I looked at Mazda's stock price myself and at no point has it ever fallen by close to 95% and their sales declining can easily be explained by the line-up revamp. Most automakers go through the same phase when reworking their entire model range. This is a big nothing burger...
I hope this is just spam, we love these cars, ours last close to 200k miles with no major work repairs and excellent mileage for a gasoline only car. Hoping to get a hybrid next
I think he calculates the number incorrectly, if it goes 2x it is a 100% raise and if it falls it is a 50% fall and that may be possible for mazda, although the whole market is red.
I looked at the financial data sites and Mazda's stock "collapse' is nothing like the 60-70% fall that has hit Tesla. Funny how the Tesla fanboys are ignoring this. IMHO Tesla is still way over valued even at a 70% discount.
The problem is they won't be able to sell nothing. No hybrids. No EV. Dumb. Subaru could get away with minimal sales because of devout subaru AWD buyers
Mazda is NOT in any more trouble than the other automakers. Honda is having more trouble than most. Mazda teamed up with Toyota years ago to share hybrid technology
@@clarkkent9080 Honda is having more trouble? I find that hard to believe, toyota and honda are the brand to beat imo. Mazda was among them in the 90s with their solid manual transmissions that lasted forever. I love me some old mazdas, nowadays they seem more in the ranks of nissan and mitsubishi but maybe im wrong
@@stockpicksbytim1228 Honda stock is down 16% year to date and they have no cars to sell as the chip shortage hit them the hardest. Mazda stock is up 3% year to date and they have more inventory than Honda. The dark days of Mazda is when Ford had controlling interest and they forced Ford parts on Mazda vehicles. If you want an honest Toyota vs Mazda review watch the car care nut (Toyota master mech) on the Mszda CX-5
@@clarkkent9080 Il check that out! I wouldnt say one is better than the other due to stock performance , Honda sells almost 4x the amount of cars mazda does from what I looked at, & High inventory during a chip shortage is a good thing? most autos cant produce enough cars to keep lots full I wouldnt bet on mazda making it very long, they seem to have no ev plans and thats the clear direction things are going since ev is taking more market share from ice cars. I love my regular gas cars and dont have an ev but I can see where things are heading
I think Mazda is wise not to get into cell manufacturing, as there will be multiple sources competing with each other on price and performance, and obsolescence of this technology will be very rapid and capital cost very intensive. They should focus first on an EV skateboard platform covering the small to mid-size EV, with Mazda traditional handling characteristics and morph their styling language to this new platform. Then perhaps an EV version of the Miata, always a favorite of the American market, and an upmarket luxury sedan based on the stretched SUV platform. Their interiors are already near luxury quality so they know how to do this. They have always been a slightly quirky niche manufacturer, so they should play to that strength, and keep selling ICE cars to the third world market as they transition.
Very well said. As someone that owns an MX-5 (Miata) and 6 Grand Touring, they are incredibly well-engineered vehicles. In parts of the US, EVs do make sense, but not everywhere. In Connecticut, I have a house with a garage, so adding a level 2 charger would be easy. However, I also rent a condo in Western NC without a garage, so an EV is not an option. I have no intention of being a slave to an EV and taking part of my day (every few days to charge the car). Over the years I have traveled a fair bit in order to go fly fishing in the Western US (Yellowstone/Montana). In Yellowstone, you can find gas but charging an EV is not an option. I very much agree that battery technology, much like autonomous driving features, will be a third-party purchase. In addition, Toyota owns a sizable stake in Mazda, so when Toyota decides what to do with EVs Mazda will no doubt benefit. What I find most interesting is that if EV technology were going to overtake everything in the car business, why is the stock of companies like Quantumscape and Charge Point trading at levels on the verge of failure. Quantum Scap is 96% below its peak and 40% below its IPO price. Charge Point is 80% below its peak and all the way back to its IPO price. As for Tesla, it's now 64% below its peak stock price. Someday, EVs will be the norm (in the US), but that day might be further in the future than 2030.
So, I think he took 93k from 289k leaving him 195k- then he divided 195k (but mistyped it as 95k) 93k and the result was 102%. Anyone else got a better path to 102%? As you say Curt, -102% is a non sensical answer.
I noticed that he also messed up on the European numbers. He said there was a drop of 58% but it looks like the actual calculation is 45%. (223438-122733)/223438= 45%. But he still makes a good point.
I think we need to go back check all the percentages Viking uses in his videos to make his points, because these are very basic math errors. 102% 8:43 is not the correct maths for the vehicle sales number drop. I am assuming the 95% figure in the video title is the same situation since there has never been a 95% drop. Using this math TSLA stock is down 99% in the last 3 months as of today. I look forward to correct percentage calculations on future videos as I am sure Viking reads his comments.
I thought the same thing. If your sales are down 100% then it means you're not selling anything. But if your sales were 200,000 cars in 2018 and now they are 100,000 cars, sales are down 50% because it's 100000/200000 × 100/1
I've got to say, I'm a bit confused with this presentation. As far as I can tell, Mazda stock prices have risen 75% in the past 5 years. And sales in the US seem to have increased until 2021 at least, and there are no surprises there given the logistical problems that nearly all manufacturers have had. Could we have some sources for this information, please?
He talk rubbish like carbon footprint. The real reason behind electric vehicles is to make money by reducing gas consumption. Mazda conflict with the goal if they sell combustion cars to countries whose goal is to increase gas production.
I bought a CX-50 Turbo Premium in Sep 2022 because the Teslas were too expensive and the Hyundai Ioniq 5 was unobtainable. The CX-50 is a great ICE car from all 3 persepectives: exterior styling, interior styling and powertrain. While an EV was my first preference, so far I'm enjoying my first foray into a Mazda. I do agree with the Viking that Mazda is doomed as with all the other Japanese manufacturers including Subaru.
Yep I bought a CX-50 premium plus around the same time as you, and it is absolutely the best car I have ever owned. And they’re coming out with a PHEV version around 2024. I didn’t hear that in the media. I was told this at the dealership. I’ll be the first in line.
You can't compare pre-pandemic numbers with post-pandemic numbers, it's like comparing apples to oranges. Most of the Japanese automakers have been hit harder than the other automakers with supply chain disruptions. We'll have to see how things look next year in 2023.
I did an extensive market research and decided to buy a Mazda 3 HB. It is the best option of the segment, a beautiful, luxury and reliable car at a reasonable price. I hope Mazda continues in the market
Hilarious. I was going to buy a Mazda because of the 2017 CX5 I saw in Pecos Texas. It had 252,000 miles on it and was used to make Grub Hub deliveries to remote oil drill rigs in the Permian Basin. Still running fine and getting 30 mpg off road and on combined. Not bad for AWD.
I have had 2 Mazdas and I will put them up against any Toyota for engineering, build quality, and cost. I just wish they would bring their pickup to America.
I'd still get one. Much of what has been reported in this video is not true. I've cross referenced the so called "facts" presented in this video and they don't hold water. And by the way, our family have had a number of Mazda's, we still own two, and they have been exceptionally good vehicles.
@@davidbrayshaw3529 If your going to make a statement like "facts" presented in this video and they don't hold water" then you better back it up. Show us the data and where it came from.
@@davidbrayshaw3529 I agree. 3 Mazdas in this family and super great vehicles. I would put a Mazda up against any Toyota for engineering, build quality, and cost. The only bad spot in Mazda history was when Ford had a controlling interest but that is no more
Love the mazda just bought another one this year and my stock is up 25%. 3.5$ a share and up today now 4.78$ and close they are now paying dividends. Ex div is end March. 2.8 % dividends. Gas savor for sure 36 miles/gal and no waiting on EV charging port.
Tesla Dec 2021 stock price: $400 AUD. Today $160 AUD. Tesla has lost 60% in a year! What does that say and will the falls continue? Is it the influence of the market today?
Fair point. However, Tesla is the exact opposite issue where a great many analysts believed for literally years that the stock was over valued because of hype and wishful thinking. I would argue that Tesla is a major market correction getting the stock valued more realistically around actual market situation and company fundamentals...which is the same thing as Mazda but one is primarily based upon actual fundamentals deterioration and the other is based upon correcting for over hype, not major fundamentals correction.
