How To Start A Successful Clothing Brand - Rare Rabbit Founder Reveals His Secrets

Поділитися
Вставка
  • Опубліковано 3 лют 2025

КОМЕНТАРІ • 171

  • @chitt_01
    @chitt_01 10 місяців тому +109

    Nikhil is the one who is homeschooled by the industry leader and also he is taking notes for the same.

  • @authorizedplayer
    @authorizedplayer 10 місяців тому +40

    Rare rabbit is something i started following for its logo. Didnt like the collections in the beginning but always had my attention till something came to my preferences. But hats off i do appreciate the way it entered the market and most important thevway it made its mark and still stays true to uts DNA.

  • @geeteshanand958
    @geeteshanand958 10 місяців тому +13

    Knowing the history of the fabric, it’s genesis all sounds intelligent and creative but it needs to work in the market as well.

  • @montuedge
    @montuedge 10 місяців тому +3

    4:39 wow ❤❤❤

  • @paradox1280
    @paradox1280 9 місяців тому +13

    Rare rabbit is great brand I feel they have great collection with colour combinations which you can’t find anywhere

    • @jetpark3743
      @jetpark3743 9 місяців тому +1

      Even I am shareholder

  • @dhiresh5980
    @dhiresh5980 10 місяців тому +116

    -> Khadi softest fabric
    -> Khadi is rough to touch
    Both are contradictory, got me confused

    • @shashirekhakamle4655
      @shashirekhakamle4655 10 місяців тому

      Yeah

    • @shashirekhakamle4655
      @shashirekhakamle4655 10 місяців тому +2

      May be hard in origin but can be made soft later

    • @pradeepshetty9269
      @pradeepshetty9269 10 місяців тому +11

      soft to wear since it is breathable but rough to touch as it is raw cotton.

    • @divineray7822
      @divineray7822 10 місяців тому +1

      Once you wash it , it will be soft

    • @31rishabhsharma
      @31rishabhsharma 10 місяців тому +5

      Soft to touch
      Rough in terms of weaving pattern, it doesn't have perfect finishing so it by looking it looks rough but in terms of feel it is soft

  • @asifkhan-zt3dl
    @asifkhan-zt3dl 10 місяців тому +22

    RR actually makes really awesome shirts.

  • @ashishsrimal7610
    @ashishsrimal7610 10 місяців тому +5

    Super insight of how to build a brand. Can use this thought in different kind of business.

  • @tsm9infinity
    @tsm9infinity 10 місяців тому +3

    Out all your roundtable talk/chat this one was real crisp and nice vlog...keep it up nikhil...😊

  • @naimatullahbhi
    @naimatullahbhi 10 місяців тому +7

    Love these kind of conversations

  • @suchitavijaykumar4669
    @suchitavijaykumar4669 10 місяців тому +8

    He is definitely writing a book out of these notes

  • @EcomCarl
    @EcomCarl 9 місяців тому +3

    Leveraging the unique properties and patriotic appeal is a brilliant example of how authenticity and storytelling can elevate a brand in the fashion industry. Staying true to your core concept, especially in the face of criticism, establishes a strong brand identity that resonates deeply with consumers. 👌

  • @abhishekkant839
    @abhishekkant839 10 місяців тому +75

    People need to pay attention to how they said "Patriotism is in right now" . Your favourite Celebs, politicians, businessmen etc they all the just actors. Putting on show in front of public to encash on their emotions.

    • @scch4056
      @scch4056 9 місяців тому +6

      You are sharp...but the sheeple love the show.

    • @mernik5599
      @mernik5599 7 місяців тому +1

      Good catch, totally agree.

    • @ChetanSingh-zp4ct
      @ChetanSingh-zp4ct 5 місяців тому +2

      I mean if you ever believed that then they are pretty good at selling.
      Parents at this aspect are pretty good I've noticed they don't fall for there stories (most of the time)

    • @js20038
      @js20038 5 місяців тому +1

      Nothing wrong. It's just that they are master in consumer behavior.

