The Bourbon You Are Drinking Might Not Be What You Think
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- Опубліковано 26 тра 2015
- May 27 -- Spend time at a bar and you start to notice something: People are drinking a lot more bourbon. Revenues are up more than 40 percent since 2009 and, in an attempt to capitalize on this boom, the number of bourbon brands has exploded. It’s a great time for America’s only true native spirit, but in between the unscrewing of bottles and the clinking of ice cubes lies the potential for a hangover: A lot of the bourbon you see out there isn’t what it purports to be. Bloomberg's Sam Grobart reports.
Anyone else wonder why he needed to travel to KY, then drive to a police station to
ask a question when all he needed to do was use the internet? Lol
He was using marketing flimflammery
What they don’t mention is that many brands get their stuff from MGP, and then tweak and bottle from there.
Go with the foolproof method. If you like the taste, drink it.
Or my method: Wait till it's on offer, buy it, if you don't like it drink it anyway but don't buy it again. If you do like it stockpile a load of it whilst it's cheap.
Buffalo lol
David Oh dude that makes too much sense
@@TheOmniscientAtheist "On offer"... I've never heard that expression. I know what you mean though. 🍺
That’s so stupid. Your dollars are more important than your vote at the ballot box. When you buy a product, you endorse every part of the company’s process. Spend your votes wisely
Maybe he couldn't find the Bulleit Bourbon distillery in Lawrenceburg, KY because Bulleit Bourbon is made at the Four Roses Distillery in Lawrenceburg, KY.
It used to be. I haven't bought a bottle in a while, but I think they are distilling it elsewhere now. I can't remember where. I think eventually they want to restart an old distillery in the SW side of Louisville.
So, where I went just a few months ago, and their secondary location where they distill doesn’t exist? Maybe their roots are where they say they are...
Or because it's made in Lawrenceburg, Indiana at MGP?
that's the bulleit rye
@@matthewyoder8699 Not for the story alone but it's obvious that a whole lot is riding on the quaint names, the labels, the lingo, etc. Put $100 bourbon in a generic bottle and nobody's going to rave about it.
I’ll tell you what’s more American than Bourbon whiskey....RYE WHISKEY. Read a book.
Just buy bonded bourbons, problem solved.
Bulleit Bourbon is now produced at their new distillery in Shelbyville KY, Bulleit Rye is continuing to be produced at Midwest Grain Products in Lawrenceburg IN. Both are great whiskeys for around $25 and are worth a try.
I bought a 10 dollar bottle off the bargain rack at walmart. I'm pretty sure it's exactly what I think it is.
Yeah, i know.....it's hard to get ANY OF the Weller bottles these days because they're all allocated or by lottery entries. I filled my bunker years ago with them because I'm a "wheater" gal and those expressions are my favorites!
That's the best thing about buying cheap booze. You know exactly what you're getting into.
did you feel any different we on our second bottle just two of us and we both not even a little typsy .
but we could have bought ale and been more drunk then we are now which is sober and skint .
was that water ??
I Always Get a Bulliet. One of The Best. I have Rarely caught a cold ever since
I must try this in the next time
Got some today.
When it comes to age and price, keep in mind, the longer it sets in the barrel, the less there is (and considerably less, that is) due to evaporation. And every year it sits there in the barrel, the distiller pays taxes on it... Year after year... And not by weight, but by barrel. It's not as simple as "barrel it and age it" as this video suggests. Aging is actually a costly venture. And one more thing, stick a barrel in the top of a warehouse, and it will age real fast, and you can bottle it quick and sell it cheap. Keep it on the bottom of the stack, and it slows down and smooths out. It's a science. You'll never find Pappy in the rafters. You'll find him always on the floor.
seeing that cube drop in the glass makes me cringe
“The only difference is sitting a little longer in a barrel” what does he think putting it in a barrel is for?? Storage?
"If bourbon is America's only true native spirit, and it is, ..."
