As someone who paid for an online course and *still* struggled for a couple months to make heads or tails of copywriting, this was a godsend for me. Clear, concise, and practical information, for free. Thank you so much for this!
I actually took and completed the training with AWAI. They were good, but the problem I had was that they DID NOT teach you HOW to get your first client. I struggled months and months afterward with a portfolio that I'm sure did not get a lot of attention. I will check this one out before I pay for anything else.@@TheChurchIsLikenUntoTheMoon
Omg lol .. but the real question is ... R U haha Or is it just a feeling.. I haven't listened yet so I my feel like one too afterward haha idk but I try not to use other peoples ideas. (now I'm lost here lol)
0:00 - Why This Video Exists... (I'm Alex Myatt - Hello New Copywriters!) 1:15 - PART 1: The Power of Copywriting 3:32 - What Can You Expect? 5:48 - Problems With Copywriting and Why 'digital Marketers' Fail 6:48 - Writing for a Company... 12:58 - Writing for a Prospect... 15:55 - Anti Market Focus: Beware of Vanity Metrics 19:37 - Direct and Indirect Response Schools of Advertising 25:23 - What's the Problem With Modern Copywriting? 29:33 - The Role of Copy 32:15 - A Few Things to Keep in Mind 57:08 - 5 Stages of Awareness 1:18:08 - The Secret Weapon Most Marketers Are Afraid to Use 1:35:15 - Research 1:38:35 - The Sticky Research Process 1:40:12 - Product Research 1:41:46 - Research Template and Resources (Linked Above and Available in CC # how-to-start-copywriting channel) 1:45:10 - The Ideal Client 1:50:15 - The Existing Brand 1:51:40 - Competitor Research 2:01:05 - Market Research 2:03:23 - VOC 2:16:42 - 5 categories of VoC (+2 to Clear Up the Rest) 2:29:37 - Final Research Steps 2:33:32 - So, How Important Is Research? 2:35:50 - PART 2: Putting All This into Practise 2:38:57 - The 5 Subconscious Questions 2:47:41 - Planning Copy: Laying Out RIOA 2:51:49 - Formulas to Craft Ideas 2:58:07 - Offer Building 3:12:39 - The Next Step to Planning Copy 3:13:08 - Don't Fall Victim to the Attention Span Fallacy 3:21:01 - Copywriters Are Attention Managers 3:26:00 - Structuring Copy 3:28:02 - Messaging Hierarchy 3:40:11 - The Final Part of Planning: Spit Drafting 3:46:35 - Turning Your Research and Planning into Copy 3:49:47 - Adapting IVOC Data 3:55:05 - Dimensionalization 4:01:43 - The Core Copywriting Structure 4:04:49 - The Lead 4:06:47 - Headline: The Most Important Aspect of Copywriting 4:14:05 - The Body 4:25:05 - The Close 4:39:19 - Editing Copy 4:53:57 - Some Other Useful Tidbits... 5:01:08 - How to Improve Your Copywriting (Long Term) 5:08:55 - Summing It All Up...
Hey, i am a freelancer and want to learn copywriting for writing good headings, profile, gig descriptions and to attract clients for my headings titles... did you know a channel for this???
This course has been absolutely incredible. I have been looking at paid courses and books for copywriting, and these has been one of the best uses of 5 hours of learning I could ask for. Leaving a comment so that this video reaches more people.
Hi Kyrell! Thanks for your comment. I'm looking to become a copywriter and came across your comment. Any other course/video/ tutorial you recommend for getting started as a copywriter?
I JUST got into copywriting/marketing because of this video, and within one month, I'm already closing deals for over $3,000. I've been studying this course (and other Copy That! content) in the past few weeks, and now I already work with a marketing agency and a few clients. (I can't stress the importance of networking enough) Thanks, man. Give yourself a pat on the back, because your work has brought a lot of great change in my life. More than just making money as a copywriter.
@Xrispy24 This is awesome! I'm just getting started also and would love to pick your brain on your journey! Would you open for a call or chat sometime?
I recently started my journey as a copywriter. Your comment here motivates me to put in the work. I would love to connect and learn from your experiences. If you have any advice or tips for someone just starting out, I would greatly appreciate it.
@@victoriaokeowoo bro i just wanna tell you that its not easy at all i have been learning copywriting 11 months ago and for now no clients im not giving up im still working to make a progress so dont think its easy its really hard
I'm a broke college student who has way too much debt and wracked up bills, but who's been looking into copywriting for a while now. This video is a God send. It gives me exactly what I need to finally get started, and to hopefully break out of my financial hole. Thanks so much, and happy new year!!
This course consists of the most practical and theoretical knowledge any beginner copywriter would ever need to start their own copywriting journey. Half way through this course I felt like why is this course free, Like I was shocked man. How can someone make such a Valuable Content for beginners without even charging a single dime for it. Thank You so much Copy That Team you people really DESERVE all of the praise.
@@CopyThat Thank you so much for replying Copy That Team ❤️, I hope that one day I also achieve my dream of becoming a copywriter and I'll never forget that this was the first step that helped me pursue my career as being a Direct Response Copywriter ❤️, Thanks Again
@@CopyThat this is my mindset as well, I wish more people understood this. Make the client able to pay FIRST hehehehe. Also give them the fire necessary to want to continue by allowing them some space to grow. Going straight to a course (I tried this on other topics) where I paid loads and threw the whole course away after watching a few videos. I almost always do this same thing… and for that reason i never buy anything anymore. Unless I know Im super interested and its totally relevant, meaning I’m doing these videos, getting good at it, and know I will make money at it or is making money at it. At that point I can evaluate it. I went through a few years of eventually getting more and more critical with the speed of trying something new.
My review on this information; First off, being a person with ADHD, I can honestly say, the fact that you have a pleasant voice to listen to is a massive bonus. The information you present very much reflects that you care about people and teaching people is definitely coming across as a natural trait for you. Secondly, this is just a fantastic resource, packed with great information, digestible examples and simple and understandable language. Thank you for making such a fantastic teaching video. I'm new to copy but I need to learn some skills that will allow me to work from home so I can care for my small children so I hope you know real people find this invaluable.
I never thought than someone on youtube will share such valuable information that would actually benefit us. Most youtube "courses" only tell you what to do, they don't guide you where to go. but this course is a pure gem, and so is the person who made it. Thank You so much
I can't express how refreshing it is to watch a copywriting course that actually gets to teaching right away. I have seen so many, that start by telling you why copywriting is so amazing for half an hour, give you a little value and then promote their high ticket course for an hour. Amazing teaching here!
I agree! i can make you question the validity of people saying that being a successful writing freelancer is possible when they all seem to have courses.
