Designing a Brand Identity for a REAL Client!
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- Опубліковано 26 вер 2024
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After more content from me? ⬇️
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I hope you enjoyed this style of video, let me know if you want to see more videos like this?!🎉You can also check out my client’s new branding in action here: instagram.com/theclayfulco/
First of all thank you so much for making this video.. I can see Clearly all of your process,,
So I hope you can make videos like this more.. I'm sooo interested.. because I can also learn a lot from your step by step in branding design process..
@@devinsora Glad you enjoyed it! More like this to come :)
This was awesome & so much work! Loved seeing this process & looking forward to more videos like this!
Thank you 😊💛
It was amazing. I am a beginner in designing brand identity. Can you guide us in detail on how did you manage all that data and organized it
Absolutely incredible! Would you please continue to make full in depth videos like this and maybe show the file creation as well? How you package and deliver the files. It would be really helpful to see. Also would you consider making a video about licensing of images and fonts and all the copyright laws surrounding design. I've been trying to learn it but without much luck on the internet. You're the best teacher and it would be amazing.
Thank you 💛I have plenty more videos like this to come! I have noted down your suggestion :) appreciate your support!
Clicked on the notification as soon as i saw designing a brand, just started a new branding project and watched like 7 of your brand design process videos. Can’t wait to get you course as soon as i can afford it 😍
AYYY thank you! I'm going to be doing lots more design-focused videos this year, which is exciting! Hope you enjoy the video and I really appreciate your support! (hopefully see you in the course!!)❤️
Thanks for sharing your behind-the-scenes process! Your ability to translate client ideas into visually stunning brand designs is commendable. I especially loved how you addressed client feedback and made thoughtful revisions...
Thank you for the kind words! I really appreciate it 😊
Just finished a Brand Identity for a smaller business and watching your video made me revamp my process cant wait for my next client now!
This is so great to hear! 😊 Wish you all the best on the next project!
I'm mesmerized by the typeface you created!! Everything looks so beautiful and well-though out from the logo to the pattern. Thank you for showing us footage from a real client process, this is so helpful and inspiring. Love the longer format videos!!
Aww thank you 💛 Glad you enjoyed the video, I have more like this coming 😊
ABI! Girrrrrl, you betta work! This video is immaculate. from the intro, to the detailed and transparent content and sharing, to the call to action and ALTERNATIVE call to action. Yes!
haha well thank you! 😊 Appreciate it 💛
You are truly an inspiration! You show us what working with a real client is and I actually, as a designer, have been learning a lot with you about the design process. You are a well organized and super creative professional and your videos have been a very good input on how to be a better designer. Keep up the immaculate work!
Thank you for the kind words 😊
I've been watching this channel for a while now, I've really seen your improvement and how much more energized you are! You used to work a separate job outside of graphic design while running this channel and I noticed how much it wore you down. I'm happy you're happy, now! ❤
Thank you for the kind words😊
Hands down my favorite youtuber! Appreciate everything you do xxx
Aww thank you Maria, appreciate the support! x
Just wow... You are a real gem and a real star. Thank you for your work!
aw thank you 😊💛
Wow… I’m completely amazed and mind-blown in the best way! I absolutely love this design, and I’m so glad I clicked on that video UA-cam suggested to me! You really did an amazing job on this one!
Thank you so much, I really appreciate it :)
Amazing content - U Very skilled designer and giving all ur project this personal feel and touch like it! :) Keep up the good work
Thank you for the kind words 😊
Your organization and professionalism are truly top notch. This no doubt raises your brand’s value and makes your operations run much more smoothly. Impressive!
Appreciate this, thank you Aaron :)
As a designer myself who's trying to climb his ways to get better at logo/branding this year, I sure do love this. Gives me hints and places where I should improvise on my communication and thinking into vision. Thanks a lot for this
This is great to hear, glad it was helpful 😊 Wish you all the best!
im currently thinking of switching my career paths. and i've been done some research about brand identity and graphic design and they surely intrigued me. thank you for your videos!! they are helping me to get more confident to start again from 0
I love your videos Abi! thanks for showing us the whole process overview in a short time! You are my motivation to became a designer. Love youu
Thank you 😊Rooting for you!