No, it's not.. Its well established that Rye came before bourbon.
Many things were made in America before bourbon, including rum, beer and rye. But those products can be made in any part of the world. Bourbon can only be made in the United States.
I don’t care about the “story”, just the taste.
is there a part 2 of this?
Sourcing whiskey is pretty common. MGP supplies a large amount of whiskey on the market
Mitchell Gallagher from Indiana
Ice... why with the ice???
was this filmed in maysville?
I'm from Lawrenceburg, Kentucky. Home of Wild Turkey. Bourbon is my thing. Lol Now I live in Philly, how sad.
Philadelphia? Sorry to hear that. lol
philly a great place just not to raise kids its a better place when drinking wild turkey or dad grand dad
Sad indeed. Carry heavy, brother.
I'm from central Arkansas and I love what y'all do with Wild Turkey, it's fantastic on it's own and really good in an old fashioned.
I like that they noted "buy bulleit, just not the story". For the price, I don't think I've found a bottle that I agree with more than Bulleit. A lot of people here have already pointed out, if you like it, drink it.
I care where my vodka comes from
Age isn't the equivalent of quality, yet it's clear that age matters to what's being made - which is why Non-Age Statement whisky is a misrepresentation of the factors contributing to whisky character. "Bourbon has a lot of duplicity going on" but "maybe it's necessary" because lying to people is "American". Thanks for the seal of approval on that duplicity, Bloomberg.
Not always. As with most things, a generality can be true for most, but not necessarily hold true for all. NAS is not always a misrepresentation of the factors contributing to whiskeys character. Sometimes it is very hard, as with blends, to give specific age statements since a lot can go into creating that blend, and maintaining consistency over the years. So it all depends. Some NAS whiskeys actually provide additional age and blend information on the company's website. NAS as a rule is not a lie. In fact, it is quite the opposite. Now folks may not like a NAS, they may feel it is holding back information they may want, but it certainly isn't a lie.
As for lying being "American".... in truth, it really is. I am not saying that is RIGHT, but myths and tall tales are very much an American tradition. It has also been a foundation for marketing throughout history (not just in The United States though). "Buyer beware".
NAS says nothing about age; it ignores the subject completely and, by extension, lets on that the subject CAN be ignored completely as if age has no bearing on the product, which most certainly IS a lie. The idea that a minimum age statement can't be rendered with ANY whisky because of "everything that goes into a blend" is just hokum - the people who make it know EXACTLY what went into it.
That is certainly one way to look at it.
When I said it was hard, I was not saying it was impossible. Of course every blend batch has the documentation for everything that goes into it. But each year that may change to get the same end result (flavors). This would mean making a new label for every slight change to get the same end result. This would cost money. So it is easier to simply give no age statement on the bottle. In many cases though, the company's website has this information, or it can be had if asked.
I must also point out that ALL WHISKEYS HAVE A MINIMUM AGE STATEMENT. Don't think so? What kind of whiskey are you drinking? There are standards for that whiskey. There you go! You have your minimum age statement. So if in doubt, a buyer can fall back on that.
Also some whiskeys require only a minimum age statement on the labels if it falls below a certain age, and until that... no age statement is required. And I have to also point out again, that a good many NAS (on label) whiskeys have that information on the company website, or through other sources. I, for instance, review whiskeys that are NAS and can often find the actual ages, or ranges of ages, for that whiskey. But like I said, every whiskey type has a minimum age statement by default by the type of whiskey it is anyways.
This, as you must clearly see, is not as cut and dry as you present it. And I am actually not responding to "you" but for those who may read the posts made here. They can then make up their own minds, with all the information presented.
