Amazon PPC [Master Class] 2022
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- Опубліковано 31 тра 2024
- Amazon PPC is a complex field of study. You have monkey experts acting like scientists giving our PPC tips and it’s hard to separate the good PPC recommendations from the bad. In this PPC master class, I am going to share everything I know in one video about PPC. Let’s dive in.
Why you should listen to me. I’m Steven Pope and the founder of My Amazon Guy. We’re a nearly 300-person Amazon agency with more than 250 brands that we manage in PPC. You can read more than 100 testimonials about our PPC management at myamazonguy.com/testimonials including this handwritten note I got the other day from an account we increased 54%.
00:00 Amazon PPC Master Class 2022
00:22 Actual client PPC testimonials
02:48 How do you know when your listing is ready for PPC? Full listing optimized.
04:20 Golden Rules of Amazon PPC - Never run out of stock
05:00 Never tap out on the budget & Lower bids if you have budget constraints
05:42 The more limited your budget the more long-tail keywords you should chase
07:10 PPC and SEO go together
07:34 Always be advertising
08:21 Keyword Distribution
11:21 Important metrics of PPC
15:20 Search Query Performance Report
17:01 How often should you check campaigns
17:43 How do you budget PPC on Amazon?
20:45 Setting up a campaign SOP
25:30 Amazon Ads is an auction house/Bid strategy
28:57 How many keywords do you need per campaign
29:59 Negative keywords
33:20 How actual campaign looks like
35:24 The most important weekly activity for your campaigns
41:12 Whenever advertising you have the ability to create all kinds of keywords
41:53 Never negate a good keyword
46:55 Do not delete old campaigns
47:51 Random PPC tip
48:27 Bidding Structure Type
49:42 How does external traffic affect Amazon listing
50:32 Difference in PPC success for an FBA listing vs FBM?
51:12 Amazon PPC Holidays
Black Friday
Cyber Monday
All of up to Christmas right around Dec 23
Valentines Day push
Mothers Day
Fathers day is weaker but still worthy
Prime Day
52:32 Troubleshooting Amazon PPC
53:55 Profit over Growth or Growth over Profit
54:40 What is a good CTR
55:00 How long does it take PPC to work
55:41 Should you bid on both singular and plural keywords
56:12 Can you advertise in a foreign language
57:35 What do we do if PPC spends only and no sales
57:48 Are all match types in a single campaign
58:15 Bang for the buck campaign
58:37 Campaigns for launching or 0 reviews
59:37 How much of a campaign should go to good converting keywords vs some research
1:00:29 Which auto campaign should I stop if I want to limit its sales
1:01:08 How often do you change daily budget
1:01:36 If our main KWs are performing well on auto and worse on manual campaign
1:02:19 Check us out every Friday for a Live Q&A
1:02:43 Check our Amazon SEO Master Class
🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
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Thanks you so much!!! You changed my life! I started working for a Amazon company i had zero experience or knowledge about Amazon and with your courses and videos I’m making progress in my work place!!! You are so kind!!!
Eli comments like this make me so happy. I'm so glad we could help you on your Amazon journey. PPC for life!
I love your videos because they are so REALISTICS, there is so much crap out there from other people that it is crazy. I have learned so much from you. Thank you for so much honesty and realism in this hard Amazon word. I appreciate it :)
So glad you shared this feedback 💜
This is so valuable Amazon PPC Masterclass ! Thank you for sharing all the info about Amazon PPC with us ! I have learned a lot !
Thank you Steven Pope for always pouring your heart out when it comes to Amazon PPC! Amazing content as always!
Comments like these energize me. Thank you. Thanks for watching our PPC tutorial!
No BS Amazon PPC session. Negating keywords were so insightful. Thanks, Steven - you are a gem!
Glad it was helpful!
This is my first time watching your hour-long video, and man I gotta say you explain Amazon PPC in a very detailed and organized manner. Even though the video is a bit old now, I'm still glad I watched it and learned some excellent tips on Amazon PPC.
Thanks!
I'm thrilled to hear that you found the hour-long video on Amazon PPC informative and helpful, even though it's a bit older. It's fantastic that the detailed and organized explanation resonated with you and provided valuable insights into Amazon PPC strategies.
