Facebook Conversion API Setup (CAPI) - Set up FB Conversions API using Zapier
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- Опубліковано 7 жов 2024
- Learn how to set up the Facebook conversion API using Zapier. This Facebook CAPI setup method requires no technical skills, and uses free tools, so it's perfect for most users.
Check out the video to see the step-by-step process for setting up Facebook conversion API so you can pass conversion data directly from your email provider to Facebook.
This will help improve the accuracy of your Facebook conversion tracking, and is also a recommended step to help you prepare for Apple's iOS 14 privacy changes. More accurate conversion tracking means you're giving the Facebook algorithm more date for optimization and it also means your reports are more accurate so you can make better decisions with your Facebook ads.
Tools mentioned in this video:
Zapier - zapier.com
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![[2023] How To Set Up Facebook Conversion API w/ Google Tag Manager (Server-Side)](http://i.ytimg.com/vi/L65roS_B4rA/mqdefault.jpg)
![[2023] How To Set Up Facebook Conversion API w/ Google Tag Manager (Server-Side)](/img/tr.png)
I have scrolled through quite a few videos now and THIS ONE is FINALLY the solution I have been looking for! Great explanation and fantastic editing! Thank you for putting together such a helpful video!
Great to hear Dillon!
This is the exact video I was looking for! I'm so happy, I could cry! How is one to know how the heck to do this without an amazing video like this? THANK YOU!!!
Great video mate, appreciate the effort in keeping it concise and super easy to understand
This has been doing my head in!
The video was really helpful, helped me set up my zap which I have been trying for two days within minutes.
Fantastic!
Thanks Andrew! But now that I've set that up, how do I see the results on my FB ads dashboard?
Many thanks Andrew for such a clear and easy to follow video on implementing CAPI, awesome as always ! ! !
You’re welcome Penny! Glad it was helpful
Great video tutorial. Thanks a bunch for this. 👏🏾
I was waiting for Kartra to hurry up and add this to their platform, but their taking ages.
As a Zapier pro user already, this is super helpful.
Keep up the good work buddy! 💪🏾
Thanks, Mate! All very good, but at 5:36 You're leaving the Event ID blank. How are you deduping your data? Isn't this giving you Pixel warnings (or double counting some leads)?
Any luck figuring out to how to deduplicate?
I did this set-up and it doesn't de-duplicate. I found that using a combo of pixel data and Facebook Offline Conversions through Zapier (connect to wherever the action takes place) is best. It deduplicates this way.
thanks so much for this 🙏
Great video, thank you so much, mate! You are a champion.
This seems so much easier than GTM. What's the difference between doing it with zapier vs GTM?
You are great man!!
SO helpful! Thanks a bunch Andy!
No worries!
@@AndrewHubbard1 I have a quick question. I set my conversions API up using the exact method you used here and facebook is indeed receiving events now but I keep getting an error message saying I need to include the right EVENT ID in my conversions API requests in order for deduplication to work properly.
Do you know where and how I can find the EVENT ID inside facebook so I can place it in the CAPI integration in zapier?
THANK YOU SOOOOOOOOOOOOOOOOOOOOO MUCH! Was looking everywhere for some good info.
Glad I could help!
Hi Andrew, another excellent content!! Didn't find the answer of this: will this duplicate the data in case a user both got tracked by the web pixel and the suscription-email marketing-zapier at the same time? I know that dual events have this "Elimination of duplicates of events"... Thank you in advance!
Love the content man it really helps.
It's great but how do we send additional events like event id, cookie, login fb id?
Thank you, your video was so helpful to me
Awesome video. Thank you!
Glad you found it helpful!
This is great info Andrew. Thanks for taking the time to put it together.
Thanks Eric! I always appreciate seeing your comments :)
Sir, i just want to say..from the bottom of my heart. THANK YOU SO FUCKINGGG MUCHHHHH.
Thanks Andrew. Your video really helped me. Please ,Just a question. How did you get the value number you imputed ?
Thanks, much helpful video. I did that everything went good. Only one thing is that when I test my zaps, it says a lead is sent, but it is not showing in test events. I have put the test code then what could be the reason?
Hey Andrew very good video, but what i would really like to see is a video on "HOW TO CREATE AN ALLOW LIST FOR FB MANAGER",..i think this is a very important topic especially with all the IOS-14 changes that are happening in FB now, like for instance now it's becoming a problem to use THIRD PARTY domains for funnel use on your campaigns and not much is being explained on how to integrate them, i verified my domain on bluehost but i use "inboxblueprint.net" for my funnel, it wasn't a problem before the IOS-14 update & i'm pretty sure there is a lot of people running into this issue; I know your the perfect guy to break down the solution so i want to thank you in advance 👍
Thanks for the suggestion Efrain!
