*Listen to this video as a Podcast here:* open.spotify.com/show/5rGPalovc6AKsfbOyjh32p *Subscribe to our Hindi channel here:* ua-cam.com/channels/MspFCCJpRkaiiHFetgauPQ.html *Subscribe to our Uncut channel for all our upcoming interviews here:* ua-cam.com/channels/pVR5rkBD9baBcrgaI5zJjA.html
@@ashWINAG This is improper logic . Lions and Tigers and other carnivores have no option but to eat meat but we do , we can show a little kindness and that kindness must not be limited just towards food , all animal products which involve slaughtering of the animal must be avoided ( most dont care about this as its okay for them to carry leather wallets and wear fine leather shoes ). That being said meat has been a part of Indian culture since ancient times and in the Shakta tradition meat is offered as bhog to the mother goddess .so its not that bad either .
Great video, however I felt that the video was more like a motivational video and less of a technical one. Would have appreciated more detail on stuff like how exactly did they deal with the storage temperature problem, what made their sales grow (just marketing or word of mouth etc), what kind of marketing did they use, how does their production work etc. I'm sure a lot of this wouldn't be public, but a lot of it would. Also, many competitors have sprung up, don't know how Liscious would be different from them.
Thank you, Prashant. And good luck with your journey as an entrepreneur. We are glad that we can play a small role in helping you in your journey. :) We are working on more such videos. -Varun
Right, these videos are great from an understanding point of view. BWM beautifully depicts the mindset that these founders have and there’s just so much to learn from that
Amazing lesson on how 10% times can decide 90% of your life. What a philosophy to live by. What made Abhay succeed eventually was one thing that the majority is afraid of - “Believing in their idea.”
I have heard of this first time but i need this in my area and it's wonderful they started this business in India dealing with bureaucracy and politics.
Great to the point video. Thank you so much for sharing. I have been Licious customer since COVID-19 triggered and now tehre's no turning back. Although the products are bit on expensive side; I can be sure of the consistent quality on every order.
Please make such videos on the journey of other startups too. Would love to hear them from you. P.S. I have been following you since this channel has 10k subscribers. You guys are doing a great job and have evolved all the way. Keep up the good work and educate us.
Sadly the price at which they are selling meat is simply too high. ₹318 for 1kg in Licious vs ₹210 - ₹280 in local market, coming to delivery, many shops deliver to your house if
Great question Rajdeep. Personally, I have had a long list of negative past experiences with small merchants in India. Cheating, scamming, lying, bad or unprofessional behaviour, unsatisfactory products/services, and lack of a solid appeal/refund process are headaches that I do everything I can to avoid - I don’t have time for such people, and will happily pay a few hundred rupees extra to avoid these experiences. So far, I have never had a bad experience with Licious, as compared to local butchers which are hit/miss - some are awesome people, some are awful, it is a mixed bag. So basically I am paying for consistency and predictability. Superior meat quality is secondary for me, and the price is the least important variable. That being said, prioritising price is a totally valid option. If you have a local butcher that you trust, and who is honest and hygienic, I would encourage you to continue buying from them, as it is always good to support local businesses (as long as they are professional and deserving of that support). -Caleb
*being a food technologist i can that a good quality 1kg chicken should cost you around 300+ rs* Because 200rs kg chiken is. Mostly grown by repeated injections.. Toxin diets.. And what not
@@naveenchaudhary4072 : I can assure you Licious buys same chicken, its just processed better, 95%+ chicken sold and consumed in india comes from a standardized farming practices, with tried and tested Formulae. Licious buys the same breeds, grown in same farms ( they dont own farms), they just sort out the non-appealing cuts (stained with blood or misshapen). They are good at sellign the idea of cleanliness with better packaging. Again they are good with marketing and packaging, the meat is the same.
@@ranjan_v yes possible, but they must have some. Certified supplier for broilers, otherise a single lab test can point out. The abuse of antibiotics in chiken raising, and that will badly impact tha image of company
@@naveenchaudhary4072 : In india the methods are standard, they use several liver tonics and injections in case of New castle disease and bird flu, its prettu much standard across all farms and farmers, We absolutely don't have other options, certified or not they also do the same thing.