Thank you for your support!
Great information on Amazon PPC! Thank you. Always enjoy your videos.
Jodi thanks so much for enjoying.
This is one of the most helpful condensed Amazon PPC video i come across, super! Thanks!
My PPC pleasure
Thank you for making these videos. I try to watch all of your videos and listen to your podcast to keep learning and getting better.
That's the spirit! If you want a free review of one of your products snag it for 🆓 here www.MyAmazonGuy.com/asin
@@MyAmazonGuy Thank you so much! and thank you for responding! I refer you to my friends that wants to start on Amazon too.
The best guy on yt according to knowlade about amazon ppc,pure value.Thank You
Thank you!
@@MyAmazonGuy One thing bothers me,I am news to Amazon ppc and a little bit afraid of sending outside trafic to listening without bridge like landing page.I do not want to hurt bsr by amountnof non converting visitors.Can You elaborate on this topic?
Wow steven! Best Amazon PPC video! great PPC strategy! Thank you for sharing this! it helps us a lot.
Glad it was helpful!
Thanks Steven for sharing this Amazon PPC Masterclass! The tip to not turn off a well performing keyword in an auto campaign when deciding to create a new solo campaign was invaluable! I was putting it in as a negative keyword in the auto campaign then creating a separate exact match campaign and was wondering why they weren’t performing anymore. 😅
Thank you very much Steven for sharing such a valuable information about Amazon PPC. You videos are very helpful for me to understand PPC in-depth. Keep sharing.
Thanks Again.
Glad to be of assistance 🐕🦺
Very Informative and amazing content as always! Thanks, Steven for such a great amazon PPC course.
Glad you enjoy it!
Best PPC content I've seen in a while. Thank you!
Wow, You're very welcome!
Great video man, thank you my friend. I hope that putting this to use will increase my sales and overall brand. Will swing back around in a few weeks.
Thank you too, and you're welcome!
Awesome video, very useful as always! Thank you so much Steven.
Thanks for watching.
Thank you for this Steven! The best video for Amazon PPC
Glad to help!
The greatest drill down the fundamentals. Man I love this man.
You are too kind Paul. PPC funadmentals the bread and butter of Amazon.
Awesome amazon PPC mini course! Thanks Steve
Glad you like it!
Super informative Amazon PPC video... thank you!
Thanks for watching!
Thanks for sharing this info on Amazon PPC. I appreciate your transparency and info. Looking forward to learning so much more.
Glad it was helpful! Thanks for visiting!
The auto complete Amazon ppc tip was excellent. Never heard that one before. Will try it out. Thanks!
Welcome!
Wow what a great video, I've never ever seen like this PPC strategies specifically never negate your main keyword
Glad you enjoyed it!
One of the best Amazon PPC videos
You are too kind!!! Thank you Andy for joining us for this Amazon PPC masterclass.
This is so awesome! Amazon PPC Mag-School is the best education ever!
Hope others enroll at mag-school.com!
I really learned a lot about Amazon PPC in this video. Thank you so much Steven for detailed explanation especially about the bidding strategies. Looking forward to be part of your Internship program for me to learn more about Amazon PPC. All the best!! Amazon PPC for life!
Thanks Renz! We are always hiring ppc talent! Feel free to apply by following myamazonguy.com/ppcjobs
@@MyAmazonGuy Appreciate your response, Steven. I did actually applied already. Unfortunately my application isn't successful due to lack of experience. I was told to wait for 6 months before I can reapply again. If I may ask, am I still eligible to apply today as an Intern or do I still have to wait for 6 months? Thank you!
Excellent content, each bit of video pored more information over the previous piece of info. Over an hour long video never gave me bored feeling. That is so kind of you to share such a knowledge database. Respect from Pakistan.
Glad you enjoyed the PPC master class
The Best Amazon PPC class.
Thank you so much for this class.
I got some really valuable points from this class but top of that the most important I've learnt is that
"Never negate a good keyword"
It's a simple but highly effective lesson.
Once again really grateful for this masterclass on Amazon PPC.
Never negatw a good keyword!!!
