3 Pricing Strategies - How To Price Your Service 2024
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- Опубліковано 18 чер 2024
- How to price your services, pricing strategies explained.
Do you constantly question how to price or what to charge?
In this video I break down 3 pricing strategies that were key to scaling my creative agency to $80M in total revenue over my 25 years of running it.
You will learn how not only to charge more, but to charge what you're worth with clarity and confidence.
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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Mark Contreras, MOCS Media
Futur Theme Music: Adam Sanborne www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
00:00 Getting started
01:10 Setting boundaries
02:25 How good are you?
04:01 Problems with pricing hourly
04:56 Moving up from freelancing
08:09 Fixed Fees
10:17 How much more should I charge?
12:44 Outcome Based Pricing
14:27 Value based pricing
The day I subscribed to this channel, I started to value myself in all aspects of my life. Thank you Chris & team, I feel indebted to you all for as long as I live. Self-love is a value worth more than any currency, I appreciate you all.
And how many businesses opportunities you have missed? Bcoz not all that he tells can be implemented in real life.
@@digvijayjadhav5912 I'd rather miss a lot of smaller business opportunities and take the few bigger ones and be successful with them. And also, you can literally implement anything in real life depending the circumstances so I don't see your point. Hopefully you're not just being salty and blinded by your own biases because Chris and the folks at The Futur has provided A FUCK TON of value to creatives around the world. If you don't like it, stay out of it.
Remember this when you get them curve balls, don't EVER go backwards
👍🏾..loool...i love the way you give examples to buttress your points...so relatable.Kudos Chris!
A lot of them
Amazing advice. Pricing and not underpricing yourself is one of the hardest aspects of running a creative business. Thanks so much for this episode.
This is so true. I always find it hard
0:18 First strategy: Hourly rate
2:32 How to raise your rate
4:01 Hourly rate problems
8:10 Second strategy: Fixed Fees
12:45 Third strategy: Value base pricing
You're doing a public service. I fought with clients to pay me, period. I had to justify my low rate. I've seen some role playing video made by you and man. You got a silver tongue. God speed. You've just earned a new subscriber.
These raw videos are what I’ve been missing; I’ve been here since the days of The Process, and I love these small chunks of such valuable advice. Everything that you make is valuable, but the whiteboard sessions, examples, and raw advice are truly the core of The Futur that I subscribed to so many years ago.
Love from Missouri, thanks for all you do ❤️
Thank you 🙏
Honestly, in all of the years i have done design work, your content has been the most beneficial, real and bingewatchable! Currently also starting my own design agency and i’m looking A LOT at you guys for inspiration, tips and tricks, THANK YOU! ❤️🙏
Best of luck and Thank you
Almost daily I thank the heavens for Chris Do, I started at $150-$300 a job, I’ve slowly built my way to $1,500-$2,500 because of the advice, and encouragement. 🎉
One of the great things about Chris and thFUTUR channel, is this stuff does not just apply to Artists and Graphic Designers, the lessons and mental approaches illustrated here are valuable for any entrepreneur in almost any industry....Love the content...please keep it up.
I'm from Kuala Lumpur, Malaysia. I've been following Chris & The Futur for a year plus now. You guys been giving me so much value, insights, lessons in every video. You're the only reason I'm starting out freelancing right now. It's hard but fulfilling. Learning so much and Chris gives insights and explained it in so different and easy to grasp examples in the real world than colleges on textbooks. You guys are awesome 😊👍🏻🙏👏🏻Love it!
Thank you William
Love this video
I've followed this channel for a couple of years now, and it's been a great compliment to my college studies, because of its focus on the business of design. Thanks Chris and The Futur
which college do you go to?
Best business advice I’ve ever fallowed . I’m terrified about what he speaks about . That said I feel like he’s speaking right to me . Not over or under my head . Yes over in the start then he breaks it down with commonality . Then boom I’m hooked.
I WILL apply this .