I love my Mazda CX3, but I rarely drive her, only 500 miles over 4 years, Finally I got a Wuling Air EV and sold my Mazda, for only 10% loss. very good price well because well, it's only 500 miles on the odo, but in only 2 months of owning my ev I've driven it for 1000 miles already. so much fun.
@Kevin Ken yeah probably, but I don't drive that much and I don't intend to keep any of my cars for too long.. so my EV is the first EV I can afford right now, it's the cheapest but still it's 20K USD, as EVs get cheaper, I'll be getting better ones. well that's the plan anyway.
You won’t, EVs are crap, no range for long trips and crazy depreciation as the batteries are pathetic after 10 years. An ICE will still be running in two or three decades. People are waking up, the Tesla FOMO has fully ended and the stock continues to collapse. Just a fad.
Explain to me how sales in China could’ve declined by 102% (you mentioned it twice). Has Mazda’s volume gone negative, or do you just don’t know arithmetic?
I wonder how much Mazda's sales fell relative to other automakers. That would help quantify the effect of the chip shortage which is not discussed in the video.
Uhm the percentage highlighted at 2:30 does not reflect the size of that region as a part of their total sales, but rather the sales relative to the year before for that region.
Many errors in his videos. Unfortunately trying to push the EV agenda too hard as he has money invested in it that such important details are glossed over.
Yep, in the US, their biggest single market - one that accounts for 26% of their sales, they increased sales by 19% between 2020 and 2021 (from 279,000 to 332,000 vehicles). 2021 to 2022 doesn't look so good tho. By October this year (2022) they had only sold 55% of the vehicles in China that they had by October in 2021, in Europe its 81% - Sam doesn't provide numbers for the US or the other 50% of Mazda's global sales. Seems like sales in China is leading their decline- does it foretell of declines elsewhere? Perhaps. I'd agree that they are doomed IF they don't come up with a compelling EV. I assume they are going to do something with that $10.5 billion?
I’ve caught a few errors like that in his videos, however in this case the overarching theme is still correct. Mazda is not building EVs, and their IC sales are suffering in the largest car markets. They’re in trouble. It’s a shame, I like their cars.
@Kevin Ken Wow, are you feeling OK? You seem a little angry. I hope Mazda does survive and thrive in the Asian markets. Like I said, I like their cars. Their sales in the west are definitely down, though.
I have been driving a Mazda MX-5 for a little more than two years and am totally in love with it. I live in Florida and put the top down whenever it’s dry. It would be sad to see Mazda go under. Maybe they have heard all the hype coming from the other automakers and have decided to be restrained in talking about their EV future. When time is right they may make a big splash in announcing their new lineup of electric vehicles. Until then investors are right to be skeptical.
Tesla stock is down from a high of $399.93 on Jan 3, 2021 to $150.23 today December 16, 2022. That is a loss of $249.70 or 62.4% and this week WSJ said half-priced Tesla stock is no bargain.
Mazda is one of the few car companies that produce good looking cars that are fun to drive, at a reasonable price and quality. It will be very sad to see this company fail, but they are definitely failing. They appear totally bewildered on electric drivetrains, Im not sure if they are paralyzed, afraid, ignorant or reluctant, but their lack of commitment will ruin the company very quickly. Rumors say they will electrify the next MX5, but given no details yet. Most likely a hybrid of some sort. I think most likely Mazda boardrooms are partly ignorant, and partly paralyzed with fear of making mistakes, and yes there are lots of smaller mistakes to avoid, their biggest mistake is lack of action; the lack of commitment to electrifying their model range entirely and quickly as possible. Right now the electrification is going at super sonic speeds and they seem ignorant to this situation.
Mazda have one EV offering in the UK, It has similar capabilities to that of the Nissan Leaf 5 years ago. It is as if they made an EV very few would buy to demonstrate a lack of demand for EVs. The only Mazda I'd consider is the MX-5 and I'm too tall to fit in one!
Mazda had a cool new Skyactive engine, some reason they didn't think the US should get it. That kind of stupidity should be rewarded with just these sorts of prizes.
8:40 - "Sales in China have decreased 102%...". Wait a minute. If sales decreased 100%, that would mean that they sold zero cars. So if sales decreased 102%, then they must have bought a few cars?
Also, I generally agree with the points made here overall, but the stock price hasn't crashed by 95%. It's down a lot, but not 95%. What's with the made-up numbers all of a sudden? You're giving the doubters of your work ammunition with that video title.
@@stevenjones916 I don't doubt it. Instead of an engine located above the frame, the batteries are in the floor, giving a much lower center of gravity, and much more stability.
I grew up with Mazda and my heart still belongs to Mazda. I had driven a 323F (Protage) and Xedos 9 (Milenia) and still have 4 RX-7s and many friends in the community. But since more then 3 years I own a Tesla as a daily driver. It's sad to see this once so great company decline.
agree with this 100%; have always had a soft spot for them too. Their cars have always been a bit different and better than the competition; buddy had a 323 in high school and what a fun little car that was.
Sam, you're showing a reduction in stock price of less than 50% but your headline says 95%. That would make it a false headline. That's very damaging to your credibility.
Back in 2012, I was sitting in the showroom of my local Mazda dealership (Wellesley, Massachusetts) waiting for delivery of my Mazda 5 mini minivan. They had a placard lauding their new “Skyactive” engine technology. They explained that according to their research, only a small fraction of the global car market will have transitioned to electric by 2035, and thus, they had made the decision to continue devoting their R&D investments to the development of ever more energy efficient gasoline powered engines. I guess those research recommendations didn’t really play out the way they had expected!
All Mazda needs to do (but won't because someone outside of Mazda thought of it first) is to do a voluntary recall of all Mazda MX30 ev's (they've sold under 750 of them), install a high density larger capaclty battery pack to get the range over 200 miles, throw in some software updates and they could have a vehicle that could tide them over until their new dedicated ev platform vehicles are released. That's simple...
if Mazda could make an electric version of the MX5 for a reasonable price and a proper range they could clean up in that the sports car sector. Unfortunately they won't/can"t
Thailand International Motor Expo 2022 (a motorshow event that also selling cars), Mazda got 2,295 orders, down 894 cars or 28% from the last Motor Expo, but still ranked 8th. There are still Thailand and some countries where Mazda can sell its fuel cars. Some other numbers: Toyota (6,064) and Honda (3,252) still ranked 1st and 2nd respectively. BYD (currently has only one model, the Atto3) ranked 3rd (2,714). (Tesla does not entered this motorshow.) Neta (Neta V only) ranked 15th, got 827 orders. Volt (Volt City EV, aka Xiaohu) ranked 21th, got 210 orders. Pocco (LHD Chinese EV) order quantity is included in BRG (a car seller). Pocco got 30 orders.
Previous claims made here about VW and the like ended up not really panning out. I don't foresee Mazda dying due to not selling EVs. As much as they are hyped, many people in the USA either cannot afford one, or the infrastructure is such that owning one is more of a hassle. I think, worst case, Mazda will be bought out by Toyota and allowed to become their new luxury brand/influence Lexus.
It’s only 2022. The real pain will come in the next couple of years. So far, predictions surrounding VW and others have actually come to fruition. ICE vehicle sales are terminally declining. Many ICE vehicle factories are underutilized. Stellantis’s Jeep recently went bankrupt in China and also just decided to suspend one of their ICE vehicle factories in Illinois “indefinitely.” They are blaming it on “increasing costs to develop EVs.” Makes for a nice PR statement, but if the vehicle(s) made at that factory had strong demand, you don’t just suspend production like that. The reality is that demand had dwindled for the vehicle(s) made there. Surely there is more of this to come.
Yes EVs are rich people’s toys now and for the near future. PHEV make more sense go back and forth to work no gas and no range anxiety or standing to a charger for 30 minutes.
There is also another strategy at play. Why gear up to Manufacture BEVs at an enormous cost only to find that you can not get the batteries you need to meet production targets. the more BEV makers that enter the market the harder it will be to lock in a reliable supply of batteries. This would mean that ICE vehicles will be needed for longer than anticipated. A shortage of battery supply would also mean the price of BEVs would remain high and out of the reach of most car buyers. In the used car market, those BEVs that are appearing are not making the money that they should as all the hype about "game-changing new batteries" are making buyers wonder if they should wait for a better vehicle rather than settle for ones with older technology. If you can't make it you can't sell it.
