What about the click cannibalization and lost revenue from the drop in organic due to the new split / spread in traffic and by pushing ppc. I would assume that maybe they were supposed to get 500-1000 more clicks in organic without paid (just a rough assumption) and with a 1.5% CTR for organic, wouldn't you also want to add the revenue back that was missed to get a more true'd-up resultand analysis of lost revenue? I'm just asking and curious why that wasn't added into the equation. Great video btw!
What about the click cannibalization and lost revenue from the drop in organic due to the new split / spread in traffic and by pushing ppc. I would assume that maybe they were supposed to get 500-1000 more clicks in organic without paid (just a rough assumption) and with a 1.5% CTR for organic, wouldn't you also want to add the revenue back that was missed to get a more true'd-up resultand analysis of lost revenue? I'm just asking and curious why that wasn't added into the equation. Great video btw!
Hi - thanks for the comment. Honestly, I didn't have enough time. When I did this video I was limited to 10 minutes. Take care