I am blown away by the terms and conditions mentioned for fixed-fee projects. Thank you, Chris! This shed some light in my mind.
This content is pure gold. Thanks Chris and the whole team!
Have been addicted to your videos for a few months now. Thank you Chris for the valuable lessons the you bring every time.
10 years as an independent creative, and only just delving into your content and back catalogue… MERRRRYYYY XMASSS!!!
It was so beneficial content. It's like having a chat with a mentor who helps you to growth as a creative person. I have followed The Futur for a long time, and I'm so thankful to Chris Do and his team for giving us so much value. Even if the road is not easy, it gave me the good energy to keep moving forward. Big thanks from a French guy. 🙏
Brasil here, love the way you talk. The clarity, straightfoward and it just makes sense to me. Thanks!
Thank you 🙏
I’m a Designer from Brazil. Enjoying morning routine while watching your content. ❤
Obrigado
The Futur is like the guardian angel for talented people, that are misguided from a business perspective.
This truly captures the spectrum of payment models and charts the journey from beginner to advanced. This is unlike other tutorials because Chris understands story and education work together. A good blend. I would recommend saving this in your pricing playlist if you have one the algorithm will look at that behavior and support this video. And we can do that for free. So Chris gets recommended sooner 😅
Thank you 🙏🙏
good suggestion
Thank you for the systematically elegant way of sharing valuable information and helping everyone.
This has helped my business partner launch a B2B business now that we know how to appropriately price
Loved the part that talks about the the outputs and conditions. I wish more people talk about how to properly outline terms for the projects
I'm still In high school, and I've been following The Futur for over a year now. I realized that I've learned some very very very valuable lesson from this channel. Thank you from the bottom of my heart guys. For those who haven't subscribe to this channel, makes sure to click the subscribe button and turn on the notification, trust me It's worth it!
So much value in your videos, thank you for all your efforts!
I love the guys, the thoughts, the inspiration, sharing experiences and so on and so forth from The Futur so much.
Thank you 😊
I'm from Louisiana working in New York. I came across you channel because of the content I been looking at. You have some very informative content that's very useful. If one was to apply your methods they'd have a very high chance of success. Thanks, for what you do which is giving us the facts.
We believe so as well as evidenced by the many people I meet and tell me how their lives have changed.
Apparel and event designer in Jacksonville, Florida have been listening for years. Used to do everything for everybody. Now specialize in the event industry have been building out my product ecosystem to create a more full service experience for clients or to help of your content.
Amazing.
You provide amazing value in every video you put out here, thank you for teaching us what most business schools won't!
My pleasure!
Thanks for the clear and helpful advice Chris 🗝
prepping for client calls listening to Chris do always fills you up with arguments for value-based pricing
Hey Chris. I'm Abdullah from Bangalore. I'm a software engineer working primarily in the front end. I see myself launching a business in the long term inspired by you.
Great pricing overviews, Chris! I’ve definitely seen better results in terms of client relationships, project efficiency, and money made using project based pricing. Just makes more sense. I appreciate you!
hey hey. well done.
This was a very clear breakdown. Thank you!
I've been coaching people on a lot if these same concepts, and I love that now I can just send them to your channel. The way you explain things is very clear and concise, and it adds a layer if authority coming from another person.
Thank you for sharing this 3 pricing strategies.
"Apply pricing strategies depending on your current situation"
The Futur is here! Thank you for all your content!
Thank you
It's like climbing up a ladder. I just jumped from hourly rates to price by packaging up my services. I hope I'll soon climb the ladder to value based pricing!
TeXtMe DiReCtLy🤙..
Thanks for this Chris - a solid breakdown with a side of common sense and some nice analogies to help wash it down 🙏
Thank you Jared.
Love from a freelancing Flutter dev in Montreal, Canada!
As a graphic designer balancing a 9 to 5 with my freelance gigs this has clarified certain points to look for. Plus the 9 to 5 helped me to see how industries work with designers.