Licious has miles to go. Many Indians prefer "Jhatka" meat and many Indians eat "Halal" meat. Many Indians also prefer to buy a specific type of meat. But these problems are nothing that can't be overcome. It is a very good start for licious
I would really love to hear a story of "Backstage With Millionaires" team. I'm sure this single video included the hard work, editing, research and data collections of many individuals and of course the wonderful way of presentation by Caleb. Please share a detailed story of your journey. Kudos to your efforts. :)
You are right. Packaged and frozen meat are practically non existent in India, but it is available in every American Supermarket. I would be pleasantly suprised if I see the Licious packaging the next time I visit Big Bazaar
I can assure you Licious buys same chicken, its just processed better, 95%+ chicken sold and consumed in india comes from a standardized farming practices, with tried and tested Formulae. Licious buys the same breeds, grown in same farms ( they dont own farms), they just sort out the non-appealing cuts (stained with blood or misshapen). They are good at selling the idea of cleanliness with better packaging. Again they are good with marketing and packaging, the meat is the same.
I am really happy that u r making these kind of Case studies apart from Weekly news... ❤️🔥 Tq for the motivation and knowledge u r giving thr these videos with best content 💯💯💯🔥🔥🔥
Thank you so much, Sathya! Yeah, these videos are really helpful to broaden our understanding on how startups works and what motivates an entrepreneur to do what they do. We are working on more of these videos, which you should be able to see really soon. :) -Varun
I want to see how they tackle veg meat as it will be there main competitor as They operate in real life meat but nowadays veg meat is in trend and it will soon take over whole real meat industry.
This is really going to be an interesting challenge for Licious. I guess one way they can tackle this is by adopting the trend and selling veg meat as well. Not sure how open they might be to the idea considering their love for meat. We'll just have to wait and see. -Varun
I don't think there is a huge demand for veg meat in India; it is restricted to a few cities. Besides, veg meat takes a lot of input to make and the cost to profit ratio might not be worth it considering that the public is not aware and interested in this idea.
Veg meat? Lmao. Why don't people just have paneer. It's like vegetarians and vegans don't want to be excluded from the meat conversations so they came up with they own gimmick. And no vegan meat is not gonna take over. It might take over among rich white westerners or radical hindu followers but will not become mainstream.
I watched your FlipKart, Zomato documentaries and now this, it feels so satisfying to know there journey from zero. How this entrepreneurs think. Hatsoff to your narration,editing Research. Thanks for uploading...
I think everything has its time and space. This idea would have been a failure say 10-15 yrs back. As india is growing, internet footprint reaching smaller pockets, Indian are also slowly developing taste for something better. And e-commerce companies are helping people to get hands into that “something better”. Great story, and as always BWM - a great story teller. Keep it up.
Even though I don't eat meat, but I've seen all my friends talk positively about them!! Indeed they're a leader, and organisations in meat business means a lot in the pandemic time, as you don't want open butcher shops💯💯
Would highly appreciate a series of videos on how to become angel investor in India. How one can go about syndicates direct deals or Micro VC to build a portfolio of start ups for long term.
Leave video clips and pictures as they are. Sir, Please dont put those shaky effects, they cause eye strain and headache , specially when viewed at 1.5x speed.
6:50 March 2015 company was born 9:11 August 2015 Lucious started their first order delivery 10:51 September 2015 company raised 6.20cr funding How 🤔🤔🤔
This might seem surprising Prasad, but it actually happens all the time. This is less than $1M which is relatively easy to raise if you have a good idea and know the right people, even without an MVP. Licious had already launched, they had spent months ideating and planning, and most importantly, they had connections in the venture capital world. I have a Bengaluru-based friend who raised $2M on just an idea alone, not even a prototype or MVP. Investors want to get in early - FOMO is real, so if you check most of their boxes, they’ll give you hundreds of thousands, sometimes millions of dollars. -Caleb
Hi Caleb, Happy to hear back from you. But this whole scenario looks "jumla" to me. This is difficult to understand how do they calculate valuation of a company when there is hardly any revenue coming. I understand the concept of seed funding or early investment in a manufacturing company bcoz they have assets to calculate but in case of services I suspect money laundering.
