How To Install The Conversions API for Facebook Ads

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  • Опубліковано 19 січ 2025

КОМЕНТАРІ • 144

  • @BenHeath
    @BenHeath  7 місяців тому +1

    Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-conversionsapi1123-ment
    Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-conversionsapi1123-fbdfy

  • @HealthHive161
    @HealthHive161 9 місяців тому +8

    Lol, I don't even know which one I enjoy more, is it the comprehensive detailed explanations in your videos or the funny reaction clips you add to your videos, you are amazing

  • @kipsonline
    @kipsonline 11 місяців тому +3

    Took 30-35 tries, but it finally connected! That little clip you had about it being glitchy kept me going! Thanks, Ben!

    • @Ec5tat1c
      @Ec5tat1c 10 місяців тому

      ur dedication 😂

    • @Nick_Goblin
      @Nick_Goblin Годину тому

      Its ridiculous, im on like 15-20 tries still get the same error, same in every browser.

  • @ubeejames
    @ubeejames Рік тому +2

    Ben looks like you love Nigerian 🇳🇬 comics.. the intro where the lady (funke) runs is funny 😂😂
    Nice video by the way!!

  • @DonnyAtCoulava
    @DonnyAtCoulava Рік тому +7

    Hi Ben, I find this method quite simple. Is it different from side tracking with Google Tag Manager, and are there any downsides?

  • @NajlaNouveau
    @NajlaNouveau 8 місяців тому

    HAHA your videos are awesome and entertaining! Amazing

  • @aydanmammadl1
    @aydanmammadl1 5 місяців тому

    This is easily understandable and hilarious :D Great content!

  • @HussainAbdullahTofa
    @HussainAbdullahTofa Рік тому

    Thanks Ben. From Bangladesh!

  • @mainakbanerjee4035
    @mainakbanerjee4035 Рік тому +3

    I always watch Ben's video at 0.75x .He is faster than jet plane when he speaks.

  • @Thenerdos787
    @Thenerdos787 9 місяців тому

    Just the fact that I saw you get tilted for something not working as intended, made me feel better about my work. It’s a part of the job that people rarely shows and it happens the most.

  • @itsU-240
    @itsU-240 8 місяців тому

    the editor did a really good job with this one

  • @DeanHenderson-x6y
    @DeanHenderson-x6y Рік тому +1

    Hi Ben, thanks for your great videos! I recently had a call with our Meta Marketing Pro and she informed me that the Pixel will be gone next year (we are in Germany / EU) and suggested we get the conversions API setup. Will the conversions API replace the Pixel as such? Cheers D

    • @BenHeath
      @BenHeath  Рік тому

      It's always been a both, as opposed to a replacement. But if the Pixel is being retired (which I doubt) then having CAPI set up becomes more important.

    • @DeanHenderson-x6y
      @DeanHenderson-x6y Рік тому

      @@BenHeath yes I was very surprised about the Pixel, but we have been told it will be retired to comply with EU data protection laws early next year.

  • @Dailydoseofjasmine
    @Dailydoseofjasmine Рік тому

    Thank you so much
    I’ve been able to setup my conversion api thank you

  • @mrw2799
    @mrw2799 Рік тому +1

    Will it be any difference if I installed the pixel through GTM?

  • @emmanuel-marketing
    @emmanuel-marketing Рік тому

    Ben, how much editing goes into one of your videos? Does someone do it manually or is AI doing it? (This is the first video of yours I watch and I am amazed)

    • @BenHeath
      @BenHeath  Рік тому +2

      Thanks a lot. A lot of manual editing goes into creating these :)

  • @caballarius
    @caballarius 5 місяців тому

    Thanks, you helped me a lot.

  • @ayush-vardhan
    @ayush-vardhan Рік тому +7

    can we have meta pixel "setup by code" AND Conversion API setup in the above process ?

  • @alexandershahzed2215
    @alexandershahzed2215 Рік тому

    Hey Ben, truly amazing videos honestly! One quick question though, what exactly do we need to do in order to set up the CAPI if I already had the pixel set up manually for all of my accounts via the dev. I mean a code or something?

