Profitable month for my client... still refunded my service fee | My SMMA Journey
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- Опубліковано 13 лют 2023
- In this video of my smma agency journey I tell you about a client which I had to refund our service fee even though we brought him profitable results. Last few weeks we've been facing some unforeseen challenges with my lead gen agency and I wanted to share those with you.
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And… the preview for this video it says “I messed up”. Dude you are killing it! Whether you intended that headline, I think you could have said “growing pains, and we honored our guarantee”, or something to that effect. I don’t think you messed up, you just found out another way to deliver exceptional customer service, and demonstrate your strong work ethic, credibility, and accountability. All exceptional values that any client would want to be associated with!
Wow really appreciate your support bro! Thanks 🙏
@@juansmmajourney Gotta agree with David here from what I have been seeing your doing great! keep up the grind and see you at the top!
I'm surprised your client requested for the refund though. Usually for me at least, they say: "oh don't worry about the guarantee." Because at the end of the day you made them money.
What you can do instead is one month with the guarantee, and if you don't fulfill that, you say at the monthly call: "I suppose we're not a good fit moving forward since we couldn't deliver on our guarantee". They'll say "oh but I want to keep this relationship going! Is there any way we can do this guarantee thing again for next month?". Then, you can just say: "Actually, clients who continue with us operate on a retainer basis"... something along those lines. I'm not an expert but have some experience. What do you think, Juan?
Just your mentality and integrity alone, you are going to get there bro! Love the transparancy towards your clients as well, and I would try calling your leads I feel that that will definitely help. Regardless, good luck bro!
Thank you bro, yeah I think calling the leads might be the way!
@@juansmmajourney You're most welcome bro! I can't wait for the update, you got this!
To avoid losing that guarantee by a slim margin on your next clients, make sure you run the ads from your own business manager. That way, the client can't see the ad spend. If you need to use some of your own money for the ad spend, you will keep some of your money and still hit the guarantee.
I‘m glad i found your channel. You‘re about at the Same Point as i am with my Agency and i really like the companionship That i feel, watching your videos!
Love the videos, man. It’s awesome how real you keep it. Keep it up!
Thank you bro! Appreciate that a lot 🙏
Transparency and honesty is invaluable congrats Juan you are ahead of ninety-nine percent of people
Thank you bro! 🙏
I love the transparency, keep it up!
Appreciate it!
Love this man!! The transparency is so important, you keep inspiring me to peruse opening my agency more and more.
Thank you bro! Yeah go for it 🏃🏻♂️🏃🏻♂️
nice pfp
Props to you for being honest, keep your head up!
Thank you!
Keep pushing brother you got this!!
Thanks brotha! 🙏
I'm watching your videos and literally everything you're saying word for word with the ad performance is what I'm experiencing as well. I had the same problem then launched a video ad and things went up. Make sure to check your frequency on the ads manager. Once it gets to over 2-2.3 ads stop performing well.
Also, if you offer a guarantee, make sure you have an adequate budget to make it a reality. Because a big reason why you don't reach the guarantee is if the client didn't spend an adequate amount to reach it. Now you know more about how much a client needs to spend in order to reach the desired numbers.
Awesome video. This is the reason why many agencies have VAs, who call every single lead, as an automated text is not enough. Every 4-5th should convert into an appointment, if that's not the case, something might be up with the follow up. Also, you might want to try an AD into Calendly link streight (clients calendar), that eliminates bleed process, also you can incorporate stripe charges, workflows to guarentee they show up.
Thank you bro! Yeah we just hired a va to help us with calling the leads 🙏
Hey Juan, you are inspiring us by your transparency. You are not like fake gurus out there. Keep growing.
I have 2 questions if you like to answer.
1. How many clients you got till now? Have you got any from cold email?
2. How much should I charge per month for Facebook ads to get client easily in start for remodeling niche?
Would love to hear back from you.
Your transparancy is so motivating
Thank you bro! 💯
@@juansmmajourney gotta ask.
Did you consider buisness walk ins?
Could be a good way for outreach
Also what software do you use for creating ads (editing software specificly)
Same exact thing for me. Text response after lead form comes has been working better for us than calling. If they want to talk right then and there we live transfer them to the owners. We are in the solar niche for context so may be a little different.
