Sales Cloud Enhancements with Data Cloud: Quick Look | Enhance Data-Driven Strategies with Sales

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Sales Cloud Enhancements with Data Cloud: Quick Look : • Sales Cloud Enhancemen...
Now you know a little about how powering your Sales Cloud with data could maximize your outcome. However, the true value of connecting your data can only be assessed by testing its capabilities against real challenges faced by most sales teams. Let’s choose and solve an age-old problem: How can you get the most out of your budget for attracting and retaining customers, while also making your services as effective as possible?
Salesforce is great for managing your sales activities, tracking your customer service interactions, running your market campaigns, and so on. The data from these activities can give you great insights into how well your sales, customer service, and marketing are doing.
But while Salesforce gives you detailed profiles and interaction histories, it may miss out on the bigger picture like broader buying behaviors or trends outside your direct interactions with customers. It tracks interactions and service requests. But it often doesn’t capture how customers use your products or services, which is crucial for spotting those sweet upsell and cross-sell opportunities.
To optimize, you need a complete picture of your customers, including their buying habits and how they use your products. You can get this info by pulling in data from external sources like orders, billings, CRM account data, customer segmentation, usage, sales forecasting, and marketing/engagement data from external sources.
Data Cloud makes it easy to connect all your data, helping you gather the insights you need to answer your optimization questions and take your strategy to the next level.