Tequila Sommelier talks about tequila in South-Africa

Join us as we discover tequila in Mexico's brother country South-Africa. Not many people know but SA is the country which is geographically Mexico's copy paste, agave growing everywhere. On this journey our guide is Tequila Sommelier, Keegan Smith, VP of Southern Africa of the International Tequila Academy.
00:00 Welcome
01:00 Today's guest: Keegan Smith, Vice President of ITA Southern Africa
01:30 How did you get into the tequila business
03:40 South-Africa statistics (Tequila consumption)
08:20 Neat vs Cocktail
12:50 How hard/easy to get into the tequila industry in SA
17:00 Courses-Brand recognition correlation
21:30 Most popular tequilas in South-Africa
24:50 Local agave spirits and big tequila brands in SA (+ celebrity brands)
34:00 The most important thing in liquor business
36:00 The biggest agave spirit in South-Africa
39:30 New trends/new agave spirits in SA
43:53 Effects of mass produced products
44:10 Consumer education
47:50 ITA in person trainings in South-Africa
Keegan:
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#tequila #southafrica #johannesburg #agavespirit #tequilabusiness #business #businesspodcast