How to Sell a Product | Jordan B Peterson
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- Опубліковано 22 тра 2020
- Naturally gifted salespeople are unbelievably rare and extremely valuable. So, what should you do if you want to sell a product? And to whom should you sell it?
Watch the full interview here: • Jordan Peterson Reveal...
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UA-cam: “Hey, you want to know how to sell a product?”
Me: “No, not really.”
UA-cam: “It’s from Jordan Peterson.”
Me: “Oh, yeah, sign me up.”
Sold
JP: Art schools do an absolutely-
Me: beautiful job-
JP: dreadful job.
Me: dreadful job.
I feel like Brendan Schaub on Joe Rogan "Yeah, whatever JP says I agree"
😂😂😂
During the winter months I'm a ski salesman...here's a few things from my experience:
- A big part of selling is listening and reacting. You've got to leave room for the customer to personalize what you're selling to what they are looking for. It often works best to paint with broad strokes early...don't be too specific (at the beginning). As you get feedback, you need to adjust on the fly.
- Don't provide too many options. It's important to give options (that have quantifiable differences), but if you give too many they'll be overwhelmed.
- Sometimes sequencing is the key. After talking to a customer I sometimes will know exactly what ski they should be on, but I won't have them demo that ski first. I'll mention the benefits of another ski or two and recommend they start there. The idea is similar to putting someone in a pair of shoes that don't fit their feet, have them walk around in them (they won't be comfortable). Then they'll put on the right shoe and they'll notice how much better it fits. It's the same with skis...or anything really.
- Look for opportunities to save them some money while still maximizing revenue. This involves having a good feel for the person. You can sometimes sell a person an item they weren't even considering buying if you find a way for them to see the deal. I might discount the ski bindings by a substantial percentage, but we're still making money on them (and we're still making a great profit on the skis themselves). It's not the absolute maximum product, but if it's something we've got a high inventory on we need to get it out the door.
- Know your product. Whatever you're selling you've got to be able to talk about every detail involved with it at the drop of a hat (don't bombard the customer with all this though). Again, you've got to personalize the sale. You're just two people talking about this item...each customer will have a different level of knowledge about the item. Find ways to shape the aspects of the product into what they say they're looking for.
- Reinforce the sale. After the sale is still very important. They need to walk out the door confident in having made a smart decision.
This advice is golden
Who ever makes the videos, Thank You!
Rob Moore is the guy interviewing
Whoever makes these ads as content get fucked... Thank you
@Andreea Iuliana Rusu ❤️
I’m just focused on his tie....lobsters, lol
You can google it. Great story.
Yes, the dominance hierarchy
Mr Peterson is the perfect teacher if you want to educate yourself
Gratitude determines your attitude ☀️
I’m 18 and am in the process of setting up a business. I started with 100 and in the past 9 months made just over 2000. It annoys me when I see people at 15 trying to be millionaires because they just don’t understand how difficult it can be.
I’m currently in an inside sales position (B2B) and although I do believe extroversion can help, it’s not particularly necessary. Being more of an introvert & having strong interpersonal communication skills is what’s currently allowing me to succeed.
Same here. Being able to recognize your comfort zone and push past it is the key. Extroversion definitely is the stereotype, but if the product or market requires deep research, very tactical approaches, and understanding, introversion can be a plus in some ways. One of the best people on our team is an introvert - does very well because they listen well, do tons of research, and carefully prepare for every meeting. Oh and their clients don’t feel like they’re being sold to so much as they’ve found someone trying to meet their needs.
I hope jordan peterson is ok right now
I follow his podcast, he seems to be ok, according to his daughter.
My friend Ben is the best salesman I've ever seen. He has a happy no matter what affectation. I'm good friend with him and his brother. The brother and I and his whole family tbh look at him and are baffled as to how he is so happy. He doesn't choose it, seemingly. We've asked him and he's told us he doesn't choose it. So as far as constitution, that's what I see that it takes. The skills came naturally to him, but he has almost a decade of practice now., So he's a real killer.
You are awesome JP, we luv you
*Fabulous Thoughts*
Very very true, the struggle between creative and sales is very difficult
Every business struggles with this. I have a drain and sewer business. We are using constant training to help our technicians move beyond turning the wrench on low dollar jobs to looking at themselves as professionals and their services as essential.
