Joey Swoll Opens Up About The Shredz Scandal

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  • Опубліковано 16 вер 2024
  • Joey Swoll talks about the fast rise of Shredz... and the scandalous downfall that followed.
    Joey Swoll is a bodybuilder and entrepreneur who was a partner and part of the creation of Shredz, a supplement company that exploded onto the scene. In just one year, it went from nothing into massive company paying out six figure salaries - all through social media marketing. But just as quickly as Shredz rose to success, it feel apart due to various scandals and sudden negative press. In our latest GI Exclusive interview, Joey Swoll reflects on his involvement with Shredz, what really happened with the reported scandals, and why he left the company.
    Right when Shredz was a the top of the supplement world, its reputation came crashing down. Reports of sponsored athletes photoshopping physiques and claiming they were results from offered workout programs started flooding the web. Further reports stated that the workout programs themselves were simply cookie cutter routines, that athletes were using bots to pretend they were chatting one on one with clients, and that Shredz was running fake social media competitions that never picked winners.
    During all of this negative press, Joey Swoll left the company and has since gone on to other successes including his recent launch of low calorie sauces for bodybuilders. During our sit down interview with Swoll, we asked him to reflect on his entire time working at Shredz and explain just what was happening with the scandals being reported.
    Ultimately, as Joey Swoll puts it, the reason for Shredz success was the exact same reason for its downfall. Shredz used social media and sponsored influencers to build a marketing campaign outside of traditional channels. But this also led to a bunch of young athletes getting sponsored and essentially becoming rich overnight. Swoll thinks that's a huge part of the reason that certain athletes got caught up in the scandal.
    But Joey Swoll also makes a point to say that he doesn't find much of what happened with Shredz much of a scandal at all. He thinks that certain athletes made huge mistakes - but that wasn't condoned by the company and was handled once the information became known. Swoll stands by the main foundation of the company - which were high quality supplements.
    You can checkout Joey Swoll's full reflection on his time at Shredz and the various scandals by watching our latest GI Exclusive interview segment above!
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КОМЕНТАРІ • 150

  • @zacharyshook3145
    @zacharyshook3145 4 роки тому +165

    He literally didn’t say anything on how Shredz fell apart lol

    • @joshmillarich4916
      @joshmillarich4916 4 роки тому +11

      You paid athletes cause you were stealing your customers $ . So actually you didn't. The entire setup was a scam. Soon as it was exposed BOOM! OVER

    • @usmanchaudhry6678
      @usmanchaudhry6678 4 роки тому +9

      According to public records/ lawsuits, Ankur & Shredz got S.K Labs to manufacture their supplements on credit and Shredz sold all of the product real quick at a big markups. Shredz never paid the money back for the supplements, according to the lawsuit. S.K Labs allege that Arvin & Ankur used the money for their own lavish lifestyles and claim Ankur & Arvin were paying themselves $150,000 per month.
      Ankur personally guaranteed the loan. S.K Labs is suing for $2M in damages...success just came tooooo fast for them to handle it...

  • @689CJ
    @689CJ 4 роки тому +107

    Lesson on how to dodge a question. Vlad needs to up his interview game.

  • @sagemode6
    @sagemode6 4 роки тому +155

    Vlad: So how did Shredz fall?
    Joey: I bench 300lbs.
    Vlad: What?
    Joey: Sup bro.

    • @gringoexotic
      @gringoexotic 4 роки тому +1

      Mc Lovin haha exactly

    • @usmanchaudhry6678
      @usmanchaudhry6678 4 роки тому +4

      According to public records/ lawsuits, Ankur & Shredz got S.K Labs to manufacture their supplements on credit and Shredz sold all of the product real quick at a BIG markups. Shredz never paid the money back for the supplements, according to the lawsuit. S.K Labs allege that Arvin & Ankur used the money for their own lavish lifestyles and claim Ankur & Arvin were paying themselves $150,000 per month EACH
      Ankur personally guaranteed the loan. S.K Labs is suing for $2M in damages...success just came tooooo fast for them to handle it...

  • @TheRealGuywithoutaMustache
    @TheRealGuywithoutaMustache 4 роки тому +39

    Never knew about the scandal until now actually lol

  • @iwandekluys
    @iwandekluys 4 роки тому +15

    Avoiding questions: just make sure you keep talking about yourself and hope the interview ends soon. Zero information!

  • @sqd8r
    @sqd8r 4 роки тому +45

    this guy is so in love with himself... 'I don't look down on people... ok now hit a set if you want a pic with me.' GFY whoever you are.