And with that, my intent is not to argue with others on the internet. I hope everyone enjoys their whiskey... cheers. (no further responses will be made)
Well, whisky costs people money, too (and it's much more than the cost of labeling), which is why they should know what it is they're buying. NAS isn't driven by "the cost of changing labels" - and you should clearly know that's nonsense if you make any claim to knowing anything about whisky - NAS is driven by the industry's claim (but ONLY with NAS) that the age of the product has no effect upon its character in order to PREMIUMIZE the price of young stock, the age of which the industry conveniently doesn't want to discuss (that's where the REAL money is). Unfortunately, there isn't much to support the industry's selective idea that a bottle somehow "knows" whether it will eventually carry an age statement so that its age does/doesn't "matter" or not. Age has a pronounced effect on whisky - that is why it IS casked and aged beyond legal minimums in the first place (which is the majority of whisky sold). It's a misrepresentation to confuse minimum legal standards with minimum age statements, but many consumers would be willing to play along if all scotch thereby treated as three years old were also priced as three years old. The fiction, of course, only runs one way, not both ways, and one of the costs that producers recover through current pricing is volume loss through Angel's Share on whisky age beyond legal minimums.
Information on websites is nice, but I'm already paying for the label, so that's where the information as to what I'm paying for belongs, not "somewhere on the internet". It's too bad that your ideas don't hold water, but they're so far off base that it forces me to respond to them so that people aren't misinformed on this topic, the realities of which aren't "just a matter of opinion".
You review whisky, but what is your objective distance from the industry and its interests; do you also sell whisky or stand to profit from industry success/favor?
So as not to be rude...
"You review whisky, but what is your objective distance from the industry and its interests; do you also sell whisky or stand to profit from industry success/favor?"
I do not sell whiskey. I drink it, and review it. I stand to profit nothing from the industry success except possibly pouring a nice dram of whiskey. And I do not get that by favor, donation, or anything but my own wallet.
And yes age is where the real money is, but only because while whiskey is aging it is not making money. Anyone who knows whiskey knows that there are good aged whiskeys and very very bad ones. The quality does not rest in the aging alone but in that combined with many other factors. Some younger whiskeys are actually superior to more aged whiskeys. So again, you only bring forth partial truths to push a narrative that isn't quite honest (imo).
But nice try in trying to make it personal against me as opposed to simply stating your views or what you think is truth on the matters. That is classic... Troll.
With this all said I will say again, and this time not respond at all no matter what questions you ask me.... my intent is not to argue with others on the internet. I hope everyone enjoys their whiskey... cheers. (no further responses will be made)
Willett & Noah's Mill are both made at the Willett distillery in Bardstown, KY. I recommend the tour!
As a drinker AND collector for many years, I enjoy and love William LaRue Weller and Weller 12....and other higher and cask strength bourbons...The annual BTAC from Buffalo Trace are my personal favorite.
If you're not already a member on facebook, join the "bourbonr facebook group"....Lots of info on how to find bottles around the country and fun and interesting converstaions about all things bourbon and whiskeys.
I drink "Irish whiskey"... "Bushmills is my choice"... They've been distilling it since the year 1608... Excellent Whiskey... Never a bad experience... And it's a whiskey the ladies can enjoy too without getting choked while sippin on it.
Try the 10 years,huge difference in taste,not so much in price
Drink your bourbon as you like..water.
Ice..neat.Some need water to open it up..ice does both for me...
It's mentioned at the end of the video that Michter's and Willett (and by extension, Noah's Mill) don't distill, but they have actually started distilling in the time since this video was made.
Jim Beam Black is my favorite bourbon these says. Very smooth.
Jim beam black is the best 19 dollars money can buy, PERIOD.
Bulleit bourbon is delicious for the price
So...people drink bourbon just for the brand?
E: And i too enjoy Bulleit, one of my favourites
Actually they source their product from a well known big distiller in Indiana known as MGP which formerly made lots of whiskey for many distributors for many years including Segrams. Now a lot of smaller bottlers claiming "their old grand-pappies" recipe are going into each and every bottle of their whiskey use MGP whiskey. All of Bulleit Rye comes from MGP but I'm pretty sure they get all of their bourbon from 4 roses so look at those distilleries in judging Bulleits quality. I could give 2 shits about their fake marketing as long as I know what I'm getting and the whiskey is good.