    • @salonianand5744
      @salonianand5744 4 місяці тому

      I heard dat n saw ur comment..n I was like okayyy I heard dat right! It is business at d end of it all.. 😐👍

  • @darkman2682
    @darkman2682 9 місяців тому +3

    I think we need next episode for Cyber Space in India

  • @priyanksingh2089
    @priyanksingh2089 10 місяців тому +3

    Khadi is already a big brand in india called khadi india. And it's operated by government itself

  • @EmineVeysel-n3y
    @EmineVeysel-n3y 19 днів тому

    4ra ke features aur interface dono hi best hai, full on maza aata hai

  • @jeanbaptiste-d4y
    @jeanbaptiste-d4y 10 місяців тому +11

    I met a founder of a brand in a trade show in Bangalore called bragnolabel. Good quality shirts and t-shirts since they claim to be the OEM for renounced brands. but their logo is so horrible that from a distance it looks like a half crescent moon and star, never bought from them

  • @sojirothetenken9174
    @sojirothetenken9174 9 місяців тому +3

    They made Khadi in Bangladesh too!

  • @aliasone9827
    @aliasone9827 9 місяців тому +4

    khaadi is pretty popular in pakistan too

    • @Paaru9
      @Paaru9 9 місяців тому

      Not Pakistan takshashila

  • @axe8039
    @axe8039 9 місяців тому +2

    Hey Nikhil please make a podcast on jewellery,we need to uncode what big names do like Tanishq,Kalyan etc.Please

  • @RR-gx1vt
    @RR-gx1vt 6 місяців тому +6

    "PATRIOTISM IS IN" think about this statement and understand how people use emotions to sell.

  • @bhavyamaheshwari6153
    @bhavyamaheshwari6153 10 місяців тому +13

    Worst quality
    2 wash they are so dull
    Feel cheap bcz what we pay is high

  • @DarlenaSewell
    @DarlenaSewell 19 днів тому

    4RA ka interface bohot easy hai, easily sab kuch access hota hai

  • @amaysharma5342
    @amaysharma5342 10 місяців тому +6

    Nikhil should write a book using these notes

  • @PinarNurmuhammet
    @PinarNurmuhammet 19 днів тому

    4ra ke events pehle bhi best the, ab Finch ke saath aur bhi dhamaka ho raha hai

  • @yuvrajsinghgrewal7692
    @yuvrajsinghgrewal7692 4 місяці тому +1

    Should look into the label that goes by the name "Kartik Research".

    • @HimanshuC34
      @HimanshuC34 8 днів тому

      Amazing and creative, yet out of reach price-wise. Targeted towards international markets imo.

  • @dimensity8202
    @dimensity8202 10 місяців тому +101

    Rarerabbit's shirts review are very bad mostly under 3.5 star.

    • @nonefvnfvnjnjnjevjenjvonej3384
      @nonefvnfvnjnjnjevjenjvonej3384 10 місяців тому +28

      lol.. most indian startups are like this.. lots of ideas and talks but makes horrible shit

    • @GovtExamsTelugu
      @GovtExamsTelugu 9 місяців тому +22

      They are costly but I feel they fits good and comfortable

    • @anshhjoddff
      @anshhjoddff 9 місяців тому +6

      Because they don't know about fabric

    • @Shrey.Visuals
      @Shrey.Visuals 9 місяців тому +3

      Bro they still win the brand and money war

    • @saisumanthdss1919
      @saisumanthdss1919 9 місяців тому +6

      Rare rabbit material and design is good

  • @anthonylawrence2905
    @anthonylawrence2905 3 місяці тому

    good and informative

  • @moonmara1505
    @moonmara1505 9 місяців тому

    I really enjoy your interview it's really informative....

  • @shobanaklsh
    @shobanaklsh 10 місяців тому +4

    Saarangstore and ABIS ( A Beautiful Indian Summer) are brands that are already celebrating Khadi and using the fabric extensively in its design. @Nikhil, would appreciate if you can in the next episode talk about how to raise funding in a market like this. Thanks for everything you do already!

