A family from San Jose de la Paz, Jalisco living in the United States. A proud family that built a whole new life and by now owns ~500 restaurants in the US. Today we have Alfonso Leon and we talk about Mexican restaurants, tequila, cocktails, and so much more. Have fun.
00:00 Welcome to the show
00:25 Introducing today’s guest: Alfonso Leon, restaurant owner, SC (Charleston)
01:53 Tequila boom in the world (American Mexican community)
05:12 What American culture knows about Mexico
08:40 How was it growing up in the US with Mexican heritage and opening restaurants?
14:10 Innovations: Tequila tastings - Change trend from gold, mixto tequilas to 100% agave tequilas
23:40 What is the tequila you use for cocktails at the restaurant?
25:50 Craft tequilas to margaritas?!
32:33 Cristalino cocktails?!
37:30 The journey: Converting people to drink traditional tequila
41:30 Can you replicate the Mexican food, the experience in the States (in your restaurants)
46:30 You started to grow agave…
51:35 You also have a few single barrels…Is there a demand for it? How do you sell them?
59:45 How important tequila education is on a scale of 1-10?
01:01:57 How do you educate your staff? How do you motivate them to learn about tequila?
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Business Inquiries: tequilaacademy@gmail.com
#tequila #mexicanamerican #restaurant #mexicanrestaurants #podcast #business #familybusiness