Building Fashion Brand, E Commerce & Indian Customers | Ft The Souled Store | FO 140 Raj Shamani
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- Опубліковано 10 чер 2024
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In the latest episode of Figuring Out, we have the co-founder of Souled Store Vedang Patel in conversation with Raj Shamani. His candid personality and insanely in-depth business knowledge will keep you hooked throughout the episode. If you have to take one thing from our conversation, then let it be Vedang’s thought process and brilliant observation skills.
We talked about the back story of how a super successful brand like Souled Store was created, and how it has been relevant for so many years. He talked about an interesting concept of building a memory of your brand in consumers’ minds and how to then turn it into a no-brainer option for them. He also talked about how to build a good retention rate and how to create loyal consumers. We also talked about how Indian consumers have changed and how it is making businesses more profitable and also about different types of brands in the fashion industry.
We also discussed how recent changes have created opportunities in India. He shared what can startups do differently to be successful in a competitive market and how to practically be consistent in a business and make it stand out. In the end, we also dissected the strategy of his most loved brand Nike. This episode will infect you with Vedant’s optimism and how he sees every problem as an opportunity.
If this episode gave you a new lens of looking at business then subscribe to our channel and join us on this journey of Figuring Out. We come up with such insightful podcasts every Wednesday and Saturday.
Follow Vedang Patel Here:
Linkedin: / vedang-patel-40aba34b
Instagram: vedang0506...
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Timestamps:
00:00 - Introduction
02:27 - How did he start The Souled Store?
04:53 - Bewakoof Vs The Souled Store
08:02 - 3 types of clothing brands
12:36 - Great product beats Great service
14:02 - How to build a great product in fashion?
18:00 - First offline store
21:55 - Can you build a fashion brand in India now?
22:36 - How are Indian consumers different?
23:48 - Indians saving vs spending behaviour
27:11 - How to win in a competitive market?
31:22 - How did Minimalist thrash the market?
34:58 - How to increase customer retention?
35:51 - Is the fashion industry cluttered now?
37:46 - Current fashion trend
38:11 - Streetwear brands
40:47 - His collab to raise money for animals
42:40 - Nike's case study
49:35 - Don't seek advice
51:14 - Conclusion
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
To Know More,
Follow Raj Shamani On ⤵︎
Instagram @RajShamani
/ rajshamani
Twitter @RajShamani
/ rajshamani
Facebook @ShamaniRaj
/ shamaniraj
LinkedIn - Raj Shamani
/ rajshamani
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#Podcast #FiguringOut #RajShamani
About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
For the last 3 years, my entire wardrobe has been Souled Store! They have some really cool prints, keep updating their inventory, and the materials are also good!
First podcast in which I loved the founder answers. Relatable and absolute genuine guy.
I worked at Planet Superheroes and saw the Souled store's growth. Cut to today no one knows Planet Superheroes and Souled Store is known by tier 3 cities people. Kudos to the Souled Army....
Nice to see how proud an Indian he is!
Loved how calm & patience he is ( Founder)
Very smart entrepreneur, very smart in everything he spoke. Honest, Respectful, and very smart about what he spoke of other clothing brands, and his own.
Heyy Raj, absolutely love your podcasts.
If possible please bring in Rapido founders, would love to hear from them
Great podcast. Excellent insights on how to build brands and experiences which last. 👍
Really appreciated courageous people. Hats off
I always hit like at your podcasts because I really think we as a country need more such content rather than a podcast where the host keeps on trying to show off his own knowledge. Keep up the good work!
Your loyal subscriber.
Bhai what is mott?
Love "The Souled Store". They have very good quality clothes for reasonable prices. Love their supima cotton plain t shirts.
Hi Raj bhai,
My pleasure to watch your podcast again. As always, your podcast looks appealing and I wish you would bring us these type of guests more often. These entrepreneurs are not only fantastic entrepreneurs, but also excellent at expressing entrepreneurship. Love you and love your guests too.......
Hi Kunal bhai, thank you for your constant love & support. Also stay tuned for more such guests🙌
Helo Raj I want to connect with you how can I do so?
I love the podcast and your work Mr. Raj shamani, you bring new stories. I must say it was very helpful to me as I find very few podcast around fashion commerce. Please bring more of such kind, related to fashion.
Let's Go Vedang! Very Inspiring!
This was so good. All the answers and questions were so relatable.
Your podcasts are very insightful. The questions you ask the guest are really meaningful and we as budding entrepreneurs find them really helpful.
The souled store brand is one of the best brands to come out of India and their quality is only getting better day by day.
Most honest founder I have ever heard 🤘👍
This is just amazing. Your content is great Raj. Appreciate it
Glad you enjoy it🙌
Love these kinds of podcast ❤
Raj ...what makes your podcast different from other is your simplicity of discussion...which is understood by maximum section of people....never complicated it......thanks for inspiring ❤
Love your podcast Bhaiya it helps us learn so much important things ❣️
This podcast further validates my love for Souled store.
