How Product Targeting in Manual Campaigns on Amazon Actually Works (Classic) [The PPC Den Podcast]

Odds are, your approach to product targeting has been wrong. Don’t worry. We have everything you need to know about product targeting in today’s jam-packed episode on the subject. Mike and Stephen take a deep dive into five things Amazon sellers don’t know about product targeting and share their strategies for effective product and keyword targeting.
This episode is a re-release of one of our most popular episodes. Please note the resources and link section for any relevant updates, such as expanded product targeting and the latest bulk files update.
We’ll see you in the Badger Den!
🦡 Highlights ​​
0:00 Nancy shares what to expect in this episode
2:20 How you THINK product targeting works
4:50 1st Thing You Didn’t Know: What product targeting actually is
11:44 2nd Thing You Didn’t Know: Only at ad-group level
15:48 3d Thing You Didn’t Know: Auto-campaigns are weird
19:54 4th Thing You Didn’t Know: Sponsored Display & product targeting
22:38 5th Thing You Didn’t Know: Formatting ASINs in bulk operations
26:32 Quick episode recap & summary
28:05 Deep cut, having fun, & hanging out
If you like what you hear, leave us a video review! We might share it on the show. www.videoask.com/flzfqx0jt
🦡 Resources & Links
-- Original episode: www.adbadger.com/blog/ppc-den...
-- Amazon’s New Expanded Product Targeting: How Do I Make the Most of It? • Amazon’s New Expanded ...
-- How to Triple CVR with Amazon Retargeting Ads: www.adbadger.com/amazon-news/...
-- What Brand Halo? The Sponsored Brands Attributed Purchase Report
• What Brand Halo? The ...
-- Amazon’s Sponsored Products: Everything You Need to Know
www.adbadger.com/blog/sponsor...
-- How Amazon Product Targeting in Manual Campaigns Really Works
• 5 Things You Don’t Kno...
-- Why & How to Use New Bulk Sheet Features in Amazon Ads
• Why and How to Use New...
-- The Amazon Campaign Types Reference Guide
www.adbadger.com/get-amazon-c...
-- RPSB: Still the Best Keyword Research Strategy?
• Amazon PPC Keyword Res...
-- Amazon’s Sponsored Display Ads: The Definitive Guide
• How to Become an Amazo...
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: www.adbadger.com/amazon-ppc-c...
-- Subscribe to our newsletter: www.adbadger.com/newsletter/
-- Look through all our show notes: www.adbadger.com/podcast​​​​​
-- Book a call to discuss Amazon PPC strategy: www.adbadger.com/product-tour/
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto

[@AdBadgerDen]

Be honest: How many of these five things did you know before listening to this episode?

[@Luckytudee]

10/10 comediet points for the opening song

[@amzelite]

8:30 my head is spinning😁

[@snapper194]

Hey Michael - Great information as always. You say that you can't target an ASIN as a negative in an auto ad group, but when I am in my auto ad group (which includes Close, Loose, Complements and Substitutes) in my auto campaign in Amazon, I see tabs on the left menu for Targeting and Negative Targeting. If I click on Negative Targeting, I get 2 tabs across the top. One for Negative Keywords, and one for Negative Products. If click on the Negative Products tab and add an ASIN as a negative, isn't that doing exactly that? Targeting an ASIN as a negative in an auto ad group? I do realize it's not targetting it as a negative specifically for the Complements and Substitutes (since it's for the auto ad group which is all 4 auto types). What am I missing here? Thanks!

[@stephen2907]

Hey Greg -- you are correct, and not missing anything! :D
This episode was recorded a while ago before Amazon added that feature/ability to negate ASINs from Autos. It's a good update :)

[@snapper194]

@@stephen2907 Oh good! I thought I must have been completely missing something! Yes, that's a great update and very helpful.

[@noor.ppcguy]

Same confusion with me Greg!
If we put an asin in the "negative product" bar will it not treat it as an negative and stop our ad from displaying on that asin ? OR it doesn't works.
I'm bit of confused here 🤔
I heard this from other PPC expert's as well, but don't know what's right 😕

[@EdgarDGomez-fx6vh]

Do product targeting campaigns generate organic ranking?

[@derekborabo2668]

No!! I Love this Intro better than the previous intros. Removing this would really make the podcast dry.

[@AdBadgerDen]

Thank you Derek! We're thrilled to hear that you love the new intro and appreciate your support.

[@derekborabo2668]

Woah! Was that a badger creeping on the couch?😅😮

[@nasirmiller8582]

WTF ! I thought. I was listening to the original song , at the ending I found that you changed the lyrics ！！ 🤣🤣🤣🤣