    • @arusstyle2734
      @arusstyle2734 9 місяців тому

      They are just start as I see their IG

  • @muhammadzain3331
    @muhammadzain3331 3 місяці тому

    I wish they talked about this for 4 hours

  • @DileepKumar-nq6qu
    @DileepKumar-nq6qu 6 місяців тому +2

    @Manish, @Nikhil Kamath,
    I ordered a trouser from the Rare Rabbit app in July 2022 and have yet to receive my order. I tried contacting customer support but received no response. Eventually, I got tired and gave up.
    If required I can send the order details and snaps as well for reference.
    After seeing your interview, I have one suggestion: please focus on customer feedback and after-sale support. Otherwise, you risk losing loyal customers like me. From 2019 to 2022, Rare Rabbit was my go-to store for clothes. However, after this incident, I haven’t purchased a single outfit from your brand.

  • @MuhammedFadime
    @MuhammedFadime 19 днів тому

    Aaron Finch ka naam hi kaafi hai, 4rabet pe sab events amazing ho gaye hain

  • @CORTEZLarsen
    @CORTEZLarsen 19 днів тому

    4ra ka ambassador itna bada sports star hai, ab toh aur bhi badiya experience mil raha hai

  • @sanjibdebnath9605
    @sanjibdebnath9605 9 місяців тому +2

    Rarerabbit’s cloths price are exorbitantly high without any reason…

  • @JAKEMercier-e6q
    @JAKEMercier-e6q 19 днів тому

    4rabet ke features bohot amazing hai, har baar kuch naya dekhne ko milta hai

  • @KrishnaDas-il9vu
    @KrishnaDas-il9vu 5 місяців тому

    Khadi has many varieties like cotton khadi, woolen khadi and also silk khadi. Cotton khadi Punjabi/kurta are very very famous in Kolkata.
    By the way, Rare Rabbit apparel aren't value for money, even many(not all) shirt's fabric aren't pure_ mixed with artificial yarns.

  • @MohammadArbazShoaib
    @MohammadArbazShoaib 3 місяці тому

    USEFUL CONTENT. WHAT DO YOU THINK ABOUT HEMP FABRIC ?

  • @maneeshahooja
    @maneeshahooja 8 місяців тому

    Informative. Thank you.

  • @matinmac1987
    @matinmac1987 7 місяців тому +1

    Below average quality garment sold in premium price with good branding … that’s rare rabbit

  • @harshjain7207
    @harshjain7207 9 місяців тому +3

    My experience with Rare Rabbit was poor, fabric degraded just after 1st wash with all 3 Tshirts i had ordered.

  • @anshsahni2747
    @anshsahni2747 10 місяців тому +9

    The guy himself doesn’t wear the loud clothes his brand makes.
    See Ralph Lauren.

    • @farazfarooqui829
      @farazfarooqui829 10 місяців тому +3

      Not all the clothes Rare Rabbit make are loud.

  • @zodiahauxer47
    @zodiahauxer47 10 місяців тому +2

    Hat's off Rare Rabbit।।
    Why can't "खादी" ??
    We can make world class brand.

  • @Creative-Catalyst
    @Creative-Catalyst 8 місяців тому

    Can you please make more videos on a fashion Brand?

  • @RizagamerYT
    @RizagamerYT 8 місяців тому

    Very soon the business schools and Graduation colleges would become a thing of past as the knowledge that is being disbursed in these channels is accurate. Only Primary schools may survive.

  • @CagriOzlem
    @CagriOzlem 19 днів тому

    recommendation best tha, ab main bhi sabko 4ra recommend karta hoon

  • @jayujha
    @jayujha 10 місяців тому

    We’ve been in the clothing space for 2 years now.started off with close to 0 capital and failed thousands of time. But still surviving because customers are supporting us no matter what
    We have ideas that we think are awesome. Really want to just have a conversation with nikhil. Is this possible for a guy from a tier 3 city like raipur to have a chat with nikhil?