Big time Souled Store Loyalist ❤ love the podcast... Thanks Raj bhai 🙏✅
thank you for watching the podcast🙌
@@rajshamani it's the only podcast where I'm actually benefiting from every episode... Kudos !! Continue the great work 👍👍 would love a podcast on family, parenting & relationships etc.
Would love to see and hear from the Founders of "Damensch" and "Neeman's" on your Podcast sometime. These both fashion brands are not so big yet, but their products are something that people should buy and try
Raj Brah, I am genuinely happy after watching your podcast. Esrtwhile I used to think otherwise that in India we don't make any good podcasts but you and a very few UA-camrs are making it through(Don't worry I won't shout out here 😂😂 even if I do as such it won't make any reach anyways) . There is word to summarise your work that is "LEARN". Good one mate!
The podcast I am waiting for
You got it right raj
Superb podcast bro thnx
Loved this!!!! 👌🏼
Get b2b experts and people who help small msme business as well on traditional businesses while start up advice is great but you need topush the old ones to get better at their business .You are doing a great job Raj .
Vedang is one of the smartest guest who can literally answer to Raj's questions wickedly
Love love love this podcast .
Souled Store actually became my habit , whenever I buy clothes , it has to be souled Store , especially upperwears and sneakers.Keep It up ❤!
Thank you for bringing fashion entrepreneur 👏🏻
Really Loyal to Souled Store been shopping with them for more than 7 years❤❤ loved the podcast
Amazing episode
eagerly waiting for this
The quality he is talking about makes so much sense like i will forever be a souled store customer never ever received a compromised quality product. The feels the thickness very premium
True. Big fan of their supima t shirts. Hope they don't hike prices further
Proud consumer of Souled store
One of the best podcasts Shamani 🙌
The Souled Store is one of my favourite brands, and I have followed their journey since very early on.
Hi Raj sir How are you?Honestly speaking you are doing the great job;Sir my suggestion to you is that please ask more questions related to initial struggle/problems they face and the strategy that made them successful initially
What a well spoken man he is
Loved it.
Good job, raj shamani looks fine now.v
you are doing great work keep posting
Thank you
I waiting for any clothing brand episode and now I see 😄
Great
My all time fav Souled store❤❤
Souled store isnt going anywhere anytime soon, their products are good quality for the price.
You are Unbeatable Man when it comes to Business Podcasts. Right questions asked and you also try to ignite that spark of Entrepreneuship in every person who watches this. Truly Commendable. Can't get a better Online Mentor than you. More Power to you and Happy Diwali✨
Absolutely amazing podcast 💯👍.i was really excited for the entrepreneurship related video of yours 😅
thank you bhai, more entrepreneurship related products are coming soon, stay tuned🙌
I wish you asked him why they dropped their WWE liscencing deal... feel like merch culture is kinda dipping for the superhero genre and growing in for the anime/hip hop genre.
another podcast i finish and learn form it. also make some good detailed notes thank you bro.
Raj, how about bringing Sachin Bansal to your podcast? I'm sure majority of the viewers would love to know and learn from his thought process.
Please interview the owner of bewakoof. Would be really helpful for the new entrepreneurs in the clothing market... and thanks a lot for thsi podcast. It was really helpful. I shared it with my business partner. Waithing for this podcast 👆🏻. Best wishes for you.🎉
Bhai inke prints wakai me bahaut achhe hai, they have caught the nerve of youth....graphical comic t shirts that are branded and affiliated by the creative company...bahaut achha startup
Most awaited video 😊
Hope you enjoyed it🙌
How it is useful in our day today life.
I was about to ask the brand of your tee…. It’s eye catching! And you named its brand
Thanks Raj
We love u raj bro🔥
1 day I am with u in this screen ✅
Basically their initially journey and strategy that made them successfull and also their pain points when they just started
honestly the fashion keeps changing..just like how few years ago lot of teenagers/youngsters were wearing printed t-shirt from bewakoof or souled store or from somewhere else but now in 2023 I don't see many wearing those types of t-shirts or hoodies now the trend is too wear baggy or oversized clothes. Also what I think is in past few years fashion has changed a lot I can say it has become more calm or simple now people don't wanna wear flashy clothes now they want more simple looking clothes and that's what luxury brands are also doing. So I'm thinking to build a brand around the same fashion sense & ideology, basically clothes that will look good on any age group can wear. Lets see what future brings in for us.
You are on point bro, Indian brands are like those street food stalls that is on fire for few months and remain irrelevant after that. Both founders and consumers have the wrong ideology of "brand"
Amazing guy, mostly founders boast a lot, but this guy talked only whats true and no bullshit
Amazing podcast
Great products bro . Im a loyal buyer of this brand bro
it will be appreciable if you talk more about the marketing and sales part too
Hey Raj. Love your work man.
I would like to see, MInimalist's Founder : Mohit Yadav on this series.
Please make a video related to a solid business man and marketing legend apart from zomato and all!
Hi Raj, thanks a lot for these videos
Can you please cover how the startups take care of the manufacturing? If not in house then how do all these different products get outsourced?
