A BETTER way to target Facebook Ads in 2022
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- Опубліковано 25 кві 2022
- Facebook ad targeting has changed dramatically, and if you're still doing it the old way you're going to pay too much for your leads and sales. In this video I'm going to show you the best way to target in 2022 despite the headwinds we're facing when it comes to Facebook and Instagram advertising.
Facebook recently deleted thousands of interest targeting options. As a result, Facebook interest targeting is becoming less granular and more broad as a result.
In addition to that, Facebook interest targeting has been demonstrated to be inaccurate approximately 30% of the time according to a recent study.
So with Meta moving towards a world where interest targeting is becoming less accurate and less targeted, how do you get your ads in front of the right people?
The good news is, there are ways to do it that work really well. That's exactly what I'm going to show you in this video.
You'll learn how to target the exact audiences you want to get in front of with your Facebook ads, without relying on Facebook or Instagram interest targeting, or even on Lookalike audiences. This is what's working best for ad targeting right now.
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• A BETTER way to target...
So that's why some of the stuff I used in 2020 are not there anymore and most aren't working anymore. I ran new ads last week and only reached 100 people with no conversations or conversion at all
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
Andrew good day out of sunny South Africa - Pretoria. Thanks for your latest video. I was so despondent regarding my ads cause of extremely high cpl. I was so afraid to go broad audience before because I was scared the quality of the leads would be bad. But you have opened a whole new way of marketing to my clients. Well for me at least. Thank you so much. I made a whole new campaign with one adset and 4 different ads calling out my targeted audience individually with my copy and pictured used. My cpl has actual dropped a lot. Still in learning phase but already getting good leads. Thanks, again for your content, you are a master in your field. Cheers.
Best thing I’ve read in a long time! Thanks for sharing this Alfred. Excited for you mate, all the best with the new campaigns
Everything is clear. Brief and clear. No water. Thank you)
You are the best of them all Andrew! Thanks for sharing your knowledge.
Thanks so much Hana!
awesome, always thought it was the way to go. For me even before the recent changes in Facebook, the real way to go was broad targeting, calling out your audience in the copy and using the most relevant creative. Probably that is the reason that broad targeting has always worked better for me since 2016.
You’re ahead of the curve my friend!
Hi!) Can I have an advice? How much budget should I use per target account?
I rarely find myself in the comment section, but these are fantastic tips on targeting exactly who you want as a customer! Keep it up Andrew.
Really appreciate that mate! Thanks
Another great video Andrew!
Thanks!
Thanks man! Good value content 😃
Thanks!
I learn more from you than from my job
Another FABULOUS video, Andrew. I'm so happy I found you. Many wonderful insights here. You're confirming several suspicions I've had myself about audiences already. Relying on the content of the ad to generate actions and excluding those who are not part of my audience is brilliant.
I'm curious. Since you are encouraging going for broad audiences, do you choose "Detailed targeting expansion: ON?"
Thanks Alex! In most cases I do turn audience expansion on
@@AndrewHubbard1 Awesome! Thanks, Andrew.
Hi!) Can I have an advice? How much budget should I use per target account?
Thanks!
No problem!
How would this apply to restaurants? I work with restaurant businesses which don’t usually have specific targeting demographics, so I’m not really sure if anything but broad is worth using…
Hi Andrew! Great info! My issue seems to be getting the ad set up correctly inside Facebook! They do NOT make it easy! I think my ads have been great, but the Facebook setup has been awful. How do I get it set up inside Facebook so the ad succeeds?!? Thanks so much!!
What is the test budget for targeting?
i dont do interest targeting anyway but what are your thoughts on using email marketing to filter out the unqualified buyers after they click on my ad? my ad is pretty targeted, i dont think theres a way to make it more targeted. would relying on email marketing feed facebook bad data on my target audience?
How much budget should I use per target account?
great work Andrew thanks so much you are a superstar!! Good to have the latest info and updates as things change so fast! Makes sense re broad - your copy and message should do the work to hone in on the right people - old school style!
Question 1 - So broad targeting means no interests, only male/female and age and location? And then allow the FB ai to do it's job and find the qualified leads for you?
Question 2 - The lead magnet we are using is a free book + shipping (and then upsell to an online course and audio book) - do you know if this strategy still works anymore?
Thanks so much I've been wanting to contact you ever since I saw your videos a few months ago! your content is amazing and very specific!
Hi!) Can I have an advice? How much budget should I use per target account?
Very usefull! )
Glad to hear that!
Hi! What is the best social media marketing tool in your opinion?
nice one andrew
Thanks!
I have outsourced the STL management of my property to a company but they are not marketing at all so I’m trying to run an ad myself to raise awareness and increase occupancy. I am trying to run an ad on fb but it keeps getting rejected due to special ad category of housing and then it limits my targeting options :( any advice would be greatly appreciated!