  • @nikhilkhamkar4589
    @nikhilkhamkar4589 9 місяців тому +3

    Nikhil asked the top quality question which even i was desperate to listen to the answer, but the answer came out to be too much mediocre!! Not with any intention to help or motivate 😅

  • @mukilan201
    @mukilan201 7 місяців тому +2

    I did purchase a shirt from Rare rabbit and im pretty much impressed

  • @hafeezlangah
    @hafeezlangah 4 місяці тому

    Also Pakistan makes it too. We even have brand called Khadi.

  • @rachrish
    @rachrish 9 місяців тому +1

    Well i liked your brand initially, but off late no new collections. the same old story repeating. Better you look into sustainability, your age-old story won't go further if you do not introduce new things.

  • @tabishakhyar
    @tabishakhyar 9 місяців тому +1

    Manish approach of not taking customer feedback into account while designing his products is very evident in the way he was ignoring half of Ghazal's inputs/fillers and he would go on and complete his sentence anyway. I have been to his store twice and found the collection, not close to my liking (though my cousin who is a decade younger than me liked it) and I don't expect him now to even care for my feedback because he might have clicked with Gen X/Z.

  • @srs.shashank
    @srs.shashank 10 місяців тому +1

    controlling store playlist centrally, cool!!

  • @mailme5593
    @mailme5593 9 місяців тому +1

    Successful ? With this quality everyone knows where it is headed.

  • @anvayaweavingnarratives2159
    @anvayaweavingnarratives2159 7 місяців тому +1

    List of misinformation
    1) khadi is made only in India
    2) khadi is nothing but cotton with seeds
    3) khadi is a rigid fabric
    Oops… such a long list.
    Khadi cannot be built to scale. UNLESS you are making it on a machine.
    We are not the only country making organic cotton/ natural dyes…
    Sigh.. yeh dukh khatam hi nahin hote

  • @SheCitrine
    @SheCitrine 3 місяці тому

    I hv been trying to reach out to rare rabbit manufacturing team for business collaboration 😮

  • @architectingme
    @architectingme 9 місяців тому +2

    Marketing themselves as luxury but rare rabbit is not worth the price..

  • @darshandarshan-hs9uo
    @darshandarshan-hs9uo 6 місяців тому

    More for this

  • @Dineshwesley
    @Dineshwesley 9 місяців тому +1

    Rare Rabbit shirts quality are not up to the mark! I would give it a 3star. After 2-3 washes shirts starts to fade out! Their denim jeans are very normal in terms of styling and most of them look plan you will hardly find stone washed or torn jeans.

  • @arjunraghav007
    @arjunraghav007 6 місяців тому

    Initially world was in equilibrium, processed food was expensive natural organic was inexpensive.
    Biz though its not working out, we cant suck money out, lets run "ease of life campain" and adict ppl by cutting down margins.
    Market became price sensitive with fierce competition and margins got thinner.
    A few years later biz thought its not working out lets run "organic life campain" now everything natural organic is expensive.
    Moral of the story, initially market is ppl driven eventually ppl are market driven😂😂 unless ppl are rational they are driven by market they wont drive market themselves, so rationale decisions are the key to not get manipulated

  • @SHAYNEAli-k3f
    @SHAYNEAli-k3f 19 днів тому

    Mere bhai ka recommendation best tha, ab main bhi sabko 4ra recommend karta hoon

  • @UrsulaSabo
    @UrsulaSabo 19 днів тому

    Yaar, mere dost ne 4ra recommend kiya tha, tabse addicted ho gaya hoon

  • @nm325
    @nm325 22 дні тому

    Patriotism should always be 'in'

  • @srikanthningappa9593
    @srikanthningappa9593 7 місяців тому

    Love you brothers. Recently watched Revathi Mam's Vedio. I love your concept of Zerodha broking. Game changer 😊❤🎉🎉🎉

  • @riviol87
    @riviol87 10 місяців тому +2

    When asked, "Do you know Manish". What does he reply? "Yeah, he's my.... (what)"

    • @rashhhh85
      @rashhhh85 10 місяців тому +2

      Table (cap table) do on the caption.