Bulleit is great. Fuck these crazy bourbon elitists. Lol
Are you saying it would not be delicious at another price? It seems to me that it is delicious or it is not.
I am 70 years old. I have been drinking bourbon all my adult life. I just like a little tradition in my bourbon. I don't know if I am fake or not. I do believe you should get it the way you want it. Free country! Drink up and enjoy it the way you want it. You have that right. Just leave a little tradition for old farts like me.
The same sort of thing holds true in Canada, where there are far more brands than distilleries to produce them. I'm looking at a newer bottle of Wiser's and it says on the back, "J.P. Wiser Distillery Limited, Toronto, ON", when in fact it is distilled near Windsor in the Hiram Walker Facility where Canadian Club is made, among many others.
For that matter, the same thing goes for most items in the grocery store. We see all these different brand names but the majority of products are manufactured by a handful of giant companies.
This video focused on bourbon but it would have been well to mention all the American rye whiskey brands which are mostly sourced from a single distillery (including Bulleit Rye). Some are even sourced from Canada, though the parent companies often try to disguise that fact.
Noah's mill is made by a specific distillery.
They ask for a mash bill, meaning the percentages, and types of wheats and corns that go into the whiskey. Then they age it under specified warehouse conditions.
Sourcing the actual mash bill themselves is "almost" pointless if they control the aging process past that.
I have to agree with some of the other commenters here. Contract distilling isn’t new. Look at beer. Sam Adam’s has bee n doing contract brewing for over a decade. If you like how it tastes, drink it. My favorite “go to” bourbon - Makers Mark 46. Works all the time!
If you like that and haven’t tried Hudson 4 grain give it a shot, best bottle around. Although it’s $50 a pint it’s literally liquid candy.
I am drinking a dram of Old Ezra 101 proof 7-years old. It's "not what I think" (or thought). It's a "sourced" bourbon - distilled by someplace other than the brand (happens to be Heaven Hill). Mine is the older version of the now discontinued bottle - brown label and real cork. What a fine whiskey, whether it is "what you think" or not. The only places to be able to supply quality juice in serious quantity are the big distilleries or the MGP, Indiana plant. Either way, you get quality. Just don't overpay.
"Age any bourbon over 12 years and the wood just overpowers it." Far be it from me to contradict such an expert, but I've had 20 year old Van Winkle and it did not taste overpoweringly of oak. Quite the opposite, it was incredibly well balanced.
Actually, folks like George Washington and Thomas Jefferson were distilling Rye long before Bourbon became a thing. So, Rye. is the original American spirit. Don't get me wrong, I love Bourbon. But, I also love Rye. Curently, Bulleit is my favorite Bourbon, especially for mixing. It also has a high rye content in the mashbill. And Bullet Rye is awesome! It's really good in a Perfect Manhattan or sipping neat. And both are reasonably priced. My other favorite is Evan Williams. Black Label for mixing and their Single Barrel is outstanding neat, with a splash of Kentucky limestone spring water, or on the rocks.
HighPower762 you might want to check out Rittenhouse Rye for mixing.
Bullet rye and makers mark are my favorites.
Noah’s Mill and Willett are now distilled at the Willett distillery and are no longer sorced
Are you saying businesses are lying about their product in order to increase or maintain sales!? When did this start!?
About 14 bourbon distilleries in Kentucky? Guess again, Bloomberg. Just last November I went to 13 distilleries in Kentucky, and there were plenty more to see. One we just happened onto on our way home. One was a storefront operation in Paducah. No, there's more than just 14 distilleries in Kentucky. And if you don't believe me, go take "the Bourbon Trail". It covers eight distilleries. In fact, here's some here:kybourbontrail.com/craft-tour/
why is whisky on the bottle at 30 GB £ when it's not whiskey?
Same with Irish whiskey: the majority of brands are made by four distilleries.