That’s interesting, I’ve heard a lot of people do better calling but maybe for solar niche it’s different! 💯
In one of your videos you personified the issues with not being able to find anyone to sign or give you a chance and how much volume we have to do for prospecting, that's what Im living right now. What extremely stresses me is not knowing how long it will take. I have quantifiable objections that aren't being met so had to put them on hold, going through every damn day the family struggling in some way because of finances. I should say Im going to sign a client this month but I don't know what the exact plan is. Done multiple methods but they don't seem to work at all. I have other methods in mind but I don't know how to do them well yet
cold Call 50-100 business on a list. Try to chose companies who have a 4.6 rating or less cause u can acc give them value. Everytime I do it, I usually get 1 or 2 hits but I have a rlly good offer
For our agency we do both a follow up sequence and we call the leads that need that little extra push so I would say implement a great sequence and call when needed.
Nice thanks for the tip! Would you say you close most leads via text or call?
Do you call the leads as the agency and follow up or do you just send them over to your client once the lead comes in? I mean what if they ask questions about the treatment? You dont know much about the Industry i would assume
Your being too nice. End of the day, clients don't care about what you do, just get the results. You brought in a positive month, why did you refund??? You 4x'd their investment in 1 month. Don't mix client satisfaction with being taken the p*ss out of. Business is all about authority, especially B2B. If you show signs of weakness, they'll walk all over you. Gotta make em need you bro. Keep it up tho!
Great job, Juan I love watching your journey, I hope I can do it too. Just wondering about your service fee,… so you offered a refund for month one, and then charged for month two with the same guarantee? So if you succeed you’ll essentially get paid for one month, but provide two months of service? Just wondering, thinking of cash flow projections and how much money I should expect to start my agency, and not run out of money. Cheers, and congrats, you are a true inspiration!
Everything is predictable if you factor in all the variables necessary. It can seem unpredictable because you are not aware of the severity of certain variables, so factor them in. For example, time ads run compared to when people are most interactive with ads. Location the ads are displayed to, etc. Good luck bro!
Amazing video brother thank you for the bangers! Where is the best place to learn how to build perfect backend systems and processes to make everything simplistic and effective?
Would defintely say that calling leads are the best strategy!
Yeah I think we’re going to do that!
Hey Juan, I just watched your video and I must say that it was really informative and well-made. I loved your videos. I was wondering if I could help you edit your videos and also make highly engaging shorts for you to grow your business.
no pain no gain my brother
Facts 💯
Hi! I was wondering how much you charge your clients and how do you justify the price without showing testimonials ( if you don't mind me asking )? Did you tell your clients explicitly that you are just starting out? Thanks!
Hey Juan - can i check with you, for your guarantee of 15 appointments booked:
1) Does that that come with sales conversion at the appointment as well?
2) Was there a set budget that you were given by your client, i.e. you have a min. cost per appointment that you cannot exceed?
Thank you and continue killing it!
you should check the country rules before you start calling leads, for example, I'm in the real estate niche and in British Colombia, you can't call leads unless you're a licensed assistant/ real estate agent, my client got a fine because he didn't know this.
also I'm in Iman course too let me know if you want to jump on a call
Hey Juan, I want to get practice running ads aswell so I can have something to show to potential clients. I was thinking of running a dropshipping store like you did. Just have a couple questions for you. What supplier did you use? (Because of the long shipping times) And I’m also in Canada like you so did you get a sole proprietor license just for a practice store?
I'm going to be that brutally honest friend that tells it how it is, that tennis poster behind you is god awful and ruins the vibe of the black background, please change it lol. Also, I don't think you messed up at all! You dealt with the problem head on and the fact that the client still stayed on says a lot about your service and communication delivery :)
Hey Juan I have a question
Do you run ads for your clients everyday throughout the entire month? if so how much do you spend on ads that whole month?