All I can do is sell amd my mechanics are terrible. Idk how to develop the other side
Pay them better. Which can attract better recruits. Which means more opportunity to keep the best ones and lose the bad.
"Don`t confuse you ignorance of something important (market) with your moral impurity" -Awesome sentence. Since we all life in this capitalistic society it`s necessary to involve some kind of market, else you won`t be able to life from the art.
My 9-5 is sales, but I am a creative at heart. Sales is not easy and adding your creativity can make you stand out. My ability to make people laugh via comedy has helped me be successful in my sales. Also... FIRST!!
Great insight!!
Now I know why I'm starving😰
Right?
Im not good with people so i came for your advice.
Great video
I also experience that slow and daunting bureaucracy even as an employee in the lower echelons of a large firm, whenever I make proposals. There are just so many goddamn partners who are already swamped with work and don't even have the time to consider them.
for now, you have the freedom to take that idea and start your own money stream!
JP you are the Truth. We miss you
Get off his dic*. He’s a Psychologist and professor not a god.
@@onebadhombre7158 never said he was a god...lol. If you knew his work at all you would see how he is at another level and much more than the mere titles of psychologist or professor that you labeled him. Why the negative energy Hombre? All it takes is one good hombre to change things for the better...
well that's how the market works unfortunately .. hard to be an creative introvert
Being a creative extrovert with no family is hard as well. This is where JP will say we are all minorities and oppressed at some point in our life. Press on! We got this!
Maybe you don't even want to be in all of that kind of game as an introvert because it would make you very unhappy and deeply miserable since you'd need to act against your own structures. But I am hopeful for introverts in the long run because e-commercial is a thing and nowadays a lot of marketing can be done via the internet without actually having to walk up to strangers to sell them products.
Extroverts are not making it in this American economy either. Don't limit yourself with labels. The only people making money are the ones who dont need money. They already have their stash. So.. Ya... Celebrity ism ... Not all celebrities are extroverted ...
(opinion) In a world with a lot of people doing the same thing you do, you have to be extremely predatorial and strong in order to personally get ahead of them, get people to do the things you do and spark interest in your individuality and ideas. You either aim for everything that exists out there or you don't get involved with it.
I do agree, however, if you choose to be extremely predatorial, you automatically negate the possibility of friendships with those who may be able to help you... I am an actor, and I have become friends with some of the others who go out for the same roles as I do. I keep an eye on them to “Trust but Verify”, so we usually don’t have problems. Samuel L. Jackson says about the same in his Masterclass.
Same, I always keep a lookout about who is who.
Sales is about people. If they like you, the chance of buying from you increases dramatically. If you have a product they like, want, or need but they don't like you, they'll go somewhere else. The best salesmen can take 5 nos and still have the customer happy and feeling like they are in control. Sales is what make the world go round. You can produce the best products in the world, but if you don't have a good salesmen to sell it, it'll just collect dust.
Tell that to Mcdonalds & wal-mart lol. They don't give a crap about people, but profit off of cheap prices & convenience.
I make pottery for people. Most of my sales are people who have met me in person and like me. I’m a friendly extrovert and really funny. That helps a lot. Im not super thick skinned. It helps to see other people as flawed and caught up in their own problems when they lash out. It’s not me. They are just off today.
The tie mann
I was belittled by my mom and her boyfriend as I wanted to pursue the arts they asked me where’s the money in it?? But I see now it’s just very hard and very crowded and they didn’t know anyone who was a successful artist unless they were a tattoo artist. And of course another job in today’s world isn’t out of the ordinary .
What did you end up doing?
My parents were not bothered what I did as long as I left. I was only good at art so did a ceramics degree and MA. Then struggled to get a job. But I realised by doing art I was good at marketing, I saw things other people didn’t see. Then worked as a marketing manager for 12 years. a mum now. But am interested in what jobs do when they do art.
What I say to my children is pick something you enjoy and you can make a living at. Because we all need a roof over our heads and need to eat.
Yikes ! Rn majoring in kinesiology, this pandemic has me jobless at the moment, so I’ve been doing some sketching . If I do pursue something in art it’s going to by while I’m in school . I’m tired of changing my major lol
Lindo-gen G
Had to google kinesiology, sounds very interesting. I wish you all the best.