Started delving into the nitty gritty of copywriting through this course on 7,march,2024 and now on 10march i have finished the entire video and wrote notes of all important things, your thoughts, advices each and every single of them leaving nothing.🎉❤ I know I can't earn right know! And it's not a get quick rich scheme tho but I felt peace and pleasure in my heart that I have learn something and its going to payoff after three or six months of consistently learning. As I am a teenager and I am gonna be 18 years old in June. So I have left all the video games and start taking my life serious. This is the only course that I have fully watched and has taken notess. BTW huge Respect For you Dear Teacher Alex❤
I would really REALLY recommend the book please keep grinding so by the time you reach 19 like me you become a good copywriter and start making good money
Adweek copywriting handbook by joe sugarman is the book name search free download at the end if you want to get a free pdf download and don't want to spend money on the book
@@Cosmicmorales of course bro hope the book helps you and if you want any other book you never want to pay for just search free pdf download at the end. Take care 🤝
Alex is a genius. 3 hours into the video and i feel so confident that I can do well in copywriting. Guys if you are interested in learning copy, don't look any where else. Here is COPY THAT Works. Thanks
Honestly this has been on of the best videos I watched to the last minute, taken notes and learnt a lot from. Truly thankful tht u have given it for free. Leaving a comment to track my progress😂
Iv never watched an educational video for more than 20 mins. Im 2 hours into this course in one sitting. This just shows the quality of teaching you are doing. Thanks. And I wish the best to everyone here who are trying to succeed in life.
All killer, no filler! This is the best information I have come across on the internet. Presented logically with relevant examples that are well explained. And the best bit is that it's not a big marketing get rich quick scheme like so many other people online selling dreams that are not real. Thank you for making this and sharing with the world. If you're looking to improve your copywriting skills, start here!
OMG I really can’t believe that im watching this for FREE . I really reallllllly enjoy every second of it , lot of invaluable informations that probably 99% of experts will never share with others . Thank you so much.
This is the most perfect fundamentals of copywriting course. I've seen almost every UA-camr whose trying to or actually teaching about this. Not even 10% of the VALUE of this course have I seen in their entire channel. Thank you so much. This channel is the most beneficial channel I found. 🎉
I just completed this course in a span of 8 days. Many doubts cleared, myths Busted and understood the clear way of how to write a copy. Thanks Copy That for this amazing session.
I'm very glad that the UA-cam algorithm recommended this video. I'm part way through a well known Copywriting Course and this explains many concepts in a way I can grasp. Many Thanks.
Thank you so much for this selfless act. You are a great teacher throughout this video. You don't assume everyone knows everything when it comes to this copywriting thing. Thanks for taking us through the first baby steps to being confident of handling copywriting work. I am halfway and will keep coming back to reference the pointers in this video when I am handling work.
Watching this in 2024 and feeling favored to have stumbled upon such a gem. I've already been practicing copy for a few months before this but i was experiencing writers block a lot. This course gives me a great foundation to work upon first before starting to even write ant piece of copy. Thanks a lot.
This video has been extremely enlightening. I work in sales and although it isnt directly in copywriting there are a lot of parallels, this video was able to quantify and put into words some really key ideas embedded in selling. Well worth the watch. Ended up with 10 pages of notes
Nothing short of greatness. Being a junior, I have struggled with understanding how to keep copy linear and engaging. This has answered all of my questions and left me feeling excited to break through the roadblocks halting my pursuit of this career path.
Often to learn something I become too curious and watch different videos, but starting this I am glad this course was the first to get me started on what copywriting is, thank you, I hope I can achieve something in this field
Thank you so much for taking the time to make this informative video. It really is for beginners. It introduced me to so many new concepts and strategies, and the examples helped me notice things in advertising that I wouldn't have noticed before. Definitely worth the 5 hours spent!
Insanity! The past 2 months I've soaked up as much info on copywriting that I can. But this, this is glorious!! 14 pages of notes and a much clearer understanding. Thanks for taking the time to do this Alex. PS - I love your rants, especially on 'A' or 'An'.
@@matijanedovic357 Negative ghostwriter. Go through it and take your own notes, trust me it’s worth its weight in gold, or palladium if you trade metals ;-).
I've spent hours research how to write copy, I wrote some copy, even sent out samples and this has been the most informative video. The information is so detailed and it allows me to take a methodical approach. 10/10 video.
definitely went through a lot of research to put this all together, amazing value, these concepts he went through are scattered over at least 7 books, so i just mean to tell you that i really appreciate the work you did, thanks
I’ve done several paid courses on Copywriting, but none comes close to what I learned here, you definitely changed the way I write copy and I’m very happy about it. Thank You very much
3 hours in and it's absolute gold. And bear in mind that I've gone done PAID for an AWAI course and it doesn't give me a practical process like this. And yes, the process requires a lot of work. There's no cutting corners here. But that's why I think it's so good. You WILL write fantastic, EFFECTIVE copy if you do it this way. There's no guesswork, no filling in the blanks - by the end of the five hours, you'll have a repeatable process in place to tackle ANY copywriting project.
The 134 dislikes come from the gurus who are angry that someone's free video is 100 times more effective than their $597 course and their $3047 private community.
@@mohammadtayyab525 He is using another version of UA-cam called " UA-cam vanced" It has no ads and show you how many dislikes any video has ...as same as the likes
@@mohammadtayyab525 he's a googler. It surprises me when people aren't googlers, you are living with a handicap basically. Just google "youtube dislike view"(the simpler the wording, the more efficient) and you'll get a wide selection of platforms showing you how many dislikes any video you provide a link for has. This works for 99% of your problems online and offline.
This course is a goldmine, tried trw and watched other crap, THIS thing actually teaches good stuff. I'm 3 hrs in this course gonna finish it asap and watch it over and over again until i get it installed into my brain. I didnt make a dime out of copywriting yet, but this channel is giving me so many ideas and info, I'll do updates here when i do :)
This course is a goldmine for copywriter wannabes like myself.. Much detailed and perfectly prepared than most of the paid courses out there.. Learned a lot from this video.Thank you Alex..
I'm 15 years into a successful copywriting career, and I just spent a week watching this course. It's brilliant, and I've gotten so much out of it. Thank you to the wonderfully generous experts who put this together!
This is so incredibly helpful! I'm only 1.5 hours in, and am already seeing so many reasons why I haven't been getting the results I wanted. Thank you!!
I am a copywriting aspirant and I just finished the 5 hours class. Kudos to you for the work you put in. I can’t wait to share my testimony with you when I start earning big before the end of this new year. I will tag this comment.
I’ve officially watched this video in its entirety over 10 times +. Over 52+ hours. Read the ultimate sales letter once, bought the copywriter handbook, and will get the books you suggested in video. I know it’s overkill, but am going to watch this video 10 more times before I move onto the next one.
@Edwin Manzan finished this video for the 14th time today as I caught my flight from New York early this morning. I bought the ultimate sales letter, cashvertising, alchemy, scientific advertising, the copywriter’s handbook. I’m starting to see a common message with all of these books. I have the PDFs you gave me from this video of the forms and slides, and I’m going to print them all out and laminate them and make a folder. Once I hit the 20th time watching this video this week, that’ll be 110 hours that I’ve watched this one video over and over including rewinding certain parts.