Unfortunately an allow list won't solve that problem though. The only way forward will be to verify the domains you want to use for conversion campaigns
Andrew, first-thank you so much for this, this is exactly what I've been looking for.
Second-how does this relate to actual site traffic, not just converters? Is it possible to track site visitors using the CAPI, or just people who convert to a lead?
Thanks!
Glad it helped!
This is just for tracking conversions rather than general site traffic. Because we need to pass back data to match users on it doesn’t work with general site traffic
Hi Andrew, Thanks a lot for this video. Finally a great tutorial on this topic. But the last piece is the event_id regarding the deduplication. Do you have any idea how to fix that? I think we all love to pay you for it if we get that solution! ;) I causes so much time to figure it out. Hope you can help. Thanks in advance. Regards Max
Looking for a solution for this too... any luck figuring it out Max?
Hi @@stephanieyeager751 Yes I found a solution. Shoot me a message on FB and I'll happely share it with you.
@@MaxvanRooy Thanks so much! I'm actually use GTM instead of Zapier now. But I really appreciate it!
Thanks, Andrew you saved my life!
Do I have to create a zap like this for every buyer list?
Do you have any advice on how to connect other events such as page views, start of purchase, etc?
Ciao from Italy
Hey Ben!
Yeah, unfortunately you need a separate zap for each product / buyer list if you want to pass through the purchase value as well.
I think we talked about the page views, start of purchase question in another comment already, so I won't dive into that one here 🙂
@@AndrewHubbard1 thanks! yes you are right, I made this question before I see your other video :)
Thank you soooo much!!!!!
Glad it helped!
Hi Andrew! this is gold! does this solve the manual way of updating and uploading of the the Customer List CSV file? :) THanks in advance!
Thanks Cecilia! Do you mean uploading CSV's for Custom Audiences? If so, it doesn't replace that (though there are separate tools that can do that for you :) )
Hey Andrew, that was really helpful. Thanks for that! But there's still a problem I have: Facebook says, that I have to deduplicate my lead-event. Since weeks I'm trying to figure out how to do it, but I don't find a way. Also Facebooks "Deduplicate Pixel and Server Events" article didn't help. And I can't find anything about it in the world wide web either. Can you help in that case?
Same problem...
Any luck?
@@mdp8454 Any luck?
Unfortunately this isn't useful until someone figures out how to match the Event ID across both browser and server side events otherwise you will simply be double counting in your ads manager. I haven't found any evidence that FB dedupes using other fields if the event ID is blank.
True, so tricky. I keep asking about this on Zapier support but it seems they don't have any idea yet
@@mariatv5240 I found this which was really helpful - stackoverflow.com/questions/65398679/how-do-i-send-event-id-with-facebook-pixel
In summary
- Get a developer to set a parameter in the FB browser pixel code where you are tracking the event. Make sure its unique. The comments in the link suggest taking the date / time as a way to grab a unique digit.
- On the server side. For us we are using Hubspot forms on our landing pages and website so we just needed to track this when a form is submitted. We place the ID generated in the above point and store it in a custom field. Then get Zapier to send that data to FB via their API and that way you have the same ID coming from the server side and the pixel side. Hope that helps.
@@worldbridger1 Thanks, Chris. I am using Clickfunnels for my landing pages.
@@worldbridger1 hey Chris did you find a developer to help you with this? Looking to hire someone
@@scottmcconachie305 Hi, are you still having problem with this?
Nice video! From an ad performance perspective, is there any difference whether we use the Conversions API vs Custom Conversions w/Aggregated Events?
Great video thank you!
You’re welcome!
Thank you Andrew - so does this mean I can set up the conversion API for my Squarespace website. And this will work alongside the facebook pixel that we already have set up?
Correct. But you may have some deduplication issues
Is zapier the best method still? Wouldn't every single pass of a customer to FB count as a "task" in zapier? Whether its pageview/purchase etc. Thus if you're advertising budget it normal to high, you'd eat up quite a lot of zapier tasks. You'd have to be in quite a high zapier plan.. unless I'm missing something.
New sub here! Thank you sir.
If we don't add the event ID, How will Facebook understand to which event, we are pushing the data to?
