Your ability to dissect the layers of value and emphasize the significance of personal uniqueness is truly remarkable. If you could turn your journey and business story into a movie, what genre would it be, and who would play the lead role as "You" in this epic tale of entrepreneurship and creativity?
Thanks for your support. That’s a great question! I think it would be a black comedy with a touch of drama. I would get Jason Statham to play me but he wouldn’t be an action fighting hero like in most films, it would be more like his role in snatch 😝
I agree with @dotpemji! I must say, your choice of a black comedy with a touch of drama sounds intriguing and unique. Imagining Jason Statham in a role that's different from his typical action hero characters, It's always refreshing to see actors take on roles outside their usual genre, and this choice could bring a lot of depth and humor to the film. I'm looking forward to the possibility of seeing such a captivating project come to life! 😄🎥 Great work Matt!
Your enthusiasm for helping creative agencies differentiate themselves shines through in your engaging and relatable delivery. Keep up the fantastic work! 🌟
AbsoLUTELY what I've been thinking for a while. Depending on what you do and when you realize this, it can even drive the shape of what it is you're actually selling ie help you design your service from the base of that iceberg up. In my case it's not just the set, the presence of parts that fit together like a jigsaw, but the synergy created when they intersect. My current question is how to DEFINE the power and potential of that synergy succinctly in a way potential clients can grasp at a glance.
Yes exactly! You nailed it. In fact that’s how my current business was created. In terms of defining it in a succinct way, the technique I use is called Who, What, Why and How Who do you help? What do you help them with? How do you do it? Why should people care? Hope that answers your question
Hey Chris :) Like you, I am naturally drawn to teaching. If you're up for sharing, I would LOVE to know your favorite book (or books!) that tackle some theory and tactics of this discipline.
First you have to examine your own story. Then you can pull out the parts that are directly related to your ideal clients pain points and desires. Tell these stories and they will resonate
@@markgoh5441 I always share personal anecdotes and stories on sales calls to help people make decisions. One I remember in particular is when I shared the story about overcoming panic attacks in my twenties. This actually lead to the person wanting to work with me. I would suggest you have a handful of stories that relate directly to the product or service you offer
The deepest layer is "Authenticity"😁
Your ability to dissect the layers of value and emphasize the significance of personal uniqueness is truly remarkable. If you could turn your journey and business story into a movie, what genre would it be, and who would play the lead role as "You" in this epic tale of entrepreneurship and creativity?
Thanks for your support. That’s a great question! I think it would be a black comedy with a touch of drama. I would get Jason Statham to play me but he wouldn’t be an action fighting hero like in most films, it would be more like his role in snatch 😝
I agree with @dotpemji! I must say, your choice of a black comedy with a touch of drama sounds intriguing and unique. Imagining Jason Statham in a role that's different from his typical action hero characters, It's always refreshing to see actors take on roles outside their usual genre, and this choice could bring a lot of depth and humor to the film. I'm looking forward to the possibility of seeing such a captivating project come to life! 😄🎥 Great work Matt!
I'm genuinely fascinated by how you've dissected the layers of value in such a clear and insightful way! 🙌
You've got an incredible talent for diving deep into the essence of uniqueness and value!
Your enthusiasm for helping creative agencies differentiate themselves shines through in your engaging and relatable delivery. Keep up the fantastic work! 🌟
Complicated and yet so simple. Thanks for sharing value!
Loved this,the iceberg breakdown is really helpful.
Thanks glad you found it valuable
Solid concept and breakdown! 🙌
Thanks Greg. Hope you are well
Be lengendary 💪🏾
Well written. And I enjoyed watching.
Thanks
AbsoLUTELY what I've been thinking for a while. Depending on what you do and when you realize this, it can even drive the shape of what it is you're actually selling ie help you design your service from the base of that iceberg up. In my case it's not just the set, the presence of parts that fit together like a jigsaw, but the synergy created when they intersect. My current question is how to DEFINE the power and potential of that synergy succinctly in a way potential clients can grasp at a glance.
Yes exactly! You nailed it. In fact that’s how my current business was created. In terms of defining it in a succinct way, the technique I use is called Who, What, Why and How
Who do you help?
What do you help them with?
How do you do it?
Why should people care?
Hope that answers your question
Very well explained Matt 🤩🤩🤩
Thanks Robin 😀
Hey Chris :) Like you, I am naturally drawn to teaching.
If you're up for sharing, I would LOVE to know your favorite book (or books!) that tackle some theory and tactics of this discipline.
Listen to our podcast with Rob Fitzpatrick
how do you communicate the fundamental value in your marketing?
You tell stories 😃
True :))
Interesting, I find it difficult to make them see the value, sometimes I don't know if its my presentation or what. So how do I solve this problem.
First you have to examine your own story. Then you can pull out the parts that are directly related to your ideal clients pain points and desires. Tell these stories and they will resonate
3rd🎉
1st
What 😢
Sounds very smart, absolutely no practical value
Talk about your differences. Seems fairly practical to me.
The practical application is sharing stories rather than just your portfolio etc. hope that helps
So, the same as your reply as far as I can see 🎉
Thanks @matt_essam please share with us examples of sales that were closed when stories were shared. The video sounds kind of fluffy at the moment.
@@markgoh5441 I always share personal anecdotes and stories on sales calls to help people make decisions. One I remember in particular is when I shared the story about overcoming panic attacks in my twenties. This actually lead to the person wanting to work with me. I would suggest you have a handful of stories that relate directly to the product or service you offer
Awesome this video is just what I needed at this time
Glad you found it valuable 😉