Raw materials for batteries will scale with production. Companies want to make money. If there is demand for materials, it will eventually be met. A “strategy” of throwing your hands up and doing nothing because it is perceived that there won’t be enough raw materials is not a strategy at all. This is inaction, akin to complacency, that will lead to an endless downward spiral. I wish Mazda luck. They’re going to need it big time.
@@waynelewis9110, I did not say we should not do anything with regard to replacing ICE vehicles, what I am pointing out is that the transition will take longer because of having to do more than just make cars or make more steel or more plastic. The raw materials for batteries are not large well developed sectors of the mining industry as most of them were not used in such large volumes. Copper is used for many other essential products and this will add to the pressures on its already-stretched production and it will increase its cost which will flow to all those other things that are made with it. Cobalt and Nickel are not abundant materials so other sources will need to be found and developed and that takes time. Rushing to open mines always leads to the environmental impacts being greater as the proper studies are either rushed or not done. Here in Australia, we have plenty of examples of that. the scale-up of mines is not easy because apart from finding it and digging it up you have to transport it to where it can be processed which is going to be another country probably. All the infrastructure for that is not just sitting around waiting to be used. All the hype surrounding BEVs and replacing ICE vehicles is playing out like a stock market bull run when what is needed is clear planning along with engineering practicalities. Another fact that is being overlooked is that the global car fleet contributes the smallest percentage of greenhouse gases within the total global transport emissions contribution. When compared to the big contributors it is tiny and yet there is no zeal or frenzy surrounding them to transition in 5 to 10 years. The situation surrounding motor vehicles is being driven by marketing departments eager to make a buck and Governments who want to make it look like they are doing something on the climate change front everyone can relate to cars and the pollution they produce so it's a good smokescreen for their inaction in other areas. The imperative is real in replacing ICE vehicles but doing it in the way we are is folly because any rushed engineering whether it be the cars themselves or the infrastructure to produce and cater to them will more than likely be flawed. Engineering is based on science and facts and marketing, speculation, and hype are based on nothing because they are not facts.
@@davidbeppler3032 There are two points here, one is that some BEVs are rubbish and not worth owning and secondly there are many families around the world that can not afford the extra 15 to 20% it will cost for a used BEV. Families often have two vehicles here in Australia and in other countries as well. The most affected will be the poorest among us as they will not have the extra funds for a BEV that is any good and so will end up with rubbish ones. You can not look at this situation from what you can afford because extra costs of car ownership are something that trickles down, unlike wealth.
Mazda knows that there will be not enough batteries for cars. Actually the price of batteries gonna go up due to the high demand. They could on low MPG Skyactiv technology for the next 6-8 years. Plus waiting for new battery tech like SSB or Sodium batteries. I would say they are cautious. Or even smart!
I’m on the fence whether they’re smart or not… making an EV isn’t a slam dunk, take a look at GM, Ford who are having significant challenges making a profitable EV product that doesn’t need to be recalled to fix various issues. However, I did read several years ago that Mazda basically couldn’t afford (as in not enough liquidity) to join the fuel economy arms race with stop-start engines nor to start investing in EV technology, so decided to focus on making the ICE as efficient as possible (what we now know as SkyActive). You may be right about being smart to not jump into the EV market too quickly but it also means significant risk of getting some early EV models wrong and suffering that way. Any way you slice it, as the smallest automaker Mazda was always going to be in a tough spot. I do like their products though and hope they make it.
The eu has already pushed back its ice ban to 2035. People with at least one functional brain cell know the 2030 targets are completely unrealistic. As for us being 60% ev sales by 2027 ..yeah sure….
I drive an old Mazda. They are more popular in Australia than most places. Very nice built cars but famously firm and noisier ride. Is that called ‘sporty’? Shame the Japanese car industry in general are so bloody conservative and turning away from EVs.
I wonder if the media's nonreporting has anything to do with Mazda's advertising dollars. Tesla's zero advertising policy makes them "open season for FUD"
** a Mazda Employee Perspective: *not a PR representative or official representation of Mazda: Just a guy from a dealership. I find this compelling for sure, and absolutely a possible outcome ( with Astrix Big *if's) to be a fair critic. It's almost ironic you talk about no one talking about the decline in sales and possible demise, but what about the transition period we are in... Just food for thought, the double-digit nomenclature is only ONE vehicle in. Over the next 600 days people will be eyes on, and hands-on with 2 more PHEVS of upmarket quality, and powerful petrol alternative inline 6 to compete against German luxury in North America, and globally 4 different Models, minimum. CX-60 CX-70 CX-80 CX-90 . None of this is secret, I know some secrets but I'm not going to get fired over a youtube comment. Haha! Not everyone wants an EV Future overnight, I hope the VAST landscape that is North America understands not everyone lives in metropolitans with chargers everywhere. There are certainly pros and cons to this mentality. But there are a million outcomes to be had. Hopefully success for Mazda. I want to see an EV MX-5 and Mazda6 in the next ten years. Not tomorrow ;) :)
The car sale decrease as everyone’s noted cannot be over 100%. And where the hell do you get the stock dropping 95%? They’ve never dropped that much over their entire history and they’re up in stock price this year. Far far better than most brands. You also keep over inflating situations in every single video. Every single video is about some company being in a ditch that is impossible to get out of. And science breakthroughs that will completely change the world. Every day. And also with inaccurate reflections of the technology. You are also so focused on how many videos you make. It’s time to focus on quality over quantity. I appreciate the effort and dedication and I’m trying to like you but you’re making it increasingly difficult. I believe if you stick to one or two videos per day it will be better for the UA-cam algorithm and people will appreciate the content much more without getting sick of it, making way for more likes and subscribers. Make quality content and remind watchers to like the videos if they did and subscribe. The content will be better if you dedicate more accurate research and less inflated personal opinions, your credibility will be better and your videos will have more visibility
UnLess electricity for EVs comes from Solar or wind, then Mazda and Toyota among others are right to hold fire on EVs because the power is effectively coming from coal or gas and Aren't Zero Emission. I've hedged my automotive bet by buying a Prius Plug In Hybrid with the power for the car predominantly coming from solar batteries.
Tesla is currently the EV market leader, but what do they need to keep that title? Good looking cars (sorry, the model 3, X, and Y are oddly proportioned and borderline homely from many angles), quality builds (their body panels still don’t fit), and manufacturing capability. Mazda has all three. Mazda stock is tanking, Tesla stock is overvalued. It’s a no brainer for Tesla to buy Mazda with their overvalued stock as currency. Ditto on Jaguar. Can you imagine cars as beautiful as Mazdas and Jaguars with Tesla drive trains and tech? It’s a match made in heaven. But Elon won’t do it because he didn’t think of it. His ego will be his ruin. He prefers odd looking cars. Look at the cybertruck and the dinosaur turd shaped cars he produces now. And if he did buy Mazda or Jag he would just fire everybody, a-la Twitter, to do things his way, which would defeat the point of the purchase. Tesla has become smug in their role as today’s EV leader, just like the leading ICE manufacturers were 10 years ago. Tesla won’t fail anytime soon, but they will be overtaken within the next 10 years. Too bad.
Tesla's 3/Y/S/X design is mostly for drag efficiency and probably some manufacturing efficiencies. The cybertruck is weird and odd looking, but apparently they reached 1.5 million pre-orders so it somehow appeals to people.
Mazda had a wonderful reputation for reliability in central Africa.. They produced wonderful vehicle design as recent as 2020. Strategy is obviously not a strength in their management. Why is this?
@@kevinken94 with the need for transport..the fastest growing population in the world...the greatest amount of human and raw resource untapped..and the highest levels of solar Insolation it can happen perhaps. Certainly we need to look at initiation of accountability and democratic system...yet the young may see to this
Mazda's ICE cars were of solid quality, and their SkyActiv 5 prong approach to efficiency and power was brilliant. For me, I hated the recent styling (long hoods and low roof made for super cramped interior and horrible visibility. Their asinine stylist should have been fired years ago. Also their CX5 was technically brilliant (among the best of the crossover SUV's in most major car mag reviews), but when I test drove it, it just lacked... soul and character.
