Unlocking the Power of SEO and Content Marketing for Ecommerce Business Growth

Welcome to another episode of the Minds of Ecommerce Podcast!
Today, we're thrilled to host Suzie Cyrenne, Co-founder of Zumalka and Buster Fetcher. Suzie shares her expert insights into the world of SEO and content marketing for e-commerce businesses. Learn how consistent content creation, quality over quantity, and strategic outreach have driven significant growth for her brands.
In this episode, you'll discover:
- The importance of SEO for e-commerce success
- Suzie’s approach to consistent content creation for traffic and sales
- Why quality content matters more than quantity
- Effective blog outreach and SEO strategies
- Tips on converting readers into buyers through testing and optimization
- When to hire an SEO specialist or CRO auditor
- Scaling your e-commerce business with freelancers
Timestamps:
0:00 - Introduction
0:49 - Suzie's Background and E-commerce Journey
2:14 - Importance of SEO in E-commerce
4:10 - SEO Payoff and Results
5:57 - Content Creation Strategy
9:27 - Topic Selection for Content
13:03 - Outreach and Marketing Strategies
15:42 - Conversion Optimization Tactics
19:00 - Tools and Services Suzie Recommends
21:14 - How to Connect with Suzie and Her Companies
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About Raphael & SplitBase
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Raphael Paulin-Daigle is the founder and CEO of SplitBase, and landing page and optimization agency for DTC e-commerce brands. SplitBase helps brands such as Dr Squatch, Wine Library, Hyperice, L'Oréal, ButcherBox - and many more - add millions to their bottom line through their optimization methodology.
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Stay Connected
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Conversion Optimization & Landing Pages for $10M+ DTC brands: splitbase.com
Find Raphael on Twitter: / rpaulindaigle