@Edwin Manzan Just finished traveling after 3 weeks. Just saw this. I just finished this for the 15th time. Well, I’m regards to this industry, it’s good to hear the commonalities between the successful copywriters. Too many to name here, but I have most of the books they recommended we read, and this video is really all you need, and the other books are really just supplements, still with a lot of information.
@@tabasumiman8552 I was a copywriter when I watched the first time in my estimation lol. Seriously, I am setting it up this weekend legally. I started watching these videos and learning ahead of time while I continued my current job, so I could transition into it while still working. But yes, I’m very serious about this, and will be officially official in September.
just completed this course and this is pure gold for someone who is gonna start their career in copywriting and not just copywriting the way he is teaching and explaining things is amazing . I am telling everyone about this course like see this course on youtube and good thing is its free . just want to say a BIG thank you 🤩🤩🤩🤩
Oh my God! What a masterclass! Watching the full video is what I will call an achievement. Thank you so much for breaking down the point and explaining it in detail. At some point, I thought to myself, "Why is this video for free" because this is too comprehensive to be free. Please, do well to watch the video and see how your copywriting skills take a turn! Thank you once again!
My Social media algorithms loves me because whenever I have time I click on each and every add :DD Thank you for this courses I feel like I learned a lot!!
I totally agree with 3:19 - "If what you're saying is relevant, interesting, or useful... you can keep a prospect hooked for hours..." as this video is keeping me hooked since three hours.
I don't know what to say! I just went through the 5 hrs OMG what an absolute GOLD! First things first I am truly grateful for this! Thank you very very much Alex Secondly, hats off to you for spending the time and effort. I can only imagine how long it would have taken to create a 5 hr long video! I won't forget this! Thanks again CopyThat! especially Alex for sitting and rambling on copywriting for 5 straight hrs 😂 (just kidding, absolutely no BS. Everything is super relevant and clear) May the force be with you Amazing work! Loved it! ❤❤❤
I'm only 1:30:00 into the presentation and have already gotten so much out of it. Especially the examples for each stage of awareness are super helpful. They finally made me understand how to write copy for each of them. Thanks 🙏
I'm one and a half hours into this course and I've gotten so much appreciation for youtube sponsored messages (NordVPN, Skillshare, Hello Fresh), those guys understand all the core principles that you're teaching so much better than the people doing TV ads.
You are the best!! I've been struggling for months learning copywriting. But you are a true angel and saviour for the clueless ones like me. You don't even know how much you have helped others. May God bless you my friend with all the happiness and health. ❤❤
Finishing up the last minute of this course now!!! and I just want to say thank you thank you THANK you!!! I’ve been trying to teach myself copy for a couple months now and out of hundreds of accounts on every platform possible, you have made me feel most clear headed and confident!! Worth every minute!! TAKE THE TIME TO WATCH THIS 👩💻📝
I think this is the best educational video that I ever found in youtube. Yours is even much better from the video tutorial that I got from paid webinar. Your explanation is easy to understand as well. Thank you so much for this. You're the BEST!
I have watched A LOT of youtube videos and this must be the most useful / most informative / with the most value I have ever seen. I'm just starting to learn about copywriting and I'm so glad I picked this video to start with. Literally feels like cheating, like you are giving all the precious knowledge for free! Not only is the actual content amazing, but you teach so well man! congrats
I watched this course in its entirety and now i’m confident that I can write copy. thank you so much for all the tools that you gave away in this lecture.
The "Free" Course that's both Underpriced (like way UNDERPRICED -- should be worth like 2000$ or something above that) and Overdelivers in messaging. It's practical and straight forward applicable if you are looking to grasp the whole essence of Copywriting (whether you are a beginner or struggling like me). It's not like other UA-cam videos on copywriting that's both disjointed and leaves you having to pay for a course to get real guidance. You get Copywriting knowledge that's specific, won't waste your time with theories that won't help you become a good copywriter and outright practical. If you are struggling or looking to hone your copywriting skills -- then the 5 hours you'll use to watch this video is the best decision you ever made. Don't just take my word for it. No way! Try it yourself and see if you wouldn't be a better copywriter
im still learning to become a copywriter but bro, this course help me a lot, and i want to thank you for making a lot of effort creating this video, it totally helped me, not just me but also to those people who want to learn the SECRETS of copywriting❤
Thank you so much for this course. I've consumed a lot of UA-cam resources, they really were all over the place. The flow of your presentation just connects dots beautifully! Thank you, and bless you.
Wowsers, incredible work brother thank you for creating this and enlightening us mere neophytes. Only a hour through the course but have learnt so much!
Thank you so much for this presentation, I have read so many books about copy writing and none comes close to this, neither have I ever watched any UA-cam video more than 5 minutes nor have I ever made a comment on a UA-cam video but it would be diabolical of me not to. I have got so much from this video than I have ever gotten from a class, I can't thank you enough for this class. Thank you once again.
Just finished watching the entire videos, taken lots of notes, made lots of screenshots on slides I'd have to go through again, and I'd say, this is the most premium course on Copywriting I've even gone through both paid and free. Thanks alot for the effort, and keeping doing the good work.
Even almost 1 year after you posting this video, it still is a great course and easily to understand (not like some other videos of other creators...). Im really greatful for the whole lot of information that you put in here!
Man! You're such a great storyteller! Usually when I watched this type of video, I would get bored after 3 mins, or I would play it at 1.25-1.5x speed to quickly get the general idea. But your video is so compelling that nothing distracted me from paying full attention to it. Superb!
The amount of concise, direct, and linear information packed into these 5 hours is incredible. I had to watch it in 4 sittings and leave a lot of time between sittings for digestion as my worldview changed. Thank you. This was a lot more than what I came for. I now have a better understanding of how other people come to purchase decisions (based on a better understanding of how I come to purchase decisions).
I paid for an online course and it costed me more than what your patreon costs. I am pretty bummed, I could have just supported you guys! The guide and this course is so helpful. It opened up my mind tbh. I was facing a block and wasn't able to make a portfolio. Y'all cleared everything!
I am watching your comment after 2 months _ so I have a question for you Neha _ are you now earning something or still hustling? { And pls don't just ignore this question ( I'll wait for you reply 🫂) }
@@Nehawritess glad to hear it _ would you kind enough to tell me your insta I'd or something else where I can contact you _ coz we both are Indian and there are not much Indian who are pursuing Copywriting as their carrier _ so I was thinking may be i can get some real life experience and knowledge from you ! I have been learning Copywritting from past 20 days ig _ so it would be great help if I can some knowledge from you ! So can we connect somewhere ? Insta fb or maybe somewhere else , ofcourse if you are comfortable only then .
