How To Optimize Google Ads Search Campaigns

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  • Опубліковано 20 січ 2025

КОМЕНТАРІ • 21

  • @BenHeathGoogleAds
    @BenHeathGoogleAds  17 днів тому +1

    Want us to mentor you to crush it with Google Ads? Go here: www.admasters365.com/google/?el=YTGAlong-optisearch0125-ment
    Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-optisearch0125-gadfy

  • @amackclassic6737
    @amackclassic6737 2 дні тому

    These videos changed my life. Thank you very much for all your help over the years with this stuff.

  • @marianmisu3351
    @marianmisu3351 17 днів тому

    hi ben, do you think it is better to put branded vs nonbranded keywords in a single campaign with different ad groups or to create 2 different campaigns for each separately? your content is really helpful and contains very valuable information for us

  • @stevemarketer4174
    @stevemarketer4174 17 днів тому

    Can i ask? In my natal language,greek, there are a lot of long words! So in many cases my Headlines are restricted and some keywords doesn't fit or using shorter words maybe there is no meaning.
    How can i fix this and what hacks/tips are recommended?

  • @afsana2595
    @afsana2595 15 днів тому

    Thank you so much for this good video!

  • @RonV514
    @RonV514 17 днів тому

    Ben, I watch tons of your videos and think you are absolutely one of the best out there. I have a question that i think you can answer honestly.
    As a home services company, with a focus on cabinetry and refinishing. Do you think google ads or google local service leads is the most efficient use of our marketing budget? So ppc or pay for calls?

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  17 днів тому +1

      Thanks a lot. I would focus on regular Google ads first and experiment after that :)

    • @RonV514
      @RonV514 17 днів тому

      @BenHeathGoogleAds
      Will do! I felt like that was probably the right answer, but I do greatly appreciate you taking the time to weigh in and advise. As a new business that has to do alot on their own before paying someone, you have helped tremendously in navigating the digital marketing space for me, personally. I just want to sincerely thank you for the advice that is helping my business get off the ground and moving. All of the channels work. Fb or Google with the right advice and implementation do produce results that are scalable. So, again, thank you!

  • @OldCodeNewTricksPodcast
    @OldCodeNewTricksPodcast 14 днів тому

    I own a software agency and we just launched our google ads campaign.
    Should we start with maximize clicks and then switch it over to maximize conversions once conversion data come through?
    Or just keep it on maximize conversions at the start?
    (context: we are doing it to book calls from our lead magnet)

    • @animalsworldinsights1859
      @animalsworldinsights1859 13 днів тому

      Initially go with the maximize clicks if this is a new account then move to maximize conversions when you have some conversions in the account

    • @OldCodeNewTricksPodcast
      @OldCodeNewTricksPodcast 13 днів тому

      @@animalsworldinsights1859 That's what I was thinking. Thanks!

    • @stanleyelikwu4726
      @stanleyelikwu4726 11 днів тому

      I will advise you use maximise conversion, which is the best.
      Reason because, whatever you choose as your bid strategy that's what Google's AI will work towards getting for you.
      If you choose maximize conversion as your bidding strategy, Google's AI will try to get you as much conversion as possible withing your daily ads budget.

  • @Hamza-k2-g6k
    @Hamza-k2-g6k 17 днів тому

    Ben For strictly retargeting purposes, along with Meta which is the main acquisition channel, do you think Google display ads are enough?
    Usually, Performance Max may be the choice but we also have to write ad copy for search ads as well which is a whole new time time-consuming process I don't want to learn and don't have time to 😅

    • @SamuelHinz
      @SamuelHinz 14 днів тому

      You can use AI to write your headlines....

  • @appiebabak5468
    @appiebabak5468 11 днів тому

    Hi Ben,
    I am not completly satisfied with my bid strategy. I have a feeling that i can get so much more conversions with the same budget. Is there a possibility that you can help me?

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  11 днів тому

      Sure, we can sort that for you :) Here's our website: heathmedia.co.uk

  • @BurakAgsarlioglu
    @BurakAgsarlioglu 5 днів тому

    great video

  • @linkspider
    @linkspider 17 днів тому

    Problem with google is its costs per click far exceed the return

    • @wihanvdw
      @wihanvdw 16 днів тому

      Not always. You need to calculate if it's feasible to run Google Ads...

  • @tobiasfahrnhammer2839
    @tobiasfahrnhammer2839 17 днів тому

    Get well soon Ben!