As an investor if I had 6.20Cr surplus in my pocket, I would have invested 1cr each in HDFC, Reliance, L&T, Infosys, TCS and Maruti Suzuki. Why would anybody choose a 4 month old butcher shop insted?? 🤔
Hi Prasad, to answer your question about valuation, it's highly speculative. I think they take factors like the strength of the core team, the founder(s) past entrepreneurial experience, the perceived market size, and other angels/VCs who have already invested, into account. Startups are high risk (1 in 10 succeed, which are terrible odds), but also potentially super high reward. Investors are chasing the next Flipkart, the next BYJU'S, the next Zomato. Your strategy of investing in HDFC, Reliance, etc. is low risk, low reward - you will probably see a predictable, incremental ROI, and there is nothing wrong with that, but investors who put money into Licious are aiming for an ROI upwards of 100X - for angels that ROI goes into their pockets. For VC firms, it is distributed to their LPs. Look at Zomato as an example. When Info Edge invested in them, they were called a "food guide" - just a website which showed restaurant menus - there was no food delivery at that point. Info Edge first invested Rs. 4.7 crore in Zomato back in 2010 as seed money, and invested in several rounds following that. When Zomato went public in 2021, the value of their stake had grown by 1,050X - not sure how much they sold, and how much of Zomato they still own, but that's an incredible amount of growth - more than $600M. You can think of Licious in a similar way - they might be seen as a "butcher shop" in the early days, but the market opportunity is massive, because of how big and disorganized India's meat market is. With the right guidance and sufficient funds, investors may see that 100X+ ROI that they're constantly chasing. Is it money laundering? I don't know - you'd have to investigate each individual investor. Here's a list of them: Mayfield Fund, Vertex Ventures, Temasek Holdings, InnoVen Capital, 3one4 Capital, Bertelsmann, IIFL, Mohandas Pai, Sistema Asia Capital, Multiples Alternate Asset Management Private Limited, Neoplux, Kanwaljit Singh, Avendus Capital, Brunei Investment Agency, University of California, Akshay Gulati, Nichirin, Nichirei, and Narshing Dass Makkar. -Caleb
"Meat is a bit taboo in India...shopkeepers wrap that in black polythene bags" Hmmm.....who wrote those lines? Because I have read those exact same words somewhere and that article was also talking about licious.
@@abhishekdev258 i dont know if it's on their website but they did have TV commercials where the guy would buy fish in a black polythene bag and then walk home shamefully because it would smell really bad. (Admittedly not something I've ever had to experience any time I bought fish)
Hey Abhishek, I think the wording matching something you read might be a coincidence. I went through the script and customised each sentence to match my cadence and presentation style, so even if we copied and pasted it from somewhere initially, it would have been altered during that process. To answer your question more directly, this line was probably copied from an article, pasted into the script, tweaked by the initial writer slightly, and then altered again by me. But in my personal experience, it is true more than 50% of the time - the black polybag thing has happened to me a lot, although usually when the meat is cheaper, especially if the meat in question could be offensive to some people. So it wasn’t something that we would have put into the script if we didn’t feel it to be true in our own experience. -Caleb
Lucious is the Amazon of meat packaging.They really need to cut out the boxes. I know I am buying from Lucious I ordered online I don't need the reminder with the packaging which I discard almost immediately after delivery because of freezer space.
Two aspects are not evident: Raising and sourcing the meat and the Halal or Jhatka slaughter method which are quite important. Over the years, 90% of the Indian meat industry is Halal certified, employing only Muslims. Not only that, Halal certification has become so pervasive to include almost every consumer product generating billions of dollars of revenue for the certification companies with dubious background. Could not find the company's website to get answers.