Simply they are dealing with the direct manufacturers, suppliers and wholesalers..just like dropshipping
Haan yaar 4RA ke welcome bonus ne toh pehli baar me hi maza de diya tha, bohot badiya 🤑🎉
i have one humble request to you Raj Please increase time duration of your podcast approx 1 and half hour 2 hour..50 min 1 hr kaise khtm ho jata h pta hi nhi chlta...
i just may be overthink but that soul store guy smiles & Expressions resembles a lot with Sushant Singh Rajput. :)
Bhai 4RA ka interface itna easy hai, sab kuch easily access hota hai 📱👌🏼
It would be great if you could do a podcast with someone in the jewelry industry
We need a deep dive on a tech start up bhai
Raj we're waiting for podcast with ranveer ❤❤ that collaboration
Vedang is simply customer centric & simple philosophy of patience , perseverance,but all cannot be so lucky apart from hardwork,
But also bootstrapped I suppose ,
more love for you and for your video bro love you so much
thank you for so much love and support🫶
How bringing a good sports coach we have seen the change in sports how about learning from them the methodology they follow loads to learn from our them
Please bring GIVA or any jewelry brand founders
Raj Raj Raj Bhai pls consider my suggestion
Dekho India ko business hub Banna hai right
To pls comman language use kijiye Jo sab ke samaj me aaye
AAP Jo itani mehanat kar rahe ho knowledge share kar rahe ho na salute to u Raj Bhai
But aap ki is mehanat ka faida India ke har insaan ko mile isliye I am requesting pls aapke podcast Hindi me baniye
Itane bade bade logo k anubhav vo bata rahe hai it is a treasure for every entrepreneur
Lekin agar itana valuable knowledge aadha hamare sir ke upar se chale Jaye to ye to aapkibhi mehanat Jaya horahi hai
It's not like jo English bolte hai vahi business bada karte hai ....
Pls consider my point
Thanks for all ur efforts
Please do a Podcast with KILKAARI brand. They are doing amazing in kidswear industry.
Hey bro,
Plz bring Mr. Suren founder and CEO of Fashion Destination when you heard about them any of sources..they just start building.... Love your podcast and love u too
Would like to know about How restraunts work in today's time.Really interested in Restaurant Business
Yaar 4RA ka birthday bonus bhi super cool hai, apna birthday aur bonus dono celebrate karo 🎂💥
More podcast on how to start buisness in fashion. What initail problems begginers should face. More detailed conservation about how to start from scratch.
thanks for the suggestion, will try to cover all of these points in some other podcast🙌
If u hv passion for fashion then u can do it
Get some practical knowledge of garment making process
Keep an eye on Fashion forecasting & trend research
Marketing & branding
If u wanna start we can help u...
Please bring someone from food business field, like rebel foods, social etc
Yaar 4ra pe bets lagane ka maza hi alag hai, process bohot simple hai 🎮🔥
Ashish Hemrajani, Bookmyshow
I want to see V Vaidyanathan with you
Please if possible try to bring him
00:03 Starting a t-shirt company based on pop culture
03:26 Started a t-shirt company with minimal investment
08:01 Different types of clothing brands - status driven, design driven, and use case driven.
10:05 Different brands cater to different consumer needs based on status, coolness, and convenience.
13:54 Building a fashion brand requires focusing on the product and its quality.
16:08 Building a successful fashion brand involves focusing on customer preferences and maintaining quality.
20:08 Having a good price, quality, and design is a no-brainer for customers to pick up products.
21:57 Fashion brands can be built in India
25:45 Building customer trust in a competitive business.
27:26 Consistency in branding and product quality is key to winning in the t-shirt industry.
31:32 Building a successful fashion brand in a short span of time requires a winning formula and great product-market fit.
33:28 Focus on fixing reasons why customers don't repeat purchases
37:06 Building a fashion brand on trend is not sustainable.
39:00 The speaker talks about a small brand called Census that he recently discovered and loves the quality of their clothes.
42:43 The importance of having the right people in a company's journey.
44:49 Building a fashion brand requires thinking about the bigger vision while also considering smaller details.
48:45 Stop seeking advice and focus on problem statements
50:39 Learning from others' approach to problem-solving
i would love to see a conversation with somebody from the good glamm group
Please call the founder of bonkers corner, the company is great need to know the insights
#Make podcast on tech, infrastructure, a.i, science , engineering , internet 😊😊😊
Bhai 4rabet pe games ka collection dekh ke toh main impressed ho gaya, live games, casino sab kuch hai 😍🎉
Hi Raj, please interview some good service brand, how they scale the service Industry, What are their challenges and how they overcome it.
Regards
Shivani
Social media app founders 🥰
Watching this wearing my 5yr old souled store t shirt
Bhai i can understand in English,
but my mother tongue is Hindi like 100 cores indian,
if you make this podcast in hindi its easy to understand the deepest talk of this podcast
so plz make it in hindi and you will high views on UA-cam also bro. NAMASKAR 🙏