Thanks for sharing your feedback
Super detailed and informative Amazon PPC video! Thank you.
thanks Trevor
This is the best video to learn about Amazon PPC. It's a must watch for all newbins on Amazon Seller.
Newbies unite
genuinely sharing knowledge Hats off to you 👏
You're very welcome 🤠
This was very informative and educational and I gotta say I'm really happy to see you sell products in which most amazon sellers tell newbies like me to stay away from like- selling glass and occasional products- which you've clearly demonstrated your killing it. Are these Momstir products all custom logos and quotes?
Great Amazon PPC tutorial... highly recommend, very smart guy
Appreciate that Kobe 😍
@@MyAmazonGuy Hi Steven, again thanks for the informative Amazon PPC tutorial. It seems obvious to me that future product placements will need to budget for PPC expense in the determination of product placement. In determining product placement, do you currently access the price sensitivity of a product's segment or sub-segment? If so, what methodology(s) are you employing? Although the widely available apps cannot directly measure this, I feel, the price sensitivity can generally be inferred by manually filtering sales results by both sub-segment, price, and total sales. Again, thank you from saving us from all the self promotional sophists and legerdemain.
I am so excited for this Amazon PPC Masterclass!
Hope you enjoyed it! Thanks Aadil.
This is fantastic content for Amazon PPC. Thank you so much!
Glad you like it!
Amazing explanation My Amazon Guys. All the tips noted!
Which Amazon PPC tip did you like the most?
Great content, Steve! Your insights are incredibly valuable, and I appreciate the unique perspective you bring to the topic of PPC. As someone who is looking to learn about Amazon PPC without spending a fortune on courses, your video was a breath of fresh air. It's inspiring to hear about your experiences and how you've been able to succeed in this industry.
Also, I found out that your company is looking for an intern for PPC. That sounds like an incredible opportunity, and I would love to be considered for the position. Learning from someone with your level of expertise, and I am eager to contribute to your team in any way I can. Thanks again for sharing your knowledge with us!
Always happy to help. Thank you for watching!
About Internship: We encourage you to apply by visiting
*myamazonguy.com/internships/
Thank you Steven. You made my day 🙂
Glad you enjoyed it!
Thank u sir u have done great job,,your videos are very helpful for me
So glad to help you 🪙
Thank you for this Amazon PPC Masterclass! I have learned so much from you...
👍
Amazon PPC. Is amazing that people trust some of the so called PPC experts. I can tell you that when the moment comes, if any body is going go keep an eye on my accounts it will be you. I am learning and so far everything you say makes sense to me. Thank you for taking the time to educate some of us.
Thank you for the kind Amazon PPC words. 😂
The basics work. And there's a logical way to grow!
I really want to learn more about Amazon PPC. Thank you for this!
You're quite welcome! Amazon ppc is a never ending investment
Thank you for this video Sir it really helps a lot
You're welcome, happy to help!
Great content on Amazon PPC... a lot of gurus talk and talk and do not provide a tenth of the value of this video.
Fantastic!!
keep it up!!!
Glad our PPC masterclass was helpful!
Steven can you explain what is a session. I get it confused with impressions. I appreciate it. I also bought and going through your ppc course too. I appreciate your hard work. I really do. Its been a blessing to me.
Thank you so much ||| very informatic video about PPC .
Glad you liked it
You remind me so much of professor Messer in the IT field, in the way you educate. Thanks for this Amazon ppc materclass!
Wow, thanks! Glad that you like it! Thanks for visiting.
This Amazon PPC video is a huge golden nugget 💪🚀
Thanks for watching, Nate. Glad you find this helpful. You can know more about PPC in our website, you can visit us through this link: myamazonguy.com/
Thank you so much for this Steve! Very valuable insights! #AmazonPPC
You're very welcome! I'm delighted that you found the insights valuable.
Amazon PPC is a great video to learn about Amazon PPC. The best thing I learned was if I "Promote" my winning keywords to a manual campaign, don't negate them in Auto. I am a 10 at Growth over profit. I am already seeing success with using fixed bids to launch my product after three days. Going to change bid to up and down and monitor results. Thanks my Amazon Guy!
