curating your Poshmark closet and building a brand to increase sales
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- Опубліковано 15 жов 2024
- Let's chat! Today I am talking about how I curated my Poshmark closet and built a brand on the app to increase sales.
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My Poshmark Closet: go.magik.ly/ml...
Amazon Reseller Favorite Supplies: amzn.to/2ncVosE
Instagram: / emptyhanger
Light Kit: amzn.to/31fP8Cs
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FTC: This video contains some affiliate links, which means I may receive a commission for purchases made through my links, but does not affect you or your price at all. All opinions are my own!
This only works if you live in an area with excellent thrifting. There's no way I could "curate" my closet- I buy what I find because I live in an area where the pickings are slim.
The marketplace is endless. There's room for success for all of us! I love having so many choices of buying and selling. I'm so grateful for the knowledge shared by successful poshers like you. 👍♥️ Thank you.
I have to say I don’t necessarily agree with this unless you have a larger closet and an established customer base. For smaller closets I think this would detrimental as it would seriously limit potential customers. I think this is great for you, and it’s obviously working as your what sold videos are always amazing!! But for me, I will continue with my random (good still good brands) AF closet lol
Agreed
I think your videos are awesome. I do not do posh mark but I love watching what you thrift, sell and just listening to your business sense. I think you have a huge future. You’re focused and think about your customer. For being so young I’m impressed. Good luck in your endeavors.
Ive watched over 100 Posh videos. Yours is definitely the most straightforward, to the point. Glad I found you. Just learned about Poshmark a few weeks ago.
This made Great sense! Right now my closet is all over the place ! I want to take the time and go thru my inventory to see what is not working for me now ! Your analogy of picking a store that would be my personality is a Great way to think about it ! Right now I think my closet would be Goodwill ! Lol ! A little it of everything !
debbie malina yes the personality thing did it for me and also looking back at my customer feedback, curating will be great too for me.
This hat suits and frames your face very well.
Love your style.
A lady of the 60-70’s generation.
I love this, probably because it's also how I approach my business! I am interested in a customer who is between 35-50, working outside the home, who wants to buy items that are on trend in terms of cut, color, and style, but not "trendy." I am not into fast flipping (though my items can sell within a day of listing) and so source items in super quality fabrics that sell in the range of 50-100.00. I don't necessarily buy by label, more by quality. My sales are consistent--about 100 per month--and, more to the point, I really enjoy sourcing the items in my closet. When I first started I too bought whatever others said was selling, but found that I really hate to shop for things like jeans, or the graphic tees you sell so well (!), so I decided to stay true to my brand knowing that the right customer would find me. This has made my business such fun! Love your videos.
Same here.
You're proof, you can do whatever you set your mind to. Thrifting in small town Southern Alabama is a challenge for sure. That makes the hunt even sweeter when a quality garment is found. I'll be opening a closet soon, nothing fancy lol, but clean and in very good condition.
Yes!!! This is the natural progression my mind has been moving towards over in my second year full time reselling. It is so much more fun to have a unique to me Ebay store, the treasure hunting is much more enjoyable, rather than seeking the same items as all the other resellers in my sourcing locations. I love the way your mind works, and you are a huge business inspiration to us all!!! 💕💕💕💕💕
I hardly ever give "likes" on videos so that's how much I appreciated this info. 😊👍
Jenna! I have to tell you! I’m not a reseller and I am Canadian so I can’t shop your closet... but I have lost tons of weight in 2018 thanks to dieting and exercise and I have been looking for my style since no longer being plus size opened a wide variety of clothing I never been able or had the confidence to rock. I am so happy that I have your youtube channel because I am so soooo inspired by your personal style, thrift hauls and what sold videos and they really helped discovering my own style that I absolutely love now!! So I wanted yo thank you! (I apologize if my writing is a bit hard to read, I am french speaking)
Thanks for the great ideas! I'm starting to do this more now. Trying to curate my closet to match my style. I also find when I'm getting items that I love I'm more excited about all steps of the process. Thrifting, photographing, listing, etc!