Just been to a Scottish distillery this afternoon, which was identical to your process in every way.
It is always a great example of marketing to get people to buy and consume a product that is both carcinogenic and a mutagenic particularly when close to 50% of the population now get cancer. There are actually no safe levels to consume alcohol to nullify risk despite the general recommendation that no more than one drink per day for women and two per day for men.
You say bourbon is older than this country, but what we drink is totally different from historic whiskey. Whiskeys were not aged, and they were clear. Mayday used to make a historic whiskey.
Would love for the guys from the Whiskey vault to chime in on this..
Last I checked, they were blending whiskey from MGP. They were doing it *openly,* though...
does the history really matter, as long as the taste, smoothness and gives you that relaxed feeling after having glass
Well I just opened a bottle of that exact brand last night. It was smooth with a sweet finish
I represented a distillery. Three lines of a product. No difference in price of the ingredients. The only difference was the flavor. Legal marketing - product differentiation; market segmentation; price discrimination. Mafia and drug dealers add - kill your competition. Find a flavor of the bourbon you like and stick with it. If you want to impress people, save the expensive label bottles and re-fill with supermarket special bourbon. Most guests won't know the difference.
wild turkey 101 baby!! 🍷
Wild turkey 101 rye
Damn straight... no pun... 👍🏼🇺🇸
Wild Turkey Rare Breed 110 is even better!
wild trukey 101 is a blend of 2 yr old, 4 yr old and 6 yr old whiskies. take the tour, youll learn this. i lived near the wild turkey distellery for several years. its ok whiskey. Lawrenceburg has a way better whiskey, Four Roses single barrel. this is some damn fine bourbon. i personally think its the best ever.
We call that kickin' chicken in parts of TN. Long live whisk(e)y!
i am drinking some Elijah Craig small batch right now and it is awesome
I had some Elijah Craig that was barrel proof at 139.5 proof! Wee haw!
yes it is , actually my fave now
John Smith jim beam
+John Smith Just recently, they dropped the 12 year age statement from Elijah Craig. So now it's called Small Batch. Since the change, I've been hesitant to try the Small Batch. I'm assuming you've had both? If so, is the new Small Batch as good as the former 12 year?
John Smith Booker's over here. ✊
Jim beam or bulleit guys?(just wanna do a comparison between the two)
I'm a lot more offended by Jim Beam writing "patiently aged" or "hand crafted" on their Knob Creek bottles when everyone knows it comes out of a giant factory and "patiently aged" just means it's younger than the bottles that have an age statement on them.
"aged nine years" Knob Creek was great bourbon. The "patiently aged" one is noticeably worse.
Jim Beam, knob creek is all rot gut now. Elijah Craig went from their 12 year to straight from the barrel 12 yr old uncut. Fantastic stuff!
Sorry. Knob Creek drinks very well
Max Knob Creek is bringing back their 9 year age statement in 2020.
Good luck getting Pappy Van Winkle for cost
I work at a liquor store and even I can’t touch that stuff. It’s hard enough to keep blanton’s or any weller on the shelf right now.
Pappy is vastly over rated. Its a great $50 bourbon. Problem is it doesnt cost $50
@@randyhooks1214 absolutely agree
how comes we have drunk three bottles of old Samuel ( kentucy style ) so called whiskey and we both still sober
Im a little confused, diaego pays for it, bulleit distilled it and bottled it. In Louisville. How’s not the real deal?
Every bottle of Bulleit I ha ve seen says bottled in Louisville Kentucky.
Jeffry747 because it is. It's distilled at the Four Aces Distillery in Lawrenceburg, which Bloomberg knew but did this charade anyways.
I believe Bulleit has changed their contract distiller and may be eventually opening their own distillery in an old distillery in Louisville.
That's a relief, I really enjoy Bulleit
bobwatters ... If Red Bull can get sued for not giving you wings, I'm sure Bulleit can be sued for falsely advertising their product as well.