Absolutely delighted to hear that the Amazon PPC video provided you with actionable insights! I'm thrilled to hear that you're already experiencing success by using fixed bids for your product launch and that you're planning to fine-tune your strategy by adjusting bids to up and down. Keep up the excellent work and cheers to your continued success!
@@MyAmazonGuy Doesn't it cause keyword cannibalization if you add winning keywords to a manual campaign along with the auto campaign?
Thank you for the Amazon PPC Master Class Steven.
You're very welcome, any part in particular you like the most?
@@MyAmazonGuy as an Amazon PPC newbie all of it. However, strategy sequencing is most helpful. Perhaps a class on brand management for newer folks would be helpful. Some, even with PPC experience, have never seen the backend of a seller central account.
you talked about Amazon PPC in a deep way I like this topic
My pleasure
Hello, I greatly appreciate the wealth of knowledge you have provided here. Is this checklist you refer to accessible to public?
Thanks Sir
great amazon ppc tutorial, thanks
Glad you like it!
Learned a lot but here are the top 3 things that stood out for me in this Amazon PPC video : 1) DO NOT DELETE or RESTRUCTURE old campaigns 2) NEVER negate a good keyword & MAG negation rules 3) FBA + FBM to counter out of stock scenarios
Love the learnings! Thank you for sharing.
Hi Steven, just a follow up question... if you add another SKU to an existing discovery campaign that is performing, will that fall another restructuring a campaign? If so, is it better to leave that campaign as it is to not mess with its performance and create another campaign for the other SKUs? Thanks!
@@gerrylobrigo4451 we should not disturb the well running campaigns because it can take them to learning mode again
And it will be difficult to get to know that for what SKU keyword is producing sales.
I usually run only one sku on my clients and get good results
Learned a lot of great Amazon PPC information. Love to enroll in your courses; still working on my budget. For now, watching and taking down notes on your videos greatly helps me on my Amazon VA journey. Thanks for sharing! #amazonppc
Glad to be a small part of your journey! Did you see the listing optimization video? ua-cam.com/video/b4okSNx5yLs/v-deo.html&lc=UgxeclTkfxu0tp9ndF14AaABAg
@@MyAmazonGuy Yes, I did! Great content. I like the actual reviews, lot of take-aways. Thanks!
Great video on Amazon PPC!
I love me some Amazon PPC
Awesome one-stop Amazon PPC Video, as always. I’m a kindle direct publisher and I was wondering if you have tips for kdp ads? We’re always working with tight margins (1-2 dollars) and it’s quite competitive.
Would be great if you’d consider making a video catered for kdp. There are many kdp influencers who did ppc videos but I found many to be misleading. Prefer listening to amazon ppc experts, but can’t deny the fact that we work with different constraints in kdp. Thanks Steven!
KDP ads are really tough. Books don't do that well on Amazon. The margins are the issue just like you pointed out.
The reason I don't make content for KDP is the authors shouldn't hire me, we can't help them. Beyond a simple 1 off coaching call myamazonguy.com/coaching
One of the best video on Amazon PPC, Love from Pakistan.
Thanks for watching
The best Amazon PPC tutorial I've watched so far. Could you please do a tutorial on launching Lottery Campaigns as well? Thanks a ton!!
Always happy to help. Thank you for watching!
Great Amazon PPC Video....
Thanks 🙏👍
OMG! 1 _ 5 keywords? No wonder I have spent so much money in PPC. That makes so much sense. Thank you so much!
You're on the right track!
@@MyAmazonGuy how do I enroll in your PPC course?
www.fbasellerlife.com/my-amazon-guy-success-academy?ActiveCampaign&Ends+Tonight+-+My+Amazon+Guy+Success+Academy&+06+30+-+MAG+Success+Academy+PM+Reminder
This is our current program
Very, very good Amazon PPC tutorial
Many many thanks
@@MyAmazonGuy Mr. Pope, I have a small question to pick your brains: What is the optimized amount of competitors' ASINs that should be put into Product Targeting?
Amazing Amazon PPC Course
Glad you liked it
I did not start open the store yet seems a little difficult for me to check this but thanks for sharing I will come back later when I need to check it
Please do!