Mazdas drop in 2021 it largely due to being unable to actually build enough car like a lot of other makers they could not get parts. That said they have limited ranges and have not innovated into new models for example they are one of the few makers of 2 seater convertibles but have made new models but they are not as good as the old ones. It's a slippery slope.
Sounds like a load of nonsense to me. Sure, EV sales are rising fast in Australia, all the way to 8%, bought by people who were always going to get one. Mazda is not going away, a highly successful company and a sales leader
If we are talking about declining stock prices, how about Tesla's stock price? As of this morning, it hit a 52 week low of $155 per share, down 55% for the year.
Japanese wisdom.... Don't rush headlong into a high cost, materials shortage technology that is in its infancy.... The Chinese EV DOMINANCE and cost structures may leave many other manufacturers struggling to make a profit on EVs. Look at the wait for Toyota Hybrids... Maybe there will be lots of car manufacturers who will struggle to make a profit on EVs?!?
My 2018 Mazda 3 is projected to last at least 350000 km with very few repairs. My last 3 cars have been Mazda's and they all lasted over 350K and were still running fine when I upgraded. They make quality vehicles equal to Toyota and Honda. They will be absorbed by Toyota.
Toyota partnered with Mazda for their quality interiors and engineering in engines and transmissions and Mazda wants Toyota hybrid technology. Mazda is doing just fine on their own
Many EV Car Companies take over. Tesla, NIO, BYD, Xpeng, Wuling, Great Wall, MG, Volvo Geeling, Zeekr, and Many More. EV has become Standard. Mazda can be bought like Volvo and go Electric.
@ 8:45 "".. declined by 102%." No, no, no - that means they had to be getting 2% given back. Perhaps you meant "..used to be 102% higher" or "..declined by 51%". Please get the maths right.
Talk about a rudderless ship. It's such BS that BEVs, when powered by coal, are not helpful with CO2. Of course, coal needs to be stopped, and financially it is been forced out, but even with coal power, a BEV reduces CO2.
Would have been nice to be sitting in a Mazda board meeting where they were deciding whether to release their new Skyactive X engine in the US. Mazda Board, "Will we be able to raise prices on our cars if we do?" Me, "No." MB, "Then why would we do it?" Me, "You get to stay in business." MB, "Surely you jest." Me, "Nope." Tada!!!
Another reason why Tesla should buy 10% of Mazda and take over it's EV transition. It would be a partnership on EV production sales and service. Give Mazda all the EV tech and let Mazda build a minivan and small 2 door coup. If Mazda can produce these 2 cars in high volume it will prove to other automakers transitioning can work and be profitable. Tesla would get a global service center to serve Tesla's at Mazda dealers.
Mazda stock is up almost 5 dollars. Wow, so car sales matter dude. They sell quality cars. If they bring the hybrid to CX50 they will maintain momentum and then bring out the CX70. The EV market shifting toward hybrids now. So, maybe not so bad after all.
The time to turn it around for Mazda was 2 years ago. It's now too late for them to survive. Same for Stellantis. Mary Barra may stretch the truth, but GM will be a survivor. Ford might get lots of stuff wrong, but they will survive. Honda might survive if they get enough help from GM, but they're likely to be a much smaller company. Time is ticking quickly for Toyota too.
I had a Mazda GLC decades ago. Great Little Car. Almost bought a new one a few years ago but the more I looked the more I saw a ver serious rust-proofing issue. By seven years many were rusted through up here in the land of road salt. If they fail I doubt it will be related to electric cars. They, too, have issues in our colder climates.
I've owned several Mazdas. I currently drive a CX5 and I love it. Surely SOMEONE at Mazda can see the writing on the wall. Their cars are brilliant and I was hoping they'd build an electric but apparently not. Sad.The MX30 is a poor attempt.
I looked at Mazda's stock price myself and at no point has it ever fallen by close to 95% and their sales declining can easily be explained by the line-up revamp. Most automakers go through the same phase when reworking their entire model range. This is a big nothing burger...
I hope this is just spam, we love these cars, ours last close to 200k miles with no major work repairs and excellent mileage for a gasoline only car. Hoping to get a hybrid next
I think he calculates the number incorrectly, if it goes 2x it is a 100% raise and if it falls it is a 50% fall and that may be possible for mazda, although the whole market is red.
@@slavko321 if he's so stupid he shouldn't be making videos giving people financial advise.
I looked at the financial data sites and Mazda's stock "collapse' is nothing like the 60-70% fall that has hit Tesla. Funny how the Tesla fanboys are ignoring this. IMHO Tesla is still way over valued even at a 70% discount.
@@thamesmud i think somebody else in the comments noted that the 60% plummeting was from sales, not stocks. But these two dont seem to be related.
Mazda is actually making solid quality cars. Hope they can turn around.
I think the correct term is "was!"
@@petercoverdale5003 LoL
I'm on technically my 2nd Mazda (my BT50 was a Ford in disguise). I love my Mazda 2. They are selling a fair few here in Australia
The problem is they won't be able to sell nothing. No hybrids. No EV.
Dumb.
Subaru could get away with minimal sales because of devout subaru AWD buyers
Meh.
If people only knew that Mazda makes very reliable quality cars compare to many other cars .
I agree but it’s just an aging company and sadly they been stagnant in doing anything other then EV’s
Mazda is not going anywhere...their quality and reliability is top notch...the new CX90 next yr will be huge for them
I’m a big fan of Mazda. I hope they make it.
Doesn’t look like it looking a few years ahead. I think they are going extinct in next 10 years.
Mazda is NOT in any more trouble than the other automakers. Honda is having more trouble than most. Mazda teamed up with Toyota years ago to share hybrid technology
@@clarkkent9080 Honda is having more trouble? I find that hard to believe, toyota and honda are the brand to beat imo. Mazda was among them in the 90s with their solid manual transmissions that lasted forever. I love me some old mazdas, nowadays they seem more in the ranks of nissan and mitsubishi but maybe im wrong
@@stockpicksbytim1228 Honda stock is down 16% year to date and they have no cars to sell as the chip shortage hit them the hardest. Mazda stock is up 3% year to date and they have more inventory than Honda.
The dark days of Mazda is when Ford had controlling interest and they forced Ford parts on Mazda vehicles. If you want an honest Toyota vs Mazda review watch the car care nut (Toyota master mech) on the Mszda CX-5
@@clarkkent9080 Il check that out! I wouldnt say one is better than the other due to stock performance , Honda sells almost 4x the amount of cars mazda does from what I looked at, & High inventory during a chip shortage is a good thing? most autos cant produce enough cars to keep lots full I wouldnt bet on mazda making it very long, they seem to have no ev plans and thats the clear direction things are going since ev is taking more market share from ice cars. I love my regular gas cars and dont have an ev but I can see where things are heading
Subtraction cannot be more than 100%. If a value of 200,000 falls to 98,000, it is 51% loss. Not 102%.
200,000 --> 0. Is 100%.
They didn't sell any cars and 4,000 customers brought their car back.
Can't stop laughing at that 100% decline.... That's a decline to zero
@@camgere 🤣🤣🤣
Aussies have never been known for maths 😂😂😂
I think Mazda is wise not to get into cell manufacturing, as there will be multiple sources competing with each other on price and performance, and obsolescence of this technology will be very rapid and capital cost very intensive. They should focus first on an EV skateboard platform covering the small to mid-size EV, with Mazda traditional handling characteristics and morph their styling language to this new platform. Then perhaps an EV version of the Miata, always a favorite of the American market, and an upmarket luxury sedan based on the stretched SUV platform. Their interiors are already near luxury quality so they know how to do this. They have always been a slightly quirky niche manufacturer, so they should play to that strength, and keep selling ICE cars to the third world market as they transition.
Yeah, too many brands are tripping over each other and investing in battery tech that might be old and then will be stuck with old assets.