This was seriously satisfying to watch. Love your meticulous and fun approach ❤
Glad you enjoyed it! 😊💛
tysm for all the detailed videos that you make. i could really learn so much!!!!
You're so welcome! 😊
It is amazing! The best video about the REAL process. Thank you so much for so many details.
Thank you for the kind words! Glad it was helpful :)
Oh Abi I’m real glad you’re back! I looove your videos, they are so inspiring! I only discovered them last summer when I had to do a packaging/branding project for uni and your content is truly so helpful! And not just that, somehow I find it really entertaining as well 😅
But I reaaally hope you‘ll bring back the „Design a brand with me from start to finish” videos - together with the packaging ones they are by far my favourites! I’m especially impressed and amazed by the brand reveals in the end - maybe you could show us more on how you edit those? Cause they are top notch!
And tbh I much prefer the simple style when you just take us with you and show us the detailed process vs these super professional ones (still like the content though!) that focus more on strategy and stuff. Thank you for your work, you are amazing 💖
Feels good to be back posting! Thank you for your kind words, glad you've been enjoying the content and found it helpful :) I have a design with me video coming in 4 weeks time (it's edited just been scheduled)
@@abiconnick looking forward to it ❤️
Thanks, Abi ! Learned massive things for my own work and branding projects. THIS IS ONE OF YOUR BEST VIDEO 💕☀️🪷, if possible then kindly make a video on how to make valid invoice and agreements to safeguard both parties and also on HOW TO use Notion as a Designer because you have organized your workflow very efficiently.
Will definitely purchase your course in the future, right now as per Indian Rupees and my Pocket I am not ready for this. MUCH LOVE AND BLESSINGS FOR YOUR COURSE. 💖
So glad to hear it, thank you 😊 I have noted your suggestions down! I appreciate the support regardless, and wish you all the best!
@@abiconnick 💖
I really enjoy this type of video but I love when you show the creative process instead of talking us through it once it’s completed. Like creating the mood board and logo.
Glad you enjoyed it! Don't worry I have that exact time of video coming in a few weeks :)
I truly enjoyed this video. I love BTS looks of how a brand executed the before and final stages to a logo/brand identity. Great job on Clayful Abi! i really love the colours and custom font you did for the brand 😊
So glad to hear, thank you Krissy! 😊🧡
@@abiconnick 🫶
I'm so happy you sell templates
haha, well if you've purchased any, I hope you have found them helpful :)
forever an inspiration 🥰🥰
This is so very helpful to me as a Graphic designer specializing in Brand Identity Design. More of these!
Glad it was helpful!
It;s always an inspiration to see how you work
Good video! Good customer who knows what she wants!
Have you ever had clients who didn't know much about strategy and/or artistic direction? Like they're not sure what they want. How do you manage that?
What a wonderful video and very educative!
I just want to suggest if it would be possible for us to get like a follow-up on some of the brands you've designed identities for in the past, to see how they are doing currently and how the new and improved brand identity has helped to further their business.
Thank you! 🙏
Glad to hear you enjoyed it :) This is a great idea, I will make a note on it!
@@abiconnick thank you 🙌
this was extremely helpful , grateful to get to see your videos for free!! thank you so much abi :)
Glad it was helpful!
wow, I just curiously opened a brand identity video. and I am in love with your process and strategy with undertaking a project so smoothly. great content!
Thank you, really appreciate it :)
Ooooh that's amazing! Thank you for sharing the BTS for your project 😍
Abi, could you do a video talking a little bit more about what we should include in a contract for Brand Identity, please? That's something I'm struggling a lot lately and I would love to learn more from you!
Thank you :) Yes of course, I will note it down!
Amazing video.. Love how transparent you are. This video is loaded with information. Thank you so much ☺️☺️☺️
Glad it was helpful! :)
This is really inspiring! So insightful. thank you so much for these videos. Am a graphics designer from Uganda(Africa).
Glad it was helpful! :)
I love your videos! They're so informative and easy to follow. I, myself is a practicing GD and sometimes, I suffer from Designers Block LOL; And watching videos such as yours really helps to inspire me and try again. Thanks and keep it up! xoxo
Glad to here they help :)
Thank you so much! I would love to see a video of the file delivering process! like organising the folders and everything because that seems kind of confusing to me. Thanks again love your process :)
wauw, the value of this was PURE gold!! Thank you SO much for this!! Instant sub over here!!
