The Difference Between Marketing vs Sales - Dan Lok

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  • Опубліковано 23 сер 2024

КОМЕНТАРІ • 69

  • @shantanusharma2957
    @shantanusharma2957 7 років тому +173

    Marketing is creating a space in your prospect's mind for your product and sales is filling that space with that product.

  • @kimberlyihekwoaba8607
    @kimberlyihekwoaba8607 6 років тому +41

    Marketing is value proposition; sales is an exchange of value.
    Marketing attracts prospects; sales turns your prospects into clients

  • @tylercerny
    @tylercerny 6 років тому +33

    Marketing: stranger-prospect-qualified lead (Whole Process)
    Sales: Closing

  • @sasthafood
    @sasthafood 6 років тому +80

    Marketing : Interacting with the subconscious mind of customer.
    Sales : Interacting with the conscious mind of customer.

    • @rehanashraf4761
      @rehanashraf4761 3 роки тому +5

      Over complicating it. Marketing is bringing people in to your funnel, Sales is closing the deal

    • @NuttedInYoMom
      @NuttedInYoMom 3 роки тому +1

      Both good points

    • @lopomusicc
      @lopomusicc Рік тому +2

      Got you well.
      You are right

    • @user-gs9tb4tl4d
      @user-gs9tb4tl4d Рік тому

      Wow. Brilliant idea

  • @molimba
    @molimba 6 років тому +78

    the better your marketing, the easier the sale. evident.

  • @rickmoonchild
    @rickmoonchild 5 років тому +9

    It's so important to know that marketing begins the process of selling. Thank you Sifu. Thanks to you I've integrated marketing to my business, I didn't know how important it is. I am now improving my lead generation and reaching my ideal customer.

  • @arielparriott3818
    @arielparriott3818 5 років тому +7

    Marketing = everything you need to do to get people interested in your product or service.
    Sales = the more and better you did for marketing, the less you need to sell. The less marketing you do, the more you need to sell, and the more people resist you.

  • @asmahabib3504
    @asmahabib3504 Рік тому +4

    Marketing generates interest and awareness, while sales converts leads into customers. Both are essential for business growth.

  • @ArthurCharlez
    @ArthurCharlez 6 років тому +9

    Marketing creates Prospects.
    Sales creates Customers.

  • @dayswithbrandon515
    @dayswithbrandon515 6 років тому +26

    Strong positioning and branding and all other marketing techniques already help you pre-sell, making the close more simple and smooth.

  • @austinwachira5185
    @austinwachira5185 2 роки тому +4

    Dan "The Man". Highly Profound, but so over-looked. 💥🔥
    -*The better your marketing, the easier it is to close* -Thank You Sifu. 🙏💯

  • @shannonconrad4988
    @shannonconrad4988 6 років тому +45

    Marketing is painting the picture. Selling is taking money for the picture.

    • @KOTAAOMEE
      @KOTAAOMEE 5 років тому +8

      Wouldn't say that, marketing is adding a story to the picture, what's the difference between the mona lisa and a random painting from the 1700's ? The story behind it, and the perceived value.

    • @MohammedAhmed-vw8hy
      @MohammedAhmed-vw8hy 4 роки тому +3

      May I say, the picture is Branding, adding a story to the picture is Marketing, and Selling is taking money for the picture.

    • @McWonder157
      @McWonder157 4 роки тому +1

      @@MohammedAhmed-vw8hy I love that definition: Simple, cohesive, coherent.

    • @Olaxsho
      @Olaxsho 2 роки тому

      @@MohammedAhmed-vw8hy may I say, that's superb

  • @justfornothing5648
    @justfornothing5648 Рік тому +1

    In Sales, you have to go to the prospect; in marketing, the prospect comes to you

  • @jeffmyers9145
    @jeffmyers9145 7 років тому +15

    The aim of marketing is to make selling superfluous. (- Peter Drucker)

  • @kellyboegemann8786
    @kellyboegemann8786 5 років тому +1

    The better your marketing the less you have to sell. Marketing that helps the potential customer see value in your product is best. It is a good idea to get some testimonials from clients indicating how by doing business with you they were able to increase sales. Thank you Sifu!

  • @emmanuelohale7770
    @emmanuelohale7770 6 років тому +2

    Dan, thanks for pointing out the wisdom in not putting up the price initially if it is a high-end offer of two to three thousand or more before getting a chance to provide the prospect valuable insights regarding the offer.

  • @TriangleSoftDhaka
    @TriangleSoftDhaka Рік тому

    When the marketing is done right, sales is a natural progression.

  • @jimihendrixx11
    @jimihendrixx11 6 років тому +1

    Marketing = System to develop and nurture prospects. Sales = 1 on 1 closing/converting of prospect into a sale.

  • @jimihendrixx11
    @jimihendrixx11 6 років тому +1

    Golden insight at the end. Hustling for each sales leading to diminished returns from your ROI. Please Dan talk more about things like that. Problems we could encounter and how to overcome them. THANKS!