  • @johnjancar6152
    @johnjancar6152 16 днів тому

    The API checkbox isn't there lol On the settings page, why.

  • @insymphony3381
    @insymphony3381 Рік тому

    Thanks for this, really helpful video - if using third-party ecommerce platform on my websites should I install it in both?

  • @DavidWeissCarrillo
    @DavidWeissCarrillo Рік тому +1

    Hey Ben! Thanks for these videos. Where can I see within the Ad Manager if a company has the conversions API already set up or not?

    • @namirab562
      @namirab562 Рік тому +1

      I have the same question!

  • @AkademiaTortu
    @AkademiaTortu Рік тому +1

    Do you first have to set up a conversion API somewhere in FB Manager? I do not see the Meta Advanced Configuration when I set up this plugin...

  • @Na-HawaAgency
    @Na-HawaAgency Рік тому

    Saved to favorites ❤️

  • @editacut
    @editacut Рік тому

    Hi Ben, we really liked your classes, and your videos are of great quality. Could you tell us which screen capturer you use? Because it's in high resolution and I'm a big fan; Thank you =)))

    • @BenHeath
      @BenHeath  Рік тому

      Thank you very much :)
      I just use Monosnap for the screen recording part

  • @AmritShinh-hh2bt
    @AmritShinh-hh2bt 7 місяців тому

    once you've installed it, how do you tell Facebook that a conversion is when they land on a specific page of your Wordpress website

  • @mostafasaeidi6616
    @mostafasaeidi6616 Рік тому

    hi ben , is it necessary install it with tag manager or not ? because experts says tag manager works better

    • @BenHeath
      @BenHeath  Рік тому

      I don’t think there’s any difference at this point.

  • @peterkelly2766
    @peterkelly2766 7 місяців тому +2

    This does not work as the date of this comment. There is no "Meta Advanced Configuration" in the Plugin anymore.

  • @batoroaji4205
    @batoroaji4205 10 місяців тому

    If I already installed Pixel using GTM, will that affect the data?

  • @viccellxcellent3319
    @viccellxcellent3319 6 місяців тому

    Hello Mr. Heath, 1 question please, how do you track conversion from meta ads to whatsapp & from e-commerce platform? Thanks

  • @edstronaut
    @edstronaut Рік тому

    Ok, simple as a plugin, which in reality is often not really the case. What are the DSVGO implications here? Or is the Conversion API immune to those laws and we don't need to check if some sort of consent is given before using the CAPI?

  • @NikNik-px2jz
    @NikNik-px2jz Рік тому

    Hey, let's assume I have installed a subdomain to a funnel & I need to run ads to that funnel. I need to verify the domain right? So, what domain do I need to verify in biz manager? Is it the Subdomain or the Main Domain? What domain am I supposed to verify? Subdomain or Main domain??

  • @kudos713
    @kudos713 Рік тому +2

    Where is for shopify ?

    • @zobecookingcorner4391
      @zobecookingcorner4391 Рік тому

      Its almost same to other platform. But u need a data layer enabled on ur website. Let us solve together if u have any problem.Tnx

  • @lookersintobookers
    @lookersintobookers Рік тому

    have they removed the 'send website events' option? Does not show when I use the plugin.

  • @TUDIMechanical
    @TUDIMechanical 7 місяців тому

    Question: What can I do if I have two Facebook pages I want to connect with this pixel? They're under the same business and ad account in meta, just separate pages for the B2B side and B2C side of our business (all managed in the same Wordpress account as well).

  • @santhoshshetty
    @santhoshshetty 10 місяців тому

    Is here any other way of installing the conversion API. Meta Pixels causes so many conflicts and issues in my website. I use a different plugin called pixel my site but that too is unable to send details to make my Event Match quality better. Any good plugins or suggestions??
    And how have you personally configured pixels and conversion API?

