PROFITABLE Startup In India, D2C Business, Marketing Strategy - Bellavita Founder |FO178 Raj Shamani
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- Опубліковано 8 тра 2024
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Smell good, feel confident. Use my code Raj10 to get additional 10% off all Blanko perfumes: hi.switchy.io/BlankoxRaj
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• Figuring Out With Raj ...
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Timestamps:
00:00 - Intro
03:29 - Journey of Bellavita
05:28 - First funding
10:02 - Every founder needs to know this
11:47 - Key to every successful relationship
12:24 - Why did he acquire bevzilla?
14:27 - Should you start a D2C business?
18:43 - Loss making business
25:00 - How to make a consumer business?
29:50 - How to make a big business from a small product?
33:29 - Startup in competitive market
34:06 - How much money has he made?
34:43 - Marketing and Sales strategies
37:00 - Bellavita comparison strategy
39:47 - Heartbreak inspired idea
41:17 - Copy business works
41:53 - Zara’s strategy
42:49 - Money making businesses in India
47:06 - Global business from India
49:31 - Manufacturing opportunities in India
50:16 - Manufacturing business ideas
52:04 - Mistakes that founders make
56:50 - Prioritise marketplace over D2C
59:32 - Thank you for watching!
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In today’s episode of Figuring Out, we have Aakash Anand in conversation with Raj Shamani. He is the co-founder of Bellavita, Director at Bezvilla, and an Angel Investor. Today’s episode will not just give you insights on business but will inspire you towards business.
In this episode, we talked about how Bellavita was started with skincare products, how it used to make 2-3 crores a month, how it got approached by the Ananta Capital’s team and how they strategically invested, and how he got 60 crores after selling half of his company and the growth journey of Bellavita. He shared how Strategic investors are different from Venture Capitalists. We talked about the perspective behind the words business and startup. He also shared a step-by-step process for anyone to start a business and how they can scale with time.
He also shared about his first heartbreak and how it led to Bellavita perfumes, he then shared business opportunities in India, and how to take Indian business globally. He gave us an interesting tip for finding business ideas. Towards the end, we talked about a few mistakes that every founder makes which turn their business into loss-making and when is the right time to take business from marketplace to D2C. For more such insightful conversations, subscribe to our channel and join us on this journey of Figuring Out.
Follow Aakash Anand On:
Instagram: / aakash_idam
LinkedIn: / aakashanand
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To Know More,
Follow Raj Shamani On ⤵︎
Instagram @RajShamani
/ rajshamani
Twitter @RajShamani
/ rajshamani
Facebook @ShamaniRaj
/ shamaniraj
LinkedIn - Raj Shamani
/ rajshamani
• • •
#Podcast #FiguringOut #RajShamani #perfume
Itna kuch seekha ki mera notes ka page pura bhar gaya ❤
Please make part 2 ….n discuss from basics of starting business….plz bhai…forever indebted to u….guest is so honest person….❤❤
Yes
Basic is just start from anywhere and keep going, business will check your patience how much u have
Agree with you bro ✅
Agree
yes plz.
Bro you should charge for these podcasts. This guy understands the basics of business very well. Tips are easy, clear and pretty straight forward
Only how to grow family business
Yes he is very clear about business
In a way he is, bellavita is in the title. So its kind of a marketing strategy, no one gives their time for free
crisp, clear.. great guy... never thought of completing a full podcast
Very informative! Also, I love how Aakash said don’t glamorise the word startup and instead focus on profitable business (dhandha). Puts things into perspective
1. Lazy consumer ki problem solve
2. Honest & direct
3. CA rkhlo
4. Company shi time pe bhj do (jb company profitable na ho)... Shi logo ko ... Don't be loss making business
Business==Profitability
5. Don't be Heartbroken ... Every thing happen for reason
6. Jo mn me h bol do
(Be transparent... With family, founder , partners)
7. Strategic investor ==> jyada equity le koi dikt ni... bs profitable hona chahiye mt ghero equity
8. D2C ==> direct consumers
9. Cost of change expensive
10.