How does Pixel-based retargeting work?
More grease!! you are soo good
Thanks!
Hello sir my problem in fb ads is it placing the ad. On non targeted location ( ads being seen on cities i didn't put on )
how about an insurance company? any example of ads? Can't be an excel sheet but of course everyone would use what they sell. Eg pet for a pet insurance company. any suggestions?
My campaign just launched. Where is the data in my Campaigns dashboard?
Thanks for this video.
Please how do I target a health audience more effectively?
Can you tell me more about the audience?
Are they Health professionals? If so, what field? Or is it people interested in a specific aspect of health (nutrition, fitness, strength, flexibility, mental health etc)? People experiencing a specific health problem?
@@AndrewHubbard1 fitness actually. A physiotherapy clinic
One more question: My ads' content targets very specifically, but I'm still attracting the exact opposite type of person I want who then engages with it (the classic troll syndrome). They're often sarcastic or hateful. I'm wondering if you could please address the proper way to handle these engagers. I know that FB can't tell the difference between "positive engagement" and "negative engagement," so what I don't want is for FB to send my ads to more people like those I don't want. I see ad owners engaging with these hecklers and all I can see are long streams of those types of people bombarding their ads. The way I see it, I'm not running a "freedom of speech" post, I'm running a paid ad where I want only customers-and these people are clearly NOT my customers. So I've experimented with a two-step process: Selecting their comment and choosing "ban user," and then deleting the comment once they are banned. Could you please let me know if this is the best way to handle these types of engagements? Thank you, Andrew!
That’s basically how I do it too. Except I hide the post instead of deleting. Then ban the user from the page.
@@AndrewHubbard1 Thank you!
I set super strict comment filters that ban tons of words such as keywords like spam, hate, dislike, doesn't work, stupid, dumb, etc. You can google how to set up comment filtration to ban phrases and words. You can also google lists of words to block on social media and there are hundreds of suggestions. Now I do not have to see negative comments and they are blocked from posting them. No need to see that negativity or have to delete it or block them! Now I only get comments of support and relevant questions/etc.
@@lilyrutherford2700 Thank you so much for your suggestion! I'm curious to know which words you have chosen to filter out negative comments from your ads since we appear to target similar audiences. I'm happy to follow your guidance and do my own homework via Google, but I thought I'd ask since you're having such good success. Thanks again!
Nothing has been effective for me since the iOS update.
Before the iOS update I averaged 20 sales a week with a modest budget, using "good" ads with basic strategies and they delivered results for 2 months straight. After iOS I'm averaging 2-3 sales a week, with a higher budget, using fantastic ads with advanced strategies and they completely stop delivering after 3 weeks.
I stopped all of my ads on FB until further notice, they are simply ineffective and I'm tired of seeing my monthly ads charge on my credit card knowing that I didn't even make half of that back in revenue. Until there is new hack or major update, FB ads will remain a complete waste of money.
Can I ask you what kind of product do you sell?
Gday Andrew. Is this video intended for b to b service?
Yep!
Andrew Hubbard is the GOAT of marketing no cap
I live in Oman with only about 4.5 million population with very low knowledge with online shopping through website, i run whatsapp message ads , is it better for me to run ads with targetting , i run ads for smartwatches and analog watches .
Hi, I have a question:
Why should Digital Marketers be needed if Facebook continues to make things easier this way?
Until AI can come up with campaign strategies on it’s own and design images, videos and write copy, I think we’re safe 🙂
Would this work well if your selling a product directly from Amazon?
Probably not. I wouldn’t use Facebook ads to directly sell on Amazon because you can’t track conversions. I’d use Amazon ads instead
hi, my account got banned and opened a new one do I need to use a different payment method in the new account ??
Yes!
Does Facebook ban ads for Taplink?
Not sure
Can you please help me to target people in my contact list
No targeting, custom or LLA
interest targeting changes too damn fast
Does that really work? Removing targeting and LLA?
@@dennischen8887 yeap but you drag the wrong audience like a magnet unfortunately.
@@michalissavva6687 so it doesn't work then? Or it costs less to acquire results with broad, thus giving you more conversions?
Hi! What do you think about narrowing target audience to ppl that are connected to FB via wifi? Does it lower the adds costs or make it higher? I am selling adaptogens suplements. I would really appriciate your view on that. Thanks
General rule - narrower audience = higher costs
@@AndrewHubbard1 That is not true lol :D
@@g0me2z Ok mate. All the best with your ads
great info sir nice work , i just wanna chat with you for my business i need some advice to not fall in mistakes if that doesnt bother you i hope you will see my comment and reply to it
Thanks! I don’t do calls, but there’s tons here on the channel that will help 🙂