    • @adityanilangekar1166
      @adityanilangekar1166 9 місяців тому

      @@rashhhh85 What does it mean?

    • @rashhhh85
      @rashhhh85 9 місяців тому

      @@adityanilangekar1166 A capitalization table (cap table) is a document, like a spreadsheet or table, that lists all the securities of a company and who has ownership in it. It includes the prices paid by investors for these securities and each investor's percentage of ownership.

    • @rashhhh85
      @rashhhh85 9 місяців тому +1

      @@adityanilangekar1166 A capitalization table (cap table) is a document, like a spreadsheet or table, that lists all the securities of a company and who has ownership in it. It includes the prices paid by investors for these securities and each investor's percentage of ownership.

    • @siddheshkawle
      @siddheshkawle 9 місяців тому

      He is an investor in Rare Rabbit...on my cap table means a venture capitalist in his firm

  • @BharathMadhiraju
    @BharathMadhiraju 10 місяців тому +2

    What I thought of it… Macha, you allowed this guy to celebrate his mediocrity on your channel. Sorry!

  • @MVZKY
    @MVZKY 7 місяців тому +3

    What nonsense is he saying? Khadi is only cotton? Has seeds?
    At 4.15, perspiration when people sew? And veg-non-veg eaters?
    Are your clothes the only ones being sewed anywhere? Conversation ke naam pe kuchh bhi bakwaas bol raha hai?
    When you say client doesn't know what he wants, please count your blessings. If they did, your brand wouldn't be selling and you would have done some homework before spouting garbage in interviews

  • @cityscape05
    @cityscape05 10 місяців тому +2

    RR is overrated for their designs and price range. As they give their month old stocks in the surplus stores which degrade the brand value. For example: I myself once witnessed huge range of RR shirt collection in a cheaper price while their online store has 3X of the price.

  • @keiithjohnson07
    @keiithjohnson07 10 місяців тому +1

    Nikhil I love your podcast but I feel it's time to change your table or chair bc all host just disappear. I guess lens choice is perfect. It's just table or chair should go away

  • @DesiDilDastaan
    @DesiDilDastaan 5 місяців тому

    Rare rabit fit and design are great, but the fabric quality is very poor. It get fade in 3-4 wash personally experience

  • @ChetanSingh-zp4ct
    @ChetanSingh-zp4ct 5 місяців тому +1

    People shedding there smell on clothes? Can't they use gloves or Masks? Did I Miss something?

  • @anvayaweavingnarratives2159
    @anvayaweavingnarratives2159 7 місяців тому +3

    One of the most misinformed videos on khadi. Amazing how they are getting away with this level of nonsense.

  • @yuvaprasath511
    @yuvaprasath511 5 місяців тому

    Hi Sir, Do a podcast with PR Sreejesh, Aswini Ponnappa, Robin Uthappa and Rohan Boppana there are proud of south India athletes how they faced struggle to succeed in our represent Countries sport.

  • @CameliaHood
    @CameliaHood 19 днів тому

    Bhai Aaron Finch 4rabet ka ambassador ban gaya, ab toh maza hi maza hai

  • @ashutoshdas569
    @ashutoshdas569 8 місяців тому +2

    Rare rabbit clothes don't even last 3rd wash.

  • @SimgeCeyhan-m8x
    @SimgeCeyhan-m8x 19 днів тому

    Yaar, 4RA pe Finch ke saath games khelte hue alag hi excitement milti hai

  • @ravichandragorijavolu4216
    @ravichandragorijavolu4216 6 годин тому

    Controlling music from a central headquarters is crazy level of attention to detail.

  • @jdsurgeon4820
    @jdsurgeon4820 10 місяців тому +3

    Wats powder mothercare gal doing there..
    All products have been returned by retailers😂

  • @KarenSpurlock-u7r
    @KarenSpurlock-u7r 19 днів тому

    Bhai Aaron Finch ke saath 4ra events aur bhi bright aur better ho gaye, real fun hai

  • @KurtaAura_in
    @KurtaAura_in 10 місяців тому +3

    Sir thoda bhot Hindi me bna liya kro content

    • @manojvashista2467
      @manojvashista2467 10 місяців тому +1

      What about other languages bro

    • @prajwal-radiance6763
      @prajwal-radiance6763 10 місяців тому +1

      This is not handi country!