One of the greatest copywriting tutorials ever made and I am surprised these kinda quality stuff is out there for free so if you are looking at the comments just go watch the full video you'll thank yourself
I think the beauty of research is realized when you dissect a piece of information untill you find it irrelevant to the context of your topic. This technique brings excellence to the craft and content to my heart. Thank you for sharing it.
3rd time this week I’ve went through all 5+ hours of this! I want this career change EXTREMELY BAD!!!! Will likely go through it 3 more times this week!
@@Bbx222 hi. Sorry, but am usually on my other account. This actually took me on a surprisingly different path than strictly being a copywriter. I’m in insurance now, but it uses my experience as a copywriter and voice actor.
20 minutes into the content and let me tell you guys, I didn't believe that I was getting this for free. I have hit a jackpot. Please utilize this as much as possible; this is liquid gold. Thank you very much. Looking forward to more content.
I'm blown away by the wealth of knowledge you guys are sharing for free. There are many paid courses in Udemy and Coursera but I feel like I wouldn't get this much knowledge with this depth with them. Huge kudos to the team!
I’m finally at 20 times watching this video in full. Over 110 hours including rewinding parts. I intentionally went overkill with this, and am glad I did. Yes, analysis paralysis is real, but there seemed to be subtle things I picked up each subsequent time I watched this course. Books I’ve bought include: The Robert Collier letter book, alchemy, the copywriters handbook, the adweek copywriting handbook, Cashvertising, scientific advertising, the ultimate sales letter, how to write copy that sells, on writing, writing fiction, and am still going to get breakthrough advertising and copy logic. Writing exercises for 1-2 hours daily as well. One thing I have learned about watching you guys and others on UA-cam as well on copywriting as I’ve said before, is that once you’ve delved deep into copywriting, the fundamentals with the greats all seem to be very similar. Thanks again guys for making these videos and for providing an avenue for people to get great training without having to pay Dan Lok or someone else like $10,000 lol. I’m joining Patreon as one way to pay you guys back for your help. If you’re on the fence about watching this 5+ hour video and are serious about getting into copywriting, look no further than this course.
@@victordare5992 look into the information part of this video, and they have a webpage showing you what you need to do. They sent me all of the slides and forms in the video in PDF that I printed out and made my own book with. The best way to study is to just look up what’s called swipe files, which are different forms of proven copy.
I am only up to 17 minutes of this so far. You are so right. I had a Facebook reel that got 1.9m views. Did I even get one phone call or message enquiry? Absolutely not. I am setting up a couple of businesses. Great British Voice Over and another one called The Auto Saint, both based in Dallas, which helps people buy cars if they don't have the time or inclination. I am using this as part of my due diligence and I'm educating myself in the process. Great stuff. Well done my fellow Brit.
Thank you SO much for this presentation!! It was extremely informative and engaging. You are a great teacher, Alex! I learned so much and am excited to keep moving forward with copywriting
Can we just stop and appreciate all the time and effort he put into this? He could of charged for this, and made decent money. I'm so glad you didn't. Thank you for doing all that you do 😊
I took my notes and I have filled over 120 pages !! This course has been PHENOMENAL & PERFECT. Loved Every Aspect of it !! Thanks To The Copy That! team. Special Thanks to Alex for making time for this amazing course. I loved The Way He delivered the details and Explained them. Thank You Best Regards from my side😊😊😊😊
@@sciencetechz5096 I am so sorry brother but it's too long and my handwriting is not that good. I would recommend you watch the video once again and make them yourself, It will be more beneficial for you
As someone who paid for an online course and *still* struggled for a couple months to make heads or tails of copywriting, this was a godsend for me. Clear, concise, and practical information, for free. Thank you so much for this!
What course did you take? I thought about goin with AWAI
How much did you earned
I actually took and completed the training with AWAI. They were good, but the problem I had was that they DID NOT teach you HOW to get your first client. I struggled months and months afterward with a portfolio that I'm sure did not get a lot of attention. I will check this one out before I pay for anything else.@@TheChurchIsLikenUntoTheMoon
Same goes
i want the documents
I'm not even halfway through and I feel like a thief. This is GOLD.
Omg lol .. but the real question is ... R U haha
Or is it just a feeling.. I haven't listened yet so I my feel like one too afterward haha idk but I try not to use other peoples ideas. (now I'm lost here lol)
Please tell me the result So I don't waste my internet. I am simply too broke to waste internet
@@josephubi9096 tl;dr? lol. This is 5 hours of value, you can't really condense it any more, I think.
Not just this video, this entire channel is a godsend gift for all beginner copywriters.
Alright let's be honest here, this single video is better than MANY OTHER PAID COURSES
0:00 - Why This Video Exists... (I'm Alex Myatt - Hello New Copywriters!)
1:15 - PART 1: The Power of Copywriting
3:32 - What Can You Expect?
5:48 - Problems With Copywriting and Why 'digital Marketers' Fail
6:48 - Writing for a Company...
12:58 - Writing for a Prospect...
15:55 - Anti Market Focus: Beware of Vanity Metrics
19:37 - Direct and Indirect Response Schools of Advertising
25:23 - What's the Problem With Modern Copywriting?
29:33 - The Role of Copy
32:15 - A Few Things to Keep in Mind
57:08 - 5 Stages of Awareness
1:18:08 - The Secret Weapon Most Marketers Are Afraid to Use
1:35:15 - Research
1:38:35 - The Sticky Research Process
1:40:12 - Product Research
1:41:46 - Research Template and Resources (Linked Above and Available in CC # how-to-start-copywriting channel)
1:45:10 - The Ideal Client
1:50:15 - The Existing Brand
1:51:40 - Competitor Research
2:01:05 - Market Research
2:03:23 - VOC
2:16:42 - 5 categories of VoC (+2 to Clear Up the Rest)
2:29:37 - Final Research Steps
2:33:32 - So, How Important Is Research?
2:35:50 - PART 2: Putting All This into Practise
2:38:57 - The 5 Subconscious Questions
2:47:41 - Planning Copy: Laying Out RIOA
2:51:49 - Formulas to Craft Ideas
2:58:07 - Offer Building
3:12:39 - The Next Step to Planning Copy
3:13:08 - Don't Fall Victim to the Attention Span Fallacy
3:21:01 - Copywriters Are Attention Managers
3:26:00 - Structuring Copy
3:28:02 - Messaging Hierarchy
3:40:11 - The Final Part of Planning: Spit Drafting
3:46:35 - Turning Your Research and Planning into Copy
3:49:47 - Adapting IVOC Data
3:55:05 - Dimensionalization
4:01:43 - The Core Copywriting Structure
4:04:49 - The Lead
4:06:47 - Headline: The Most Important Aspect of Copywriting
4:14:05 - The Body
4:25:05 - The Close
4:39:19 - Editing Copy
4:53:57 - Some Other Useful Tidbits...
