Breaking Down My Brand Identity Design Process 2024 🔥

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  • Опубліковано 13 січ 2025

КОМЕНТАРІ • 87

  • @willpatersondesign
    @willpatersondesign  11 місяців тому +8

    Hope you enjoyed the video! If you would like to learn more about Logo Launch then check out the website. www.logo-launch.com/ 🤟🏻

    • @venaustine424
      @venaustine424 9 місяців тому

      Hello Wil!
      I enjoyed the video a lot! I even followed your process on the Milanote, speaking of it do you have open access to it as a template or a paid version?

  • @ashlostbones
    @ashlostbones 11 місяців тому +15

    This video was right in time for me as I’m gearing up to start my freelance career and brand identity is a niche I want to focus on. Great work!

  • @leadgenjay
    @leadgenjay 11 місяців тому +10

    Great video, it's important to know that being consistent across all touchpoints can significantly boost brand recognition. A study found that consistent brand presentation across all platforms can increase revenue by up to 23%. Keep that in mind when applying these design principles.

    • @Darkmanxdmx
      @Darkmanxdmx 11 місяців тому +1

      Hey man, could you please share the study link here? I would definitely love to dig deeper and read more about that. Thanks a ton!

  • @matheusfuriati
    @matheusfuriati 11 місяців тому +4

    Hi, I am from Brazil. and i so grateful for u teach me how to make a good brand identity design, aaaaaand to learn English. Tanks man

  • @SylionGFX
    @SylionGFX 11 місяців тому +8

    Your videos have been really inspiring! Ive learnt alot from your tips and how to work with a brand identities and what to keep in mind when making a logo design. Tysm Will!

  • @AnthonyMcNeil
    @AnthonyMcNeil 11 місяців тому +5

    Your iteration is amazing. Many of those "bad" are great.

  • @AdyDezins
    @AdyDezins 11 місяців тому +4

    Thanks Will! For sharing your brand identity process, it's very helpful for me...🙌🙌
    Love from India..🇮🇳

  • @dumisanimacdonald3519
    @dumisanimacdonald3519 11 місяців тому +2

    This video has really inspired me to change the way l do my process from now on, thank you Will

    • @real.cookies
      @real.cookies 10 місяців тому

      your name is similar to Doja Cat's dad name Dumsani Dlamini

  • @Jarrix
    @Jarrix 11 місяців тому +3

    as always amazing video, looking forward to the next. you are so inspiring and i just love it

  • @Joehirst
    @Joehirst 11 місяців тому +3

    Nice job on this Will. Really like the color choice and the symbolism in the flag!

  • @TrystanDavies-n5y
    @TrystanDavies-n5y 10 місяців тому +2

    Nice vid! What did you use to create the brief white boards?

  • @adeenamubarack9748
    @adeenamubarack9748 11 місяців тому +5

    Tysm Will! Your videos have been really inspiring! ❤

  • @VeigaSupremo
    @VeigaSupremo 7 місяців тому +2

    14:27 how can I do this? It's a especific tool? :o

  • @lakindudesilva7251
    @lakindudesilva7251 10 місяців тому +1

    Thankyou so much for lesson I've learned lot of things from this video it is very helpful much love from Sri Lanka 😍❤️🙏

  • @brokenstudiotv
    @brokenstudiotv 11 місяців тому +2

    Absolute madlad using a tablet as a mousepad.
    Huge thanks for the video!

  • @MeIsVez
    @MeIsVez 11 місяців тому +2

    i just watched your skillshare course and as i was watching it i got a notification for this video. it’s as if youtube is watching what i’m up to 🤨

  • @garyfodor854
    @garyfodor854 10 місяців тому +1

    Awesome and very educational, valuable video, Will! Thanks a lot. ❤️💥😄

  • @godmanidoko7377
    @godmanidoko7377 8 місяців тому +1

    awesome!!... thank you for sharing... can you do a video that captures designing other brand elements aside the logo?. like unique shapes, illustrations, patterns e.t.c.
    thank you.

  • @tayyubahmed1646
    @tayyubahmed1646 11 місяців тому +1

    Hey Will, Absolutely loved the process and the outcome, I have a question though, when designing a logo or a brand identity there are two sides that we need to focus on, the client preferences and the target audience preferences, this itself might be long topic to discuss and I would love if you share your views and process on this!
    Best,
    Tayyub

    • @willpatersondesign
      @willpatersondesign  11 місяців тому +1

      You're so right, half the 'battle' is educating the client on what is best in your professional opinion (this is why they're hiring you) finding a balance can be great, but we do explain to our clients (depending on the project) that it's not always what is to their personal taste but what is best for the brand, in terms of target market, future proofing, being appropriate, unique etc :) being able to explain this is key to a good experience for all.

  • @carolina050
    @carolina050 8 місяців тому

    Your logo with the R and the flag is giving me vibes of Polo Jeans by Ralph Lauren logo. Which is a very huge fashion brand and can cause some confusion with the two brands.

  • @roaakhaled2222
    @roaakhaled2222 10 місяців тому

    hello Will thank you for sharing your experience, it really helps and clears up a lot of confusion especially for junior designers, I've always wondered wither it's right or not to re-use the same font for different clients or brands, or should I purchase different fonts for every client.

  • @SmosLab
    @SmosLab 4 місяці тому

    Hey will, the logo looks perfect just one thing I wanna know how you did the grid section I'd be very grateful

  • @itsthesa
    @itsthesa 11 місяців тому +2

    How to use the Distort tool in the Illustrator?

