How Strategic Partnerships Took This Startup From Zero to $500M

In this episode of the Minds of Ecommerce Podcast, join Raphael Paulin-Daigle as he chats with the Co-founder and VP of Brand and Marketing at Eight Sleep, Alexandra Zatarain. They delve into the nuances of effective influencer marketing through authentic storytelling and relationship building. Alexandra shares the inspiration and technology behind Eight Sleep’s Pod and how the company scales its revenue by collaborating with high performers and influencers in various fields.
Here’s a glimpse of what you’ll learn:
- Alexandra Zatarain shares the inspiration and technology behind Eight Sleep’s Pod
- Why does authentic storytelling matter in influencer marketing?
- How understanding the audience's aspirations makes for effective product marketing
- How does Eight Sleep connect its brand with high performers in various fields?
- Should you prioritize long-term brand awareness over short-term revenue goals?
- Case study: Eight Sleep’s collaboration with Mercedes-AMG Petronas Formula One
- Alexandra emphasizes the importance of data and sharing ideas with the team
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About Raphael & SplitBase
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Raphael Paulin-Daigle is the founder and CEO of SplitBase, and landing page and optimization agency for DTC e-commerce brands. SplitBase helps brands such as Dr Squatch, Wine Library, Hyperice, L'Oréal, ButcherBox - and many more - add millions to their bottom line through their optimization methodology.
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Stay Connected
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Conversion Optimization & Landing Pages for $10M+ DTC brands: splitbase.com
Find Raphael on Twitter: / rpaulindaigle