5:01:08 - How to Improve Your Copywriting (Long Term)
5:08:55 - Summing It All Up...
where is the video for this one please
ua-cam.com/video/mWNYE5yVOzk/v-deo.html FOUND IT... thanks for leaving this comment here! Appreciate you!
Thanks
Thanks so much
this is a lifesaver, thanks so very much.
I'm 2 hours in and this is extremely good. If you're scrolling through comments deciding whether to watch or not. STOP SCROLLING START WATCHING
Okay
Hey, i am a freelancer and want to learn copywriting for writing good headings, profile, gig descriptions and to attract clients for my headings titles... did you know a channel for this???
So much to absorb and learn... Me thinks that copywriting is well beyond my ability to do well or even succeed in this skill.
@@pentameteriamb6196 believe in yourself!
@@surayasecurities على قناه صدى صوتك صصصص ص٢صصص
This course has been absolutely incredible. I have been looking at paid courses and books for copywriting, and these has been one of the best uses of 5 hours of learning I could ask for. Leaving a comment so that this video reaches more people.
Can’t wait to listen!
Hi Kyrell! Thanks for your comment. I'm looking to become a copywriter and came across your comment. Any other course/video/ tutorial you recommend for getting started as a copywriter?
THANK YOU FOR THE COMMENT
How was your copywriting journey bro did you earn some money
@@sanatani-114 You'll never earn money if it's your only focus.
I JUST got into copywriting/marketing because of this video, and within one month, I'm already closing deals for over $3,000.
I've been studying this course (and other Copy That! content) in the past few weeks, and now I already work with a marketing agency and a few clients. (I can't stress the importance of networking enough)
Thanks, man. Give yourself a pat on the back, because your work has brought a lot of great change in my life. More than just making money as a copywriter.
@Xrispy24
This is awesome! I'm just getting started also and would love to pick your brain on your journey!
Would you open for a call or chat sometime?
@@QCopyVerse-km4mc hey i noticed your comment was nearly a year ago and wanted to see how is it going for you?
Please help me as well
I recently started my journey as a copywriter. Your comment here motivates me to put in the work. I would love to connect and learn from your experiences. If you have any advice or tips for someone just starting out, I would greatly appreciate it.
@@victoriaokeowoo bro i just wanna tell you that its not easy at all i have been learning copywriting 11 months ago and for now no clients im not giving up im still working to make a progress so dont think its easy its really hard
I'm a broke college student who has way too much debt and wracked up bills, but who's been looking into copywriting for a while now. This video is a God send. It gives me exactly what I need to finally get started, and to hopefully break out of my financial hole. Thanks so much, and happy new year!!
I wish you all the best and that you will succeed 💪🏼
Hey Preston mate can you please help me too ?
Any update how’s it going??
How ru?
Wow that's great that you are standing for yourself, It's been 3 months of your comment, Can you update me about yourself?
This course consists of the most practical and theoretical knowledge any beginner copywriter would ever need to start their own copywriting journey. Half way through this course I felt like why is this course free, Like I was shocked man. How can someone make such a Valuable Content for beginners without even charging a single dime for it. Thank You so much Copy That Team you people really DESERVE all of the praise.
We, the team, believe anyone deserves to learn how to make it on their own first before re-investing in themselves via more in-depth material!
@@CopyThat Thank you so much for replying Copy That Team ❤️, I hope that one day I also achieve my dream of becoming a copywriter and I'll never forget that this was the first step that helped me pursue my career as being a Direct Response Copywriter ❤️, Thanks Again
@@CopyThat Thanks, I learnt alot
@@CopyThat this is my mindset as well, I wish more people understood this. Make the client able to pay FIRST hehehehe. Also give them the fire necessary to want to continue by allowing them some space to grow. Going straight to a course (I tried this on other topics) where I paid loads and threw the whole course away after watching a few videos. I almost always do this same thing… and for that reason i never buy anything anymore. Unless I know Im super interested and its totally relevant, meaning I’m doing these videos, getting good at it, and know I will make money at it or is making money at it. At that point I can evaluate it. I went through a few years of eventually getting more and more critical with the speed of trying something new.
really? okay explain then the section about messaging hierarchy / spit drafting
Ive studied copy for years. This is the most practical process I've ever come across. Incredible.
Did u go through the whole course
How are you doing now?👀
My review on this information;
First off, being a person with ADHD, I can honestly say, the fact that you have a pleasant voice to listen to is a massive bonus. The information you present very much reflects that you care about people and teaching people is definitely coming across as a natural trait for you.
Secondly, this is just a fantastic resource, packed with great information, digestible examples and simple and understandable language.
Thank you for making such a fantastic teaching video. I'm new to copy but I need to learn some skills that will allow me to work from home so I can care for my small children so I hope you know real people find this invaluable.
okay explain then the section about messaging hierarchy / spit drafting
I can't believe I am actually enjoying watching this, not just learning
It's the dopamine of learning and discovering new knowledge. Great stuff!
Same
I've had two PAID courses on Udemy, and this FREE video blows them out of the water.
I never thought than someone on youtube will share such valuable information that would actually benefit us. Most youtube "courses" only tell you what to do, they don't guide you where to go. but this course is a pure gem, and so is the person who made it. Thank You so much
I must confess, this is the only practical and realistic Copywriting course I’ve come across.
You are the best 🎉🎉🎉
Is this course enough and are you able to write copies?
I can't express how refreshing it is to watch a copywriting course that actually gets to teaching right away. I have seen so many, that start by telling you why copywriting is so amazing for half an hour, give you a little value and then promote their high ticket course for an hour. Amazing teaching here!
I agree! i can make you question the validity of people saying that being a successful writing freelancer is possible when they all seem to have courses.
okay explain then the section about messaging hierarchy / spit drafting
Started delving into the nitty gritty of copywriting through this course on 7,march,2024 and now on 10march i have finished the entire video and wrote notes of all important things, your thoughts, advices each and every single of them leaving nothing.🎉❤ I know I can't earn right know! And it's not a get quick rich scheme tho but I felt peace and pleasure in my heart that I have learn something and its going to payoff after three or six months of consistently learning. As I am a teenager and I am gonna be 18 years old in June. So I have left all the video games and start taking my life serious. This is the only course that I have fully watched and has taken notess. BTW huge Respect For you Dear Teacher Alex❤
I would really REALLY recommend the book please keep grinding so by the time you reach 19 like me you become a good copywriter and start making good money
Adweek copywriting handbook by joe sugarman is the book name search free download at the end if you want to get a free pdf download and don't want to spend money on the book
@@mrsoldier178 thanks bro!
@@mrsoldier178thanks bro
@@Cosmicmorales of course bro hope the book helps you and if you want any other book you never want to pay for just search free pdf download at the end. Take care 🤝
Alex is a genius. 3 hours into the video and i feel so confident that I can do well in copywriting. Guys if you are interested in learning copy, don't look any where else. Here is COPY THAT Works. Thanks
Is this course enough and are you able to write copies?