Informative, but now I'm miffed, because Bulleit has been my favorite Bourbon for a while now. Harrumph.
Well, I suppose I can still enjoy it, but I guess this just changes what I think about the company's ethics, or I can look for a different whiskey.
Between the ice in the whiskey glass and this reporter unconsciously lumping in Tennessee whiskey as a bourbon, I'm surprised I don't have a headache. I think I'll have some gentleman jack tonight... to stave off that headache
Bulleit bourbon is made at Stitzel Weller in Louisville correct?
I honestly don't care who the maker of the bourbon is. Jim Beam makes many whiskies and they're all different so brand isn't all that much in my mind.
Looking at my bottle of bulleit bourbon right now. It says Louisville, Kentucky not Lawrenceburg. Fake news?
Larceny by Heaven Hills is my favorite of the medium priced boubons. I pass by the Distillery in Bardstown Kentucky All the time roll down the windows and just breathe in thewhole town smells like whiskey
the restaurant i worked at used to buy the cheapest bourbon brands and put it in empty johnny walker bottles or other more expensive brand bottles,,
Glass of scotch for me anyday
It costs $2.50 to make a gallon of Burbon!
Robert Kattner yeah and then you wait years and years until you can sell it
... said the man who doesn't know how to spell bourbon.
It's simply just a matter of transparency which consumers deserve when they buy a bourbon or any other spirit. If Bulleit bourbon is distilled and bottled by Four Roses it should say so on the bottle.
Nobody cares where their vodka comes from? You, sir, clearly haven't met the bar wankers of today.
We are launching a new multiplatform network and I would like to license this piece of content. Who should I contact please?
If you like what’s in your glass, you’re doing it right.
Bulleit has a new distillery in Shelby County on Guist Creek Lake. People should check it out. It is pretty sharp.
Bourbon is a "sour mash" whiskey. Made long before Kentucky was settled. George Washington at Mt. Vernon was once the country's largest distiller.
Bulliet is in Shelbyville by Guist Creek.
And jim Beam is owned by Santory of japan, the good part that come from that is that they also own DyC in spain which males a 10 year old Single malt scotch with Jim Beam barrels thats basicaly the best price performance single barrel scotch on the market.
I like buying from a distillery you can actually go to and tour. Stranahan's is fantastic.
I have a small batch American Barrels Bourbon Whiskey, Basil Haydens 8yr old, and woodford reserve double oaked.
I'm down to drinking Makers Mark cause Wellers got popular and I can't get it in my area any more....damnit!!
And plus its getting super pricey and I refuse to pay more than $75 for a bottle.
I'll stick with buffalo trace, best bourbon for $30
+Clearevil I just bought my first bottle of that, but haven't tried it yet...Thanks for the recommendation-Can't wait to try it.
clearevil Buffalo Trace is indeed good stuff for the price. What you want to do is go to Costco and buy the Kirkland (store brand) bourbon. It's repackaged Knob Creek. I think it's only aged 7 years instead of KC's 9 but it's much cheaper and you get more.
+Jason O. Nungesser Thanks for the tip.
clearevil
Bottle of Wild Turkey and no expectations of showing up for work the next day, but that was a different time in life.
Dammit ! Don't tell everyone about Buffalo Trace !
Bulleit is in fact made in Lawrenceburg, but at the Four Roses Distillery. A lot of it is similar product rebottled under various brand names while being owned by larger umbrella global beverage companies, but that's happening globally and it's quite hard to actually be an independent bourbon distiller and manage to get your products on the shelves worldwide to compete with the large brands.
Bourbon has to be AT LEAST 51% corn whiskey. Then you can add other whiskies from rye or wheat. Bourbon recipes fiddle with the proportions (also known as the mash bill), and the aging. That's why you can have so many styles from so few companies.
A lot of information that is common knowledge being passed of as an exposé. Hmmm!
Makers Mark is my go-to Bourbon for price & taste. 2nd is Russell's Reserve.