So glad to hear, thank you :)
That was so cool
Abi that's frickin cool. Can you upload a mockup tutorial
Thank you :) Yes of course, I'll add it to my video list!
@@abiconnick that's so kind of you that you replied. Can i dm you for some suggestions
this looks so amazing! I have gotten a lot of inspiration on how to organize my client work from you!
Glad to hear it's been helpful :)
This is a really amazing video. I love your process and how detailed it is honestly. Lots of learning points gained. Thanks for sharing
Glad it was helpful! :)
LOVE this!! So helpful and insightful, Abi!
Thank you Lydia :) Glad it was helpful!
You were literally my favorite UA-camr until you changed the content!
Finally a comeback 🎉❤
Youre trully an inspiration, thanks fot the useful content!
I appreciate that! Glad you enjoyed the video 😊
This is just amazing! THANK YOU SO MUCH FOR THIS VIDEO!!! However, I would like to pick your brain on the purpose of the strategy call after the questionnaire is filled out. What's your process for that? Do you go over the responses with them and dive deeper? Or do you have another completely different process? As of right now, I'm just sending a questionnaire and then moving forward with creating the brand strategy presentation. I want to improve my results and processes; therefore I would really appreciate your input on this
absolutley loved this! also would love designing a brand from start to finish like you did a couple years ago those were my absolute favorite :))
I have a 'design from scratch' video coming out in 3 weeks :)
Love this.. So practical please make more like this .Thank you for sharing. My YT teacher.❤
Glad to hear it! Got plenty more like this coming 😊💛
Great video! thanks for sharing!
Thank you so much for sharing this. It will be a great help if you can help me with creating a structure for any client, like the one you created for this client on Notion. I struggle a lot with planning, structure and timelines when it comes to a client. It will be great if you can share a format.
Thankyou
Glad it was helpful :) I have a video on my Notion set up here: ua-cam.com/video/9Rt6EuGNZbg/v-deo.html
super helpful‼️
The inspiring graphic designerr everr
Lovee u abii❤❤
💛
Wow, your work is amazing. I'm a UI designer and my work has always been kind of just functional and lacking personality. I guess I need to learn brand/visual identity design. where do I start? Are there any good books you can recommend?
watching these guys mastring graphic design make me feel lefted behind fr 🙃
Fantastic video! Thanks so much, I will use this new knowledge to create a mini starter brand identity for myself :D
Glad it was helpful!
Watched 11s after upload. My personal new record 😂❤❤
DEDICATION!!!!! Appreciate your support, thank you!
you are such an inspiration 😍
Thank you so much 😀
Please make the community
Hi Abi!
Hey!
so detailed, loved the feedback form idea
Thank you :)
Can you make a video about the project management system/client portal you use? Thank you :)
Have done here: ua-cam.com/video/9Rt6EuGNZbg/v-deo.html but will do an updated version soon :)
@@abiconnick Oh amazing, thank you! Will check it out :)
love your content! was truly amazing to watch. Where can I find that script or do you not offer it as a template?
Thank you, glad you enjoyed it :) So I offer a bunch of templates on my website: www.abiconnick.co.uk/design-templates but the call scripts and other extras are exclusive to my cleint process course. With that said, I do plan to do a video soon on how to structure and have effectively strategy calls with clients, so keep an eye out !
You really plan things well
This proces is 6 years in the making! But thank you :)
Quick question, usually there’s a brand that needed a photography reference. Where we should find the photography references since every photos have copyrights
Great job! Really useful video. Thanks
Glad it was helpful!
First of all, thanks for these videos because they're so inspiring and full of new stuff to learn. One thing I wanted to ask is: how do you manage to be sure that the palette you have created is going to look exactly the same when printed? Bright colours such these are the ones that look most different in CMYK. Do you use Pantones and so your client has to use them (which is more expensive) when they get it printed? Or is there any other method?
Glad to hear it was helpful 😊 So the short answer is they won't, if the client requests packaging I will convert colours to CMYK for the packaging. (I let the client know this process so they are fully aware)
Your videos are so inspiring...❤☺️
Really glad they are! Hope you enjoyed this one!!🎉
Amazing. As a fellow designer, I find your process super impressive, particularly onboarding. Where do you find the images for your moodboards from?