We live near Manchester and I can’t see us getting back to normal til after Christmas. Some universities are not going back until after Christmas.
Cambridge are not going back for 1 academic year according to the press.
The coronavirus has had a very negative impact for many people. It’s terrible.
I wish you all the best in your studies.
Yikes ! Aw thank you I appreciate the kind words hope you and your loved ones stay safe during these times cheers from Southern California ✌🏼🏝 😊
Lindo-gen G
Thank you I hope you keep safe too. All we are being told is stay at home which has now changed to stay alert. My daughter has started selling her old clothes on websites. She’s done really well making £200. Since the pandemic hit 20th March. It’s not loads but has kept her busy. When people are board they seem to be buying things on the internet and watching you tube.
Work hard on your studies and stick to kinesiology it sounds interesting and I’m sure you will do well. Keep safe
Thank You Mr Peterson You Are My Hero! And YOU Have Confirmed My Existence.. On the Ground Runnin..;) #Protege ☠️🔥🦋✨
Just out of curiosity, what does it mean for him to have confirmed your existence?
@@zachdavenport8509 lol;) I Have Been a Walking Talking Humanity/Psychology Obsessed, Servers Heart, Healer.. for as long as I can remember.. There is Nothing Better to do!;) I’m On A Mission to Save the a World.. from the #LIE.. He Confirmed What I had Already Gathered..;)) and Thwe Some OF COURSE!;)) He helped me realize It was not in Vain!;) I’m Thankful for His Take!;)) #ReProgram.. we needed it.. Thank You for the Healing Dr Peterson!;)
@@CorpusKristieTN the lie?
@@zachdavenport8509 hey there I cant see the previous reply? was it deleted?
FEAR IS A LIE :)
See a need fill a need. - BIGWELD
"💯"
i hope the interviewer make less sound with his vocal chord
"What's your failure rate for a sales person?"
It's very, very high. Resilience and a thick skin are required. Even better to be an emotional masochist. Seriously.
In this 2022 economy... Only the ones who have money are making sales. Its all about rich celebrity ism. If you are a grunt no body... Lmfao you will fail. Failure is homeless and hungry. Welcome to the new America. And nobody gives a shit.
I can't sell well. :D buy my book.
I'll bet Walmart is on that lists, as large & ponderous. Selling to them might be nigh impossible, due to policy and procedures.
I tried being a sales person, and im 18. Absolutely sucked, and quit to find a regular teen job.
@DiscoFalcon i was selling knives for an online store called cutco.
@DiscoFalcon that totally could be a factor, but im just not the person for the job, and its demands. I have a lot of anxiety, so i thought it might help talking to people on the phone, but it was probably worse because people usually WANT to talk to you, and sales they usually dont. It didnt hurt my feelings, it just made me comfortable to make a call.
Dear Sir, Jordan
I want to do research about the relationship between" week memory and sins"
How can I proceed for that research and my background is major in Marketing, knowing a little bit of consumer behavior.
Could you help me to do so...want to dedicated myself to research work and searching for a mentor like you...
I know it may not reach you but at least I should try ...who knows what happened next...
Narrow your topic. Outline like crazy. And start research. Realize when research is done. Write it. But don't quit your day job. (It took me 5 years of research and writing to complete one book / project.) Then self publish through kindle. Promote it. You're already ahead of the game if you know marketing. Stg...
Another question?
What is the one thing that will keep your hair from falling out?
All I see is an opportunity
Whomever capitalizes on that could have something going 😷
Is Professor Peterson back now? I sure hope so
no this is an older clip.. I think they want to take time with Jordans ''comeback'' after this difficult period. Obviously nobody knows for sure, but the last thing I heard on the podcast was that they will take at least until fall (with no certain date I guess so that he goes public again when he feels like its the right time for him)
He's almost recovered I think.Gotta wait a bit more...
after watching almost whole video: "so... how?!?"
ah, the answer is at the very end: "it's difficult"
Prophet Peterson....
I guess Jonathan Pageau is one of the few
I love Dr. JP! The man is the best of us. He’s a voice of reason. God I pray he is safe and healing. I wish there was a way to give back some of the strength he’s given me to help him. I met him once and he was even better in person. He’s the man I always needed in my life. So perhaps my desire for him to be well is selfish. But part of me just wants the man who helped so many find peace find peace.