Honestly this has been on of the best videos I watched to the last minute, taken notes and learnt a lot from. Truly thankful tht u have given it for free. Leaving a comment to track my progress😂
hey just read your comment and noticed it's been a month since you posted it. Hows everything with copywriting so far and have you got a client yet?
Iv never watched an educational video for more than 20 mins. Im 2 hours into this course in one sitting. This just shows the quality of teaching you are doing. Thanks. And I wish the best to everyone here who are trying to succeed in life.
okay explain then the section about messaging hierarchy / spit drafting
All killer, no filler!
This is the best information I have come across on the internet. Presented logically with relevant examples that are well explained. And the best bit is that it's not a big marketing get rich quick scheme like so many other people online selling dreams that are not real.
Thank you for making this and sharing with the world.
If you're looking to improve your copywriting skills, start here!
This is an example of a, "fluff copy"😂 thanks to Alex for teaching me this
okay explain then the section about messaging hierarchy / spit drafting
OMG I really can’t believe that im watching this for FREE . I really reallllllly enjoy every second of it , lot of invaluable informations that probably 99% of experts will never share with others . Thank you so much.
This is the most perfect fundamentals of copywriting course.
I've seen almost every UA-camr whose trying to or actually teaching about this.
Not even 10% of the VALUE of this course have I seen in their entire channel.
Thank you so much.
This channel is the most beneficial channel I found. 🎉
I just completed this course in a span of 8 days. Many doubts cleared, myths Busted and understood the clear way of how to write a copy.
Thanks Copy That for this amazing session.
okay explain then the section about messaging hierarchy / spit drafting
@@Kyoto99952😂 he will not reply 🎉 you won
How its going now?
I'm very glad that the UA-cam algorithm recommended this video. I'm part way through a well known Copywriting Course and this explains many concepts in a way I can grasp. Many Thanks.
Sometimes the UA-cam algorithm comes through.
Thank you so much for this selfless act. You are a great teacher throughout this video. You don't assume everyone knows everything when it comes to this copywriting thing. Thanks for taking us through the first baby steps to being confident of handling copywriting work. I am halfway and will keep coming back to reference the pointers in this video when I am handling work.
Watching this in 2024 and feeling favored to have stumbled upon such a gem. I've already been practicing copy for a few months before this but i was experiencing writers block a lot. This course gives me a great foundation to work upon first before starting to even write ant piece of copy. Thanks a lot.
This video has been extremely enlightening. I work in sales and although it isnt directly in copywriting there are a lot of parallels, this video was able to quantify and put into words some really key ideas embedded in selling. Well worth the watch. Ended up with 10 pages of notes
Nothing short of greatness. Being a junior, I have struggled with understanding how to keep copy linear and engaging. This has answered all of my questions and left me feeling excited to break through the roadblocks halting my pursuit of this career path.
Often to learn something I become too curious and watch different videos, but starting this I am glad this course was the first to get me started on what copywriting is, thank you, I hope I can achieve something in this field
Thank you so much for taking the time to make this informative video. It really is for beginners. It introduced me to so many new concepts and strategies, and the examples helped me notice things in advertising that I wouldn't have noticed before. Definitely worth the 5 hours spent!
Insanity! The past 2 months I've soaked up as much info on copywriting that I can. But this, this is glorious!! 14 pages of notes and a much clearer understanding. Thanks for taking the time to do this Alex.
PS - I love your rants, especially on 'A' or 'An'.
can you send me the notes please
@@matijanedovic357 Negative ghostwriter. Go through it and take your own notes, trust me it’s worth its weight in gold, or palladium if you trade metals ;-).
I've spent hours research how to write copy, I wrote some copy, even sent out samples and this has been the most informative video. The information is so detailed and it allows me to take a methodical approach. 10/10 video.
First payment I get I'm coming back to tip you. Thank you, good man. Bless up.
So, how is it going so far?
How its going?
Hey? You dead?
definitely went through a lot of research to put this all together, amazing value, these concepts he went through are scattered over at least 7 books, so i just mean to tell you that i really appreciate the work you did, thanks
I’ve done several paid courses on Copywriting, but none comes close to what I learned here, you definitely changed the way I write copy and I’m very happy about it. Thank You very much
With help of this course are you able to write copies?
3 hours in and it's absolute gold. And bear in mind that I've gone done PAID for an AWAI course and it doesn't give me a practical process like this. And yes, the process requires a lot of work. There's no cutting corners here. But that's why I think it's so good. You WILL write fantastic, EFFECTIVE copy if you do it this way. There's no guesswork, no filling in the blanks - by the end of the five hours, you'll have a repeatable process in place to tackle ANY copywriting project.
The 134 dislikes come from the gurus who are angry that someone's free video is 100 times more effective than their $597 course and their $3047 private community.
How did you know that it has 134 likes. Are you a programmer or hacker? As UA-cam doesn't show it...
@@mohammadtayyab525 extension.
@@mohammadtayyab525
He is using another version of UA-cam called " UA-cam vanced"
It has no ads and show you how many dislikes any video has ...as same as the likes
@@mohammadtayyab525 He is one of the 134 gurus
@@mohammadtayyab525 he's a googler. It surprises me when people aren't googlers, you are living with a handicap basically. Just google "youtube dislike view"(the simpler the wording, the more efficient) and you'll get a wide selection of platforms showing you how many dislikes any video you provide a link for has. This works for 99% of your problems online and offline.
This course is a goldmine, tried trw and watched other crap, THIS thing actually teaches good stuff. I'm 3 hrs in this course gonna finish it asap and watch it over and over again until i get it installed into my brain.
I didnt make a dime out of copywriting yet, but this channel is giving me so many ideas and info, I'll do updates here when i do :)
Sup rat
This course is a goldmine for copywriter wannabes like myself.. Much detailed and perfectly prepared than most of the paid courses out there.. Learned a lot from this video.Thank you Alex..
I'm 15 years into a successful copywriting career, and I just spent a week watching this course. It's brilliant, and I've gotten so much out of it. Thank you to the wonderfully generous experts who put this together!
This is so incredibly helpful! I'm only 1.5 hours in, and am already seeing so many reasons why I haven't been getting the results I wanted. Thank you!!
I am a copywriting aspirant and I just finished the 5 hours class. Kudos to you for the work you put in. I can’t wait to share my testimony with you when I start earning big before the end of this new year.
I will tag this comment.
I’ve officially watched this video in its entirety over 10 times +. Over 52+ hours. Read the ultimate sales letter once, bought the copywriter handbook, and will get the books you suggested in video.
I know it’s overkill, but am going to watch this video 10 more times before I move onto the next one.
@Edwin Manzan finished this video for the 14th time today as I caught my flight from New York early this morning. I bought the ultimate sales letter, cashvertising, alchemy, scientific advertising, the copywriter’s handbook.
