Costly Facebook Conversion Tracking Mistake Most People Don't Know About
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- Опубліковано 14 бер 2022
- The first 1,000 people to use this link will get a 1 month free trial of Skillshare: skl.sh/andrewhubbard03221
There's a little known mistake with Facebook ad conversion tracking that could be driving up your costs. Even if you think you've got everything set up correctly (especially post iOS14.5), this could still be impacting your ads.
Check out the video to learn more about which type of conversion tracking could have a negative impact on your results and what to do instead.
Perpetual Traffic Podcast episodes referenced in this episode:
Episode 362: perpetualtraffic.com/podcast/...
Episode 363: perpetualtraffic.com/podcast/...
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Do you use Custom Conversions or Standard Events currently? Let me know in the comments!
Reminder: The first 1,000 people to use this link will get a 1 month free trial of Skillshare: skl.sh/andrewhubbard03221
Watching your videos have all been a life saver! Even so awesome is your referrals from one video to the next. I've watched three videos in that sequence and they are always the next things I needed to learn. Thank you so, so, so much Andrew.
Thank you for the video!
hi Andrew, awesome video, thanks! What about a bid in an online auction house, considering that the final purchase for bid winner happens offline. Would you try any standard event for that (the bid event) or create an custom conversion?
Andrew! I am a big fan! Always sharing valuable content. I have a quick question. I am having an overreporting issue on facebook. I already troubleshoot pixel, CAPI, deduplication and turned off the "Track events automatically without code option", everything looks right... But watching at this video made me wonder if maybe the reason of having the over-report is because I am using standard events, but I have some custom conversions that I do not use. Would it be possible that FB is counting the standard conversion but also the custom and count both?
Thanks!
Hi, Andrew Hubbard, Your screen recorder looks very professional and I would like to know which screen recorder are you using for your UA-cam tutorials?
Thank you!
I think you saved my day. I'm going to try that immediately!
awesome video brotha thanks that was helpful!!
Great to hear!
So much value, as always!
Thanks mate!
I have so much missed your content. Good to have you back. Hope all's going great for you? Cheers!
Cheers! It's good to be back :)
Andrew, will it have different implications if I would have created a conversion trigger based on page view via GTM?
IT WORKED THANK YOU!
12:53 would it make any difference if you tracked button rather than page URL?
And if you do the page URL, the thank you page will track a lead. But what about the view content? Don’t you need a view content pixel to track the users that enter your landing page after clicking on the CTA on the ad?
Now that Facebook is not limiting those 8 events anymore, do you still do everything the same way?
If you wanted to use one standard event for each custom event you had (purchase_product_1), would it be a good idea to create a pixel for each product and then use a standard event on that pixel (Pixel_Product_1 + Purchase Event) and then for an upsell (Pixel_Upsell_1 + Purchase Event) ?
Hey Andrew,
It's great you're back! :-)
When creating a custom conversion you can, however, specify the event for which you want to optimize (Lead, Purchase, etc.). Did you know that?
So I'm really wondering why this should deliver different results - except for the disadvantage with respect to the aggregated events measurement.
Do you have any further thoughts on this?
Thanks,
Florian
Thanks Florian!
I was waiting for someone to ask that question :). I had a similar thought when I first heard it too. I would have been skeptical as well since they do give that option to select the event type, but with it coming directly from engineers at Facebook it gives it a lot of credibility for me.
The other thing I've noticed is that with Custom Conversions they're always labelled as 'Conversions' in the ad manager. Never as the event type chosen. That's not conclusive, but it's another potential indicator.
@@AndrewHubbard1 Thanks for your thoughts.
I love this discussion. Because I have a lot of students who are not technically adept enough to deal with standard events and I always recommend Custom Conversions and they do work like a charm.
In the meantime I listened to the two podcast episodes you refer to in the video. And they are talking about Custom Events, not Custom Conversions. That's yet another thing. In my understanding Custom Events are implemented in the same way as Standard Events but do not bear any semantics Facebook understands. For example: Scroll depth, video length watched, etc.
That's my perspective and as of now I still think Custom Conversions are a valid alternative. :-)
Best,
Florian
@@flogehring appreciate this Florian! Thanks for sharing. I’m certainly not perfect, so I really enjoy these discussions that make me pause to re-think different ideas.
I've lots of custom conversions. And I didn't found particular differences using "Lead" vs "Subscription_List_1" in my case. Also I found out that custom conversion still performs better then Lead probably because facebook has more historical data, so I quit trying stopping to use Lead as it bring a lot of cheap low quality leads. Cannot compare Purchase vs CustomPurchase because I don't run an ecommerce and don't have such big data on that particular event. Also my buying window is from 7 to 30 days, so its quite hard for FB to optimize on such event.
Interesting. Thanks for sharing Antonio!
Hi Andrew, thankyou for your great video! I add multiple standard events and also integrated the Facebook Conversion API through the gateway. Only the standard events don't trigger through the server, only trough the browser. Is it true that your standard events are not visible within Conversion API Gateway?
here's the thing: when you set up Standard Events using the Event Setup tool, they are NOT visible within Conversion API Gateway. However, when you set up Standard Events within the WP plugin (PixelCat for example), they ARE visible within Conversions API Gateway. Proven fact.
I’ll have to check this tomorrow, but I’ve got loads of custom conversions and target for different ones depending how deep they are in the funnel. And it defo doesn’t see custom conversions as the same as they are always different results .
Hey Elliot, that’s not quite what I mean. They’ll appear separate in your attribution of course, but I’m talking about how the optimisation algorithm treats them on the back end
thanks god finally someone explains this in plain english.. love this
Andrew, I just found your video with exactly the same problem. A lead costs currently 10+ USD and the custom conversion is not being tracked. I found your video through search. Now I just setup the event as you said and it seems to track correctly (again). I will keep you updated if it worked. And if it did, man, you need to send me a donate button so I can invite you for a beer 🙂
...unfortunately I do not see improvements. Still the same bad results. The tracking is setup correctly. But Active Campaign shows me 8 leads from Facebook but Facebook only tracked one. 😞 any idea?
@@GordonNovember hey mate, this is because of iOS 14 right? did you find a work around?
I have the Situation that the sale is done on a 3rd party Website. I only can track the last click on the button (go to shop, which is external). I choose conversion with event "initiate check-out" or would you go to choose this click as purchase event?
Affiliate marketing? That's a tough one. I don't do it so I'm not an expert when it comes to FB ads for that biz model.
@@AndrewHubbard1 hey thanks for your answer.
My customer has a landing page for tickst sales and at this Page is a button with "go to shop for buy Ticket" which push customer to a ticket sales page where we can not track (because its a external Provider). Question is what event would you but on the button? Its not the purchase what the Customer performes, they start there to see ticket details and available Rest tickets
A very good video. Thank you. Is this still the case?
Yep!
Thank bro..
Love from india 🇮🇳
You're welcome!
What if I don’t want to track fb conversion?
If you don't want to track facebook conversion, you won't get any of your customer data who visited your page, or product page added to cart and purchased. And finally, you won't able to retarget your customers who have shown interest in you or your product. thanks.
Skillshare is awesome
Boss!!
🙌
👑 king is Back 👑
haha thanks mate