    • @amranhossain_1
      @amranhossain_1 8 місяців тому +1

      You have to set up CAPI with Google Tag manager by dynamically sending event parameters. And after that you have to improve event match quality & deduplication setup to get exact data.

  • @toji-q7e
    @toji-q7e Рік тому

    Hey ben, i have got eome questions
    should i use advantage plus audience and why in direct to offer and if i shouldn't, should i use advantage detailed targeting and why?
    And Thank you for the amazing vedios❤

  • @marko_milijas
    @marko_milijas Рік тому

    How I can use this data in ADS? ( I setup Conversion API in my CRM because I use instant forms for local business)

  • @wizdumb76
    @wizdumb76 Рік тому

    do you work with clients that are affiliate marketers? or mostly service businesses?

    • @BenHeath
      @BenHeath  Рік тому

      We work with all sorts of businesses :)

  • @Nikyg314
    @Nikyg314 Рік тому

    Hey Ben, thanks for consistently putting out beneficial content!
    Would you be able to make a video on how to set up more advanced custom conversions.
    For example, I am looking to track the appointments booked for a service but when customers are going to book they are redirected of my main site on to a third party domain. Not sure how to track the actions taken once they are on that third party domain.
    Thank you man for everything you do!

  • @denversugarcube
    @denversugarcube 2 місяці тому

    What if I don't have the option to check the box saying send website events to Meta using Conversions API. That is not available for me to click

  • @Roneirdg
    @Roneirdg 7 місяців тому

    Greetings from Brazil, How do I add more than one pixel and more than one ad account?

  • @VibeShift_1
    @VibeShift_1 2 місяці тому

    Please teach us how to delete the conversion API system user. I wanted to permanently delete my meta business suite but it said I needed to delete the conversion API system user first 😢

  • @workoutplay24
    @workoutplay24 Рік тому

    Hi Ben - Please explain us - If my web pixle already installed through GTM , It want duplicate events??

  • @EthanMiller-vp9st
    @EthanMiller-vp9st 9 місяців тому

    Shout out to your editor man

  • @seanferres
    @seanferres Рік тому

    best intro ever lmao

  • @CodyMcConnell1
    @CodyMcConnell1 Рік тому

    wasnt this announced a while back? Do we have to re set up conversion api for shopify?

  • @imranbinlatif
    @imranbinlatif Рік тому

    How to setup CAPI with gtm without any fee?

  • @JamezJN007
    @JamezJN007 Рік тому

    I see that the process makes you choose a BM and ad account, if im using more ad accounts, from different BM will the API still do the job?

  • @ade541
    @ade541 11 місяців тому

    Failed to generate access token .. what is wrong?

  • @bringtheseo
    @bringtheseo Рік тому +2

    The plugin shown in this video simply does not work, I've tried everything.

    • @BenHeath
      @BenHeath  Рік тому

      That's odd, I used it literally today and it worked fine for me.

  • @Troid-X
    @Troid-X Рік тому

    Ben… I've been told how, post-iOS update, there're more things that need to be done when setting up the "Conversion API"… than just installing the FB-Pixel itself. FB-Pixel can't track people after they leave the FB-app. No?
    PS
    1. What is "Aggregated event"… &
    2. How do we re-target people who've taken particular steps (in our funnel)… or visited particular pages of our website?

    • @BenHeath
      @BenHeath  Рік тому

      So that used to be true but Meta have retired Aggregated Event Measurement so you don’t need to worry about it.
      There are a number of ways to retarget. It check out my vids on retargeting. I think you’ll find them helpful.

    • @Troid-X
      @Troid-X Рік тому

      @@BenHeath SO basically, right now things are exactly and utterly similar to how things were before the iOS-update ??
      ……It'll be really awesome if you could guide us through what to do after installing the Pixel.
      Thanks for existing and posting brother. :))

  • @Ivan-fm2ge
    @Ivan-fm2ge Рік тому

    how do i add a pixel if my website is made using framer ?