Very well said. As someone that owns an MX-5 (Miata) and 6 Grand Touring, they are incredibly well-engineered vehicles. In parts of the US, EVs do make sense, but not everywhere. In Connecticut, I have a house with a garage, so adding a level 2 charger would be easy. However, I also rent a condo in Western NC without a garage, so an EV is not an option. I have no intention of being a slave to an EV and taking part of my day (every few days to charge the car). Over the years I have traveled a fair bit in order to go fly fishing in the Western US (Yellowstone/Montana). In Yellowstone, you can find gas but charging an EV is not an option. I very much agree that battery technology, much like autonomous driving features, will be a third-party purchase. In addition, Toyota owns a sizable stake in Mazda, so when Toyota decides what to do with EVs Mazda will no doubt benefit. What I find most interesting is that if EV technology were going to overtake everything in the car business, why is the stock of companies like Quantumscape and Charge Point trading at levels on the verge of failure. Quantum Scap is 96% below its peak and 40% below its IPO price. Charge Point is 80% below its peak and all the way back to its IPO price. As for Tesla, it's now 64% below its peak stock price. Someday, EVs will be the norm (in the US), but that day might be further in the future than 2030.
At 8:45 you say sales declined from 289,402 to 93,510 which is a 68% drop, not a 102% drop. A 102% drop would mean they sold less that zero cars.
Math is hard 😂
So, I think he took 93k from 289k leaving him 195k- then he divided 195k (but mistyped it as 95k) 93k and the result was 102%.
Anyone else got a better path to 102%?
As you say Curt, -102% is a non sensical answer.
I noticed that he also messed up on the European numbers. He said there was a drop of 58% but it looks like the actual calculation is 45%. (223438-122733)/223438= 45%. But he still makes a good point.
It means they are giving cars away... 🤣
Just came to write the same 😅
Mazda is one of the most reliable car here in Australia, Mazda is doing very well, what you are saying is a prediction that remain to be seen!
Its amazing how Mazda car sales in China crash over 100%, and yet they are still selling cars!
Sam, you should learn some basic statistics.
That 19.2% is a percentage *increase* in sales (see the -11.2% for Domestic Sales and -14.3% for China).
That was 2020 to 2021 and he is talking about 2021-2022. What was funny was when he said sales in EU was 102% over 3 years, Lol so they sold -2%?
Owned 2 Mazdas. Great reliable family cars
I think we need to go back check all the percentages Viking uses in his videos to make his points, because these are very basic math errors. 102% 8:43 is not the correct maths for the vehicle sales number drop. I am assuming the 95% figure in the video title is the same situation since there has never been a 95% drop. Using this math TSLA stock is down 99% in the last 3 months as of today. I look forward to correct percentage calculations on future videos as I am sure Viking reads his comments.
I thought the same thing. If your sales are down 100% then it means you're not selling anything. But if your sales were 200,000 cars in 2018 and now they are 100,000 cars, sales are down 50% because it's 100000/200000 × 100/1
Mazda's all over the belgian roads here.
I've got to say, I'm a bit confused with this presentation. As far as I can tell, Mazda stock prices have risen 75% in the past 5 years. And sales in the US seem to have increased until 2021 at least, and there are no surprises there given the logistical problems that nearly all manufacturers have had. Could we have some sources for this information, please?
His source is the same place he wiped this morning. Click bate video
He talk rubbish like carbon footprint.
The real reason behind electric vehicles is to make money by reducing gas consumption. Mazda conflict with the goal if they sell combustion cars to countries whose goal is to increase gas production.
@@robertagren9360 BEVs means more and cheaper gas for the ICE vehicles
@@clarkkent9080 How so? Norway has a Tax of 100% for Gasoline and Diesel. Norway has a lot of BEVs.
Don't get fooled by all these Arabic Oil rigs
If course. Consumer Reports rated Mazda as one of the best car companies last February and their cars are exceedingly popular.
I bought a CX-50 Turbo Premium in Sep 2022 because the Teslas were too expensive and the Hyundai Ioniq 5 was unobtainable. The CX-50 is a great ICE car from all 3 persepectives: exterior styling, interior styling and powertrain. While an EV was my first preference, so far I'm enjoying my first foray into a Mazda. I do agree with the Viking that Mazda is doomed as with all the other Japanese manufacturers including Subaru.
Nice car. Hope you enjoy it for years.
Yep I bought a CX-50 premium plus around the same time as you, and it is absolutely the best car I have ever owned. And they’re coming out with a PHEV version around 2024. I didn’t hear that in the media. I was told this at the dealership. I’ll be the first in line.
Sales cannot decrease by 102%.
Technically they can if you sell nothing and 2% of your prevous sales get refunded in that time frame
You can't compare pre-pandemic numbers with post-pandemic numbers, it's like comparing apples to oranges. Most of the Japanese automakers have been hit harder than the other automakers with supply chain disruptions. We'll have to see how things look next year in 2023.
I did an extensive market research and decided to buy a Mazda 3 HB. It is the best option of the segment, a beautiful, luxury and reliable car at a reasonable price. I hope Mazda continues in the market
Dude....chill out, people will continue to buy ice cars for 20 years from now!
Get real. Our electric grid is faltering now. How can we charge all these electric vehicles. The elephant in the room.
Hilarious.
I was going to buy a Mazda because of the 2017 CX5 I saw in Pecos Texas.
It had 252,000 miles on it and was used to make Grub Hub deliveries to remote oil drill rigs in the Permian Basin.
Still running fine and getting 30 mpg off road and on combined.
Not bad for AWD.
I have had 2 Mazdas and I will put them up against any Toyota for engineering, build quality, and cost. I just wish they would bring their pickup to America.
I'd still get one. Much of what has been reported in this video is not true. I've cross referenced the so called "facts" presented in this video and they don't hold water.
And by the way, our family have had a number of Mazda's, we still own two, and they have been exceptionally good vehicles.
@@davidbrayshaw3529 If your going to make a statement like "facts" presented in this video and they don't hold water" then you better back it up. Show us the data and where it came from.
@@davidbrayshaw3529 I agree. 3 Mazdas in this family and super great vehicles. I would put a Mazda up against any Toyota for engineering, build quality, and cost.
The only bad spot in Mazda history was when Ford had a controlling interest but that is no more
I don’t know why if car manufacturers don’t make EV, you hate them so much? Mazda make great reliable cars.
Amen brother.
Love the mazda just bought another one this year and my stock is up 25%. 3.5$ a share and up today now 4.78$ and close they are now paying dividends. Ex div is end March. 2.8 % dividends.
Gas savor for sure 36 miles/gal and no waiting on EV charging port.
Tesla Dec 2021 stock price: $400 AUD. Today $160 AUD. Tesla has lost 60% in a year! What does that say and will the falls continue? Is it the influence of the market today?
Fair point. However, Tesla is the exact opposite issue where a great many analysts believed for literally years that the stock was over valued because of hype and wishful thinking. I would argue that Tesla is a major market correction getting the stock valued more realistically around actual market situation and company fundamentals...which is the same thing as Mazda but one is primarily based upon actual fundamentals deterioration and the other is based upon correcting for over hype, not major fundamentals correction.
Stock price down 40% in last 5 years, not 95%
I love my Mazda CX3, but I rarely drive her, only 500 miles over 4 years, Finally I got a Wuling Air EV and sold my Mazda, for only 10% loss. very good price well because well, it's only 500 miles on the odo, but in only 2 months of owning my ev I've driven it for 1000 miles already. so much fun.
@Kevin Ken yeah probably, but I don't drive that much and I don't intend to keep any of my cars for too long.. so my EV is the first EV I can afford right now, it's the cheapest but still it's 20K USD, as EVs get cheaper, I'll be getting better ones. well that's the plan anyway.
I hope I find an EV that is anywhere as good as my Mazda 3 SP25GT which hasn't missed a beat in 8 years. Brilliant quality.
You won’t, EVs are crap, no range for long trips and crazy depreciation as the batteries are pathetic after 10 years. An ICE will still be running in two or three decades. People are waking up, the Tesla FOMO has fully ended and the stock continues to collapse. Just a fad.
Mazda 3🤝🏻
Explain to me how sales in China could’ve declined by 102% (you mentioned it twice). Has Mazda’s volume gone negative, or do you just don’t know arithmetic?
This guy just sounds like a shill for EVs. Mazda makes some of the best cars that already get great gas mileage.
Sam, if Mazda produced only 1.2 million cars and sold 1.2 million cars...that is not a demand problem. That is a manufacturing problem.
Not calculating stats correctly. Check your math. If sales decline 100%, you have zero sales.