I have honed my aesthetic and still working on it. I just don’t like certain things so I don’t enjoy working if it’s not reflective of my style and lifestyle. It makes sense to me. People will come back to your shop because they know what they’re going to find and that’s what they want. I have favorited shops on Poshmark and they’re curated and specific. That’s why I follow them so I can purchase and continue to purchase from them because I know they’re going to carry the items I like as oppose to going on a wild goose chase and searching in the search bar
Great video Jenna! I see both viewpoints. I have a mix and a lot from my own closet. I think ones personal style tends to drive things anyway when shopping. For me, I pick up what I like and what I'm drawn to and that gives the motivation.
I think youtube brings you guys lots of customers as well. Always enjoy your vids!
I loved this video! Branding my closet has been on my mind lately. I’ve been on Posh for almost 6 years now and would love to take it to the next level. So thank you for sharing! 😊
Great video, you are so generous with sharing all you have learned, so helpful!
Thanks for the great info! I just started reselling in September and I have been focused on growing my business since the new year. I'm still playing around with what works for me and what doesn't so hearing how the success has happened for you is helpful and inspiring!
Jenna...great vid! Can you please do a vid on any special tips you might have about shopping Goodwill? Are there strategies (day/time) you use? I never seem to be able to find anything at all at our local store and I'm wondering if I'm going on the wrong day or time. Do you have any shopping strategy tips for us? Thanks!
Great advice for people living in major cities like you in Atlanta. So many wonderful places for you to source vs. so many of us living in smaller cities. I moved from Atlanta a few years ago and am now living in the Midwest with limited supply. I visit larger cities frequently so will source when I travel. Love your channel and have learned so much.
Great job! Your closet is HUGE😳! Where do you store all that? Info is great. Keep it up. I just started a couple months ago for something to do while recovering from being ill. Gave me focus and cleaned out my stuff and a small but if $.
Yes! Yet again another great video! I love seeing how others run their businesses and try out new things to see how it works in my business. Thanks again Jenna!
Great tips thanks for a good video! I especially like the tips to shop for a particular person in mind and the events they may attend or activities they may wear certain clothes to.
Your tips have helped me so much! Thank you for these videos! Keep them coming.
This is great information! I think it's important to experiment too! I've picked up items that I was sure would sell but they sat in my closet for months; on the flipside I've picked up other things that I didn't think I would get much for or maybe it wasn't a good purchase but they sell super quick!
Im only halfway through your video and I LOVE IT!!!!! I have really been thinking about this lately... I wan't to be a BRAND not just a mismatch store... My friends at the bins HEAVILY edit their carts. I need to do this. THANK YOU!!! New store coming soon!
Thank you thank you!!! I want have always wanted a boutique. And recently, would like to leave my job to do something I will love! Therefore, I started Postmark, I am only selling my stuff from my closet. However, your video is super helpful in treating this like a true business! I am excited!
You keep them brows on fleek! Another great video. Thanks
Great video! Off topic, but I love your eyeshadow and nail polish in this video! 😍 Would you mind sharing what shades you’re wearing? Thanks!
I love your style. I personally like the shirt you are wearing on this video. It;s addicting watching you on your very informative videos. LOL Happy on your success
Thanks!
Omg this totally makes sense I started doing exactly what your video is about.
Hey Jenna! I am currently in the process of curating my closet. I've been on Poshmark since 2016 but I've only really been serious about selling for the past maybe six months. I feel like my journey started off kind of like yours. I started selling my items and then I just started picking up things that I thought was cute now I'm really learning and honing in on high profit brands as well as trying to create a theme in my closet so I can get repeat customers. So seeing your video this morning was confirmation I believe that I'm on the right track. I live in a small town in Missouri and I normally have to drive anywhere from an hour to three hours to find good inventory. Do you find all of your inventory from thrift stores or do you also shop for inventory online? Your closet is beautiful and all of those anthropology shirts, especially the ones new with tags is crazy. LOL. Just wondering if you really find those type of items at your area thrift stores. My husband's family lives in Flowery Branch Georgia and every now and then we will go thrifting down there but I haven't been thrifting down there since I started learning high profit brands. Really excited about Thrifting down there now that I know what brands to look for. Thanks so much for your helpful videos.
Great idea about the logo. Thank you for this video about curating. I was almost about to start mixing up so I will just stick to my style aka their style..........targeted customer based on sales to date.. I began in dec 18 and your videos have helped a lot. Poshluv to ya.