Raj I have been your consumer since 2018 and I must say you have a provided a lot value to me for business understanding and life.
This podcast was by the best for understanding D2C business. Crisp, clear, amazing guys..Proper Dhandhe wala aadmi.... Just loved it also shared it to all my friends ❤❤❤❤❤❤❤
This was the first ever podcast, I have see from beginning to end. Akash is so awesome man.. so confident, so knowledgable. Every second of the podcase was worth of my time. Thank you Raj and Akash for the Super-Duper Hit podcast.
Who wants part 2 of this founder..
Right
Thanks Raj and Mr. Aakash Anand. Very valuable podcast. Loved it. Please bring more of this kind of informative, full of knowledge, awesome podcasts. ❤❤
ये आदमी तो बड़े काम का निकला Like as Abhishek kar, पहला वीडियो देखा आज इनका, अब और ढूंढ के और वीडियो देखने पड़ेंगे। लगता है दोबारा फिर से सुनना पड़ेगा।
कभी कभी बीच बीच में लगता है कि जबरदस्ती सुनना पड़ रहा है। पर ये काम की बाते बता रहा है तो इसलिए सुन रहे है टुकड़ों में। दोबारा फिर सुनूंगा पूरा वीडियो।
Perhaps the most lit interaction between two amazing people. 😊 A part 2 for sure is needed. This was a super podcast. Lot of interesting concepts explained.
This is how dhanda is to be made. Clear hai.
IT'S CRAZY YOU BOTH ARE AMAZING
2 THINGS TO SAY:-
1) AAKASH ANAND IS VERY KNOWLEDGEABLE ABOUT BUSINESSES AND HOW TO EXPLAIN ANYTHING.
2)ABOUT YOU RAJ PEOPLE YOU & YOUR TEAM CHOOSE THEY ARE AMAZING...
I AM PLANNING FOR MY BUSSINESS GETTING THINGS READY..
KEEP IT UP BROTHER.. LOVE YOU BHAII..
What type of business you are planning to do
I sell 20 bellavitas everyday and make a lot of money. And the founder is knowledgable and realistic.
This is so insightful. So many good advice from Aakash on how to start a brand and how to grow a brand. Need part 2.
Hi Raj, what an amazing podcast you do. I like the way you ask such straight forward questions which we think kya sochenge agar hum ye puche tho and stuff like that. I have become a fan of you after first watching Mr. Velumani’s insights and now this. Now I make it a habit to listen to your podcast while driving alone. It’s so engaging that I forget the tiredness caused by traffic. I have also shared all such podcast to my friends so that it helps them and also your channel. Keep it going and good luck. I really enjoy and look forward to many more.
This is one of the best podcast launched on business in order to actually start with strong mindset and complete roadmap of how to start and how to grow and make dhanda. Thanks Raj and mostly the dhanda making man Aakash👌👍🙏
@raj bhai this is one of the best business (Dhandha) podcast.Guest was really superb.Personally what i feel about this episode, guest was not be like "yes yes Hmm" infact he was like "nhi aesa hota h actual ma!!" This was the best part.
By the way I am also one of the Blanko's consumer and and it is really a great perfume at a price range.
Thats my personal taste
akash Anand's conversation with Raj Shamani, co-founder of Bellavita, was truly inspiring. From the humble beginnings of Bellavita with skincare products to the strategic investments and eventual growth, it's a testament to entrepreneurial spirit and perseverance.
ye real banda hai sahi bol raha dhanda banao trtup nhi kyko dhandA SUCCESSFUL Karne ke jada chances hai rather than startup jiska success sirf 0.1% hai
I am on youtube from 8-10 years and this is my first comment and this podcast is very informative and very good.