This is hurting the once small proud entrepreneurs. We have municipalities that could have been used to ensure hygienic conditions at the butchery. This only creates unemployment and few getting rich at expense of poor. The employment they offer will only last until they automate. Then very few critical employees would be left. While being big company with clout with the government they will evade taxes. Just look at what happened during pandemic. Adani and Ambani broke records while millions slipped into poverty silently with no media coverage. This is not honest capitalism. Companies are suppose to be institutions that fuel growth, create and distribute wealth such that all society benefits.
Hey, I am from India, I don't think there is any stigma attached to buying, consuming meat or going to the butcher's shops as such. If it exists at all, it is not that extreme as condoms or tampons! Apart from that, kudos for making this interesting video.
*Listen to this video as a Podcast here:* open.spotify.com/show/5rGPalovc6AKsfbOyjh32p
*Subscribe to our Hindi channel here:* ua-cam.com/channels/MspFCCJpRkaiiHFetgauPQ.html
*Subscribe to our Uncut channel for all our upcoming interviews here:* ua-cam.com/channels/pVR5rkBD9baBcrgaI5zJjA.html
Yo the editing fells off with all the shaking ...ik u r experimenting but loved the old ones..
Yes that shaking doesn't seem to be good
I'm vegetarian but licious comes into my mind too when I hear the word meat.
Fish comes in my mind
Maybe because of ads
Making money by slaughtering some innocent Animals is most horrible, horrendous and Adhramic thing.
@@umbrellacorporation5723 You mean Lions and Tigers have no goodness left?or say heart
@@ashWINAG This is improper logic . Lions and Tigers and other carnivores have no option but to eat meat but we do , we can show a little kindness and that kindness must not be limited just towards food , all animal products which involve slaughtering of the animal must be avoided ( most dont care about this as its okay for them to carry leather wallets and wear fine leather shoes ). That being said meat has been a part of Indian culture since ancient times and in the Shakta tradition meat is offered as bhog to the mother goddess .so its not that bad either .
@@Galavya41 Do you know the difference between animals and livestock?
Great video, however I felt that the video was more like a motivational video and less of a technical one. Would have appreciated more detail on stuff like how exactly did they deal with the storage temperature problem, what made their sales grow (just marketing or word of mouth etc), what kind of marketing did they use, how does their production work etc. I'm sure a lot of this wouldn't be public, but a lot of it would. Also, many competitors have sprung up, don't know how Liscious would be different from them.
Fair point.
how can this story not motivate?
I really like this series, as a founder, it helps me frame my perspective while fighting in trenches. More analysis videos pls Caleb, rooting for you
Thank you, Prashant. And good luck with your journey as an entrepreneur. We are glad that we can play a small role in helping you in your journey. :)
We are working on more such videos.
-Varun
Right, these videos are great from an understanding point of view. BWM beautifully depicts the mindset that these founders have and there’s just so much to learn from that
Damn! So well researched work!!
Kudos to the BWM team 🔥🔥❤
Glad you enjoyed it, Kunal :)
-Varun
Amazing lesson on how 10% times can decide 90% of your life. What a philosophy to live by.
What made Abhay succeed eventually was one thing that the majority is afraid of - “Believing in their idea.”
I have heard of this first time but i need this in my area and it's wonderful they started this business in India dealing with bureaucracy and politics.
Good evening Caleb and whole BwM team
Hope, We will see many such startups in future and they will revolutionize meat market in India.
Thanks a lot for such an informative video. Lots of things to learn from this story. I'll probably be coming back to this video multiple times.
Every minute of this video was breathtaking,serously
Great to the point video. Thank you so much for sharing.
I have been Licious customer since COVID-19 triggered and now tehre's no turning back. Although the products are bit on expensive side; I can be sure of the consistent quality on every order.
That was really great episode.. You guys put great content everytime and I enjoy watching every second of your videos.
Thanks.
awesome video. I have been a customer for a long time and it totally changed my experience of buying meat. thanks for doing this video.
Please make such videos on the journey of other startups too. Would love to hear them from you.