It's a shame because MAZDA makes beautiful cars which are fun to drive.
I wonder how much Mazda's sales fell relative to other automakers. That would help quantify the effect of the chip shortage which is not discussed in the video.
Uhm the percentage highlighted at 2:30 does not reflect the size of that region as a part of their total sales, but rather the sales relative to the year before for that region.
Many errors in his videos. Unfortunately trying to push the EV agenda too hard as he has money invested in it that such important details are glossed over.
Yep, in the US, their biggest single market - one that accounts for 26% of their sales, they increased sales by 19% between 2020 and 2021 (from 279,000 to 332,000 vehicles).
2021 to 2022 doesn't look so good tho.
By October this year (2022) they had only sold 55% of the vehicles in China that they had by October in 2021, in Europe its 81% - Sam doesn't provide numbers for the US or the other 50% of Mazda's global sales.
Seems like sales in China is leading their decline- does it foretell of declines elsewhere?
Perhaps.
I'd agree that they are doomed IF they don't come up with a compelling EV.
I assume they are going to do something with that $10.5 billion?
I’ve caught a few errors like that in his videos, however in this case the overarching theme is still correct. Mazda is not building EVs, and their IC sales are suffering in the largest car markets. They’re in trouble. It’s a shame, I like their cars.
@Kevin Ken Wow, are you feeling OK? You seem a little angry. I hope Mazda does survive and thrive in the Asian markets. Like I said, I like their cars. Their sales in the west are definitely down, though.
@@gridjac I bought a few Mazda's, they were on top when they made the Mazda 3. Great car, reasonable price, good zoom.
I have been driving a Mazda MX-5 for a little more than two years and am totally in love with it. I live in Florida and put the top down whenever it’s dry.
It would be sad to see Mazda go under. Maybe they have heard all the hype coming from the other automakers and have decided to be restrained in talking about their EV future. When time is right they may make a big splash in announcing their new lineup of electric vehicles. Until then investors are right to be skeptical.
Investors are stupid. They don't know jack shit about reality. And reality is that EV adoption is not ready for a long time. If ever.
Would be sad. And miata is a great car, w a manual
I have Rooftop Solar and Charge with my own Solar Energy. 6 km a kWh. I produce 11.000 kWh. 66.000 km.
Tesla stock is down from a high of $399.93 on Jan 3, 2021 to $150.23 today December 16, 2022. That is a loss of $249.70 or 62.4% and this week WSJ said half-priced Tesla stock is no bargain.
Enjoying our brand new Mazda MX5 RF convertible sports car. Here it takes a year to get one and a $4,000 deposit.
I love my Mazda, I hope they don't go under.
Mazda doesn’t have enough sales volume to convert to EV’s same goes for Subaru.
Mazda is one of the few car companies that produce good looking cars that are fun to drive, at a reasonable price and quality. It will be very sad to see this company fail, but they are definitely failing. They appear totally bewildered on electric drivetrains, Im not sure if they are paralyzed, afraid, ignorant or reluctant, but their lack of commitment will ruin the company very quickly. Rumors say they will electrify the next MX5, but given no details yet. Most likely a hybrid of some sort.
I think most likely Mazda boardrooms are partly ignorant, and partly paralyzed with fear of making mistakes, and yes there are lots of smaller mistakes to avoid, their biggest mistake is lack of action; the lack of commitment to electrifying their model range entirely and quickly as possible. Right now the electrification is going at super sonic speeds and they seem ignorant to this situation.
Mazda have one EV offering in the UK, It has similar capabilities to that of the Nissan Leaf 5 years ago. It is as if they made an EV very few would buy to demonstrate a lack of demand for EVs. The only Mazda I'd consider is the MX-5 and I'm too tall to fit in one!
Hey! do not talk shit about my little Mazda😆Currently -15 C here in Finland and 20cm of snow, and our mx30 do not care at all😎
Robert
That same mindset is held by #Toyota.
Make a horrible EV so people won't want EVs 🤦🏼
@@Lucas-wp2ph Don't go to far, you might not make it!
@@rozonoemi9374 Drive max 100km per day so no problem. The trick is to charge whenever the car is parked👍
Mazda had a cool new Skyactive engine, some reason they didn't think the US should get it. That kind of stupidity should be rewarded with just these sorts of prizes.
8:40 - "Sales in China have decreased 102%...". Wait a minute. If sales decreased 100%, that would mean that they sold zero cars. So if sales decreased 102%, then they must have bought a few cars?
Also, I generally agree with the points made here overall, but the stock price hasn't crashed by 95%. It's down a lot, but not 95%. What's with the made-up numbers all of a sudden? You're giving the doubters of your work ammunition with that video title.
His cred goes down the toilet...
@@freundron Naw, we all make mistakes. But I had to do a call-out on this one.
@@stevenjones916 I don't doubt it. Instead of an engine located above the frame, the batteries are in the floor, giving a much lower center of gravity, and much more stability.
we need to see a few companies collapse before the others take it seriously
But we got Mazda for one who you think would be the 2nd one ?
An electric mx5 or cx5 would be awesome…..
Tesla kinda started that way with the OG Roadster. That may be how a restructured Mazda after bankruptcy may look like, starting over.
I grew up with Mazda and my heart still belongs to Mazda. I had driven a 323F (Protage) and Xedos 9 (Milenia) and still have 4 RX-7s and many friends in the community. But since more then 3 years I own a Tesla as a daily driver. It's sad to see this once so great company decline.
Just because they believe most people still want ICE (and they do) does not mean Mazda has to follow like the other lemmings
agree with this 100%; have always had a soft spot for them too. Their cars have always been a bit different and better than the competition; buddy had a 323 in high school and what a fun little car that was.
Sam, you're showing a reduction in stock price of less than 50% but your headline says 95%. That would make it a false headline. That's very damaging to your credibility.
Back in 2012, I was sitting in the showroom of my local Mazda dealership (Wellesley, Massachusetts) waiting for delivery of my Mazda 5 mini minivan. They had a placard lauding their new “Skyactive” engine technology. They explained that according to their research, only a small fraction of the global car market will have transitioned to electric by 2035, and thus, they had made the decision to continue devoting their R&D investments to the development of ever more energy efficient gasoline powered engines. I guess those research recommendations didn’t really play out the way they had expected!
Linear thinking
I am 100% agree with you. I almost bought Mazda cx60 but then I realized time has change. I am very with my decision
0.08 Mazda's P/E ratio is lowest on earth? Tesla-55.3, Nikola-None, Lucid-None, gm-6.7, Ford-None, Mazda 11.98. Please explain.
I don’t see the 95% drop.
All Mazda needs to do (but won't because someone outside of Mazda thought of it first) is to do a voluntary recall of all Mazda MX30 ev's (they've sold under 750 of them), install a high density larger capaclty battery pack to get the range over 200 miles, throw in some software updates and they could have a vehicle that could tide them over until their new dedicated ev platform vehicles are released. That's simple...
if Mazda could make an electric version of the MX5 for a reasonable price and a proper range they could clean up in that the sports car sector. Unfortunately they won't/can"t
Thailand International Motor Expo 2022 (a motorshow event that also selling cars), Mazda got 2,295 orders, down 894 cars or 28% from the last Motor Expo, but still ranked 8th. There are still Thailand and some countries where Mazda can sell its fuel cars.
Some other numbers:
Toyota (6,064) and Honda (3,252) still ranked 1st and 2nd respectively.
BYD (currently has only one model, the Atto3) ranked 3rd (2,714).
(Tesla does not entered this motorshow.)
Neta (Neta V only) ranked 15th, got 827 orders.
Volt (Volt City EV, aka Xiaohu) ranked 21th, got 210 orders.
Pocco (LHD Chinese EV) order quantity is included in BRG (a car seller). Pocco got 30 orders.
Tesla is about to start selling cars in Thailand.
@@roxter299roxter7 I believe the cheapest Tesla will be 1.7 million baht, still too expensive when you compare to BYD & MG!
The caveat is that ICE vehicles need the number mass to keep the gas stations open too.
Great video.... but the Stock price is performing better than Tesla Stock right now..... just pointing out the irony.