Are these videos current?? Or oldee?
Old
@@bobvanbutselaar I love his channel and been thinking bout him!!! Thanks for sharing!!!
No matter your profession, you HAVE to be a salesperson to make ANY money. If no ones buying you're not enjoying.
Lol he was going to say "who are way better than you" and then stopped himself
Is this old or is Jordan back?
How did Andy Warhol do it?
This video clip did not teach me how to sell a anything let alone a product as the title implies.
Great video. First comment here, right?
ABC
Always
Be
Carl Jung
Peterson is a great salesperson...He’s made millions on Patreon selling basic self-help products. He’s also profited off the tiresome criticism of the left while ignoring the right.
death to left
I have a question?
Do you have a bald spot in the top or the sides of your head. I do and I finally found something that actually works.
Art and music really should not created for money, particularly for art pour l'art. Artistic aesthetic should be applied, such as in architecture and city planning which is totally miserable in aesthetics and creates ugliness everywhere where beauty should be. Marketing is totally artificial and is a totally false reflection of beauty.
Art and music should not initially be created for money. But over time if people are willing to listen to or view your art/music there's nothing wrong with marketing. Album cover art is marketing. Imagine a band album without any cover art? What about band merchandise? These aspects are essential in keeping musicians/artists in the business. If they can't feed themselves they can't create art.
@@1nzi There is no longer album cover art in the age of internet (little of that could be considered art anyway and band merchandise is a pretty awful concept) and if you are a band you should probably 1. concentrate on playing locally and 2. as JP says, keep your day jobs. Music is even more competitive than visual art and to listen to the radio it's pretty obvious that success has nothing to do with talent. (Radio play, however, is really something you should be aiming for.)
Marketers cost more than they are worth. They never market a product because they believe in it.
If you are doing it for the love of the music then just play for the people who want to hear your music because the chances of your making a living from it, even if that were desirable, are pretty much zero.
@@juliettailor1616
can you elaborate better on your argument about marketers costing more than they are worth? I´ve really got interested in your idea, and I would like to see u expanding that. thank you. ps* I'm not a marketer per se, so no judgments lol
@@welissoncanto Marketeers are worth their money, I just don't believe art is a product which should be marketed or commercialized. Once professional advertising is involved it matters more how slick the marketer is than the value of the product. There really isn't that much truly good art out there anymore anyway.
I'm sorry.. What? So when you are entertained that has no value?
I m cracking ribs.... So all art and entertainment and more ( nonfiction information) should be free to make you happy and happier? What about those who spend their time creating ? They should go homeless and hungry? Then where would you get your art and entertainment and information? It would die.
Get the f outta here.. 🤣🤣🤣
Laughs in Hebrew*
A) Theres millions like you.
B) People dont give a shit about you or your art.
C) People are not willing to pay for art. (Example: Spotify/Netflix. $5 per months max for infinite amount of music/movies)
Conclusion: Stupid fuckin industry.
1 lone ignoramus doesn't get it ! Lmfao ! Poor guy or gal !
If you do what you love for a living, you’ll end up hating what you loved.
False.
That's so damn false. Dying doing what you love would suck. Lol
But who makes a living at what they love? A hell if a lot people. That's why college grads are successful and why people are motivated to do anything at all. Who is motivated to make a living doing what they hate? How long can you sustain your life with that?
Lmfao...
The interviewer should be quiet more.
Why? It's rare to hear Jordan Peterson in a non-combative conversation of this sort. His contributions are helping push the conversation forward. A good interviewer isn't necessarily a passive one.
I... I don't know what are you talking about. In the youtube, millions of expamles of SUCCESS "People" Who work HARD and then SUCCESS SO, Work HARD and you SUCCESS!!!!!! but i'm will go starve to death, because am anti-social NEET, who doesn't have job and do not know what to do :D... i probably need affirmation's, AH, GREAT IDEA!
Good product changing people life.. Aha ha ahhaha... nothing more funny i will never hear. Are you talking about the 1\100 Who success, and you put the Example in your front page? it's like - 15 step how to drop smoking
Jesus Christ is God.
Dr Peterson why have you been silent on what is going on in America???
BORING !