Looks like the person who made this clip didn't do their homework. Until 2017, Bulleit bourbon was distilled by Diageo's subsidiary Kirin Brewing Company at their Lawrenceburg distillery. So technically the label of this bourbon didn't lie. In March 2017, Diageo opened a new distillery for the Bulleit brand in Shelbyville, Kentucky, and then also changed the label...
I really care about where the vodka I buy comes from.
Bulliet was my firts bourbon I bought yesterday it got couple flavors and is tasty and cheap 31$.
When your still is in your shed.... its always what you think
Why is Tin Cup in there? It isn't bourbon, not bottled in Kentucky, and the makers of it are actually pretty open about it being MGP.
Bloomberg now there's a source of alcohol information, Businessmen without a clue love this stuff it makes them feel as if they have a life lol!.
I really have been enjoying Elijah Craig , its the only bourbon ive been drinking of late
Interesting...
CIGARVIXEN ayyyy small 🌎
I'll just stick with my Wild Turkey 101 you can't go wrong with that...
I picked up the wild turkey longbranch and I cant complain.
John Rossi Rare Breed: much better.
@@TomCook-jw6ur yep love some rare breed
The very beginning of this is WRONG, bourbon isn't older than this country. It was named after the area of KY (when it was just 3 counties) where most of it was made. Bourbon County covered most of central KY at the time and most of that area still has many of the major bourbon distillers today. Getting that basic information wrong makes the title of this video a bit... ironic.
While the info in the video is wrong (bourbon was probably first made in the late 18th century, but after the revolution), this comment is also WRONG about the origin of the term bourbon, repeating the well known story, but not what researchers now know. www.smithsonianmag.com/arts-culture/where-bourbon-really-got-its-name-and-more-tips-on-americas-native-spirit-145879/?no-ist Getting that basic information wrong...
Some historians also claim it was the bar owners who were asking for "...that whiskey from Bourbon Co." since it sold so well. As Veach CONCEDED in the article you linked, “We may never know who actually invented bourbon, or even who the first Kentucky distiller was.” You just linked one historian, there are many others studying it's history. Living in KY has allowed me to talk to quite a few. Why would it matter what whiskey they were selling if people were just going to Bourbon Street for their whiskey? Why would they pinpoint it's origin from Bourbon Co. KY and just get whatever cheap whiskey instead since it was the street and not the location? IMO and many others, it was because of where it was coming from, NOT from where it was sold.
Bourbon was a whiskey made in what would become the US, and shipped from the good folks settled in the aria that would become Kentucky, all the way down the Mississippi River and from there shipped across the ocean to a bunch of people who had the last name Bourbon. That's where it gets its name. The county gets its name from its major export, Bourbon whiskey.
As for most of the Bourbon coming from Bourbon county? That's partly true, but over time (read as because of prohibition) the four big distillers moved to the city of Barstown in Nelson County.
It was already being called bourbon, how was it "partly true" when it was already being called bourbon before they moved?
+Jeremy Dore I say partly true because it is just that. As far as anyone can tell the Bourbon family ordered whiskey specifically from a certain region of the US. The region later was called Bourbon county, a county that still exists today in Kentucky. The guy thought the naming was the other way around. I was just aiming to let him know.
Bourbon is a big deal here is all. There are a lot of misconceptions about it. For example, after Congress made Bourbon a NATIONAL spirit, it's possible to make Bourbon in any state in the US, but there are still some regional traits. It must be made with limestone water from Kentucky, the bent of grains must meet a certain metric and so on and so forth. For the most part that makes distilling Bourbon outside Kentucky uneconomic, and consequently, there are very few examples of a Bourbon that is commercially available from another state.
Did he end the video with essentially saying what's more American than being conned into something and just accepting it? That's what I took from this whole video aside from the fact that I carry a phone and I can Google a product before I buy it at the store right in front of it so that I know what I'm buying.