Hi Andrew, thanks so much for this video! Im your new subscriber! I just wanted to understand this. Do i need active campaign? So far I am using squarespace and mailchimp. Im not sure what to trigger to make my fb conversion. Please help me. Thanks.
Hi Andrew,
I think i have to trigger it with our mailchimp account. Am I right? Please help me. Thanks..
How can we do the same thing for Schedule events?
Hi Andrew, do I need to install the Lead snippet on my clickfunnels landingpage as well. Or is it enough with serverside tracking? Because i tried to install the Lead snippet as well, and I got a deduplication error message in business manager
Same here. Do you have any solution for that? Thanks for the video!
Is this still accurate after IOS 14 change? Anything else I should know?
Hi Andrew, great video! Question: if you set it up like this, does this mean you don't have to add your Pixel and events for the conversion? Woud you get double the leads if you did?
That's correct, you can decide to use just this and not the pixel if you like. If you use both you need to set up deduplication in order to make sure you don't get double counting.
@@AndrewHubbard1 But if I want to set up a conversions campaign, I have define what action results in a lead, othetwise Facebook can’t optimaze for this conversion. How does that work if you don’t use the Pixel?
Yes... the problem is duplication. If you don’t put dynamic event I’d both in pixel and server.. everything is duplicated... this is the problem that I don’t know how to fix with these kind of tools..
Hello Andrew, fantastic video! My CAPI partnership with Zapier is firing from the Zapier side and also firing in the Events Manager, however, it's NOT showing as data coming from the Server side. Not sure what I've done incorrectly here. Any help from the community would be great. Also, a second question, I'm driving traffic to a Clickfunnels purchase page that Zaps to my CRM which Zaps to my FB Conversions. If my pixel code on the CF landing page has 'value' and 'currency' values will this Zap information duplicate the conversion information and inaccurately double my ROAS?
You are a god
haha thanks mate
And one more question: Do you know or can you verify that if you sent lead data back to FB you need to add value of for example 1 cent in order for FB to create a Lookalike audience based on that data?
Hey there I’m hoping you could possibly give some advice and insight on three specific questions.
Since post IOS as you’re already aware has caused data loss in ad reporting.
To address this I’m using CAPI which I hired someone on Upwork to help me set up using google tag manager for events to be sent through a server as well as my browser.
Which has worked to send all of my events including purchase events to Facebook.
But the problem is, even though Facebook is receiving the purchase events which I can see being tracked in the events manager…
For some reason only some of my purchase events are being reported back as conversions in the ads manager, and I’m not able to get accurate data to know which campaign or ad set the sales are coming from.
So with that said I have some quick questions I’m hoping you can help me with…
1) Is there anything else I may have missed that is causing Facebook to be unable to link the purchase events to the ads in the ads manager reporting?
2) Does running ads without the data being picked up properly by Facebook “dumb down” the Facebook AI resulting in an impact to all my ads and future ads I run?
3) How do you determine to scale the correct ad sets when not sure which ad sets are doing well due to data not being received accurately in Facebook?
I have everything set up and zapier gives a successful test message but I don't see my test events in my FB pixel. Any ideas?
It looks like you have to have the paid version of Zapier for this. Can anyone confirm this?
Hi, I'm trying to figure out where to set the Facebook API event_name parameter so I can deduplicate server and pixel events. I don't see an event_name option in Zapier, any idea on where I might find that value?
Hi Poppari, I have the same problem and was wondering if you managed to find a solution? Thank you
@@Ryan-bw8im I did! It's been a while since I worked it out, but if I recall correctly at 3:20 in the video where he is putting in the "Action Event" I believe I clicked "Send Other Event". Click the input box again, then you may notice you get a typing cursor in that input box. You can actually just type in your own event name there.
Question - If I have Woocommerce integrated with Wordpress, should I set up CAPI for Woocommerce or Wordpress? Or I can do either one? Thanks!
I'd set up the Woocommerce integration
Hi Andrew. Would you pls show us how to CAPI from Wix to FB by using Zapier?
Same process 🙂. This process isn't dependent on which platform you use for your website.
@@AndrewHubbard1 Hi Andrew, thanks for your reply, but how to set the trigger if my online shop is using Wix platform? I had tried to select Wix-Automation as a trigger, but what is the next step? Which is the correct selection? Purchase event? Lead event? Or other event?It would be appreciate if you could teach us about the correct steps to set the trigger.
If we wanted to send purchase event, we would need to setup another zap
Correct. One per event 🙂
@@AndrewHubbard1 thank You
Hi,
I tried all what you said.