I’m trying to do this right now! When I started out doing this I was picking up brands just because it was a high end brand or a Posh party brand & wasn’t really looking at the comps or the style of it. I felt annoyed every time I had to relist these items & like I made a bad buy which is not okay. I decided to drop my prices to try & move them out which sucked because I ended up not making money on the item & my closet really started to attract lowballers. I’m taking a step back right now & just really slowing down to look at who I want my customer to be, what’s on trend & comps. I’ve also changed where I go thrifting & the things I pick up because I want a buyer to look at my closet & be wowed I don’t want them to look at a sea of black & brown items which I also felt like my closet was becoming. I’m a bit scared now because my prices are going to go up but I’m hoping with time it will payoff. I was also wrapping my items in tissue paper with twine around it with a personalized note (someone gave me a 1 for this on packaging 😒) & am going to stop doing this because it really slows my process down. Currently in the process of ordering personalized brand stickers & have the poly mailers. Thanks so much for all your tips you are a blessing!!
Thanks Jenna, I really appreciate all the help and education you give. The curated closet makes sense but I am curious about the data on Posh shoppers. Like how do people shop? What percentage put in a brand search term and what percentage go to a person's closest for a particular style? If I found a shirt I liked I would search it and try and find the best price (unless I was making a bundle). Is that data available anywhere?
Great video. Will you turn down an in-demand/ coveted brand item if it doesn’t fit your closet style?
She seems to pick up Patagonia Synchilla sweaters whenever she finds them and they don't really fit her niche
Thank you sooo much for sharing your expertise! I am just starting to research all of this in preparation for selling on Poshmark. Here's the bit of a conundrum I have...I am not in the generation that is extremely tech savvy so that aspect of it makes me think I need to hook up with a younger gal to help me with that part, however, I have been thrifting and collecting vintage for 40+ years!! Not just vintage but I have always had an "en trende" style sense and as I have watched the latest Runway trends I realize I have all of them in my collection of things I want to sell. I do not have the ridiculous looks that no one in their right mind would step out of the house in created and marketed by "style terrorists"😉! My things go from the 40's to the 70's, then on into the current looks that are often a throw back to those earlier eras. I haven't even gone to Poshmark yet to look at Jenna' s closet but here is one question I have...
I love to put together whole outfits (I was somewhat of a "stylist" in the music biz before that was even a job description) and with all the items in my collection/
inventory, I wonder if you can put your items together to create a cohesive outfit? Tops, pants or skirts, belts, scarves, shoes or boots...
I realize a buyer might not want all of them but that has always been my "signsture
style" putting it all together even tho it came from thrift stores and rarely purchased at the same time! I love the "boho" look which is very much a throw back to the 60's, 70's, love the artsy, creative vibe, also true vintage jackets worn with today's skinny jeans, bells, hi-rise (don't like the term "Mom Jeans"😉, sounds "dowdy/dumpy!) also with softer pants/trousers. TMI, but all that to say/ask, is there a niche for the pulled together looks I love and have amassed for decades. I still wear some of it but now that I'm no longer in the music biz full time (still writing songs tho) I'd love to see my treasures go to a good home!
Hope to get a reply even if not from Jenna, she has to be busier than a one armed paper hanger😉👍! Thx!!
Thank you!!! Love this topic!! Motivated me to work on my closet branding.
Makes me wish we could have more than one closet per marketplace. Before I left eBay I had a stores that sold by sizes.
You make total sense! I opened my account two months ago and I haven’t sold anything yet, I feel like giving up😢
What an awesome video!!! It really helped me ✨✨✨ keep up the great job
Can you please share where you found your throw blanket? I would love to find one for my sister.
Love your videos and have learned so much as a new poshmark seller. Thank you.
Hi! It’s from Urban Outfitters a couple years ago
I am NOT going to be ok when January is over and Jenna goes back to one video every few weeks LOL!
Jenna mentioned her goal is going to be making 3 videos a week!
I love this idea and it makes a lot of sense. But what about, for instance, someone like me where my style is all over the place? I love a variety of styles.