    • @mattlukco3717
      @mattlukco3717 4 роки тому +7

      sqd8r dont judge off of what you see in an interview. Dope dude in person

    • @oldsport7177
      @oldsport7177 4 роки тому +4

      Lmao that’s something any one who wants to meet him would love to experience. That’s like your favorite artist telling you paint something while they watch you.

    • @checksoverstripes2498
      @checksoverstripes2498 4 роки тому

      Matt Lukco Joey Swole has small hands

  • @asherray4969
    @asherray4969 2 роки тому +5

    This is what I remember: I was following Arvin, he posted daily. His posts were super inspiring and actually changed my life. I looked at his posts every day. Then the Devin AdobeGains scandal happened. Arvin released a video saying Devin was no longer with shredz.
    But then Arvin just went cold! He stopped posting! He went from posting every single day for like years, to all of the sudden, once every year and a half! Immediately after the Devin scandal. I was so bummed. I was like wtf Arvin we needed your posts bro.

  • @UsedToBeMax
    @UsedToBeMax 2 роки тому +47

    He seems like a great guy nowadays. I can’t really tell if it’s all an act or if he’s a genuinely good guy, but I want to believe that he is a good guy. I know that at the time of this video he was struggling with a lot of shit

    • @theycallmejay6614
      @theycallmejay6614 2 роки тому +4

      yea i agree, to be quite honest i think he’s a good guy to be doing all this stuff and especially how big he has now become because of tik tok, i feel he would of slipped up at least one time in the past with a video of him not being such a nice guy

    • @MgoNotorius2
      @MgoNotorius2 2 роки тому +4

      I'd be a cool guy too if I'd make millions out ot scam or not

    • @SuccessQuotesMotivation
      @SuccessQuotesMotivation Рік тому +11

      No he's not it's all fake

    • @ericroma-garcia7158
      @ericroma-garcia7158 Рік тому +6

      It’s called a 2nd act. All to stay relevant online

    • @alexanderpulido10
      @alexanderpulido10 Рік тому +2

      He did a weight loss journey and I never heard of the winners. I emailed him and he said he would do it the next week and never did..

  • @TheSpritz0
    @TheSpritz0 4 роки тому +12

    TEXTBOOK case on how to not answer a direct question...

  • @vatsvatsal
    @vatsvatsal 4 роки тому +19

    People have to earn a pic with him... wtf 😂😂

  • @Erikcolts18
    @Erikcolts18 4 роки тому +21

    I was taking shredz years ago... when it first started. Can't remember how I got introduced to it.... but I was all about shredz. My honest opinion.... at least for me, it is one of the best supplements I have ever taken. Worked amazing, I had great results. My reasoning for leaving shredz was the Devin Physique stuff, it just didn't seem right to me what he did to his assistant. And there is plenty of other good supplements out there.... i was with them for the ride, I saw them change and grow up...... but it was time for me to move on as well. I do miss the good ole days where Paige, Ainsley, Joey would message u back and give u advice. The motivation was what kept me around... but once the devin thing happened.... people started leaving after he got fired because it was controversial. It kinda ruined the image.

    • @PICUDOtheFIRST
      @PICUDOtheFIRST Рік тому

      What did he do to his assistant?

    • @TheSupart91
      @TheSupart91 Рік тому

      Ahhh the old days of Instagram was awesome

  • @murada2007
    @murada2007 4 роки тому +20

    Shredz...never heard of her

  • @edd9632
    @edd9632 4 роки тому +43

    Shredz was grossly overpriced and most of the products (fatburners LOL) were useless

    • @chrisbuehler6868
      @chrisbuehler6868 3 роки тому +2

      You just described all supplements lol

    • @teamrgvbodybuilding1772
      @teamrgvbodybuilding1772 2 роки тому

      @@chrisbuehler6868 no, there are plenty of supplements nowadays that have science backing them up. Not all, but a few like caffeine, creatine, beta alanine, etc. And the studies even tell us what the effective doses are

    • @chrisbuehler6868
      @chrisbuehler6868 2 роки тому

      @@teamrgvbodybuilding1772 I just turned 44 and I'm going back to being "natural" (lol) after juicing in my 20's and 30's. What supplements do you recommend? I'm doing trt at 125mgs/wk too by the way

    • @teamrgvbodybuilding1772
      @teamrgvbodybuilding1772 2 роки тому

      @@chrisbuehler6868 creatine if you're training for strength and muscle size, beta alanine if you use higher reps, maybe Peak O2 if you do a lot of cardio or other endurance work. Just keep in mind while they work, the amount of benefit is less than TRT, lol, but they will offer additional benefits.
      Other than that. It's mostly about good diet. Get 1g of protein per pound of lean body mass (doesn't have to be from protein powder. Can be from food alone) along with proper sleep and hydration

  • @djm0078
    @djm0078 4 роки тому +3

    Because you text doesn’t mean you don’t train hard, it means you text during rest periods. Personally, I use my phone for music, I log my training on Strong App, and often take business calls or messages.

