Branding for the future - You need to consider future relevance
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- Опубліковано 5 вер 2024
- It's important to consider future brand relevance when looking at brand equity.
When Hi brands looked at brands using this score, they found that WEARABLES came second highest in terms of brand value when including future relevance.
Fitbit came into this category and was shown to be highly relevant for the future, and therefore, being extremely valuable.