Thank you! I'm actually releasing a free course all on my onboarding process soon! If you're interested sign up to my newsletter as I'll be announcing it there when it's released! Here's a link: www.abiconnick.co.uk/newsletter
and to answer you're question I get my inspo and images from pinterest and pexels
@@abiconnick Awesome :) I'll check it out. Ah good old Pinterest and Pexels - thanks for letting me know!
If i buy the course do i need to buy the SAVER bundle or is that included? This is the best video on brand out here on youtube! Im impressed and your level of detail. I can only hope to be as good as you someday. Thank you for for all your hard work!
No need to buy the bundle, the course comes with updated versions of those templates that I don't sell anywhere, plus extras like contract and invoice template. Thank you so much for the kind words, glad you enjoyed the video 😊
Wow! That's was great❤❤. Abi can you make video on font licencing. I don't know how can we do this😢😢 . Pls...
Thank you! Sure thing I will note it down :)
@@abiconnick A bigg thanks🤩🤩
Hi @abiconnick
Video was really helpful! learned alot of insights. Just wondering which project management system are you using to onboard and manage your clients?
Thanks in advance
Glad to hear! I had a video on my Project management system here: ua-cam.com/video/9Rt6EuGNZbg/v-deo.html&lc=Ugxq6s-s-uNPPDMC8ct4AaABAg
Hello, thank you for the precious informative content ! I have a question, would you say it is safe to have notion portals with clients given that those are online, anyone with the link can access it, I know it's hard to find a notion page that you don't have the link of but I guess if you are a hacker you may spend your days searching for those or designing robots that do... Anyway, have you got any info on safety about having a work in progress online ? Thank you
Glad it was helpful 😊 So on notion, the pages aren't accessible with just a link, the person also has to have permission to view the page (usually through their email address). You can make pages online, but for this case there isn't a solid reason to do so!
i think i'd rather see the process of you designing from scratch. it feels like we've already seen this and a few other projects enough times in your content. thats just me tho! still very helpful and informative, thank you!
Don't worry I have plenty of those videos in the pipeline (recording one yesterday actually) but won't be out for a month tho! Thanks for the support 😊
Sorry, me again! Checked out the client portal video, it's really helpful. Thank you again. Just wondering now how you wrote your contract? Did you work off a template or create it from scratch?
Glad it was helpful! I wrote my from scratch and got a lawyer to help, but I have a free resource coming in a week or so that will help people write their own!
Your design process is so systematic, ❤Thanks so much for sharing that whole process.
Wonder what’s the app / web you use when showing the presentation at around 12:30 ?😮😮 is it instantly amended?
No problem, hope you found it helpful :) The app is just adobe acrobat, I only used it to easily showcase the presentation for the video, I put it together in Illustrator.
I'd love for you to create a new brand identity for my small business 😍
I want to know how to discuss the money with the client I always get stock around in that area n get very nervous
I think if you let them understand the amount of work you can do to help their vision it’ll be easier to talk money.
I used to be so insecure to even ask if I can receive the payment, but as I grow, I realized that this is not something *everybody* can do thus justifies your worth.
So yeah, maybe just grow into it :))
inspiring ❤❤❤❤ Could you tell me which site you used to present the presentation to the client? 12:20
Thank you! It's not a website, I created a tempalte for myself in adobe indesign and illustrator so I could present my work professionally to cleints. you can get it on my website if you want: www.abiconnick.co.uk/product-page/brand-presentation-template
Hi Abi, can you give us a rough idea of what you charged the client and from start to finish how long were you on the project
Hey! I can't give you an exact price, but my projects range from £5-£15k. and this project span over 6 weeks :)
It's been a week since I started to follow you and you are amazing! I have a question, when sending all the files, how do you send the pattern? PNG?
Ah thank you, I appreciate it :) To answer your question, I send a pattern as a png, pdf and eps (I create all my patterns as a seamless swatch, meaning they can create a repetitive pattern)
Thank you so much for taking the time to answer!@@abiconnick
SOOO GOOOD !