While I agree that Mazda is in deep ..., when I look at the stock price for the last 5 years, I only see a low decline of 50%
Previous claims made here about VW and the like ended up not really panning out. I don't foresee Mazda dying due to not selling EVs. As much as they are hyped, many people in the USA either cannot afford one, or the infrastructure is such that owning one is more of a hassle.
I think, worst case, Mazda will be bought out by Toyota and allowed to become their new luxury brand/influence Lexus.
It’s only 2022. The real pain will come in the next couple of years. So far, predictions surrounding VW and others have actually come to fruition. ICE vehicle sales are terminally declining. Many ICE vehicle factories are underutilized. Stellantis’s Jeep recently went bankrupt in China and also just decided to suspend one of their ICE vehicle factories in Illinois “indefinitely.”
They are blaming it on “increasing costs to develop EVs.” Makes for a nice PR statement, but if the vehicle(s) made at that factory had strong demand, you don’t just suspend production like that. The reality is that demand had dwindled for the vehicle(s) made there. Surely there is more of this to come.
Yes EVs are rich people’s toys now and for the near future. PHEV make more sense go back and forth to work no gas and no range anxiety or standing to a charger for 30 minutes.
There is also another strategy at play. Why gear up to Manufacture BEVs at an enormous cost only to find that you can not get the batteries you need to meet production targets. the more BEV makers that enter the market the harder it will be to lock in a reliable supply of batteries. This would mean that ICE vehicles will be needed for longer than anticipated. A shortage of battery supply would also mean the price of BEVs would remain high and out of the reach of most car buyers. In the used car market, those BEVs that are appearing are not making the money that they should as all the hype about "game-changing new batteries" are making buyers wonder if they should wait for a better vehicle rather than settle for ones with older technology. If you can't make it you can't sell it.
I recall the Nokia CEO had a similar approach.
Plz show me a Tesla new car lot with thousands of unsold cars, because people are waiting.
Raw materials for batteries will scale with production. Companies want to make money. If there is demand for materials, it will eventually be met. A “strategy” of throwing your hands up and doing nothing because it is perceived that there won’t be enough raw materials is not a strategy at all. This is inaction, akin to complacency, that will lead to an endless downward spiral. I wish Mazda luck. They’re going to need it big time.
@@waynelewis9110, I did not say we should not do anything with regard to replacing ICE vehicles, what I am pointing out is that the transition will take longer because of having to do more than just make cars or make more steel or more plastic. The raw materials for batteries are not large well developed sectors of the mining industry as most of them were not used in such large volumes. Copper is used for many other essential products and this will add to the pressures on its already-stretched production and it will increase its cost which will flow to all those other things that are made with it. Cobalt and Nickel are not abundant materials so other sources will need to be found and developed and that takes time. Rushing to open mines always leads to the environmental impacts being greater as the proper studies are either rushed or not done. Here in Australia, we have plenty of examples of that. the scale-up of mines is not easy because apart from finding it and digging it up you have to transport it to where it can be processed which is going to be another country probably. All the infrastructure for that is not just sitting around waiting to be used. All the hype surrounding BEVs and replacing ICE vehicles is playing out like a stock market bull run when what is needed is clear planning along with engineering practicalities. Another fact that is being overlooked is that the global car fleet contributes the smallest percentage of greenhouse gases within the total global transport emissions contribution. When compared to the big contributors it is tiny and yet there is no zeal or frenzy surrounding them to transition in 5 to 10 years. The situation surrounding motor vehicles is being driven by marketing departments eager to make a buck and Governments who want to make it look like they are doing something on the climate change front everyone can relate to cars and the pollution they produce so it's a good smokescreen for their inaction in other areas. The imperative is real in replacing ICE vehicles but doing it in the way we are is folly because any rushed engineering whether it be the cars themselves or the infrastructure to produce and cater to them will more than likely be flawed. Engineering is based on science and facts and marketing, speculation, and hype are based on nothing because they are not facts.
@@davidbeppler3032 There are two points here, one is that some BEVs are rubbish and not worth owning and secondly there are many families around the world that can not afford the extra 15 to 20% it will cost for a used BEV. Families often have two vehicles here in Australia and in other countries as well. The most affected will be the poorest among us as they will not have the extra funds for a BEV that is any good and so will end up with rubbish ones. You can not look at this situation from what you can afford because extra costs of car ownership are something that trickles down, unlike wealth.
Mazda knows that there will be not enough batteries for cars. Actually the price of batteries gonna go up due to the high demand. They could on low MPG Skyactiv technology for the next 6-8 years. Plus waiting for new battery tech like SSB or Sodium batteries. I would say they are cautious. Or even smart!
I’m on the fence whether they’re smart or not… making an EV isn’t a slam dunk, take a look at GM, Ford who are having significant challenges making a profitable EV product that doesn’t need to be recalled to fix various issues. However, I did read several years ago that Mazda basically couldn’t afford (as in not enough liquidity) to join the fuel economy arms race with stop-start engines nor to start investing in EV technology, so decided to focus on making the ICE as efficient as possible (what we now know as SkyActive).
You may be right about being smart to not jump into the EV market too quickly but it also means significant risk of getting some early EV models wrong and suffering that way. Any way you slice it, as the smallest automaker Mazda was always going to be in a tough spot. I do like their products though and hope they make it.
@Kevin Ken here I was trying to have a decent conversation with you, but you respond as you have all across threads on this video, so… suck it troll
@Kevin Ken pretty dim bulb to be calling other people names
The eu has already pushed back its ice ban to 2035. People with at least one functional brain cell know the 2030 targets are completely unrealistic. As for us being 60% ev sales by 2027 ..yeah sure….
I drive an old Mazda. They are more popular in Australia than most places. Very nice built cars but famously firm and noisier ride. Is that called ‘sporty’? Shame the Japanese car industry in general are so bloody conservative and turning away from EVs.
I wonder if the media's nonreporting has anything to do with Mazda's advertising dollars.
Tesla's zero advertising policy makes them "open season for FUD"
Looked at the stock prices of Tesla? Tesla is finished...
** a Mazda Employee Perspective: *not a PR representative or official representation of Mazda: Just a guy from a dealership. I find this compelling for sure, and absolutely a possible outcome ( with Astrix Big *if's) to be a fair critic.
It's almost ironic you talk about no one talking about the decline in sales and possible demise, but what about the transition period we are in... Just food for thought, the double-digit nomenclature is only ONE vehicle in. Over the next 600 days people will be eyes on, and hands-on with 2 more PHEVS of upmarket quality, and powerful petrol alternative inline 6 to compete against German luxury in North America, and globally 4 different Models, minimum.
CX-60
CX-70
CX-80
CX-90
. None of this is secret, I know some secrets but I'm not going to get fired over a youtube comment. Haha!
Not everyone wants an EV Future overnight, I hope the VAST landscape that is North America understands not everyone lives in metropolitans with chargers everywhere. There are certainly pros and cons to this mentality. But there are a million outcomes to be had. Hopefully success for Mazda. I want to see an EV MX-5 and Mazda6 in the next ten years. Not tomorrow ;) :)
The car sale decrease as everyone’s noted cannot be over 100%. And where the hell do you get the stock dropping 95%? They’ve never dropped that much over their entire history and they’re up in stock price this year. Far far better than most brands. You also keep over inflating situations in every single video. Every single video is about some company being in a ditch that is impossible to get out of. And science breakthroughs that will completely change the world. Every day. And also with inaccurate reflections of the technology.
You are also so focused on how many videos you make. It’s time to focus on quality over quantity. I appreciate the effort and dedication and I’m trying to like you but you’re making it increasingly difficult. I believe if you stick to one or two videos per day it will be better for the UA-cam algorithm and people will appreciate the content much more without getting sick of it, making way for more likes and subscribers. Make quality content and remind watchers to like the videos if they did and subscribe. The content will be better if you dedicate more accurate research and less inflated personal opinions, your credibility will be better and your videos will have more visibility
How can sales decrease 102%?? Are they buying back?
Mazda not making a BEV decision until 2028-2030 is insanity. Yes, they will most likely be absorbed by Toyota (who will also have huge issues).
Toyota has just thrown cold water on the BEV. ICE will be around for some time
News Fer Ya: You are now part of "The Media", my friend!