I love bourbon and have gone to KY and visited Willett plant that doesn't exist according to this video. The distillery address is 1869 Loretto Road, Bardstown, KY 40004. This was written by someone who doesn't understand whisky. Please note I am aware that some whiskys are produced in bulk and aged in KY. That is why I watched the video hoping to get some good information on brands that do this.
No whisky is made in KY. Whiskey is. Whisky is made in Scottland and Canada for the most part. Whiskey is made a lot of places. Bourbon is whiskey. Scotch is whisky.
@@memyself898Maker's Mark Whisky
He did not say Willett does not exist.
Whiskey
Canadian Club moved from Detroit to Windsor. The recipe lost an "e".
It was probably either the Purple Gang or Capone who nabbed the "e". Maybe it was an import tax?
I stopped drinking bourbon. Even taking a moderate amount in the evening would give me leg cramps during the night
Why isn't Tennessee Sour Mash "American"?
Reminds me of the vodka distilling industry
The history should be factual, I agree that needs to be addressed. But when it comes down to it, it all is about taste, aroma and feel; the impressions and how they evoke your senses and make you feel. You could give me a no-name, no-label batch that might be delicious. No history required. Let this be a lesson to those who may make questionable proclamations regarding history and origin. I still like Bulleit, though. Especially their rye. (btw... people DO care what vodka tastes like. This reporter is pretty clueless about spirits. Doesn't sound like he even drinks them. And why do ads and news pieces like this one, always seem to show ice cubes in it? Not cool. Unless you like your water with a slight whiskey flavor.)
Jim Beam Ghost! White whiskey...kicks butt!
There are several misconceptions and generalizations in this video, which are just not right:
1) the video is confusing *straight* Bourbon with Bourbon. Straight bourbon (admittedly the most popular designation) has to be made in fresh unused charred white oak barrels - Bourbon (without the straight) needs only an initial aging in new unused barrels!
2) Aging was also very simplified. There are plenty of bourbons, which are aged longer than 12 years. It all depends on the size of the batch in the warehouse, the location of the barrel in the warehouse etc.
I do agree, that it is a quite murky business. However the companies are only able to do this, because customers don’t really care, what they are buying, but they just focus on marketing and reviews...
"Bourbon (without the straight) doesn’t!" WRONG! Please get educated before posting! All Bourbon by law has to be aged in new charred oak barrels. All bourbon...otherwise It can't be called Bourbon!
stan stanly You do have bourbons which are aged / finished in sherry barrels or other unique pre-used barrels. Please let me know, if you have an answer to that - otherwise you should get a bit better educated.
I agree, that the liquor laws (not only in the US) are at times extremely confusing.
I thought also before, that Bourbons have to be solely aged in new charred oak - but as said, there are sherry/cognac/wine/etc. aged bourbons around (at this point, these products are niche - but they are still existing - even traditional distilleries like Jim Beam are producing small batches of them).
Yes Dominik there are bourbons that are finished in other ways. But ALL
bourbon must first be stored in new charred Oak barrels! Your statement
that some bourbons can be stored in something other than new charred Oak
barrels and still be called bourbon is wrong. Straight only means the
bourbon is at least 2 years old.
No - straight means, that it has to be 2 years old with age statement, or 4 years without - plus it has to be aged solely in charred American white oak barrels (while "bourbons" can be finished). I know what I am talking about. Yeah - I didn't made myself very clear before - but neither did you.
Bourbon that is labeled as straight that has been aged under four years must be labeled with the duration of its aging.[27]
Bourbon that has an age stated on its label must be labeled with the age of the youngest whiskey in the bottle (not counting the age of any added neutral grain spirits in a bourbon that is labeled as blended, as neutral-grain spirits are not considered whiskey under the regulations and are not required to be aged at all).[24]
Bourbon that is labeled blended (or as a blend) may contain added coloring, flavoring, and other spirits (such as un-aged neutral grain spirits); but at least 51% of the product must be straight bourbon.[28][29]