    • @yukarimurasaki4549
      @yukarimurasaki4549 2 роки тому +2

      Thanks for this. I texted when I used to lift, or took notes, during rest periods... and felt alone/judged for sitting there texting. But, I have to rest between the sets! What am I supposed to do, stare at the wall w my mouth open waiting for a fly to munch on?!

  • @abeach_
    @abeach_ 4 роки тому +40

    What human would want a Joey Swole "autograph"

  • @hcamarillo24
    @hcamarillo24 4 роки тому +3

    Literally didn’t say anything about it, nor did he answer the question 🤦🏻‍♂️🤦🏻‍♂️

  • @georgentzios2757
    @georgentzios2757 4 роки тому +2

    People forget how successful E.A.S was. Now that was a company that lead the way for all supplement companies. Thanks to Bill Phillips and the original 12 week transformation program.

  • @gringoexotic
    @gringoexotic 4 роки тому +6

    Did he admit all the scamming and photoshopping he and other shredz goons did

  • @ADAMGILBRT82
    @ADAMGILBRT82 4 роки тому +2

    I think generation iron should make a Rise & fall documentary of shreds but show the good the bad and the ugly

  • @checksoverstripes2498
    @checksoverstripes2498 4 роки тому +3

    Joey Swoll is 5’7 and will block you on IG if you mention that in his comments section

  • @FrancisDietPodcast
    @FrancisDietPodcast 4 роки тому +9

    Val your so bad at interviewing . He didn’t answer lol

  • @mattgress1256
    @mattgress1256 4 роки тому +2

    Answer the question asked. Its really that simple. Until this dude answers valid questions about Shredz, I will never buy a product from Ryse (his new company).

  • @mfgreviews5028
    @mfgreviews5028 Рік тому +1

    "If you want my autograph you have to earn it... Get down and do a set." Yeah ok lol

  • @Demiurge66
    @Demiurge66 4 роки тому +5

    Devine physique was photoshopping his images portraying a false image never said anything about that lol

  • @plumberbear2514
    @plumberbear2514 3 роки тому +3

    So basically do steroids, put pictures of stuff that will make you look like you do steroids and then everyone buys your products because they are fools

  • @skrtskrrrttt8940
    @skrtskrrrttt8940 3 роки тому +2

    Connect with people? Perfect, i am looking to connect with someone who is short af and likes to photoshop pictures to scam people. Lets connect

  • @peterjon2758
    @peterjon2758 4 роки тому +1

    looking down on people...that's not me. If you want to take a picture with MEEEE you need to EARN IT...You need to do a set to be worthy of a picture with me; It's also not me to look down on anyone. Also, why did shredz fall apart? There was a fifty foot wall, million dollars, I bench a lot, not into expos anymore, did I say we spent 1 million dollars.

  • @lukeguldan4906
    @lukeguldan4906 3 роки тому +7

    I was shocked at how short he is in real life.

    • @EE-ie9gm
      @EE-ie9gm 2 роки тому

      How tall are u and how tall is he

    • @primeevantv6487
      @primeevantv6487 2 роки тому +1

      @@EE-ie9gm I remember he showed up to destination Dallas when I was working in that area, I swear he was like 5’4-5’5

    • @nevermindmyname813
      @nevermindmyname813 2 роки тому +2

      @@primeevantv6487 that's so funny because he used to post pics on his Instagram about how much he loved girls that were half his size. Probably to make him feel taller? 🤣

  • @andrewfrankleaderwood1632
    @andrewfrankleaderwood1632 4 роки тому +2

    Bradley Martyn killed ShredZ with his diss videos on Devin Physique

  • @hagninety4116
    @hagninety4116 Рік тому +2

    The guy is always wearing a hat.

  • @chusoquintana6608
    @chusoquintana6608 4 роки тому

    Thanks for this video Joey!