Sach mei theek hai dekh kar dubara comment karta hn
Shimani! Teri 60 se zyada podcasts dekhi hai lekin is wali ne pehli bar comment kerne per majboor kerdiya Annand sir...♥️
Best thing I love here ki ye Hindi me h I just love it Ranveer k baad first time koi podcast mene pura dekha. Thanks a lot for advice.
I was just looking someone like him who can encourage not with the fake motivate contents.... Looking forward for next part with same guy pleeeeeease its request. 🐾
AMAZING AND REALISTIC... This is the first time I am commenting on a business-based podcast..Looking forward to connect with you some day Mr. Raj
What a great podcast!! Loved Aakash’s attitude …. I have been working for 13 years and have worked for top corporates…. Been watching ur podcasts since 8 to 10 months now and I was never this motivated to start something on my own !!! Always wanted to be an entrepreneur but couldn’t due to circumstances…. Keep these podcasts coming Raj !!! Cheers
Very much informative... Would love to listen him again in continuation ❤
Yrr I want another podcast with him please, I want to hear how he dealt with demotivation and how he made bellavita such a huge brand .... I want to know each phase of his life/struggle. He is being very honest
I starting my business in healthy foods....it was Very good information sir...I will work on your suggestions.... Thank you both..and regular I am regularly following your videos...
Kitna acha hai Break-up v kitna bda bna gya inko Girls are really genius Kisi na kisi tarah se Aadmi ko ਕਾਮਜਾਬ ਕਰ ਹੀ ਦਿੱਤੀ ਹੈ👍😊
Fantastic conversation Raj … you’re a superstar … I’m happy that god has enabled us to spread knowledge and be of help to aspiring entrepreneurs…
भई ,, पता नहीं कितने सालों से utube vidios देखता हु,, आज पहली बार कोई वीडियो दिल से आवाज़ आई के like करदो,, but the interesting thing is की मैं पहले भी Like कर चुका था,,,ऐसा बहुत कम होता है,,
It was superb podcast.
Aakash anand is great & explained it very well.
very insightful.
we want part 2 with aakash anand.
and very thanks to you Raj Shamani for bringing people like him.
He literally gave very insightful business thoughts.
Raj bhaii...me aapka sare starup related podcast dekh rakha hun...and har bar next guest ki eagerly wait v karta hun....mere SaaS starup ka base Figuring Out ne banaya he( no course, no Institute).... keep motivate me up dude ❤
Best wishes to you and your startup brother!! I'm glad my podcasts helped 🚀
@@rajshamaniNot a startup❌ Dhanda☑️
Are you a programmer
worked for a public Ltd apparel export house for 15 years and came out with 0 bank balance.started a men's bespoke studio at the age of 47. i don't know if you call that a start up or not and going through the initial pains and financial stress that one faces when starting on their own. podcasts like these are high informative and inspiring . Thank you Raj and Aakash for sharing secrets which people generally keep guarded. God bless you both.
Best podcast for business in simple language i have ever seen. Part 2 Must he Raj bhai
Mene blanko down use ki h but sabse badi dikkat mujhe lagi ki fragrance m thoda citrus wali feel kam h and agar blanko thoda long lasting kr de to thik rahega isi price range m
And blanko is good perfume because Raj apne flying beast wale podcast m batya tha that blanko does not sepress testestrone level that is a good thing
The answer to Raj at 26:50 can be to start a niche, and small and aim to sell your company to a big brand.
This is by far one of the best most informative podcasts relatives to start ups. Gem of guys discussing core business principles.
Mind blowing podcast bhai….I learned lots of things…keep up the good work bhai ❤❤
Thanks Raj for bringing amazing guests like Aakash on the podcast. His clarity on D2C business was amazing and gave a lot of insights on how to start business by starting small.
Most valuable podcast I have watched till date
Akash knows the basics of business and knows how to scale a company. Loved the level of clarity this podcast provided.
One of the best podcasts till date
one of the best podcasts that I have seen in a long time. Thank you Raj Shamani!
mazaa aagaya itnae achae sae and ground level per busness samjhaya...