I so love this video! I just started reselling in April so it hasn't even been a year and I have too many listings to store and the items are all over the place. I also find I dont enjoy the listing process if I dont love the item. So I'm curating my closet for 2019 into what I love florals tropical pretty colors in dresses skirts tops and accessories. I'm going to stop sourcing brands that everyone says sells because I buy them and they sit. How do you recommend reducing your closet size to your brand? I have like 1400 items! Too much of everything. Its overwheming.
Not ready for this yet, but eventually I will try. Like you said, I'm still trying to figure out what works for me.
Strakt hair does it good on you 🙌🏼☺️
So, so happy you made this video!
I would love to see more plus sizes. My niece is plus size and loves your videos. Thanks🌻
I agreed with your video thank you I love your Closet 😊
Great video ,your hair,hat and makeup looks super today !!! Irene
I’m obsessed with you and your tips ! Thank you so much for helping us ❤️
Jenna I can get to your closet thru the link on my phone. But when I put postmark on my laptop and put in empty hanger. Another girl comes up. Tried typing in Jenna. Couldn't find it.
Under “Find People” in the app type in emptyhanger (all one word) and search and it should pop up!
Love that hat on you. Too cute!
Thanks!
Hi there. Good tips. Did you get a business account and EIN?
Yesterday I was just thinking how I have never had one repeat customer even though I have a 95% rate of five star ratings and I honestly feel like it's because I don't have a curated closet because I have random items in my closet people are coming and buying a one-off item. I know they're not going to come back because I don't have multiple items in a style that they would like or prefer so that's why I don't get repeat customers.
Love all your videos! Beyond helpful and inspiring. Curious, is it possible for someone to change their closet name? I've been selling for about a year, but wish I would have chosen something different. Thanks for another great video😃
if you email poshmark they will change it for you :)
I just changed mine. Just email posh and tell them what you want to change it to and they'll do it for you. Only took about 2 days.
Yes I just changed mine to something more store like! @apparelandmoore
Awesome thank you guys so much!
My closet has been curated to fit my brand from day 1 in Oct. 2018. I have a certain style that I dress and everything I sell (from my personal closet or thrifted) are items I would wear myself. Hence, "Sonai Style" dress like me. I have repeat buyers who tell me "I'll be back for more.." I have SonaiStyle on my stickers that I put on the packages, etc.... Elegant/Classy/Preppy style and packaging is expected from me. my Posh name is SlyvetteRob.
Hi thanks for al your helpful info, where do you get the stickers to with your logo? thanks
my Poshmark dream is to have a trendy plus size closet for younger and older plus size women but finding nice plus sizes that are actually really nice and trendy is so hard so I don't think I could have nearly enough in my closet to make good money off of a closet like that. I wish :( I really want to do that.
This is what I had considered doing too!! I would love to have a super trendy plus size closet but as you said, the amount of available trendy plus size items in the thrift stores is so disappointing. I, myself, am a plus size woman!
I sell mostly plus size items from my closet. Check it out @pinkglittagirl
My CPA told me i cannot sell anything without a receipt. Do you file taxes with this? I am starting to sell again we where doing big on eBay and had to stop bc we needed to pay taxes on it. Any input would be great.
just recently started watching your channel & following you on posh, super helpful tips & im thinking about starting something similar to what you’re doing! ❤️ love your work 😁
when do people start buying from you? is it a week after you started or how long ?
I got a sale my first day. Just post your item and the right customer will come 😀
Do you have a video on how you take measurements
only you can prevent forest fires lololol
Does vintage sell well on Poshmarkm
Is there any type of indicator in the app that lets you know you have a repeat customer as opposed to looking through your sales list?
Look for what you would wear.
Who makes your stickers and mailers?
Jul’s Jewels I'm pretty sure she uses Sticker Mule
Great video!
This whole time I've been following you I thought you had a retail background. I thought you worked at Nordstom then Anthropologie and that's how you knew all the really great brands. I'm confused. lol
She does have a retail background. If I remember correctly, she even went to school for fashion merchandising or something along those lines.
P.S. I also have the same collections for men...
Thank you so much for this video that’s been a great help on how to narrow down my personal style with my sales and clients ! Love it! @sdclassy at Poshmark 🖤🙏🏻
I think this is not smart and severely limiting. If you find an awesome deal but it doesn’t “fit your style” will you pass it up? I don’t get it at all.