  • @hudsonweil5665
    @hudsonweil5665 2 місяці тому

    This intro is so fucking good

  • @BlackravenarmouryUk
    @BlackravenarmouryUk Рік тому

    Kajabi Ben (it’s Alex Agricola here) I asked in your group, but didn’t get a reply…. But there is nothing about implementing conversions API for people that use Kajabi…… only pixel integration

    • @BenHeath
      @BenHeath  Рік тому +1

      Hopefully they add it soon!

  • @ceo.mohamed
    @ceo.mohamed Рік тому

    bros editiing gives me 2015 vibes

  • @akinlabi_o
    @akinlabi_o Рік тому

    Hi ben.. I really need your suggestion/answer which could save me money
    So I made a mistake of paying a client ad fund to my personal ad account instead of my business ad account and now I'm having alot of issues
    Can I run the ad on my business account if I give full authority to my personal account
    Pls a reply will do alot
    Thanks 🙇‍♂️

    • @Troid-X
      @Troid-X Рік тому

      it should do

    • @akinlabi_o
      @akinlabi_o Рік тому

      @@Troid-X hmmm...but when I went to my business ad account I was only seeing 0 balance, and also I didn't see my personal ad account info
      What should I do ?

  • @DillonSingh98
    @DillonSingh98 Рік тому

    Does this apply for windows computers?

    • @BenHeath
      @BenHeath  Рік тому +1

      Sure, you should be able to do this on any computer :)

  • @alanjbproperty
    @alanjbproperty Рік тому

    Hi Ben, what if our destination is messenging apps instead of website, is conversion API neccessary? If yes, how do setup it accordingly?

    • @BenHeath
      @BenHeath  Рік тому +1

      If you then convert people via messaging then no you don't need it. If people go onto your website afterwards to convert then yes I would set it up.

    • @alanjbproperty
      @alanjbproperty Рік тому

      @@BenHeath Thanks for your prompt reply!

  • @EasyMerchMoney
    @EasyMerchMoney Рік тому

    It's got average 2 star reeview on wordpress why you still suggest that i don't understand?

  • @zahranieahmad
    @zahranieahmad Рік тому

    how to setup the conversion API using Leadpages?

  • @johnrobinson5315
    @johnrobinson5315 Рік тому

    Hi Ben when I went to partner integration and followed the go daddy instructions, I couldn’t do it, I later called go daddy and they informed me that this is not available in the uk at the moment. Could I work around this by manually setting up the conversion API do you think and do you have a video on this ? Thanks

  • @brostradingtools
    @brostradingtools Рік тому

    install it with gtm ? or its not necessary google tag manager

    • @BenHeath
      @BenHeath  Рік тому

      You can install it with GTM instead. I think most people will find it easier with direct integrations like I demonstrated.

    • @pascalschaefers
      @pascalschaefers Рік тому

      ⁠@@BenHeath how do you handle tracking consent?

  • @Jossefitnessqueen
    @Jossefitnessqueen Рік тому

    Our organisation is highly against this, with fear for going around gdpr-rules. Im not really able to explain how this is ok, the questions are "but if the ios users has said no to be trycker, then we should not ignore it and install the Capi"? How is this different 😢😢

    • @jackhb7552
      @jackhb7552 10 місяців тому

      I know this is old but Google had this nugget of an answer should it be helpful to anyone else:
      The API is independent from the use of third-party cookies, making it obedient to GDPR specifications. Instead of tracking user activity and sending data through a web browser, this tool transfers the data through a server using a unique ID.

  • @DigitalKunal
    @DigitalKunal Рік тому

    How to add manually in that site which is not in Wordpress

    • @BenHeath
      @BenHeath  Рік тому

      Meta support docs on that. It really depends on your website set up. If you aren't technical, I'd recommend hiring someone to do it for you.

    • @DigitalKunal
      @DigitalKunal Рік тому

      @@BenHeath can you create a dedicated video for it ?