I’m starting to see a common message with all of these books. I have the PDFs you gave me from this video of the forms and slides, and I’m going to print them all out and laminate them and make a folder.
Once I hit the 20th time watching this video this week, that’ll be 110 hours that I’ve watched this one video over and over including rewinding certain parts.
@Edwin Manzan Just finished traveling after 3 weeks. Just saw this. I just finished this for the 15th time. Well, I’m regards to this industry, it’s good to hear the commonalities between the successful copywriters. Too many to name here, but I have most of the books they recommended we read, and this video is really all you need, and the other books are really just supplements, still with a lot of information.
@@FastingWisdomare you a copywriter now?
@@tabasumiman8552 I was a copywriter when I watched the first time in my estimation lol.
Seriously, I am setting it up this weekend legally.
I started watching these videos and learning ahead of time while I continued my current job, so I could transition into it while still working.
But yes, I’m very serious about this, and will be officially official in September.
@@FastingWisdom Hows it going? Did you become a copywriter?
just completed this course and this is pure gold for someone who is gonna start their career in copywriting and not just copywriting the way he is teaching and explaining things is amazing . I am telling everyone about this course like see this course on youtube and good thing is its free . just want to say a BIG thank you 🤩🤩🤩🤩
this is honestly one of the best copywriting courses on youtube
Oh my God!
What a masterclass!
Watching the full video is what I will call an achievement. Thank you so much for breaking down the point and explaining it in detail. At some point, I thought to myself, "Why is this video for free" because this is too comprehensive to be free.
Please, do well to watch the video and see how your copywriting skills take a turn!
Thank you once again!
My Social media algorithms loves me because whenever I have time I click on each and every add :DD Thank you for this courses I feel like I learned a lot!!
As a newbie to copywriting, this is a gold mine, Thanks for this
I took 12 pages of notes watching this video and purchased the course! So helpful thank you!
Ngl, this is LITERALLY GOLD FOR COPYWRITERS
I’m learning so much, I can’t believe you guys have give us so much value completely free. Thank you.
How its going for you? You made any money?
I totally agree with 3:19 - "If what you're saying is relevant, interesting, or useful... you can keep a prospect hooked for hours..." as this video is keeping me hooked since three hours.
I don't know what to say! I just went through the 5 hrs OMG what an absolute GOLD!
First things first I am truly grateful for this! Thank you very very much Alex
Secondly, hats off to you for spending the time and effort. I can only imagine how long it would have taken to create a 5 hr long video!
I won't forget this!
Thanks again CopyThat! especially Alex for sitting and rambling on copywriting for 5 straight hrs 😂 (just kidding, absolutely no BS. Everything is super relevant and clear)
May the force be with you
Amazing work! Loved it! ❤❤❤
I'm only 1:30:00 into the presentation and have already gotten so much out of it. Especially the examples for each stage of awareness are super helpful. They finally made me understand how to write copy for each of them. Thanks 🙏
I'm one and a half hours into this course and I've gotten so much appreciation for youtube sponsored messages (NordVPN, Skillshare, Hello Fresh), those guys understand all the core principles that you're teaching so much better than the people doing TV ads.
Seeing how u commented 10 months ago, did u made it into copywriting? How did it go for u?
@@zeeshanqamar1757 How about you? How did it go for you? You commented 7 months ago
You are the best!! I've been struggling for months learning copywriting. But you are a true angel and saviour for the clueless ones like me. You don't even know how much you have helped others. May God bless you my friend with all the happiness and health. ❤❤
Thanks!
Finishing up the last minute of this course now!!! and I just want to say thank you thank you THANK you!!!
I’ve been trying to teach myself copy for a couple months now and out of hundreds of accounts on every platform possible, you have made me feel most clear headed and confident!! Worth every minute!! TAKE THE TIME TO WATCH THIS 👩💻📝
I think this is the best educational video that I ever found in youtube. Yours is even much better from the video tutorial that I got from paid webinar. Your explanation is easy to understand as well. Thank you so much for this. You're the BEST!
I am finally on the "turning research and planning to your copy' section. THANKYOU ALEX, if you're reading this, stay blessed my teacher
The only copywriting video I believe I’ll ever need. Thank you for a valuable 5 hours
I have watched A LOT of youtube videos and this must be the most useful / most informative / with the most value I have ever seen. I'm just starting to learn about copywriting and I'm so glad I picked this video to start with. Literally feels like cheating, like you are giving all the precious knowledge for free! Not only is the actual content amazing, but you teach so well man! congrats
I'm 3 hours and this is SUPER concise and filled with all important information-every copywriter need to know.
Thanks for this Alex
I just finished reading the entire thing. I got a lot of pages worth of notes. Thank you for this man. You are a life saver.
I watched this course in its entirety and now i’m confident that I can write copy. thank you so much for all the tools that you gave away in this lecture.
Hey bro Is this course enough and are you able to write copies?
Just rewatched this and I still got soo much value in it🔥🔥🔥
The "Free" Course that's both Underpriced (like way UNDERPRICED -- should be worth like 2000$ or something above that) and Overdelivers in messaging. It's practical and straight forward applicable if you are looking to grasp the whole essence of Copywriting (whether you are a beginner or struggling like me). It's not like other UA-cam videos on copywriting that's both disjointed and leaves you having to pay for a course to get real guidance.
You get Copywriting knowledge that's specific, won't waste your time with theories that won't help you become a good copywriter and outright practical.
If you are struggling or looking to hone your copywriting skills -- then the 5 hours you'll use to watch this video is the best decision you ever made. Don't just take my word for it. No way! Try it yourself and see if you wouldn't be a better copywriter
okay explain then the section about messaging hierarchy / spit drafting
im still learning to become a copywriter but bro, this course help me a lot, and i want to thank you for making a lot of effort creating this video, it totally helped me, not just me but also to those people who want to learn the SECRETS of copywriting❤
Thank you so much for this course. I've consumed a lot of UA-cam resources, they really were all over the place. The flow of your presentation just connects dots beautifully! Thank you, and bless you.
Wowsers, incredible work brother thank you for creating this and enlightening us mere neophytes. Only a hour through the course but have learnt so much!
Thank you so much for this presentation, I have read so many books about copy writing and none comes close to this, neither have I ever watched any UA-cam video more than 5 minutes nor have I ever made a comment on a UA-cam video but it would be diabolical of me not to.
I have got so much from this video than I have ever gotten from a class, I can't thank you enough for this class.
Thank you once again.
Just finished watching the entire videos, taken lots of notes, made lots of screenshots on slides I'd have to go through again, and I'd say, this is the most premium course on Copywriting I've even gone through both paid and free.
Thanks alot for the effort, and keeping doing the good work.
This course is amazing. I'm from Brazil and there isn't easy to find a piece of gold like this, I'm very grateful that you made this video.
I have been watching this for two weeks. It's getting easier and easier to understand. I feel like Einstein.