Mommyof2 You’ve never heard of building a target market? it’s pretty odd to claim that this strategy isn’t smart when she is as successful as she is. The concept is fairly elementary in retail e-commerce in general. If one wants to run their reselling business like a garage sale, then this doesn’t matter. But if you care about building a brand and gaining all of the benefits of having an actual brand (return customers higher sale prices, inspiring word of mouth recommendations, etc) curation matters. H&M does it, Free People does it, Zara does it, Nike does it, I could go on. The most successful retail businesses do not try to appeal to everyone. They figure out their core market and build out the brand from there. Some retail businesses are more niche than others, but successful ones are always thinking about their target customer first and foremost, and curating their offerings to meet his or her needs and wants. It’s only in reseller land that the concept is so new or strange. This doesn’t mean that no one else can shop there or that the brand can’t test or experiment with different products, it just means that their target customer is always top priority in such decisions.
If you wanted to buy running shoes or sporting gear, you probably have at least one store in mind to check. If you wanted to buy bedding, or home decor you probably have certain stores in mind. If you wanted to buy a new laptop or iPad, you probably have a store in mind. If you wanted super fast shipping that’s free, you probably have a store in mind. That’s branding. The stores that are top of mind for you when you need something specific have built that “know, like, and trust” factor that makes you think of them first when you need something in that niche. That’s branding. It matters.
@@dzire03 "If one wants to run their reselling business like a garage sale" lol, how condescending. "But if you care about building a brand and gaining all of the benefits of having an actual brand (return customers higher sale prices, inspiring word of mouth recommendations, etc) curation matters" At the end of the day all that matters is the money. The bottom line is you don't need a bunch of return customers to be successful in reselling and having a curated closet does not guarantee higher sale prices. "The most successful retail businesses do not try to appeal to everyone". Retail businesses that appeal to everyone are not individual brands, they're called department stores and they definitely make more money than stand-alone stores that only cater to a specific type of customer. Nordstrom makes more money than Free People. They're apples and oranges.
@@mamitachocolate Lol. You aren't clear on how branding works, and perhaps even what a brand is. Nordstrom is a brand. Walmart is a brand. Target is a brand. They all have target audiences. They are all curating the products and brands they sell based on WHO their target customers are. There are certain products you will never see in Nordstrom, because they understand curation. Department stores (using your fitting example lol) have buyers whose job is literally to find products that they feel will best serve THEIR specific customers. This is only news to resellers lol. You are using a strawman argument and comparing apples and oranges by using Free People vs Nordstrom in your reply. So let's compare apples and apples, shall we? The woman who shops for her and her family's clothing at Nordstrom is different than the woman who shops for her and her family's clothing at Burlington.The people who shop primarily at Target are different than the people who shop primarily at Walmart. The focus of a brand's target customer could be could be many things. But there is still a focus. And brands use that focus to draw their customers in. That's the point. People are seriously missing the forest for the trees here.
@@dzire03 Of course department stores are still brands who target customers but within that brand is an array of different styles, sizes, etc. That's my point. A store that sells clothing of all styles for people of all sizes and ages is not less focused than a store that only sells western wear. In Nordstrom you will find brands that do western styles, brands that do boho styles, brands that do preppy styles, etc. Curation to the point of only offering up one extremely specific niche type of item is not necessary in reselling and doesn't mean you'll make more money.
@@mamitachocolate You don't need to be as curated as Jenna is to have a brand, but branding does matter, whether people want to admit it or not. My point is also that the idea that branding is "too limiting" is overly simplistic to the point of being inaccurate. Your favorite brands are curating, some more than others (which I have said now multiple times), but they are still curating. So this notion that curation isn't valuable is bewildering. You don't need branding to make sales as a reseller but good branding means that many of your sales can happen with less work. Why? Because you have people who are purchasing items from you not because they found them in a one off general poshmark search, but because they are returning specifically to your store to just to browse. If two people are making the same amount of money in sales, but one of them is sharing half as much because they have a larger return customer base, or because they've built a brand that drives more direct traffic to their store, that person is much better off. The benefit of that should be very obvious.
Love the hat!
Your pigeon holing youself
You havent sold that hat yet?
Who is disliking this video. We all need the info. I know I do. 😡