  • @batmunkhbataa3538
    @batmunkhbataa3538 Рік тому

    Please make video on LinkedIn Conversion API

  • @TejoshmoyDutta
    @TejoshmoyDutta Рік тому +1

    Thanks for the installation guide Ben…
    But I've been struggling to find any 'well-organized' video or blog that tells us how to exactly set-up the backend (Pixel and all) for targeting people visiting specific websites of our funnel. I read a blog for how FB took down "limit of 8" in "Aggregated events" … (or something like that). But i don't know what it is supposed to mean.
    It'll be awesome if you could maybe make a video guiding us through what to do after installing the Pixel and how to target those people, specially since Pixel-data is ruined for iOS users. (& also what are the changes that FB has brought along)
    btw I absolutely love your name :)
    Booked a strategy session for later this week. Looking forward to working together :)

  • @mattiasolsson8237
    @mattiasolsson8237 10 місяців тому +9

    Just want to say that this is a really bad video and i mean doesn't track anything? Just installing a bad plugin...

  • @hiwhateven
    @hiwhateven Рік тому

    I cant find that setting rip

  • @anzelazmi4038
    @anzelazmi4038 Рік тому

    Can anyone let me know how I can request Facebook for the review API? This is to provide it to my developer so I can integrate the FB reviews to my website.

  • @danielgadzimski7206
    @danielgadzimski7206 9 місяців тому

    brother i dont understand why you didnt just do this on shopify, blogs are dead

  • @MahalaxmiSilksSarees
    @MahalaxmiSilksSarees Рік тому

    How to use this in Shopify

    • @amranhossain_1
      @amranhossain_1 8 місяців тому

      For the shopify website you have to enable datalayer by custom code & the purchase event will enable with code. Then by the Google tag manager & Google analytics set all the tags with dynamic parameters.

  • @martinbay
    @martinbay Рік тому

    Haha of cause an error. Got my Facebook account locked! Got it opened and will try again and ....

  • @remolabarca129
    @remolabarca129 Рік тому

    Hi Ben, is it common that the website conversion tracking is imprecise even when API conversion is installed properly?
    I have it installed for months and it always counts much more leads than the actual ones
    In this scenario do you suggest using a specific tracking software that feeds back the information directly on Meta?
    Or it’s just that my API and Pixel tracking are poorly installed?
    I also have google analytics in place

    • @jackhb7552
      @jackhb7552 10 місяців тому

      You may need to configure your events within Meta which will help deduplicate conversions. Just a case of ticking a few boxes.
      You'll see when you configure that Meta has a "best practice" which isn't set up by default, tracking important things for deduplication like event ID, and user variables.

  • @nat.serrano
    @nat.serrano 7 місяців тому

    I am confused with this. What f*cking api am I supposed to use? Conversions or events? Or should just install the sdk to track the app installs? F*cking facebook ad manager is confusing

  • @AnasCOTP
    @AnasCOTP Рік тому

    merci bien

  • @DailyLifeTweaks
    @DailyLifeTweaks 5 місяців тому

    Write in title that this is only for WORDPRESS!

  • @josephpalmer6844
    @josephpalmer6844 Рік тому

    Ben I'm a relatively new advertising agency for home improvement. I make 300k plus yearly in a home remodeling sales job and am trying to transition into this business model. I'd be happy to pay you $1000 for a half hour or so of your time just to shoot some questions by you. Let me know if there's a chance you'd be open to that and I'd appreciate the help very much!

    • @chadvix5861
      @chadvix5861 Рік тому +1

      Check out his video description
      First link under the linked UA-cam videos says "want me to mentor you?"

  • @SarahDigit.
    @SarahDigit. 6 місяців тому

    ✅💯👏

  • @akkirewamped616
    @akkirewamped616 9 місяців тому +1

    you need to talk a bit slow

    • @mubitambandu1952
      @mubitambandu1952 3 місяці тому

      UA-cam gives you the freedom to play the video at a slower pace , use those settings and don't be slow 🦥

  • @Justtravel_11
    @Justtravel_11 11 місяців тому

    Just waste of time