    • @KurtaAura_in
      @KurtaAura_in 10 місяців тому

      @@prajwal-radiance6763 ban gya cool Hindi national language h kaha se h tu saale

    • @bl3731
      @bl3731 10 місяців тому +2

      @@KurtaAura_inban Gaya cow 🐮 super hero! Abbey Hindi Aur English Hamara official languages hai. National language nahi hai. Propaganda pe mat ja bhai, kuch padh le.
      English padh ke bohot saare advantages hai! Chal… ro mat abhi

    • @KurtaAura_in
      @KurtaAura_in 9 місяців тому

      @@bl3731 tum jaisa logo ka liya english skill h rage raho but I agree english language ka advantage pr use language samjo

  • @DesiSwadesiGamer
    @DesiSwadesiGamer 5 місяців тому

    6:40 and i can tell you this person doesnt know a thing about his customer. go goa gone soon

  • @ca.manishbhatnagar
    @ca.manishbhatnagar 5 місяців тому

    Rare Rabbit: Creating FOMO through influencing marketing and Charging premium price for their third class quality product are their tactics. Always sending wrong product with different colour and size

  • @gangajagadeeshjagadeesh3065
    @gangajagadeeshjagadeesh3065 Місяць тому

    There is no much content in this clip

  • @AryanRaj-io5he
    @AryanRaj-io5he 10 місяців тому +1

    This is what a ideal girl gang looks like😂

  • @mohitshaw7631
    @mohitshaw7631 9 місяців тому

    Interesting episode however I wonder how many of us really want to wear khadi clothes in today's generation?

  • @HarpreetNirvair
    @HarpreetNirvair Місяць тому

    The website is such a poor quality😆 how can he say that he works too hard on it

  • @BishalChakraborty
    @BishalChakraborty 10 місяців тому

    Rare Rabbit is tryn to be Zara of India ...best of styles but worst of fabric quality and longevity

  • @pankajnair9187
    @pankajnair9187 8 місяців тому

    The worst quality and overly priced products. Local shop owners sell much better imported cloths at half the price.

  • @pratapdas8116
    @pratapdas8116 9 місяців тому

    RR comes up with trendy designs but the quality is super shitty

  • @salonianand5744
    @salonianand5744 4 місяці тому

    They talk about stories..but are they real or fabricated who knows! Nobody tells d ground level realities ever...anywhere.. 😕

  • @vishnu1619
    @vishnu1619 7 місяців тому +2

    They making good products but buyers dont know dress sense

  • @Vidyasagarbb
    @Vidyasagarbb 10 місяців тому +3

    20K shirt brand. what a joke.

  • @anitadebnath6165
    @anitadebnath6165 5 місяців тому

    Hack for clothing brand.....rhea ke liye poocchha hoga tabhi iska chapter 2 nikla.....kaise ye ladki pataa leti hai pata nhi

  • @DrNedu
    @DrNedu 9 місяців тому +1

    Very costly but lasts only for months, worst quality

  • @abhineetagrawal9038
    @abhineetagrawal9038 10 місяців тому +1

    He has so less idea about khadi

  • @lalitsrivastava2749
    @lalitsrivastava2749 10 місяців тому +4

    Crazy arrogance.. wow..

  • @tnl942
    @tnl942 8 місяців тому

    For gazal please don't try much! Please. You have two- three horrible brands, mama Earth being the worst

  • @mwkgeneve
    @mwkgeneve 7 місяців тому

    Load of BS. Do
    Your research on khadi properly. So much wrong information 😒😒

  • @AykanEmine
    @AykanEmine 19 днів тому

    4rabet pe Finch ka hona matlab pura assurance hai quality ka, har event special lagta hai

  • @Moroi12
    @Moroi12 7 місяців тому

    No quality 😢😂😂