Tequila and Music Concerts? Business decisions as a restaurant's Beverage Director.

Tequila and live music concerts? What is common in them? Both unique and unrepeatable! Right? ➡️ ➡️ ➡️ In this episode, we talk about music, tequila, mezcal, business decisions when it comes to finding new tequilas for your restaurant and so many more. An interview with Patrick Timmis, Beverage Director for Bien Trucha Restaurant Group in the Chicago Suburb area. Patrick soon will be joining to G4 Tequila Group but before he goes on his next journey, in this interview he talks about his experience working for a successful restaurant group as a Bar and Beverage Director.
00:00 Today's topic: What is it like to be a Beverage Director at a successful Chicago Suburb Restaurant Group?
00:20 Welcome today's guest: Patrick Timmis
03:14 From musician to bar professional
04:18 Connection between music and agave spirits
07:34 Whats common in tequila and a live music concert (the best quote of the interview)
09:56 Complexity of the spirit world
11:25 What does a Beverage Director do
15:37 Events, promotions, guided agave spirits tastings
17:49 Requirements, business considerations: finding new beverages to a restaurant
28:30 Don't want to offer commercial tequilas at a restaurant! Why? (The balance between business profitability and tequila selection)
32:50 Cocktails vs neat drinks: Proportion of cocktails selling at the restaurant
35:46 Mezcal vs Tequila ratio (Which one sells more / or have larger selection)
37:10 Consumer education (How? Why are the forbidden words: smooth, smokey?)
44:08 Spread the love of tequila (movements, events, community)
47:35 Progression for newbies: A guide to blanco tequila
51:25 Price/Value/Timeline comparison of agave spirits
54:54 A question back to Adam: How agave price effects end product? Will lower agave price mean cheaper tequila?
01:05:24 All kind of tequilas have a place and purpose
01:10:00 Hoarding, collecting tequila
Patrick:
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