How To Install The Conversions API for Facebook Ads
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- Опубліковано 25 вер 2024
- Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters3...
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If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.... a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.
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#facebookads #conversionsapi
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Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-conversionsapi1123-ment
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-conversionsapi1123-fbdfy
Lol, I don't even know which one I enjoy more, is it the comprehensive detailed explanations in your videos or the funny reaction clips you add to your videos, you are amazing
Hi Ben, I find this method quite simple. Is it different from side tracking with Google Tag Manager, and are there any downsides?
This does not work as the date of this comment. There is no "Meta Advanced Configuration" in the Plugin anymore.
Just the fact that I saw you get tilted for something not working as intended, made me feel better about my work. It’s a part of the job that people rarely shows and it happens the most.
Took 30-35 tries, but it finally connected! That little clip you had about it being glitchy kept me going! Thanks, Ben!
ur dedication 😂
can we have meta pixel "setup by code" AND Conversion API setup in the above process ?
Ben looks like you love Nigerian 🇳🇬 comics.. the intro where the lady (funke) runs is funny 😂😂
Nice video by the way!!
the editor did a really good job with this one
Question: What can I do if I have two Facebook pages I want to connect with this pixel? They're under the same business and ad account in meta, just separate pages for the B2B side and B2C side of our business (all managed in the same Wordpress account as well).
Do you first have to set up a conversion API somewhere in FB Manager? I do not see the Meta Advanced Configuration when I set up this plugin...
same, did you get around this?
@@EssentialPower nope...
I always watch Ben's video at 0.75x .He is faster than jet plane when he speaks.
Good shout :)
once you've installed it, how do you tell Facebook that a conversion is when they land on a specific page of your Wordpress website
Hello Mr. Heath, 1 question please, how do you track conversion from meta ads to whatsapp & from e-commerce platform? Thanks
have they removed the 'send website events' option? Does not show when I use the plugin.
Will it be any difference if I installed the pixel through GTM?
Same question
same here 😅
Not in my experience in terms of accuracy.
Where is for shopify ?
Its almost same to other platform. But u need a data layer enabled on ur website. Let us solve together if u have any problem.Tnx
This is easily understandable and hilarious :D Great content!
Hey, let's assume I have installed a subdomain to a funnel & I need to run ads to that funnel. I need to verify the domain right? So, what domain do I need to verify in biz manager? Is it the Subdomain or the Main Domain? What domain am I supposed to verify? Subdomain or Main domain??
The plugin shown in this video simply does not work, I've tried everything.
That's odd, I used it literally today and it worked fine for me.
Failed to generate access token .. what is wrong?
I see that the process makes you choose a BM and ad account, if im using more ad accounts, from different BM will the API still do the job?
how do i add a pixel if my website is made using framer ?
How I can use this data in ADS? ( I setup Conversion API in my CRM because I use instant forms for local business)
wasnt this announced a while back? Do we have to re set up conversion api for shopify?
If I already installed Pixel using GTM, will that affect the data?
Hi Ben - Please explain us - If my web pixle already installed through GTM , It want duplicate events??
Ok, simple as a plugin, which in reality is often not really the case. What are the DSVGO implications here? Or is the Conversion API immune to those laws and we don't need to check if some sort of consent is given before using the CAPI?
Thank you so much
I’ve been able to setup my conversion api thank you
Hey Ben! Thanks for these videos. Where can I see within the Ad Manager if a company has the conversions API already set up or not?
I have the same question!
It's got average 2 star reeview on wordpress why you still suggest that i don't understand?
Hi Ben when I went to partner integration and followed the go daddy instructions, I couldn’t do it, I later called go daddy and they informed me that this is not available in the uk at the moment. Could I work around this by manually setting up the conversion API do you think and do you have a video on this ? Thanks
Hey Ben, thanks for consistently putting out beneficial content!
Would you be able to make a video on how to set up more advanced custom conversions.
For example, I am looking to track the appointments booked for a service but when customers are going to book they are redirected of my main site on to a third party domain. Not sure how to track the actions taken once they are on that third party domain.
Thank you man for everything you do!
Shout out to your editor man
How to setup CAPI with gtm without any fee?
Greetings from Brazil, How do I add more than one pixel and more than one ad account?
Thanks for this, really helpful video - if using third-party ecommerce platform on my websites should I install it in both?
HAHA your videos are awesome and entertaining! Amazing
Ben, how much editing goes into one of your videos? Does someone do it manually or is AI doing it? (This is the first video of yours I watch and I am amazed)
Thanks a lot. A lot of manual editing goes into creating these :)
Hi Ben, we really liked your classes, and your videos are of great quality. Could you tell us which screen capturer you use? Because it's in high resolution and I'm a big fan; Thank you =)))
Thank you very much :)
I just use Monosnap for the screen recording part
Hey ben, i have got eome questions
should i use advantage plus audience and why in direct to offer and if i shouldn't, should i use advantage detailed targeting and why?
And Thank you for the amazing vedios❤
Thanks, you helped me a lot.
Hi Ben, thanks for your great videos! I recently had a call with our Meta Marketing Pro and she informed me that the Pixel will be gone next year (we are in Germany / EU) and suggested we get the conversions API setup. Will the conversions API replace the Pixel as such? Cheers D
It's always been a both, as opposed to a replacement. But if the Pixel is being retired (which I doubt) then having CAPI set up becomes more important.
@@BenHeath yes I was very surprised about the Pixel, but we have been told it will be retired to comply with EU data protection laws early next year.
Ben… I've been told how, post-iOS update, there're more things that need to be done when setting up the "Conversion API"… than just installing the FB-Pixel itself. FB-Pixel can't track people after they leave the FB-app. No?