P.S. I have been following you since this channel has 10k subscribers. You guys are doing a great job and have evolved all the way. Keep up the good work and educate us.
Another gem of video from most underrated UA-cam channel.
Saiman Says XD
Sadly the price at which they are selling meat is simply too high. ₹318 for 1kg in Licious vs ₹210 - ₹280 in local market, coming to delivery, many shops deliver to your house if
Great question Rajdeep. Personally, I have had a long list of negative past experiences with small merchants in India. Cheating, scamming, lying, bad or unprofessional behaviour, unsatisfactory products/services, and lack of a solid appeal/refund process are headaches that I do everything I can to avoid - I don’t have time for such people, and will happily pay a few hundred rupees extra to avoid these experiences. So far, I have never had a bad experience with Licious, as compared to local butchers which are hit/miss - some are awesome people, some are awful, it is a mixed bag. So basically I am paying for consistency and predictability. Superior meat quality is secondary for me, and the price is the least important variable.
That being said, prioritising price is a totally valid option. If you have a local butcher that you trust, and who is honest and hygienic, I would encourage you to continue buying from them, as it is always good to support local businesses (as long as they are professional and deserving of that support). -Caleb
*being a food technologist i can that a good quality 1kg chicken should cost you around 300+ rs*
Because 200rs kg chiken is. Mostly grown by repeated injections.. Toxin diets.. And what not
@@naveenchaudhary4072 : I can assure you Licious buys same chicken, its just processed better, 95%+ chicken sold and consumed in india comes from a standardized farming practices, with tried and tested Formulae.
Licious buys the same breeds, grown in same farms ( they dont own farms), they just sort out the non-appealing cuts (stained with blood or misshapen). They are good at sellign the idea of cleanliness with better packaging.
Again they are good with marketing and packaging, the meat is the same.
@@ranjan_v yes possible, but they must have some. Certified supplier for broilers, otherise a single lab test can point out. The abuse of antibiotics in chiken raising, and that will badly impact tha image of company
@@naveenchaudhary4072 : In india the methods are standard, they use several liver tonics and injections in case of New castle disease and bird flu, its prettu much standard across all farms and farmers, We absolutely don't have other options, certified or not they also do the same thing.
Loved the video. Please continue this series. It's really helpful and informative
Licious has miles to go. Many Indians prefer "Jhatka" meat and many Indians eat "Halal" meat. Many Indians also prefer to buy a specific type of meat. But these problems are nothing that can't be overcome. It is a very good start for licious
The company targets a segment that doesn't care about all this non sense
@@ArpanMukhopadhyay93 Just because you don't have the guts to stand up for something doesn't mean it is nonsense.
In fact there is a big opportunity.
@@ArpanMukhopadhyay93 people like you buy from butchers, it targets premium consumer base
@@oris2723 completely wrong. I have only used licius for last 4 years
Good idea. They could just add separate categories for jhatka and halal meat. I'm not sure what kind of meat they have already.
I would really love to hear a story of "Backstage With Millionaires" team. I'm sure this single video included the hard work, editing, research and data collections of many individuals and of course the wonderful way of presentation by Caleb. Please share a detailed story of your journey. Kudos to your efforts. :)
There's a video on the same topic...
Wow I can tell that so much research went into this. And the delivery was spectacular! Story telling A+ great video!
You are right. Packaged and frozen meat are practically non existent in India, but it is available in every American Supermarket. I would be pleasantly suprised if I see the Licious packaging the next time I visit Big Bazaar
I can assure you Licious buys same chicken, its just processed better, 95%+ chicken sold and consumed in india comes from a standardized farming practices, with tried and tested Formulae.
Licious buys the same breeds, grown in same farms ( they dont own farms), they just sort out the non-appealing cuts (stained with blood or misshapen). They are good at selling the idea of cleanliness with better packaging.
Again they are good with marketing and packaging, the meat is the same.
Amazing video Caleb. The way you presented their story was just amazing 👍
Truly inspiring. Hats off to you on doing the research and coming up with this undiscovered odyssey.
