Adidas Feet You Wear

Solemate Legacy PH
Footnotes: 0408022023 -
Feet-You-Wear series by Adidas
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Ref: sneakernews.co...
The Feet-You-Wear Campaign by Adidas.
Feet You Wear technology was developed and designed by Frampton Ellis.
Adidas approved the design after several presentations to different shoe companies.
A third-party inventor outside of Adidas, Ellis licensed its use to the brand Adidas.
Feet You Wear is designed to mimic the natural curves and shape of the human foot.
Ellis noticed the flaw of squared-off soles of traditional footwear.
The squared soles were one of the main causes of ankle roll and overall instability in footwear.
The Feet You Wear Shoes provided better stability for lateral movements.
It had wider, lower-to-the-ground base with an organic curve from outsole to midsole.
Feet You Wear was a design revolution.
Its bold, wavy lines and rounded shapes was so unique during that era.
Feet You Wear by Adidas looked nothing like anything else.
The licensing for Feet You Wear between developer Frampton Ellis and Adidas ended in 2001.
The Feet You Wear shoes ushered in a new era for Adidas in the late ‘90s, especially in the basketball category.
The Feet You Wear innovation created an impact on the entire athletic shoe industry.
The design prompted a more minimal design approach with an emphasis on the natural motion of the foot.
It lead the way for the barefoot concept in performance footwear design.
Feet You Wear enabled athletes to maximize their potentials.
Feet You Wear revolutionized the footwork stability and safety.
Feet You Wear by Adidas. Redefined the Human Athletic Footwork Performance.
(Above images sourced from Anatomic Research Inc.)