Love the way this episode is structure, I like longer videos than the short ones, they have more value for me. Keep up the good work
Awesome, thank you! Mo & his team cut this.
Hey Chris, Dan from Brisbane, Australia here. You've been a real inspiration to me personally as a freelancer and as a senior design professional. I recommend every design student who I meet to learn from your Business of Design educational videos. Green light mate! Keep doing what you're doing! 🙏
Thank you Đan. Were you at the workshop?
@@thefutur unfortunately I was at another engagement. I hope your participants learned loads!
Hi Chris! Former corporate worker here and freelancer. I stumbled to your video few weeks back and very much grateful for your teachings about running a business as a business owner!
It really boosts my confidence and understand how to-do next steps! Literally changing my life slowly but surely. Thanks and keep creating! 🔥
Thank you, Chris. This comes in the right moment. I feel like autumn is a special month for a lot of freelancers and entrepeneurs. Autumn always feel like new oppotunities, at least to me. Running a 3d animation business for 5 years now as a freelancer and billing by the hours I finally am going to transition into fixed fees. What I think is also imprtant is that a lot of freelancers, inclusing myself are working for agencies. My goal is to cut off the agencies and find more clients myself. I already found one and make em a proper plan this week. This video helped me a lot in achieving this goal!
I remember I discovered you 6 years ago when I first thought about being a graphic designer but things changed and I discovered that freelance artist was something that fit me more and I’m so glad I remembered you because your content helps me a lot and I can’t find this detailed content anywhere else. Keep doing what you’re doing!
will do. Thank you for watching all these years.
Agreed, Chris provides valuable insight to the artist space in general. Despite being an entertainer, I’ve found a lot of his content just as easily applicable to my business.
Reference/quote him & his content a few times a month. Considering building a playlist on my channel for entertainers the same way Chris has for designers. Glad we can both benefit from Chris’s insight. Hope 2023 treats you well/helps you prosper.
Always love how you present this particular topic, Chris. I currently run my consultancy with a hybrid of input+output (depending on client and size of project) however, transitioning to value based pricing seems to be a challenge in my local market (Namibia, Africa). The vast majority of clients I have worked with struggle to quantify value or are just not willing to pay for value add.
I'm not sure if it is as a result of predominant business practices that are dated or if it is a result of our local markets not being 'mature' in the sense of seeing and calculating ROI when it comes to 'intangible' services like design, content creation and managing social.
Any advice on how to 'educate' clients or market segments on value based pricing? AKA how to help them transition away from input or output pricing towards seeing the value of outcomes pricing?
Have you seen our other videos on value based pricing?
@@thefutur I have seen a few - is there one in particular? I need to watch the one with Ron Baker still.
This is great, Chris! I'm currently working on my portfolio so I can then start looking for licensing gigs and freelance design work. I love your content! It's given me a lot of confidence to move in a direction that is more fulfilling than what I was doing before. 💜
The way u asked for comment was incredible! Not pushy at all. I'm in sales in this is my type of speaking too, but I'm learning from you, of course. Like it, like it, like it!
Thank you Denis
This process is awesome! I’m in the fitness coaching industry, working my way through creating value based pricing on the changes that I create through the health of the clients that I work with.
The biggest challenge that I see is that most people have a hard time putting a dollar amount on looking and feeling better. So I rely on educating clients as much as I can and trying to bridge the gap between somethingSomething the client has never felt before and a dollar amount.
Any suggestions?
@sean lefloch Have you seen Alex Hormozi's content? It's right up your ally.
I currently consult a growing certified personal trainer and it comes down to “digging deep” into their pain points and establishing a genuine emotional connect with their desired results and how it would positively impact various aspects of their life.
Granted, This is a generalized answer but I recently used it to close my own $5K+ student for one of my companies and did similar for another artist last Friday for my other company.