  • @stephennjuguna2469
    @stephennjuguna2469 6 років тому +13

    The better the marketing, the less the sales, the less the convincing. It's builds more value

  • @pratikwagh11111
    @pratikwagh11111 3 роки тому

    When your marketing is good, the sales efforts you have to take!

  • @midasitphilippines-luis2797
    @midasitphilippines-luis2797 3 роки тому

    Marketing is the process on how to spread awareness of the brand. While sales is the one who engage to the specific target market. In my opinion.

  • @seannotaro473
    @seannotaro473 4 роки тому

    Marketing is utilizing various platforms (social media, print, web,etc,) to create awareness and differentiation about your product/service to drive prospects to you.
    Sales: is tailoring your product/service that meets their needs/wants

  • @cwest2323
    @cwest2323 2 роки тому

    Love it Dan! Thanks for showing the difference in Marketing vs. Sales. I really appreciate it!

  • @heather-vs9qe
    @heather-vs9qe 6 років тому +2

    Fours Season Resort got their Marketing right.....that attracts the 1 per cent of clients in the Caribbean.....enhance a great money spinner in the Spa....

  • @justfornothing5648
    @justfornothing5648 Рік тому

    Testimonials are required when you sell at a discount. It tells the client that you are bringing them value.

  • @dyanderson7
    @dyanderson7 6 років тому +3

    help them understand the value of what they are getting, (HTC group 3), Thank you

  • @amaleshvlogs3451
    @amaleshvlogs3451 2 роки тому

    I am sure this video help me for tomorrow's interview.....

  • @Dwayneff
    @Dwayneff 6 років тому +3

    Dan, marketing is positioning a product to sale.

  • @victorkisku9243
    @victorkisku9243 2 роки тому

    Your content is so touching

  • @elmotessandro7953
    @elmotessandro7953 5 років тому

    Marketing specific to management, problem solving in global how to talk the way out. Sales specific to selling, face to face to costumers.

  • @KDVlogKURTnDAIN
    @KDVlogKURTnDAIN 6 років тому

    ivewatch 2of your video sir dan. ive learned alot im from phil. newly hired as sale engr. thankyousomuch for this sir.

  • @ericae9476
    @ericae9476 3 роки тому

    Very informative. Thank you. I can use this with Udimi.

  • @XxGRIMMxREAP3RxX
    @XxGRIMMxREAP3RxX 6 років тому +1

    Another solid nugget

  • @lolliz100
    @lolliz100 4 роки тому

    This was short and nice

  • @rohitvarmabhupathiraju5238
    @rohitvarmabhupathiraju5238 6 років тому

    Thanks for the clarity Sifu

  • @ntlhd
    @ntlhd Рік тому

    So important sharing video

  • @barbiegarma968
    @barbiegarma968 Рік тому

    「ビデオコンテンツはとても素晴らしいです、おめで

  • @goodmorningbharat4664
    @goodmorningbharat4664 6 років тому

    Solution Oriented we can say

  • @WillManuel
    @WillManuel 4 роки тому

    Pure gold

  • @Khaizzhasim4
    @Khaizzhasim4 3 роки тому

    Sir .. idol dan lok I hope I can see u in personal because u know why .. I want to tell you .. I want to become like you..

  • @a.m.aravind
    @a.m.aravind 6 років тому

    Great lesson... Thank you teaching Dan

  • @phish_1
    @phish_1 Рік тому

    Do you have a price ceiling in your business?
    What if I will sell a bottle water worth $1 million dollars. Will you buy it?
    Or, what if someone told me to drink a bottle of water and pay later. Then I get surprised that I was charged $1 million dollars after i already drink the water?
    What will you feel?

  • @xuanpham7228
    @xuanpham7228 2 роки тому

    how did you do it can you share with me , thank you

  • @nofacenocase7648
    @nofacenocase7648 6 років тому

    Great!!

  • @sumitgusainsumi3619
    @sumitgusainsumi3619 4 роки тому

    Great marketing is fell consumer is the king
    And selling is king not bargain 😁

  • @lyhengam168
    @lyhengam168 6 років тому

    I want to ask you I want to start up a small library. How I can interest customer?

    • @andreipopleaca1608
      @andreipopleaca1608 5 років тому

      First of all, know your market. After you know your market, you will know how to develop your marketing and how to target the clients. Small library, you already put yourself down, just name it new library, and innovated library. Start from here and i am sure you will make it

  • @aplarisamuhammad4606
    @aplarisamuhammad4606 5 років тому

    Please transalate indonesia,master dan lok

  • @hosiamokale1265
    @hosiamokale1265 6 років тому +1

    money going out vs money coming in.

  • @varanbby3738
    @varanbby3738 2 роки тому

    Making money is anti-human. No wonder I can't make money.

  • @lokheswarbey4442
    @lokheswarbey4442 6 років тому

    The bald headed with glass was busy on his phone boring as usual

  • @jakubbojanowski810
    @jakubbojanowski810 2 роки тому

    Your content is so touching