VEry informative Amazon PPC Class
Glad you find it informative, Jeanine.
You can find more gold nuggets in our website: myamazonguy.com/
Top Man Steven!! 👍👍 I thoroughly enjoyed your Amazon PPC video.
Quick question - Is your Mag course relevant for all marketplaces, I'm in the UK?
Absolutely. The principles apply to all markets! Mag-school.com
Hey Steven, great video once again. I feel like I am learning so much about Amazon PPC from your years of knowledge accumulation and great presentation skills. At 43:00 you say that a keyword will not perform as well in a new campaign because the "history of the campaign stays with you". Could you unpack and elaborate on that a little bit. What does that exactly mean and why do you think this phenomena exists?
A campaign with history uses that history to bid better for the right customers
much love from India big bro 💥 💪 .. QUALITY CONTENT 💓
hope you are good.
actually i was planning to buy ppc course from you my man, is this the recent or the website course is updated as well considering i only do FBA
Thanks, Nikhil!
Love all the golden rules and I find this video full of really clear concise information. Quick question - Our company is constantly testing products in VC and SC, does it make sense to have the same campaigns set up in both VC and SC and keep ads on in both places?
Yes if you cover them in both platforms. Your ad optimization will be tricky.
Great Amazon PPC Master class! Applied some of your PPC strategies and tips from your PPC course to our 2 newly launched products.
Fantastic!
No doubt in that. I personally listen to its courses and try toapply on my clients work and really amazing results
amazon PPC great video
Very impressive
Thanks for stopping by to watch our PPC master class
Great amazon PPC tutorial
Glad you liked it, Thanks for dropping by.
THIS IS A GEM
You are too kind thank you
Great Amazon ppc video
Thanks for the visit
Hi Steve, I have learned so much to your video, thank you! I'm a newbie in learning PPC.
- negating keyword phrase with those high ACOS, but also taking into consideration into checking your search term report from
time to time to archive certain keywords in your negative campaign if a sale occurs.
- importance of NOT taking down auto campaign to convert them into manual.
- Better off leaving auto campaign and manual campaign together.
- Making sure to have only 1-5 keywords per campaign to AVOID cannibalization.
My question is, what is your rule of a thumb when its about time to PAUSE an automatic campaign?
It depends. Why would you want to pause the auto campaign?
@@MyAmazonGuy Got it, Steve, I will not pause it, but instead, let it be to show Amazon data.
Thank you for sharing all your Amazon PPC knowledge! When you launch a new product, do you run all campaign types from the beginning (including brand and display)?
No. But I go deep on sponsored product.
This video was really helpful - thank you very much for putting it together! Do you find that changing the daily budget at different times of the day affects anything? Let's say I have a campaign with no end date, and set it to $5 so that it uses the $5 after 12 am when there may be lower intent to buy. And then switching the daily budget to a much higher amount around 4-6 pm. Or do you think it's better to keep the daily budget the same for the most part? Thanks again for everything.
This is basically manual day parting. Data shows it ineffective and does more harm.
Amazon ppc (just for ranking, thx for the class).
Thanks for helping the Amazon PPC UA-cam algorithm
Thank you for this amazing video. Does your agency provide help to small businesses ? or beginners who started selling on Amazon a few months ago and have a small budget?
We have MyAmazonGuy.com/PPC and MyAmazonGuy.com/coaching that can help you on low budget.
Hi there, really great content! Thx for that! Question, Do you have any add. Advise on lowering the marketing costs. I'm doing average sales for our product but all profits are eaten by ppc.. i dont have A + content.. because of budget..thx for all your great work🙏👊
To lower marketing costs and improve profitability:
1.Optimize PPC campaigns by refining targeting and experimenting with bid strategies.
2.Enhance product listing with relevant keywords and high-quality images.
3.Invest in appealing product images, even if A+ content is not feasible.
4.Utilize social media and influencer marketing for organic exposure.
5.Encourage organic reviews from satisfied customers.
6.Explore additional marketing channels like email marketing and partnerships.
Continuous monitoring and adaptation are key to achieving cost savings and improving profitability.