PS
1. What is "Aggregated event"… &
2. How do we re-target people who've taken particular steps (in our funnel)… or visited particular pages of our website?
So that used to be true but Meta have retired Aggregated Event Measurement so you don’t need to worry about it.
There are a number of ways to retarget. It check out my vids on retargeting. I think you’ll find them helpful.
@@BenHeath SO basically, right now things are exactly and utterly similar to how things were before the iOS-update ??
……It'll be really awesome if you could guide us through what to do after installing the Pixel.
Thanks for existing and posting brother. :))
hi ben , is it necessary install it with tag manager or not ? because experts says tag manager works better
I don’t think there’s any difference at this point.
how to setup the conversion API using Leadpages?
Hi Ben, what if our destination is messenging apps instead of website, is conversion API neccessary? If yes, how do setup it accordingly?
If you then convert people via messaging then no you don't need it. If people go onto your website afterwards to convert then yes I would set it up.
@@BenHeath Thanks for your prompt reply!
Hey Ben, truly amazing videos honestly! One quick question though, what exactly do we need to do in order to set up the CAPI if I already had the pixel set up manually for all of my accounts via the dev. I mean a code or something?
Same Question!! Did find any solution?
same!
Our organisation is highly against this, with fear for going around gdpr-rules. Im not really able to explain how this is ok, the questions are "but if the ios users has said no to be trycker, then we should not ignore it and install the Capi"? How is this different 😢😢
I know this is old but Google had this nugget of an answer should it be helpful to anyone else:
The API is independent from the use of third-party cookies, making it obedient to GDPR specifications. Instead of tracking user activity and sending data through a web browser, this tool transfers the data through a server using a unique ID.
Thanks Ben. From Bangladesh!
install it with gtm ? or its not necessary google tag manager
You can install it with GTM instead. I think most people will find it easier with direct integrations like I demonstrated.
@@BenHeath how do you handle tracking consent?
do you work with clients that are affiliate marketers? or mostly service businesses?
We work with all sorts of businesses :)
Is here any other way of installing the conversion API. Meta Pixels causes so many conflicts and issues in my website. I use a different plugin called pixel my site but that too is unable to send details to make my Event Match quality better. Any good plugins or suggestions??
And how have you personally configured pixels and conversion API?
You have to set up CAPI with Google Tag manager by dynamically sending event parameters. And after that you have to improve event match quality & deduplication setup to get exact data.
I cant find that setting rip
best intro ever lmao
Can anyone let me know how I can request Facebook for the review API? This is to provide it to my developer so I can integrate the FB reviews to my website.
How to add manually in that site which is not in Wordpress
Meta support docs on that. It really depends on your website set up. If you aren't technical, I'd recommend hiring someone to do it for you.
@@BenHeath can you create a dedicated video for it ?
Does this apply for windows computers?
Sure, you should be able to do this on any computer :)
Kajabi Ben (it’s Alex Agricola here) I asked in your group, but didn’t get a reply…. But there is nothing about implementing conversions API for people that use Kajabi…… only pixel integration
Hopefully they add it soon!
Thanks for the installation guide Ben…
But I've been struggling to find any 'well-organized' video or blog that tells us how to exactly set-up the backend (Pixel and all) for targeting people visiting specific websites of our funnel. I read a blog for how FB took down "limit of 8" in "Aggregated events" … (or something like that). But i don't know what it is supposed to mean.
It'll be awesome if you could maybe make a video guiding us through what to do after installing the Pixel and how to target those people, specially since Pixel-data is ruined for iOS users. (& also what are the changes that FB has brought along)
btw I absolutely love your name :)
Booked a strategy session for later this week. Looking forward to working together :)
+1 same
Saved to favorites ❤️
Thanks a lot :)
I am confused with this. What f*cking api am I supposed to use? Conversions or events? Or should just install the sdk to track the app installs? F*cking facebook ad manager is confusing
Hi ben.. I really need your suggestion/answer which could save me money
So I made a mistake of paying a client ad fund to my personal ad account instead of my business ad account and now I'm having alot of issues
Can I run the ad on my business account if I give full authority to my personal account
Pls a reply will do alot
Thanks 🙇♂️
it should do
@@Troid-X hmmm...but when I went to my business ad account I was only seeing 0 balance, and also I didn't see my personal ad account info
What should I do ?
bros editiing gives me 2015 vibes
brother i dont understand why you didnt just do this on shopify, blogs are dead
Please make video on LinkedIn Conversion API
Just want to say that this is a really bad video and i mean doesn't track anything? Just installing a bad plugin...
you need to talk a bit slow
Hi Ben, is it common that the website conversion tracking is imprecise even when API conversion is installed properly?
I have it installed for months and it always counts much more leads than the actual ones
In this scenario do you suggest using a specific tracking software that feeds back the information directly on Meta?
Or it’s just that my API and Pixel tracking are poorly installed?
I also have google analytics in place
You may need to configure your events within Meta which will help deduplicate conversions. Just a case of ticking a few boxes.
You'll see when you configure that Meta has a "best practice" which isn't set up by default, tracking important things for deduplication like event ID, and user variables.
Haha of cause an error. Got my Facebook account locked! Got it opened and will try again and ....
How to use this in Shopify
For the shopify website you have to enable datalayer by custom code & the purchase event will enable with code. Then by the Google tag manager & Google analytics set all the tags with dynamic parameters.
Write in title that this is only for WORDPRESS!
merci bien
2:11
✅💯👏
Ben I'm a relatively new advertising agency for home improvement. I make 300k plus yearly in a home remodeling sales job and am trying to transition into this business model. I'd be happy to pay you $1000 for a half hour or so of your time just to shoot some questions by you. Let me know if there's a chance you'd be open to that and I'd appreciate the help very much!
Check out his video description
First link under the linked UA-cam videos says "want me to mentor you?"
Just waste of time