Tremendous knowledge within 1 hr. Will have to watch it more than 2 or 3 times to understand it well. Great one 👏🏻🔥🙌🏻
Among the new breed of entrepreneurs, he is the only one whose two appearances on two different podcasts I listened to till the end & thoroughly enjoyed.
Even if I have to pay to listen to him again, I will.
No jargons, no filth, pure straight talks .
Yes , I Completely Agree 💯
Very true, it's close real.
It was really a great podcast its a request to bring such deep business contents more because we youngsters really need a good business knowledge to make
India grow more ....
Hi you interested ENTERPRENEURSHIP
Mind blowing ,soo inspiring ,thank you for such a great podcast ❤
"Blanko" perfume aaj hi pata chala......customer KO malum hi nhi hai to kaise kharidega Raj bhai? Thanks for such a detail podcast. All the best for blanko ❤
Man a perfect podcast in a perfect Time for me exactly doing almost the same a few things we are immediately gonna change and improve but trust me on this, this will be game changer like I was feeling that you both are giving literally the consultation to me for my business literally so man grateful for your honesty and please bring the next part if possible where we get to know the scaling and more depth of the next steps like depth in branding and marketing..
Once again thanks a lot 😊
what business are you in ?
@@mujahidqureshi953 Basically I have 2 Businesses 1. A Digital Marketing Agency 2. Health Care Brand (Early Stage)
This dude is the definition of consistency.
Raj sir i dont have much salary but i will still wanna spend it for 10 minutes session with Anand sir one of the most brilliant entrepreneurs of today's time rn i can say🙌
Broo hands down, your best podcast ever!!!!!
Looking at the way this guy speaks, it shows that with what kind of people he is spending his time with 🎉🎉
Raj shamani will takeover beer biceps. He has it. He’s too good at his job at the moment
Bhai TRS is a brand and shamani is a copy 😂
Not at all
Bhai Beer biceps is a Brand
You can't compare the iPhone with oppo vivo bhai TRS is a Apple and shamani is Oppo vivo
😅😅😅 quality bahut better hai shamani @@Ashimann
He looks part 2 version of Ashneer grover..
Very informative and giving ground realities for building business...
raj vbro u r doing a awhsm job this is the bigest funda of youngers to get real business knowledge ,,,,they donot fine a real place as u r providing ......stay happy
Part 2 please.This is one of the best and practical baate for one who wants to start a business...
One of the best videos of Raj Shamani's channel. Bhai aaj laga ke koi asli dhande wala admi baitha h samne.👑
Make one more video with him asking about how to start and grow our business step by step.
You are a mentor to many of us, keep the good work going ...
Very prictal person sir bhut hi acha podcast lga muje basic of business kese chalta Hai or kese aage kaam kre Kaha se Start kre PTA chala sir thank you sir or ha kaabi second part BHI bne to or kuch sikhne ko mele sir love you Bhai 😊😊
Liked the podcast 59:51
One of the best podcast, really enjoyed, love from Karachi Pakistan ❤️
Mr Aakash Anand I think you are from Delhi main thing in you is way of explaining is really touching and reality
Thanks Raj and Akash. You guys are too good in terms of maturity and content and also appreciate the manner in which you have honestly shared multiple business strategies and ideas. Thank you once again for sharing your experiences with us. These will help us in taking better and informed decisions henceforth. 🙏
Wow ..kya podcast h keep it up Bhai and keep growing.by the way your guest choosing is nice .I always wait for your podcast ...god bless you Bhai
Thanks for the feedback, we'll continue to deliver such valuable content 💪💯
Raj iam a regular watcher of your video its morning onwards and iam giving mine quality of time here there's one problem in your video I also request to you often a times that could you please provide ENGLISH CAPTION because it enhances our skills please it's a humble request@@rajshamani
Just right now I have watched completely your previous podcast ❤thank you shamani sir that was always very informative podcast ❤
Thanks brother!! 🔥
But SMM Agency is saying Amazon link is not allowed on meta ads
Totally agreed with his gucci point moreover totally agreed with his perfume point you cant patent the smell except the design
Most easily put practical podcast I have watched! Favourite, Mr Aakash Anand you are dope !!!!