Thank you :)
Great video as always!!! …I noticed you sound a little quiet on the last 2 videos, hope you’re resting and doing okay. Take care
Glad you enjoyed the video! I'm good thanks, I've just been looking back at previous UA-cam videos and I was to 'shouty' so wanted to change the tone to more conversational so I can get my points across better instead of sounding like mr beast 😂
@@abiconnick hahaha never! 😂 you always sound lovely c: … but I get it, I’m on board then (: … thanks for taking the time to respond, have an awesome day
really thanks.
Fantastic overview, and the branding looks great
Thank you 😊
Hi Abi, could you show us how to use different envato mockup templates in depth?
P.s you are an absolute graphic design LEGEND ❤
Hey! I have a video here on it: ua-cam.com/video/UdaZN5jA-2s/v-deo.html but can do a more in-depth one if needed 😊
Woohoo! Thanks
This is so amazing to hear, glad I've been able to help in some way :) wish you all the best!
The logo mark is so similar to the Creative Cloud logo.
Please What apps do you use for the processes?
I mean the process of reaching out to your clients.
Hello Abi! I have one question, how many meetings in total you make in the full process? Thank you!
3 in total, Discovery call, strategy call and off boarding call. (sometimes there is a call about revision after i present the brand, if needed)
Hi Abi, thanks for sharing! I noticed that as part of your brand strategy, you write copy about the company e.g. About and Mission Statement. Is this a core offering? Where would you say that process ends if the client wants more copy for all their webpages etc?
No problem! Yes, this is part of my brand strategy core offering, but anything that falls outside of this scope would then be additional e.g writing website copy :) - anything that isn't strategy related, falls outside of the core offering
You have lot😁 of hoodies abi
😂 blame the uk weather for being cold, feels like we only get one month of sun a year!
hi abi hope you're doing well .love to watch your videos . long story short i have a baby of confusion in logotypes at one side we study that there are 7 to 8 types of logo . but when you are making logo for a brand you don't talk about logo type . you made 2 variations of the main logo . in which type they lay in ? please guide me i am little perfectionist designer .
This was really informative! Btw, I wanted to know what topics does the discovery call cover? I'm always a bit confused differing between the discovery call and the strategy call.. And also at what stage do you send the questionnaire to your client (the 'must-have client questionnaire' freebie on your website)?
So glad to hear :) I'm currently writing a video all on the discovery call! Discovery is what you have before starting the project, it's to gather info about the cleint and their business so you can put a proposal together, strategy call happens once they are onboarded and in this call you go over their competitors, the brands foundations and more (will make video on it).
Hi Abi. How do you design mockups?
keywords that you often use to look for references on the internet?
Hi i have a question. I see when your are choosing the colors you are working in RGB, but when the client want to print something how do you make sure that the colors in CMYK are almost the same as in RGB?
If a clients business is predominantly offline - e.g they will need a lot of printed stationery for their business, I'll start in CMYK and convert to RGB as it's an easier translation. For their socials, I'd have a play with the Hue and Saturation so it's nice and vivid.
The gap between RGB and CMYK is pretty difficult to bridge. RGB are significantly more vibrant because of the light our screens emit so, it's hard to match them (sadly) I've heard whispers of printing suppliers getting closer to RGB colour pay off so I'm hoping in time, we'll be closer to RGB colours all day everydayyyy haha 😂
One thing I'd recommend is being transparent with your client in regards to how colours will be muted in real life because of printing limitations - that way, you won't be faced with complaints over something looking washed out.
Can you brand or re-brand a tea company or tea product looking forward to see your work 💖..
WHAT WAS THAT PLATFOM YOU USED TO IDENTIFY THE BRAND TRAITS AT MINITUE 5:44?
?????
How can I learn all this from scratch
If we've already purchased the portal, do we have to purchase again for the updated versions?
No I don't sell this version that's seen in the video this is just something I created for myself :)
hey abi i am one of your fans i really love your videos keep creating such informative
video . i am really interested in designing and i am thinking to start my journey with
graphic designing do you have any tips for me or any guide for my new journey 🥰
Glad you've been enjoying the videos! 😊 'm brin gout a new video soon about what I would do if I started in design again, but for now I will say try to build some experience while learning new skills, so like an apprenticeship, then outside that, take online courses, watch UA-cam videos, and do passion projects!
thanks
@@abiconnick