This is gold
🥇🪙🥇🪙
Thank you for the great video and tips. one question: how can we add Amazon product in Google shopping list? how those products are shown on top of the Google search?
No way to do this from Amazon. Display ads however can show up here.
Valuable material
Thanks! We always put a lot of value into our work.
Amazon PPC Video for the win. Awesome Stuff Steven. A Question. The Search Query Performance Report. Is there a way to export/download it? Or only view from inside the account?
No way to export this at this time
@@MyAmazonGuy Feared as much. Thanks, Steven. Appreciate the reply
Man, thanks for the amazing free content on Amazon PPC. Does the MAG course go into much greater detail than this?
I found the tips on campaign size and to avoid making good keywords negative in auto campaigns very helpful as there are some begin mistakes I was making.
It does. With modules. Tests.
I've seen them all, and this really is the best amazon PPC content. My ROAS has increased by 25% since implementing your ideas. One question I have to continue to improve my Amazon PPC. I stopped negating words I want to promote in a new campaign. It helped, but not my budget is out of whack. If I lower the bid or budget in the original campaign, does that negatively affect the history? Thanks again for the great Amazon PPC content.
Won't affect the history make modest changes. So glad you enjoyed this and got some return! Check out our ppc course mag-school.com
Amazon PPC - growth at all costs, profit comes later
Thank you for sharing!
AMAZON PPC. Thank you very much for explaining all the terms on your weekly report. I continue learning. ON the PPC question my Mexican Math doesn't add up: $1.96 minus $1.49 = $1.47 and you say you will pay $1.50, If the is an auction, doesn't the higher bid wins? Thank you
Higher bid wins that is correct. Mexican math is like calculus
Amazon PPC by MAG is a winner!
Vergel we need more ppc memes stat 🍿
When you mention Conversion rate in the weekly PPC report your team provides clients, is that the average across all campaigns for that ASIN, or for a specific keyword?
To pull conversion rate down to the keyword level you can simply look at the search query report. myamazonguy.com/icap I demo it here. (So no our weekly report doesn't show this)
Amazing Amazon PPC Tutorial! I wanted to ask if the backend keywords are relevant for the auto campaigns? I already put 99% of my relevant keywords into the bulletpoints and the title and I want to start auto campaigns now, I was planning on adding only specific longtail keywords to the backend keywords later after running the campaign for a while and leave them empty for now. What do you think?
Yes they are relevant but front copy is more so
Amazon PPC thank you
Thanks for the seo
Great video!!!
I was told that if you have repetitive keywords in multiple campaigns the keywords bid against each other. Can keywords bid against each other and/or cancel each other out? I have a product with 6 variations of flavors and I use a lot of the same keywords for their individual campaigns, and the bids on them vary. Thank you so much!
You're welcome!
@@MyAmazonGuy She asked a question!
Awesome Amazon PPC information! Have a question about manually targeting products. It wasn't mentioned. Is it a viable strategy or does keyword targeting perform better? Thanks in advance
Keywords perform better 90 out of 100 times. Certain niche products do really well targeting products. You should test
Great video Steven! I have a question and would appreciate your response. I currently have 20+ products and have one Exact match, Broad Match and phrase match campaign running for each product with all 3 campaigns having the same 20 keywords and also all the 20 keywords that I have in my exact match campaign are put as “negative exact” in my broad and phrase match campaigns. So I would like to ask you if this strategy of having all manual campaigns with same 20 keywords and broad and phrase match having the keywords of exact match campaign in the “negative exact” field is a good strategy?
Never negate a good keyword. The broad could have lower acos on what you negate
@@MyAmazonGuy Thanks for your reply, Steven! But in that case then wouldn’t there be a conflict within Amazon algorithm as in which Ad to show the customer (broad, phrase or exact) as all these 3 campaigns will have the same keyword with broad and phrase campaign not having the keywords contained in exact match campaign as “negative exact”? Won’t my ad dollars be utilized by Amazon thrice in that case and thereby create a conflict?
How's Amazon algorithm take singular and plurals of same keyword? Should we have used those singular and plurals separately in both listing optimization and PPC?
No. Do not use plurals