@@MarkManSC yeah. I'll be honest with Alex, it's hard to get past the image but I have heard great things about him. Appreciate the response
This came at just the right time! I’m starting to get bigger clients and I feel like I’m torn between what I usually charge and what I know I SHOULD be charging.
shamelessly plug your buisness or craft Enemaku, I;m very curious and would love to learn from people in the community, The Futur has a really great tribe.
STOP SHORTING YOURSELF IF YOU KNOW YOU'RE WORTH MORE. CHARGE IT. YOU'LL BE SURPRISED HOW MANY WON'T SAY NO.
@@thefinalgrind YOU'RE ABSOLUTELY RIGHT THANK YOU FOR BELIEVING IN MEEEEEE 😫💖
After years of consuming content from Chris, I finally understand the value. It's absolute gold
I age like fine wine.
Is that you Chris? 🥹
Been following you for a year and I’m beyond grateful for the value you bring 🤘🏾💎
I'm from Venezuela and this explication is awesome, in Latin America design work is underpaid, so get knowledge about how to be more profitable is key to keep in game!!! Thanks so much!!
I’m from San Diego living in Oklahoma,just started a freelance videographer business and I’m here to learn from the best!
Im from India have been watching this channel and his masterminds, whiteboards and roleplays and applying them in my business (started 1.5 years ago) learning and growing! Thank you Chris for your amazing and priceless knowledge and service, keep inspiring and teaching us towards what we love to do and make a living outta it. Cheers:)
Thank you Chris and theFutur team. Your videos are always right to the point and quite inspiring.
Each and every time I rewatch your videos, I also grasp something new that I missed. Thanks a lot for what you do, there is true value.
A few weeks ago I was flying back to Austin from a work conference that was out of state. I took a Lyft back to my apartment and my Lyft driver started up a conversation. He recommended this UA-cam channel to me and starting giving me business tips when I mentioned I love design.
The Futur popped up on my UA-cam feed today and I started watching videos. Thank you for all that you do! I’m a creative from a family of people who have a desire to start businesses. Your knowledge is helpful in my journey of figuring out how to build the life I want. God bless ✌🏾
In The Bahamas at the moment, team of 1: Independent Business Owner, multidisciplinary design and digital fabrication working towards mastering the ins & outs of my industries, business and entrepreneurship. Your channel always brings great value to my endeavors. You're part of my Mastermind Group.
EXACTLY! Value based pricing, I wish I could double like this video 😅.
A couple years ago I paid for courses and coaching in efforts of elevating my agency. However, I've learned substantially more from Chris Do and The Futur team than said training. When I seek help again, I will seek out The Futur. Thanks Chris!
thank you for sharing this up for free. it really clarify things most people don't understand.
I’m picking up bits and pieces (being in business long enough) but the cohesiveness and graphic presentation makes it just OUTSTANDING!
I'm an architect from Myanmar. Thank you for all your gems of wisdom and excellent tips and advice on the business side of design. You are my virtual mentor.
Wow, this video was so helpful. So succinct and packed with value. Awesome job as always Chris!
The best Channel there is. I have grown so much as a freelancer in such a short time just by your videos.
Chris, you made me understand the concept that working hourly punishes me for being good. I rarely comment but I'm only writing this comment because you said so but it's true.
Appreciate it
This has to be one of the most golden content you can find on youtube.
Always appreciate your valuable information! Thanks, Chris! I have grown a lot since listening to you.
Thank you! You're one of the most valuable channels for designers nowadays. I start to begin feeling good in the game because of you!
Your videos are so valuable for anyone in business. In fact I’m developing a proposal now and I’m going to delete the hourly fee and just add a daily rate with a minimum like a retainer. Thanks Chris
Been following your content for years. Took a pause for a while. Back to trying to establish my business again. So thank you!