UnLess electricity for EVs comes from Solar or wind, then Mazda and Toyota among others are right to hold fire on EVs because the power is effectively coming from coal or gas and Aren't Zero Emission. I've hedged my automotive bet by buying a Prius Plug In Hybrid with the power for the car predominantly coming from solar batteries.
Tesla is currently the EV market leader, but what do they need to keep that title? Good looking cars (sorry, the model 3, X, and Y are oddly proportioned and borderline homely from many angles), quality builds (their body panels still don’t fit), and manufacturing capability. Mazda has all three. Mazda stock is tanking, Tesla stock is overvalued. It’s a no brainer for Tesla to buy Mazda with their overvalued stock as currency. Ditto on Jaguar. Can you imagine cars as beautiful as Mazdas and Jaguars with Tesla drive trains and tech? It’s a match made in heaven.
But Elon won’t do it because he didn’t think of it. His ego will be his ruin. He prefers odd looking cars. Look at the cybertruck and the dinosaur turd shaped cars he produces now. And if he did buy Mazda or Jag he would just fire everybody, a-la Twitter, to do things his way, which would defeat the point of the purchase. Tesla has become smug in their role as today’s EV leader, just like the leading ICE manufacturers were 10 years ago. Tesla won’t fail anytime soon, but they will be overtaken within the next 10 years. Too bad.
Tesla's 3/Y/S/X design is mostly for drag efficiency and probably some manufacturing efficiencies.
The cybertruck is weird and odd looking, but apparently they reached 1.5 million pre-orders so it somehow appeals to people.
Mazda had a wonderful reputation for reliability in central Africa.. They produced wonderful vehicle design as recent as 2020.
Strategy is obviously not a strength in their management.
Why is this?
@@kevinken94 with the need for transport..the fastest growing population in the world...the greatest amount of human and raw resource untapped..and the highest levels of solar Insolation it can happen perhaps.
Certainly we need to look at initiation of accountability and democratic system...yet the young may see to this
I do not like predictions of economic or ecological doom, but MAZDA clearly commits HARA KIRI.
Wonderful the way you worded your comment. 😂😂
Mazda's ICE cars were of solid quality, and their SkyActiv 5 prong approach to efficiency and power was brilliant. For me, I hated the recent styling (long hoods and low roof made for super cramped interior and horrible visibility. Their asinine stylist should have been fired years ago. Also their CX5 was technically brilliant (among the best of the crossover SUV's in most major car mag reviews), but when I test drove it, it just lacked... soul and character.
If they humbled themselves and made an affordable Model Y competitor with 300+ miles of range they'd sell more than they could make.
Very few consumers actually want anything other than an ICE
Mazdas drop in 2021 it largely due to being unable to actually build enough car like a lot of other makers they could not get parts. That said they have limited ranges and have not innovated into new models for example they are one of the few makers of 2 seater convertibles but have made new models but they are not as good as the old ones. It's a slippery slope.
Sounds like a load of nonsense to me. Sure, EV sales are rising fast in Australia, all the way to 8%, bought by people who were always going to get one. Mazda is not going away, a highly successful company and a sales leader
usually brands like mazda don't just go bankrupt they either will be taken over
do a google search on Mazda stock and you will see this YT video is pure BS. Mazda is doing fine, it is Honda that is in trouble.
Yeah their not going anywhere
Wrong !
If we are talking about declining stock prices, how about Tesla's stock price? As of this morning, it hit a 52 week low of $155 per share, down 55% for the year.
Mazda stock is up 3% year to date. This YT video is BS
Japanese wisdom....
Don't rush headlong into a high cost, materials shortage technology that is in its infancy....
The Chinese EV DOMINANCE and cost structures may leave many other manufacturers struggling to make a profit on EVs.
Look at the wait for Toyota Hybrids...
Maybe there will be lots of car manufacturers who will struggle to make a profit on EVs?!?
My 2018 Mazda 3 is projected to last at least 350000 km with very few repairs. My last 3 cars have been Mazda's and they all lasted over 350K and were still running fine when I upgraded. They make quality vehicles equal to Toyota and Honda. They will be absorbed by Toyota.
Toyota partnered with Mazda for their quality interiors and engineering in engines and transmissions and Mazda wants Toyota hybrid technology. Mazda is doing just fine on their own
The manager at an Audi dealership told me people don’t realize how much pollution ev’s generate the factories and mining he was no pushing EVS at all
japanese car makers in general are slow to get into the ev game.
Mazda will sell gas cars while others abandon this market. Not too stupid.
I agree but at some point they will pivot after the other manufacturers work out the bugs.
Many EV Car Companies take over. Tesla, NIO, BYD, Xpeng, Wuling, Great Wall, MG, Volvo Geeling, Zeekr, and Many More. EV has become Standard. Mazda can be bought like Volvo and go Electric.
@ 8:45 "".. declined by 102%." No, no, no - that means they had to be getting 2% given back. Perhaps you meant "..used to be 102% higher" or "..declined by 51%". Please get the maths right.
Look at their stock ....it is doing fine
Talk about a rudderless ship. It's such BS that BEVs, when powered by coal, are not helpful with CO2. Of course, coal needs to be stopped, and financially it is been forced out, but even with coal power, a BEV reduces CO2.
Would have been nice to be sitting in a Mazda board meeting where they were deciding whether to release their new Skyactive X engine in the US. Mazda Board, "Will we be able to raise prices on our cars if we do?"
Me, "No."
MB, "Then why would we do it?"
Me, "You get to stay in business."
MB, "Surely you jest."
Me, "Nope."
Tada!!!
Another reason why Tesla should buy 10% of Mazda and take over it's EV transition. It would be a partnership on EV production sales and service. Give Mazda all the EV tech and let Mazda build a minivan and small 2 door coup. If Mazda can produce these 2 cars in high volume it will prove to other automakers transitioning can work and be profitable. Tesla would get a global service center to serve Tesla's at Mazda dealers.
Don't worry. Australia is Mazda's biggest cash cow.
😂😭😂
Highest sales per capita, but it’s their 11th biggest market
@Danbi TY for this :
ua-cam.com/video/2BxVBziFvtU/v-deo.html
A very cute video, I have never seen it before 🎶🎵🎶🎶 👌
@@icosthop9998 Np mate, glad you found something you like, its from me old random music playlist
Mazda stock is up almost 5 dollars. Wow, so car sales matter dude. They sell quality cars. If they bring the hybrid to CX50 they will maintain momentum and then bring out the CX70. The EV market shifting toward hybrids now. So, maybe not so bad after all.
The time to turn it around for Mazda was 2 years ago. It's now too late for them to survive. Same for Stellantis. Mary Barra may stretch the truth, but GM will be a survivor. Ford might get lots of stuff wrong, but they will survive. Honda might survive if they get enough help from GM, but they're likely to be a much smaller company. Time is ticking quickly for Toyota too.
Mazda's problem in China has more to do with their ICE products are not competitive against other Japanese models on offer and domestic brands.
@@kevinken94 chinese buy tesla and GM vehicles as well AND i don't see any patriotism by looking at the sales figures in china🤔🤔
Tesla Down >50% from High
RIvian down 85% from High
Lucid down >85% from High
Same with VA CHINA 🇨🇳 EV MFG
1.2 million annual sales in 2021. Assuming a similar rate for 2022, Tesla has passed Mazda. Another one bites the dust.
In the last ten years, most of the new electrictricity production has been wind 💨 and solar ☀️. All the new electric cars burn sunlight! 🔆
I had a Mazda GLC decades ago. Great Little Car. Almost bought a new one a few years ago but the more I looked the more I saw a ver serious rust-proofing issue. By seven years many were rusted through up here in the land of road salt. If they fail I doubt it will be related to electric cars. They, too, have issues in our colder climates.
@@kevinken94 you're probably right. It didn't rust out like the new ones! But it left a positive attitude toward the brand.
@@kevinken94 did I ever say it was? 🙄
@@kevinken94 unnecessary just like your reply? 👍🏻
I've owned several Mazdas. I currently drive a CX5 and I love it. Surely SOMEONE at Mazda can see the writing on the wall. Their cars are brilliant and I was hoping they'd build an electric but apparently not. Sad.The MX30 is a poor attempt.
Yes the " market " is aware. Witness Tesla 12 months share price loss of 65 percent!!!