When I test , nothing happens in the test event section (on facebook business manager)
Any idea?
Hey Oliver - hard to say, but it could be an error in the data you're sending back, or a mismatch of the test code. Check those and see if it helps.
damnit --- when i try to put email name etc into each field // zap is showing my leads info (all their info) as 1 options -- Bodyplain has all the info they put into my leads so i dont have name, email etc as individual options but all as one 1 option
Im so confused, then what is the point of setting up a pixel code on my website to track who buys stuff from it if thats now not going to work as effeciently???
Because less efficient is still better than not at all
So this is assuming your email service provider gets updates whenever somebody becomes a lead OR purchases, right?
How do we set that first step up?
Wait... What if someones becomes a lead or purchases, but that came from another source?
They still go to your email list, but they might not have came from Facebook, right?
Yes. I can't really explain that in a comment here unfortunately.
Facebook knows which leads and purchases come from Facebook ads vs. which ones didn't. It has an attribution system to handle this.
Thanks, Andrew! Very timely. Question about deduplication...I believe Facebook uses 'Event ID' to deduplicate, but I'm not sure what to include in the 'Event ID' field when creating the zap, since I'm assuming the Event ID is unique for every event. Any ideas? Is leaving the field blank the answer?
Good question Ben. It does use the Event ID to deduplicate events if you provide it, but if you don't provide an event ID it will dedup based on the information it does have (date & time of event, user's email address, name, etc.). So it's generally fine to leave blank and FB will deduplicate based on those other parameters
@@AndrewHubbard1 Thanks!
After further testing, I'm seeing a lot of duplicates come in. Events manager is saying that without an event ID, purchases will be double counted. I'm assuming both the pixel code and the zapier setup would need to include an event ID for it to work, and I'm guessing the event ID would need to be unique for every transaction/event that happens. But I have no idea how to set that up. Any ideas? Should I just resort to server-side only for tracking purchases, and if so, any downsides to this? Any help is greatly appreciated!
@@jeanmichelmailhot Let me know if you figure it out and I'll do the same!
@@BenLevesque27 I'm also having this same issue! So far I haven't found a good solution, but I'm still on the lookout.
But now how do I use this to create a conversions ad? Or any ad at all?
Check out my 'Facebook ads for beginners in 2021' video - that walks you through the process from start to finish :)
Hello Andrew! I would like to ask about event deduplication!
When I copy the event id from the browser and paste it in Zapier and when I test them, they are deduplicated which is great! How about when you remove the test code and the event ID is the same in the Zapier tool and you receive an event from the browser with a different id! Do they synch?
Because you paste event id that is already generated in browser but event IDs in the browser are every time different! When you turn on the Zap you have already deduplicated with previous event ID but they are changing over time!
Can you give some advice, please!
Thank you!
Does this work for Squarespace?
Yes
@@AndrewHubbard1 thank you. And thank you for replying. We have been trying since 15 days now.
Is anyone else getting the error in zapier that says The app returned "(#2635) You are calling a deprecated version of the Ads API. Please update to the latest version: v9.0.". Quick google search to solve the issue is not going to well either...
Hi Andrew. I have managed to set one zap for purchase within chatfuel. When I tried to test it, it says "successful to send the purchase event" but then it does not show in the pixel area. What should i do?
Did you every figure out what the problem was? I am having the same issue and would love to know if you found a solution!
@@shoprenewableenergy2284 anyone figure this out?
Do you know if this works with Pabbly?
Never heard of Pabbly sorry
@@AndrewHubbard1 It is a cost-friendly alternative to Zapier; although, if it can't do this then it's not so helpful haha
Theres no way to do this directly in Clickfunnel?
As like as we use to do in WordPress.
Nope, not at the moment anyway.
The only way to do it with Wordpress is with a plug-in that supports conversion API
@@AndrewHubbard1
thanks for your response mate,
Its my client's project so very important for me. So using Zapier to set up Conversions API is the one an only way right?
No worries at all. Well there are other ways, but this one is relatively quick and easy compared to them.
For example, you can use GTM server side tagging to do it but that’s a lot more complicated to set up. The benefit of gtm server side implementation is you can do deduplication which you can’t do with this Zapier method, meaning if you also use the pixel you’ll get duplicated reaults
@@AndrewHubbard1
thanks A Lot Andrew, very very useful informations.
Really Appreciate your help.
Very useful video. If my conversions occur on Facebook Messenger, which Action Source should I assign? Chat/Website?
Hey Jorge! I’d go with chat/website for bot subscribers