I'm vegetarian ..And today I had courage to see that much meat .. I still don't know I'm feeling good or bad
But idea worth it ..Great ..Kudos to Jay
Moving!!! Great content put together and with such beauty and divinity presented by Caleb!!! Looking forward for more!
You gave precious knowledge 😭
Very informative and insightful
Really appreciate your work✌
I am really happy that u r making these kind of Case studies apart from Weekly news... ❤️🔥
Tq for the motivation and knowledge u r giving thr these videos with best content 💯💯💯🔥🔥🔥
Thank you so much, Sathya!
Yeah, these videos are really helpful to broaden our understanding on how startups works and what motivates an entrepreneur to do what they do. We are working on more of these videos, which you should be able to see really soon. :)
-Varun
@@backstagewithmillionaires keep on going 👍💯💯💯😊
Your way of showing thing and summarizing up has changed and definitely it is very nice ...you are gonna soon hit 1million i hope
I want to see how they tackle veg meat as it will be there main competitor as They operate in real life meat but nowadays veg meat is in trend and it will soon take over whole real meat industry.
This is really going to be an interesting challenge for Licious. I guess one way they can tackle this is by adopting the trend and selling veg meat as well. Not sure how open they might be to the idea considering their love for meat. We'll just have to wait and see.
-Varun
Veg meat is a fad and a waste of resources. Indians have found an alternative to meat a long time ago. They are called lentils.
As in meat less meat like the impossible burger?
I don't think there is a huge demand for veg meat in India; it is restricted to a few cities. Besides, veg meat takes a lot of input to make and the cost to profit ratio might not be worth it considering that the public is not aware and interested in this idea.
Veg meat? Lmao. Why don't people just have paneer. It's like vegetarians and vegans don't want to be excluded from the meat conversations so they came up with they own gimmick. And no vegan meat is not gonna take over. It might take over among rich white westerners or radical hindu followers but will not become mainstream.
I'm waiting for the day when Licious goes mainstream and starts operating in the rural areas of India..
It was an amazing video.....lots of positivity and ambitions.....just love your work.
thanks for sharing, great content as always Caleb and BWM team 👍👍👍
Appreciate you for making such content 👍
Loved the video. Just wanted to mention that the stutter screen starting from 5:05 is difficult to look at.
I watched your FlipKart, Zomato documentaries and now this, it feels so satisfying to know there journey from zero. How this entrepreneurs think. Hatsoff to your narration,editing Research. Thanks for uploading...
I think everything has its time and space. This idea would have been a failure say 10-15 yrs back. As india is growing, internet footprint reaching smaller pockets, Indian are also slowly developing taste for something better. And e-commerce companies are helping people to get hands into that “something better”. Great story, and as always BWM - a great story teller. Keep it up.
Goosebumps
Proper Story telling. Keep going, love you❤
It feels so good when India's map is the correct one, not like CNBC and the rest.
love their work!
Great product.
Enjoyed this cover on Licious. One feedback: the shaky look of the visuals wasnt great, found it very hard to focus on the video.
Very good video. I wish it wasn't flashing so much; those brightness changes gave me a headache 😫
I have been watching your videos for a while, your contents are👏👏👏👏👏
Thanks ha 🙂 happy to have you here! -Caleb
I hope licious will launch their service in Pali, Rajasthan🙏
Even though I don't eat meat, but I've seen all my friends talk positively about them!! Indeed they're a leader, and organisations in meat business means a lot in the pandemic time, as you don't want open butcher shops💯💯
Bangalore is definitely the startup capital of South asia.
really very good video pls make a series of videos about the stories of Startups
We need to support all the startup in India so that we can become a developed country. 🇮🇳🇮🇳🇮🇳💪
You are a great storyteller
Would highly appreciate a series of videos on how to become angel investor in India. How one can go about syndicates direct deals or Micro VC to build a portfolio of start ups for long term.
