Google Ads Observation Audiences

[@JayceLaw]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[@PaidMediaPros]

Thanks for watching!

[@HaydenWilliams-p3f]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@PaidMediaPros]

Thanks for the sub!

[@sebastianresch]

You guys are just awesome. Amazing tutorials, best paid media channel on YT. Keep up the good work

[@PaidMediaPros]

We appreciate it!

[@jlmf6274]

Great video!

[@PaidMediaPros]

Thank you!

[@ДобринМихайловДобрев]

Could you elaborate on how Google uses audiences as a signal in smart bidding? Specifically, is the signal derived from merely adding audiences in observation, or is it primarily driven by the performance of those added audiences?

[@PaidMediaPros]

Google has a full explanation here. support.google.com/google-ads/answer/4782789?hl=en

[@andrewpogue9103]

I'm trying to exclude male audiences from a Shopping campaign. Is there a way to create that particular audience?

[@dustindeling8026]

that setting is in Audiences > Demographics > Gender

[@PaidMediaPros]

Exactly what Dustin said.