  • @soulfulsatyam
    @soulfulsatyam 11 місяців тому +3

    Loved it ❤❤❤❤

  • @lucapellegrini4616
    @lucapellegrini4616 10 місяців тому +2

    What kind of mouse is Will using? Id like to get one.

  • @starwarz8479
    @starwarz8479 11 місяців тому +2

    Very cool
    Just curious if you'll show the same thing with affinity designer?

    • @willpatersondesign
      @willpatersondesign  11 місяців тому +2

      I don't use that software, but you can do the same thing!

  • @ramielsonedgar2095
    @ramielsonedgar2095 5 місяців тому

    Amazing work! Love it

  • @salheahmed4582
    @salheahmed4582 11 місяців тому +1

    Legendary video ❤

  • @hbanero
    @hbanero 9 місяців тому

    Hello! May I ask what software or website was used to create your mind map?

  • @phatbi971
    @phatbi971 5 місяців тому

    Please what was the name of the app you mentioned to create the Brand Brief?

  • @latunde-dadarhema1128
    @latunde-dadarhema1128 7 місяців тому

    Please can you do a video for ideas for Logo designs for companies with long names?

  • @rayan.J
    @rayan.J 11 місяців тому

    how did you make that grid part of the logo ?

  • @a.s3911
    @a.s3911 11 місяців тому +1

    So no one's going to comment on how crazy Will was shaking his legs and the slight shaking on the camera? XD Glad, I'm not the only one! Btw, your videos are very educational and I always try to never miss them! 😊

  • @MarkAnthonyPadal
    @MarkAnthonyPadal 11 місяців тому +1

    Designing a logo for yourself is hard. lol so true. Even now I'm not happy with my own logo. :D

  • @OmisaAA
    @OmisaAA 11 місяців тому +2

    so helpful👌👌

  • @Franckmoore360
    @Franckmoore360 7 місяців тому

    what the name of the note app you use to take clients brief ? can you provide a link to downlad >???? thank you

  • @qhubban
    @qhubban 11 місяців тому

    Cool , thank you

  • @FicarAmriza
    @FicarAmriza 11 місяців тому +1

  • @sakshaykashyap5425
    @sakshaykashyap5425 6 місяців тому

    Ayoo wth is his task bar

  • @Shaheer7X
    @Shaheer7X 11 місяців тому

    Did you go to school for graphic design?

  • @isabellal2840
    @isabellal2840 2 місяці тому

    ahh britain where a camo color scheme flag logo doesn't represent a gun company

  • @kevynlevine
    @kevynlevine 11 місяців тому +1

    No hat.

    • @willpatersondesign
      @willpatersondesign  11 місяців тому

      To hat or not to hat?

    • @kevynlevine
      @kevynlevine 11 місяців тому

      @@willpatersondesign we need an analysis on views on hat vs no hat videos. Then we’ll know!

  • @timz9862
    @timz9862 11 місяців тому +20

    If you’re a creative agency and you can’t design your own logo, there is no way I would trust you to design mine. If it’s easier to design someone else’s logo than it is your own, then that IS the creative challenge. It’s why designers ARE designers. If you can’t solve your own problems, how do you expect to solve other people’s problems? This is why there’s so much bad design out there in the world today. Creative agencies have forgotten how to be creative. Additionally, if an agency that has 3, 5, 8, 10, whatever designers working there can’t come up with a decent logo by itself, then the owner hired the wrong people to work there.

    • @willpatersondesign
      @willpatersondesign  11 місяців тому +20

      An agency doesn’t have to do all their work in-house for a client. Your argument is based on the idea that the agency must do everything themselves for their client, instead of facilitating the need for them.

    • @timz9862
      @timz9862 11 місяців тому +2

      @@willpatersondesign An agency can outsource work, but it should NEVER outsource the design of their own brand and marketing assets. If they can't do those themselves, then they don't deserve to be in business as a creative agency.

    • @willpatersondesign
      @willpatersondesign  11 місяців тому +19

      I'm not sure who wrote that rule in the rule book... From experience - designers and creatives collaborate with each other not because they can't do the task, but because they can get better results from it. @@timz9862

    • @timz9862
      @timz9862 11 місяців тому

      @@willpatersondesign There is no rule book. What I'm saying is that if your agency has more than a couple designers working there and none of them can come up with a logo that works for your own brand, then you don't deserve to be a creative agency, you've hired the wrong designers, and/or you've failed as the agency owner in properly teaching your employees what your company is all about. Or, you don't even know yourself, and again, should not be a creative agency. You shouldn't have to get "better results" for your own brand if you know your own brand and have hired the right people. I'll stop now. Thanks for replying.

    • @vybe9203
      @vybe9203 11 місяців тому

      Please how do I become the best logo designer

  • @aps-pictures9335
    @aps-pictures9335 11 місяців тому +3

    “I thought sporty and a flag, so was inspired to do that”
    “Oh, and also, they specifically ASKED FOR A FLAG IN THEIR LOGO”
    Ffs 😂 facepalm.

  • @mbinnig
    @mbinnig 11 місяців тому +3

    Great video but the process is not a brand identity process, it‘s a visual identity process. It lacks of brand story, brand personality and verbal identity. All that is a brand identity. A logo is just part of a visual identity, which is part of a brand identity.

  • @FreezingFroggie
    @FreezingFroggie 2 місяці тому

    The agency doesn't exist anymore?

  • @sez1065
    @sez1065 Місяць тому

    Ist das nicht bloß ein Logo ? ….