Hey, how did you find your contractors/ people who make your ads? I’m struggling to find people explaining where to find them and how to get the right one :/
No way I would have refunded that, you had awesome results
I bought a course, and the course said you shouldn’t test or put new ad creatives in an adset that’s performing because it will put ur adset back into the learning phase. Which will hurt your overall adset performance because in the learning phase, Facebook’s algorithm doesn’t know what audience will like ur ad so everything becomes less optimized. Even if the adset wasn’t performing, u prolly made the adset go back into learning phase which hurt the overall performance of that adset even more
Juan, how do you know the amount of $ you can spend from a clients account on ads? I was thinking about u and other other youtube smma creators and how people have guarantees for client aquisitions but like does that not depend on the amount of $ you spend on ads? I mean if you advertise with $20 a day and $100 a day its a huge difference since you reach so much more people.
Did you first take the money in the beginning of the month and then refund it or you simply didn't charge them st any time?
Keep it up
Can I ask how many clients you told them you would give them? I'm also just starting out cold calling and in the MedSpa/Dentistry industry and I have no idea what number I can say regarding set appointments per month or money back. Do you have any suggestions on what number I should say? Thanks!
Love your videos!
I have a question: Does your client have a booking page on their web page? If they have, can't you just track how many leads from you ads book a session through the booking page by using a facebook pixel?
I prefer you to use Convertions API Getaway. Easy and much more accurate rather than Pixel
Hi Juan, I hope you're doing well. Great video! I just wanted to know how you fund the ads? Do you use the money from the service fee and if so how do you refund your client if the money went to ad spend? This is something I'm still struggling to understand, especially if an agency owner has no collateral to fund re-funds out of pocket...
Nah bro they'd pay for their own ads
@@ojasnain6806 oh okay, so he takes a retainer and then on top of that they pay for their own ads?
Have you only been texting the leads this whole time with no calling? Also do you use SMS or WhatsApp for that
mayby someone can expalin to me becasue i dont get it yet did you get creatives from the client i mean photos and vedios he prepared or you request him to do it in case he doesnt have any
Juan be like: "I signed my first client, I am an entrepreneur"
Real entrepreneur's reply: "I am GOD"☠
Bro where are you
are u using fb pixel data built within ur automations? it could definitely help with ur ads
We are not, I think for lead forms it doesn’t make a difference right? Only if you’re using a website or funnel?
@@juansmmajourney no bro u should track WVERYTHING.
@@juansmmajourney and even if they book, they’re still part of the considering funnel or MOFU. They need to acc come in to make the sale. Ur campaign should be conversions, not lead generation
@@thebeatdropeffect5765 Yeah exactly, adset needs to optimize for purchases which u can only do if highlevel is sending pixel data back to fb after u schedule an appt for that lead
I am just curious did you take any fb ads course or just all from experience and testing
I took imans course but mostly just from watching UA-cam videos
Do you have your agency under an LLC?
Instead of refunding your service fee, why didn't you just pump your service fee into ad spent as an emergency? 🤔🤔
the guarantee is unnecessary, you are a great guy, but there's no need to offer this. i understand why you do it, guarantee something else if you want to offer it.
how is the agency doing
just posted an update
text follow up and then call and book
💯💯
Thanks for the tip! 🙏
You run Instagram ads aswell?
Yes
You refund the service fee only or the ad spend too
Just the service fee, either way it was a profitable month for the client so they were not upset about the adspend since they brought more revenue that month
@@juansmmajourney of he hadn't a profitable month you would also refund the ad spend ?
@@user-mp3qn2vm9u if a client already has a budget for ads stay with that budget or make your client choose a ads budget if they dont. And its normally splited out of the service fee from you
that's y u under promise and over deliver
You shouldn’t be offering a guarantee that you can’t actually guarantee. Have you thought about a results based payment? Getting paid x% of each converted lead… that way your client is happy as long as leads are coming in
That’s right, it had been going well until the ads took a hit, but yeah that’s a good idea as well like a commission for every appointment we book! Good tip thanks bro
@@juansmmajourney understandable but Facebook is a fickle platform and can change which posts get most attention on a whim. Consider offering Google ads as part of a package too, that way they should get results from one even if the other is under performing. Obviously that’s more work though.
@@eren1707
How long would it take someone with a basic knowledge of FB ads to learn Google ads?
@@mikedapz i would say try it out yourself
Use your brain
Is generally useful for owning a buisness
(No disrespect)
@@mikedapz just get a course on udemy or find someone on UA-cam offering free advice