Bahot pasand aaya yeh episode.. So much clarity
Suna nahi tha abhi tak
Aaj hi Order karta hu
Let's try it ..
This guy has done thorough reading or may be all the teachings are from ZERO TO ONE book....Nice one Mr Shamani !!
Kon kon berojgar hai like karo
Likes ki bheekh mangega toh humesha berozgaar hi rahega
Bhai 😭😭
Bhai 😅😅
Teri family
Ye Faltu ka comments har jagah dekhne ko kyon milta hein
College students present here like😅
Amazing and real practical knowledge 👏🏻👏🏻💯
Bohot bohot bohot hi jyaada sikhne ko Mila hai is podcast se, thank you so much @rajshamani and Akash Anand sir🙏
Currently I m running 1.5 crore revenue business with 50 percent profit. Organic 70 percent rest is paid acquisition.
What is your business about?
vo nahi batata koi bhai khali logo ko curiosity dete he@@iamvinaysarda
Products?
Kindly tell your business category
It's legal and accounting services for individual and businesses.
Maine abhi liye hai... Perfumes are Not long lasting brother..
Konsa wala bhai?
Such a kickass podcast. Thank U so much both of U for the insights. Much love. Please keep bringing such gems. Many of us Enterpreuers have started their businesses with little or zero know how, and learnt things as we progressed. Such podcasts are very helpful. Thnx again ❤❤
Thank you so much Raj for this episode. Kept me hooked to the very last minute. The kind of questions you asked made me feel that I myself am sitting there.
Thanks again for giving this amazing feel to witness this talk.
if you don't have a successful business after reading cash code ebook, you never will.
where can i find it?
where did you find it
borlest - thank me later...
Nice way to market 😅
This is what we expect when we say it's a Raj Shamani Podcast.
Keeping up with expectations! 🤍
Loved the podcast, need 2nd version too 🎉🎉🎉❤
Thank you both ❤😊
Ek ghanta kaise nikal gaya pata nahi chala …
Ise kahate Hain unemployment 😂
@@aniketsingh0101 😂 theek hai bhai ... Patient dekhna job nahi hoti waise bhi
The way he talks and Represents, Very dominating😬👌
Bhai....crazy podcast.... Bring this kinds of people on podcast please ❤❤❤
Thank you raj and thanks Akash Bhai for ao much knowledge ❤❤
Fav podcast yet of raj for business category
Plz Raj Bring some more founders like him who created such high quality business with profitabality
Sir , please make more podcasts like this , i mean create podcasts those will focus on building business. And stock market also.
Akash was true to the face of every entrepreneur out there, no gimmicks just bitter hard truth. Best podcast.
Congratulations to both of you
Great interview
भाई आपने बातें दिल खोल कर बताई है।
आज तक का सबसे अच्छा इंटरव्यू लगा।
Love this man! What a brilliant podcast it was!
Great learning received...thank you Raj!!!
Fantastic very true every thing happens for a reason. God bless
Great work bro. I Loved it.. as per your marketing questions i would like to tell on thing that I didn't heard about your product, should show your brand on your podcast or gift it on your podcast for your guests that it's can make a marketing and as advertisement
Aaaj tak ka, sabse best POSDCAST Tha Bhai...LOVE YOU BRO....Keeep Working Hard as you always Do bro...and Thanks for such a Lovely PosdCast...Take care and Enjoy your Life Bro...Take Care...$
This is very very helpfull podcast for me because there are so many things going on my mind but I didn't get the answers. This podcast cleared all my doubt
Thankyou so much raj bhai and Bellavita founder ❤
Lovedddd this conversation!!!!! 👌
Ajj bhut hi jayada sikhne ko Mila thanku so much sir 😊😊
Background and whole set up is too too aesthetic....so loving your content...