Thanks
Wow Suman, thank you for the generous Super Thanks 🙏🏻 glad you enjoyed the video 🙂 -Caleb
Leave video clips and pictures as they are. Sir, Please dont put those shaky effects, they cause eye strain and headache , specially when viewed at 1.5x speed.
thanks for this!
6:50 March 2015 company was born
9:11 August 2015 Lucious started their first order delivery
10:51 September 2015 company raised 6.20cr funding
How 🤔🤔🤔
This might seem surprising Prasad, but it actually happens all the time. This is less than $1M which is relatively easy to raise if you have a good idea and know the right people, even without an MVP. Licious had already launched, they had spent months ideating and planning, and most importantly, they had connections in the venture capital world. I have a Bengaluru-based friend who raised $2M on just an idea alone, not even a prototype or MVP. Investors want to get in early - FOMO is real, so if you check most of their boxes, they’ll give you hundreds of thousands, sometimes millions of dollars. -Caleb
Hi Caleb, Happy to hear back from you. But this whole scenario looks "jumla" to me. This is difficult to understand how do they calculate valuation of a company when there is hardly any revenue coming. I understand the concept of seed funding or early investment in a manufacturing company bcoz they have assets to calculate but in case of services I suspect money laundering.
As an investor if I had 6.20Cr surplus in my pocket, I would have invested 1cr each in HDFC, Reliance, L&T, Infosys, TCS and Maruti Suzuki.
Why would anybody choose a 4 month old butcher shop insted?? 🤔
Hi Prasad, to answer your question about valuation, it's highly speculative. I think they take factors like the strength of the core team, the founder(s) past entrepreneurial experience, the perceived market size, and other angels/VCs who have already invested, into account.
Startups are high risk (1 in 10 succeed, which are terrible odds), but also potentially super high reward. Investors are chasing the next Flipkart, the next BYJU'S, the next Zomato. Your strategy of investing in HDFC, Reliance, etc. is low risk, low reward - you will probably see a predictable, incremental ROI, and there is nothing wrong with that, but investors who put money into Licious are aiming for an ROI upwards of 100X - for angels that ROI goes into their pockets. For VC firms, it is distributed to their LPs. Look at Zomato as an example. When Info Edge invested in them, they were called a "food guide" - just a website which showed restaurant menus - there was no food delivery at that point. Info Edge first invested Rs. 4.7 crore in Zomato back in 2010 as seed money, and invested in several rounds following that. When Zomato went public in 2021, the value of their stake had grown by 1,050X - not sure how much they sold, and how much of Zomato they still own, but that's an incredible amount of growth - more than $600M.
You can think of Licious in a similar way - they might be seen as a "butcher shop" in the early days, but the market opportunity is massive, because of how big and disorganized India's meat market is. With the right guidance and sufficient funds, investors may see that 100X+ ROI that they're constantly chasing. Is it money laundering? I don't know - you'd have to investigate each individual investor. Here's a list of them:
Mayfield Fund, Vertex Ventures, Temasek Holdings, InnoVen Capital, 3one4 Capital, Bertelsmann, IIFL, Mohandas Pai, Sistema Asia Capital, Multiples Alternate Asset Management Private Limited, Neoplux, Kanwaljit Singh, Avendus Capital, Brunei Investment Agency, University of California, Akshay Gulati, Nichirin, Nichirei, and Narshing Dass Makkar. -Caleb
You are so unique. Thanks for such a nice presentation.
Very good & educational video👍🏻
Thanks Caleb
Excellent documentary.
Loved it ❤
Very inspiring, well made content
Great video, but the graphics gave me a headache. the constant moving of the image made the video impossible to watch
That is awesome presentation 👍👍👍👍👍👍
Thank you Gknagari! -Caleb
Amazing video guyzz, Please tell them to start their service in Indore(Madhyapradesh). 🤣🤣
I'm just here to determine why I was bombarded with their ads a few months ago...
"Meat is a bit taboo in India...shopkeepers wrap that in black polythene bags"
Hmmm.....who wrote those lines? Because I have read those exact same words somewhere and that article was also talking about licious.
