- 19
- 1 390
SplitBase
Приєднався 15 лис 2022
We're a conversion optimization agency and we help DTC e-commerce brands convert more ad clicks into purchases through website and landing page design, experimentation, and optimization. Our programs have helped $10M - $500M brands add millions to their bottom lines.
Clients include brands such as Amika, Dr Squatch, Manduka, Hyperice, L'Oréal, and many more.
Clients include brands such as Amika, Dr Squatch, Manduka, Hyperice, L'Oréal, and many more.
How a DTC Cookware Brand Leveraged Product Bundling To Accelerate Growth
In this episode of Minds of Ecommerce Podcast, host Raphael Paulin-Daigle interviews Jordan Nathan, Founder and CEO of Caraway, to discuss Caraway's breakout product bundling and merchandising strategy.
Jordan unpacks the details behind his company's highly successful product development blueprint and provides valuable insights on scaling a D2C ecommerce brand.
Here’s a glimpse of what you’ll learn:
- Jordan Nathan explains Caraway’s product bundling strategy
- Growth tips for D2C cookware brands
- Product sets versus individual items in a home goods brand
- Jordan outlines the most significant challenge faced by Caraway
- Why are customer surveys critical in creating intentional product bundles?
- How to scale a new brand by leveraging customer reviews and trials
=======
About Raphael & SplitBase
=======
Raphael Paulin-Daigle is the founder and CEO of SplitBase, and landing page and optimization agency for DTC e-commerce brands. SplitBase helps brands such as Dr Squatch, Wine Library, Hyperice, L'Oréal, ButcherBox - and many more - add millions to their bottom line through their optimization methodology.
=======
Stay Connected
=======
Conversion Optimization & Landing Pages for $10M+ DTC brands: splitbase.com
Find Raphael on Twitter: rpaulindaigle/
Jordan unpacks the details behind his company's highly successful product development blueprint and provides valuable insights on scaling a D2C ecommerce brand.
Here’s a glimpse of what you’ll learn:
- Jordan Nathan explains Caraway’s product bundling strategy
- Growth tips for D2C cookware brands
- Product sets versus individual items in a home goods brand
- Jordan outlines the most significant challenge faced by Caraway
- Why are customer surveys critical in creating intentional product bundles?
- How to scale a new brand by leveraging customer reviews and trials
=======
About Raphael & SplitBase
=======
Raphael Paulin-Daigle is the founder and CEO of SplitBase, and landing page and optimization agency for DTC e-commerce brands. SplitBase helps brands such as Dr Squatch, Wine Library, Hyperice, L'Oréal, ButcherBox - and many more - add millions to their bottom line through their optimization methodology.
=======
Stay Connected
=======
Conversion Optimization & Landing Pages for $10M+ DTC brands: splitbase.com
Find Raphael on Twitter: rpaulindaigle/
Переглядів: 5
Відео
How Strategic Partnerships Took This Startup From Zero to $500M
Переглядів 6521 день тому
In this episode of the Minds of Ecommerce Podcast, join Raphael Paulin-Daigle as he chats with the Co-founder and VP of Brand and Marketing at Eight Sleep, Alexandra Zatarain. They delve into the nuances of effective influencer marketing through authentic storytelling and relationship building. Alexandra shares the inspiration and technology behind Eight Sleep’s Pod and how the company scales i...
Unlocking the Power of SEO and Content Marketing for Ecommerce Business Growth
Переглядів 15Місяць тому
Welcome to another episode of the Minds of Ecommerce Podcast! Today, we're thrilled to host Suzie Cyrenne, Co-founder of Zumalka and Buster Fetcher. Suzie shares her expert insights into the world of SEO and content marketing for e-commerce businesses. Learn how consistent content creation, quality over quantity, and strategic outreach have driven significant growth for her brands. In this epis...
3 Types of Ecommerce Landing Pages You MUST Test in 2024
Переглядів 48Місяць тому
In this video, I cover the three types of landing pages you should test in your e-commerce store to maximize your return on ad spend and lower acquisition costs. First, I explain why you need dedicated landing pages rather than just sending paid traffic to your generic website pages. Your site is designed to appeal to visitors from all traffic sources and buying stages, so the messaging can be ...
3 BEST A/B Testing Tools for Shopify Stores
Переглядів 65Місяць тому
Looking for the best A/B testing tools for your Shopify store? In this video, Raphael, founder and CEO of SplitBase, shares the top 3 A/B testing tools for conversion optimization that have helped generate millions for brands like Dr. Squatch, Hyperice, Amika, and L'Oreal. Timestamps: 0:00 Introduction 0:48 Understanding your testing requirements and tech stack 1:36 Convert.com and VWO for visu...
