Cool Hunting Video: MB&F

For the first video in our Lincoln Hello Again series, we traveled to Geneva, Switzerland to visit one of the most forward-thinking watchmakers on the planet. In the digital age, when the smartphone has become the modern-day pocket watch, the traditional wristwatch has become something of a relic. It serves more as a fashion accessory or status symbol-especially mechanical watches, with their complicated movement. MB+F founder Maximilian Busser set out to give the mechanical watch renewed purpose by turning it into "a 3-D mechanical piece of art" and we were lucky to see behind-the-scenes at their workshop.

[@alexw647]

I just love MB&F and their design philosophy :)

[@coocoo1234coco]

Its nice to hear someone talk about their products with such pride and conviction. The watches are amazing and beautiful to look at by the way :-)

[@slickslicker]

This company is way ahead of its time.....I believe they are going to be one of the best in the world may be in over 50-100yrs...just keep em coming