What is a Vision Statement and Why are They Important

A vision statement is a picture or dream of a better future. This is important as dreams can be powerful things if we choose to make them a reality.
Henry Ford had an impassioned idea of a motorcar that would be affordable for the average family and he designed the Model T Ford.
Edmund Hillary dreamed of climbing the highest mountain on earth and he and Tenzing Norgay were the first men to stand on top of Everest.
Tim Berners-Lee dreamed of a way of freely sharing information and knowledge to people all around the world, he went on to invent the World Wide Web.
When a vision stops being a daydream and instead becomes a destination it becomes a powerful thing; something tangible that we can work towards.
A true vision or dream stirs the heart; whether it stems from desire for a particular future or from dissatisfaction with the present it should be evocative and engaging. The vision paints the picture of a better future, it brings to life the dream of a new reality and creates a language that describes an alternative paradigm.
This video explains more about what a vision statement is and suggests some exercises you can do to craft your own personal vision statement. If you would like further information then check out the accompanying article by using this link:
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