The value I get from the Futur and Chris is, to me, so far above and beyond anyone else I’ve come across. I learn everyday from this channel and I’m so thankful for you Chris and all you share with us. Huge fan and I really want your hat collection 😊
Thank you so much
Man, I am so happy I have found this channel. So much necessary life business advice that isn't taught in schools and universities.
Chris my hero! I started subscribing from the days I was at ArtCenter College of Design. Thank you, Chris for started charging 10x for the services providing as an agency!
I’ve listened to a lot of videos from the future, but this is the first one where I can understand value based pricing and when to charge it.
Excellent.
I love how Chris explain things.
Appreciate it
Really loved the Futurs guide of creative economics. I’d be really interested in you exploring Co-op models of media agencies. Only a few of them are known but I’m sure the minds at future could find a successful one and share their story!
I keep coming back to these videos to refresh my mind. Loving all this value. thank you Chris and the team at the Futur
Glad you like them!
Love it! I'm in the corporate world but so good for freelancers trying to find their way. Although, you can apply this to salary too.
Nairobi Kenya in the house. This is Golden. Thank God its free
My pleasure
Your page has been insurmountable in the value towards my growth. My outlook and perspective on business is so strong now because of your channel. Can't wait to buy your courses!
I wish this info was available when I was 25! Great stuff here, it’s transforming how I think for business!
Always like my first time whenever I am watching The Futur video. Impossible to guest in advance the value you can draw from the video. Thanks for saving me lot of things.
Stoked I found this channel. After two decades as a professional photographer, with great events and high profile clients in my portfolio, I still struggle with self worth. For years my peers have told me I'm too cheap, or I work too hard, and now, at 51 with a young family, I've decided that's it. I'm better than I think, and if I charge accordingly I'll feel more confident, my work will keep improving, and my business will succeed. This is me believing in myself, and starting to act and charge accordingly. Stoked!
I am in graphic design school online and I never thought I would offering design support this early, but now I am excited and interested in where to go next.
Great content as always! I have been following The Futur for more than 3 years now. Keep up the good work!
Your videos are changing my way of thinking in how I should value my work, thanks for all the advice 👍
Chris my Guy, you nailed it again! Providing enriching information … teaching the creative masses how to fish.
My MAN 👊🏾🖤👊🏾
Hartford, CT. Thank you, Chris and team! Awesome advice, tested, tried and truly supported as well as supportive. The Futur team is one of the best UA-cam shorts in the space. BRAVO!
Much appreciated!
Love the content Chris. I find it very useful and valuable. Keep up the great work my friend!
I'm not even a graphic designer, I'm a wildlife photographer planning to start a business doing pet portrait photography, but I get a lot of sound business psychology from your content that I keep coming back to see if you have any more gems of wisdom that can help me while planning the set up of my business. Keep creating dude👊
the one channel that really matches what i do rn. for almost 10 years been working 9-5 doing job to others and gain as much experience as i can in graphic design. but all changed when i discover this channel and been doing freelancing for almost 2 years. tq for all the contents. 😊
As a creative whose been practicing my discipline for over a decade, not caring about business, this information is invaluable. Thank you.
This channel brings so much value to us creators! Thank you and greetings from Malta! 🙏
You're the only person who's advice I listen to. I'm in construction and your advice has helped tremendously. Recently we've hit a plateau and I started watching you again and sure enough things are changing. You're a phenomenal teacher Chris. Incredible work.
The way you asked the audience to leave a comment was masterful
Fire. I worked for this self-proclaimed CD, but I questioned him a lot. I felt like I my ideas and strategy was stronger than his, technical knowledge and overall production/skillset was higher than his, including project management. It was a nightmare and he always pushed back on what I was asking for in regard to money even though 99% of the time I was producing projects at the drop of a hat (going back to lack of his PM skills). Thanks Chris. You're so needed in the game.
This is a game changer video for solopreneurs, freelancers and 2-people agencies. Really appreciatte your thougths because I feel like i'm quiet quitting right now.
Great video as always!! 👏🏼👏🏼👏🏼