Why Conversion Optimization is NOT A/B Testing
Переглядів 152 місяці тому
Conversion Optimization is NOT A/B testing. But a lot of brands get that wrong and end up wasting months testing things without getting any results. Sounds familiar? Here’s how to get results from conversion optimization and A/B testing: About Raphael & SplitBase Raphael Paulin-Daigle is the founder and CEO of SplitBase, and landing page and optimization agency for DTC e-commerce brands. SplitB...
How to Redesign Your Ecommerce Website Without Killing Your Conversion Rate
Переглядів 574 місяці тому
Want to redesign your ecommerce website with the hope of increasing your conversion rate? I hate to break it to you, but it might do the complete opposite. So, when should you redesign your website? And how to do it in a way that actually improves performance? Here's the exact framework. You'll get to learn: - Setting goals for your redesigm - Considerations for Website Redesign - Traditional v...
5 Essentials of a High-Converting Product Page
Переглядів 2224 місяці тому
In this video, Raphael walks you through the five essentials of a high-converting product page. Raphael discusses the importance of trust, reviews, and proof, as well as the significance of product images, clear explanations of benefits, and instructions on how to use the product. These fundamentals can be applied to any brand, selling any product, for any audience. Watch the video to learn how...
Double Conversions by Matching Your Landing Pages to These 5 Buying Stages
Переглядів 814 місяці тому
Your landing page WILL fail if there's a mismatch between what it communicates, and the buying stage of your customer. Yet, every day I see ads that send people to landing pages that fail to resonate with what customers need. Here's how to avoid making this mistake (and a few landing page examples for each) About Raphael & SplitBase Raphael Paulin-Daigle is the founder and CEO of SplitBase, and...
DTC Landing Page Review: Aavrani
Переглядів 46Рік тому
In this week's Landing Page Minutes, SplitBase's CEO, Raphael Paulin-Daigle, does a heuristic analysis of Aavrani's hero-style landing page. About Raphael & SplitBase Raphael Paulin-Daigle is the founder and CEO of SplitBase, and landing page and optimization agency for DTC e-commerce brands. SplitBase helps brands such as Dr Squatch, Wine Library, Hyperice, L'Oréal, ButcherBox - and many more ...
DTC Landing Page Review: Delune
Переглядів 87Рік тому
In this week's Landing Page Minutes, SplitBase's CEO, Raphael Paulin-Daigle, does a heuristic analysis of Delune's landing page. About Raphael & SplitBase Raphael Paulin-Daigle is the founder and CEO of SplitBase, and landing page and optimization agency for DTC e-commerce brands. SplitBase helps brands such as Dr Squatch, Wine Library, Hyperice, L'Oréal, ButcherBox - and many more - add millio...
DTC Landing Page Review: Sunwink
Переглядів 75Рік тому
In this week's Landing Page Minutes, SplitBase's CEO, Raphael Paulin-Daigle, does a heuristic analysis of Sunwink's landing page. About Raphael & SplitBase Raphael Paulin-Daigle is the founder and CEO of SplitBase, and landing page and optimization agency for DTC e-commerce brands. SplitBase helps brands such as Dr Squatch, Wine Library, Hyperice, L'Oréal, ButcherBox - and many more - add milli...
DTC Landing Page Review: Geologie
Переглядів 74Рік тому
In this week's Landing Page Minutes, SplitBase's CEO, Raphael Paulin-Daigle, does a heuristic analysis of Geologie's landing page. About Raphael & SplitBase Raphael Paulin-Daigle is the founder and CEO of SplitBase, and landing page and optimization agency for DTC e-commerce brands. SplitBase helps brands such as Dr Squatch, Wine Library, Hyperice, L'Oréal, ButcherBox - and many more - add mill...
DTC Landing Page Review: Dropps
Переглядів 109Рік тому
In this week's Landing Page Minutes, SplitBase's CEO, Raphael Paulin-Daigle, does a heuristic analysis of Dropps' landing page. About Raphael & SplitBase Raphael Paulin-Daigle is the founder and CEO of SplitBase, and landing page and optimization agency for DTC e-commerce brands. SplitBase helps brands such as Dr Squatch, Wine Library, Hyperice, L'Oréal, ButcherBox - and many more - add million...
DTC Landing Page Review: Tempo
Переглядів 80Рік тому
In this week's Landing Page Minutes, SplitBase's CEO, Raphael Paulin-Daigle, does a heuristic analysis of Tempo's landing page. About Raphael & SplitBase Raphael Paulin-Daigle is the founder and CEO of SplitBase, and landing page and optimization agency for DTC ecommerce brands. SplitBase helps brands such as Dr Squatch, Wine Library, Hyperice, L'Oréal, ButcherBox - and many more - add millions...
Adding one clarification: VWO and Convert also allow for full-stack testing - with feature flagging and rollouts. Do they do more than just front-end testing. That said, if you're just getting started with A/B testing, chances those are not features that are relevant to your needs - yet ;)