Probably marketing material
@@manaspradhan8041 not sure about that. I don't think I ever went over their website.
Let's see if someone from BwM responds to this.
@@abhishekdev258 i dont know if it's on their website but they did have TV commercials where the guy would buy fish in a black polythene bag and then walk home shamefully because it would smell really bad. (Admittedly not something I've ever had to experience any time I bought fish)
Hey Abhishek, I think the wording matching something you read might be a coincidence. I went through the script and customised each sentence to match my cadence and presentation style, so even if we copied and pasted it from somewhere initially, it would have been altered during that process.
To answer your question more directly, this line was probably copied from an article, pasted into the script, tweaked by the initial writer slightly, and then altered again by me. But in my personal experience, it is true more than 50% of the time - the black polybag thing has happened to me a lot, although usually when the meat is cheaper, especially if the meat in question could be offensive to some people. So it wasn’t something that we would have put into the script if we didn’t feel it to be true in our own experience. -Caleb
@@manaspradhan8041 I have never seen any commercial on licious. But I get your point.
Got an ad of Fresh to home while watching this 😅
Waiting
Hey Common 2M, hope the wait was worth it?
-Varun
very nice video sir...thank you soo much for this type of content.....
Lucious is the Amazon of meat packaging.They really need to cut out the boxes. I know I am buying from Lucious I ordered online I don't need the reminder with the packaging which I discard almost immediately after delivery because of freezer space.
Two aspects are not evident: Raising and sourcing the meat and the Halal or Jhatka slaughter method which are quite important. Over the years, 90% of the Indian meat industry is Halal certified, employing only Muslims. Not only that, Halal certification has become so pervasive to include almost every consumer product generating billions of dollars of revenue for the certification companies with dubious background. Could not find the company's website to get answers.
They had money for their start-ups. Biggest hurdle.
Kudos to u guys..
Grt video
I once ordered licious once in my college is dam good but it's not available all over India
Awesome review
Thanku Celeb🙌🙌🙌
Thank you for watching, Abhi :)
-Varun
Licious should introduce artificial meat which is more eco friendly
Awesome Video
Vegetarian Capital ♻️
Liscious is spending sooo much money in advertising (I see them EVERYWHERE online), how can they be profitable?
This is hurting the once small proud entrepreneurs. We have municipalities that could have been used to ensure hygienic conditions at the butchery. This only creates unemployment and few getting rich at expense of poor. The employment they offer will only last until they automate. Then very few critical employees would be left. While being big company with clout with the government they will evade taxes.
Just look at what happened during pandemic. Adani and Ambani broke records while millions slipped into poverty silently with no media coverage.
This is not honest capitalism. Companies are suppose to be institutions that fuel growth, create and distribute wealth such that all society benefits.
Damn your videos are neat
Thanks Kanny 🙂 -Caleb
Hey, I am from India, I don't think there is any stigma attached to buying, consuming meat or going to the butcher's shops as such. If it exists at all, it is not that extreme as condoms or tampons! Apart from that, kudos for making this interesting video.
Really a grt video
Lived it
No fresh meat, late delivery, no idea for delivery boy no communication on late deliveries.
The shakiness in the picture is too distracting. Because of it i have to just listen to the audio. Not sure if others feel the same.
Great work
Jatka meat can be a money spinner for licious
What is the name of this background music?
Great video
Please make a video on MilkMantra.
It’s based in Bhubaneswar
Thanks for the suggestion, Kaishorika!
We'll take a look into MilkMantra and see if we can do something. :)
-Varun
Are the products Halal or Jhatka certified.
the shaking screen was really irritating to watch
Good Video.
More case study videos
Please do the interview series
Personally I think all this valuation are over priced .
Their value is based on the future.
All these valuations are decided on the basis of all the funding they got from VC's.
133 Million in revenue, I certainly hope not.
@@knighthacker2307 something the big bull of India used to say Harsht k M
1. No detol for wound
2. Hmm ok
3. Hate Maggie idk why
4. Lucious wowowowowowow