Even almost 1 year after you posting this video, it still is a great course and easily to understand (not like some other videos of other creators...). Im really greatful for the whole lot of information that you put in here!
The Best ever copywriting course to learn as a copywriter is worth a dime but you gave it free of charge thank you!
Im on 2 hours and 45 mins now and theres this stupid thing called work that wont let me finish, but this is amazing thank you!
Man! You're such a great storyteller! Usually when I watched this type of video, I would get bored after 3 mins, or I would play it at 1.25-1.5x speed to quickly get the general idea. But your video is so compelling that nothing distracted me from paying full attention to it. Superb!
The amount of concise, direct, and linear information packed into these 5 hours is incredible. I had to watch it in 4 sittings and leave a lot of time between sittings for digestion as my worldview changed. Thank you. This was a lot more than what I came for. I now have a better understanding of how other people come to purchase decisions (based on a better understanding of how I come to purchase decisions).
I paid for an online course and it costed me more than what your patreon costs. I am pretty bummed, I could have just supported you guys!
The guide and this course is so helpful. It opened up my mind tbh. I was facing a block and wasn't able to make a portfolio. Y'all cleared everything!
I am watching your comment after 2 months _ so I have a question for you Neha _ are you now earning something or still hustling?
{ And pls don't just ignore this question ( I'll wait for you reply 🫂) }
@@shivamthakur3556 earning! Got to learn a lot from this
@@Nehawritess glad to hear it _ would you kind enough to tell me your insta I'd or something else where I can contact you _ coz we both are Indian and there are not much Indian who are pursuing Copywriting as their carrier _ so I was thinking may be i can get some real life experience and knowledge from you ! I have been learning Copywritting from past 20 days ig _ so it would be great help if I can some knowledge from you !
So can we connect somewhere ? Insta fb or maybe somewhere else , ofcourse if you are comfortable only then .
So you don't have any social media account 🤡 ?
One of the greatest copywriting tutorials ever made and I am surprised these kinda quality stuff is out there for free so if you are looking at the comments just go watch the full video you'll thank yourself
Started it at 7:00, finished it in 16:30. What a course!
Did you complete the course?
I think the beauty of research is realized when you dissect a piece of information untill you find it irrelevant to the context of your topic. This technique brings excellence to the craft and content to my heart. Thank you for sharing it.
3rd time this week I’ve went through all 5+ hours of this!
I want this career change EXTREMELY BAD!!!!
Will likely go through it 3 more times this week!
Hey bro how is the results
@@Bbx222 hi. Sorry, but am usually on my other account.
This actually took me on a surprisingly different path than strictly being a copywriter.
I’m in insurance now, but it uses my experience as a copywriter and voice actor.
@@FastingWisdom oh okay thank u for taking time to write
How its going?
I love the fact this course highlights the importance of research and goes in depth- which is i rarely find. Thank you so much for this
This is such an incredible offering! Really summed it all up in such a clear and concise way, can't thank you enough for this!
This is the best course I've ever taken! Incredible! Not 5 Hours, but 5 Star Course! (and I'm 47 and I'm a course junkie). Thank you So Much!!
If I be a successful copywriter in the future, a significant credit will go to you. Thanks bro for this selfless service.
Hey I just started. How have you been going so far if I can ask?
I would also like to know this
update?
20 minutes into the content and let me tell you guys, I didn't believe that I was getting this for free. I have hit a jackpot. Please utilize this as much as possible; this is liquid gold.
Thank you very much. Looking forward to more content.
Hands down, this is the *BEST* Copywriting Course I've ever come across on UA-cam. Really appreciate it man, thanks!
I'm blown away by the wealth of knowledge you guys are sharing for free. There are many paid courses in Udemy and Coursera but I feel like I wouldn't get this much knowledge with this depth with them. Huge kudos to the team!
Thank you for this course. This has been the best 5 hours of my life lately.
I’m finally at 20 times watching this video in full. Over 110 hours including rewinding parts.
I intentionally went overkill with this, and am glad I did.
Yes, analysis paralysis is real, but there seemed to be subtle things I picked up each subsequent time I watched this course.
Books I’ve bought include: The Robert Collier letter book, alchemy, the copywriters handbook, the adweek copywriting handbook, Cashvertising, scientific advertising, the ultimate sales letter, how to write copy that sells, on writing, writing fiction, and am still going to get breakthrough advertising and copy logic.
Writing exercises for 1-2 hours daily as well.
One thing I have learned about watching you guys and others on UA-cam as well on copywriting as I’ve said before, is that once you’ve delved deep into copywriting, the fundamentals with the greats all seem to be very similar.
Thanks again guys for making these videos and for providing an avenue for people to get great training without having to pay Dan Lok or someone else like $10,000 lol.
I’m joining Patreon as one way to pay you guys back for your help.
If you’re on the fence about watching this 5+ hour video and are serious about getting into copywriting, look no further than this course.
Youre practicing copy. Your comment is good copy
@@victordare5992 Didn’t think about that. Lol. Thanks.
@@FastingWisdom If you dont mind me asking, how did you practice? I dont know what to/how to practice
@@victordare5992 look into the information part of this video, and they have a webpage showing you what you need to do. They sent me all of the slides and forms in the video in PDF that I printed out and made my own book with.
The best way to study is to just look up what’s called swipe files, which are different forms of proven copy.
I am only up to 17 minutes of this so far. You are so right. I had a Facebook reel that got 1.9m views. Did I even get one phone call or message enquiry? Absolutely not. I am setting up a couple of businesses. Great British Voice Over and another one called The Auto Saint, both based in Dallas, which helps people buy cars if they don't have the time or inclination. I am using this as part of my due diligence and I'm educating myself in the process. Great stuff. Well done my fellow Brit.
Thank you SO much for this presentation!! It was extremely informative and engaging. You are a great teacher, Alex! I learned so much and am excited to keep moving forward with copywriting
How you been getting on with copywriting? I’m thinking to start very soon.
New copywriter here and I'm about to start this course. I've heard good things about it and I'm ready to GRIND and surpass myself!
Can we just stop and appreciate all the time and effort he put into this? He could of charged for this, and made decent money. I'm so glad you didn't. Thank you for doing all that you do 😊
I took my notes and I have filled over 120 pages !!
This course has been PHENOMENAL & PERFECT.
Loved Every Aspect of it !!
Thanks To The Copy That! team.
Special Thanks to Alex for making time for this amazing course.
I loved The Way He delivered the details and Explained them.
Thank You
Best Regards from my side😊😊😊😊
did u write word for word?😭😭
@@maceysanchez5987 Well I wanted to write the notes in a way that I can look at them at any point of my life and still understand everything clearly
Can you send me the doc of the notes please?
@@sciencetechz5096 I am so sorry brother but it's too long and my handwriting is not that good.
I would recommend you watch the video once again and make them yourself, It will be more beneficial for you
@@sciencetechz5096 The video transcript provides it.