're passionate about what we do.

  • @LifeOfACre8tive
    @LifeOfACre8tive 3 місяці тому +2

    This is really amazing! Thank you for sharing this for free

    • @thefutur
      @thefutur  3 місяці тому

      You're very welcome!

  • @augustoschndr
    @augustoschndr 2 місяці тому +1

    The lady at 27min is awesome!

  • @kaweesibrian4535
    @kaweesibrian4535 3 місяці тому +1

    Wow thanks Chris, am always amazed at your easy way of teaching. You're the best👍

    • @thefutur
      @thefutur  3 місяці тому

      I appreciate that!

  • @puccistudio
    @puccistudio 10 днів тому +1

    Hi Chris and all The Futur team! Been a fan and a follower for 4 years now. I have a simple yet hard question: will you ever be able to organize these in-person workshops/mini-courses in Europe? Thank you so much in advance for the response!

    • @thefutur
      @thefutur  10 днів тому

      Hey we actually did a whole European tour 11 cities last year 😅

    • @puccistudio
      @puccistudio 10 днів тому +1

      @@thefutur No way I misses it! Thank you so much, I’ll keep my eyes locked on notifications in case you’ll organise them again 🥹

  • @user-rz5lp7cb9b
    @user-rz5lp7cb9b 3 місяці тому +2

    I was just asking around for resources around brand strategy and this comes up brand strategy workshop 1 so there'll be more and I'm definitely binge watching them all! Good stuff!

  • @pablomijia1060
    @pablomijia1060 3 місяці тому +1

    Why am i addicted to this content and this channel exactly , i think I'm in love

    • @thefutur
      @thefutur  3 місяці тому

      good addiction to have. ;)

  • @thecoachadviser7926
    @thecoachadviser7926 2 місяці тому +1

    Thanks!

  • @Jakob.Hamburg
    @Jakob.Hamburg 3 місяці тому +2

    Thank you for sharing. Good information. : )

    • @thefutur
      @thefutur  3 місяці тому +1

      My pleasure!

  • @sofianealloui
    @sofianealloui 3 місяці тому +1

    Thank you a lot guys😢❤ you're unbelievable 🥺🙏🙏

  • @ahmedgamal-ui3yq
    @ahmedgamal-ui3yq 3 місяці тому +1

    Thank you chris great content as always

    • @thefutur
      @thefutur  3 місяці тому

      Glad you enjoyed!

  • @tariqansari8547
    @tariqansari8547 3 місяці тому +2

    Great video ❤️
    By the way, i am Ibrahim,a clothing manufacturer and supplier,if you're finding a manufacturer for your clothing brand,look no further,build your brand with Us,

  • @colortechsp
    @colortechsp 3 місяці тому

    Thank you Chris.

  • @sanjoaquinvalleytransparency1
    @sanjoaquinvalleytransparency1 3 місяці тому +2

    I recently subbed to your channel. Thanks for the great content brother

    • @thefutur
      @thefutur  3 місяці тому +1

      Thanks for the sub!

  • @thedesignergamer
    @thedesignergamer 3 місяці тому +1

    I pretty much got the questions about what branding is correct. Probably because I've been watching so many Futur videos. Thanks!

  • @mziyandamdai3219
    @mziyandamdai3219 Місяць тому

    Thanks

  • @marimgaber
    @marimgaber 2 місяці тому +1

    really that's great video and really thnx

  • @thejacobjiby
    @thejacobjiby 2 місяці тому +2

    Guys don't listen to that other dude, keep posting

  • @samkoskrabalek2609
    @samkoskrabalek2609 25 днів тому

    Can you please link the video in the comments? Thanks ❤

  • @fasihai
    @fasihai 2 місяці тому +2

    Part 2 link?

  • @CryptoGrit
    @CryptoGrit 3 місяці тому +1

    love the branding videos, btw can we expect more sales roleplay in the future?:)

    • @thefutur
      @thefutur  3 місяці тому

      yeah. find me on IG and X.

  • @borzin672
    @borzin672 3 місяці тому +1

    Sorry, Chris for writing this comment here:
    I wrote my Ph.D. in Germany, Munich, and have been looking for a job for 2 years but no one has given me any opportunity. My Master's was in IT Management and then my PhD was in technology & innovation management. I am very interested in marketing and branding, but could not find any internship or working student job to gain practical experience. So if anyone knows of any opportunity for me, and thinks that it is not too late yet, please let me know.

    • @sagetusk
      @sagetusk 3 місяці тому

      Have you cold emailed companies yet? That's what I'm planning to do once I have enough work in my portfolio

    • @thefutur
      @thefutur  3 місяці тому +1

      best of luck. what's your website?

    • @borzin672
      @borzin672 3 місяці тому

      Not rely. I tried it for myself, but not for a client. You are right, I need a strong portfolio@@sagetusk

  • @celialusma4618
    @celialusma4618 2 місяці тому

    Does anyone know where is part 2 ?

    • @thefutur
      @thefutur  2 місяці тому

      Dropping this coming week we're working on the thumbnail

  • @franciscopais6683
    @franciscopais6683 2 місяці тому +1

    where to ge them "God is a designer" t shirts?

    • @thefutur
      @thefutur  2 місяці тому

      Godisadesigner.Com

  • @shadedshotsphotography
    @shadedshotsphotography 2 місяці тому

    "I'm the kind of person who learns a little bit, I'm super dangerous, cause I go telling people I'm going to do this now, and break out in a cold sweat."
    I can definitely relate. It's not fun but I grow cause I have no choice at that point.

  • @Fadedmoss
    @Fadedmoss 2 місяці тому

    Is it going to be the next part?

    • @thefutur
      @thefutur  2 місяці тому

      Dropping this coming week we're working on the thumbnail.

  • @nitinsaklecha3262
    @nitinsaklecha3262 2 місяці тому

    It is shameful that you use Buddhist monk for showing confuse......you are confused ... Did not get a single learning from your 30 min lesson

    • @thefutur
      @thefutur  2 місяці тому +1

      Nothing huh? Okay. Thank you for the feedback

  • @iamtroyhollinger
    @iamtroyhollinger 11 годин тому

    Are you wearing a skirt bro?!

    • @thefutur
      @thefutur  10 годин тому

      It's an apron, Bro! But what if it was a skirt?

    • @iamtroyhollinger
      @iamtroyhollinger 10 годин тому

      @@thefutur glad it’s not a skirt!

  • @shannonevangelista
    @shannonevangelista 2 дні тому

    8:24 speak for yourself 😜🫣