  • @brandonpotts54
    @brandonpotts54 4 роки тому +2

    Shredz was over priced and had zero supplement stats on any of their products and if you called the company they would not tell you what was in it and the shit tested positive for small amounts of led. I like Joey and still follow him but bro it was more then just hating Paige was altering her pics to the point that wasnt even how she actually looked Devon was clearly a proven slimball too, they robbed mfs blind while they posed with 200,000 dollar cars... I mean there was a reason people abandoned that company left and right, if you truly believed they didnt do anything wrong you would still be there that's all I'm saying Joey knew if he stayed it was career and brand suicide.

    • @teamrgvbodybuilding1772
      @teamrgvbodybuilding1772 2 роки тому

      Agreed. That said, after all that, I don't see how people can like them. They're literally criminals that were stealing from people and harming them as well.

  • @E-Z-E
    @E-Z-E 4 роки тому +8

    If corey taylor started juicing 👆

  • @clinteastwood7780
    @clinteastwood7780 4 роки тому +2

    You went from Shredz to Generation Iron.... Ha..... Man why do People. Listen to this man. And follow this Channel?

  • @nsalaza
    @nsalaza 4 роки тому +4

    "You want to take a photo with me? You gotta earn it. Come do a set with me." Love that! Shows he's willing to connect with people!

    • @eyewelderboat7872
      @eyewelderboat7872 4 роки тому +7

      🤔🤔🤔 he’s not God ...earn a set LoL

    • @skrtskrrrttt8940
      @skrtskrrrttt8940 3 роки тому

      Ummm no this guy sucks lol

    • @Tyrosine0910
      @Tyrosine0910 2 роки тому +2

      @@eyewelderboat7872 How does asking somebody to do one set with you somehow equate to you taking on the role of God?

  • @chrisneely3069
    @chrisneely3069 4 роки тому +1

    Bro I remember seeing that line he was talking about. Shredz literally owned the world lol

  • @Keegan1229
    @Keegan1229 4 роки тому +2

    Wait, Greg doucettes protein???

  • @MrGayle_
    @MrGayle_ 4 роки тому +2

    Is that Devin dude still around

    • @BonezLo
      @BonezLo 4 роки тому

      He actually died of aids in 2019

    • @Jayjay610_
      @Jayjay610_ 3 роки тому

      @@BonezLo whattttttt😂😂😂 no he didn't lol he's alive and well

  • @gabrielgaona4851
    @gabrielgaona4851 2 роки тому

    This wasnt even a interviewer lol. My guy didnt even ask any legit questions. Joey literally cut him off about not being controversial

  • @jeancey1
    @jeancey1 Рік тому +1

    It’s all @devinphysique fault with his photoshop waistline narrowing 😂😂and his cookie cutter meal plans

  • @tbo2120
    @tbo2120 4 роки тому +2

    Vlad, why even interview this phony? Everybody knows his history, and his future. We want real fitness journalism please.

  • @glennbennett6301
    @glennbennett6301 4 роки тому +3

    After watching Boston and muscle head roast him I can't look at him the same anymore 😂💯

  • @thecaseylwest
    @thecaseylwest 3 роки тому +3

    He answered the question without going into a lot of detail y’all just didn’t listen

  • @swollen4ever
    @swollen4ever 4 роки тому

    Vlad, you need to man up and put him on the spot to why shredz fail!! He is smart avoiding your questions lol.

  • @KleWdSide
    @KleWdSide Рік тому +1

    He just seems phony & insincere.

  • @AgiDaKinG
    @AgiDaKinG 4 роки тому +1

    This host is too weak. He’s asking the questions but isn’t challenging any of the guests.

  • @severinhilt3828
    @severinhilt3828 3 роки тому +2

    This guy definitely full of himself

  • @argdiesel
    @argdiesel Рік тому +1

    This guy is gonna run for president in 2024 😂

  • @jvl3097
    @jvl3097 4 роки тому +7

    con artist 101. made out well.

  • @Slayzlee
    @Slayzlee 3 роки тому

    He didn't trash devin? What a shame

  • @mrsandura78
    @mrsandura78 4 роки тому +2

    He gets no love...

  • @y1521t21b5
    @y1521t21b5 4 роки тому

    _Swoll_ is a great name for a buff dude...

  • @mrbrianhendricks2486
    @mrbrianhendricks2486 3 роки тому

    Even Ryse bought him out .. no one wants to be associated with him

  • @georgentzios2757
    @georgentzios2757 4 роки тому +5

    Vlad has the worst interview skills.

  • @islanddoggear
    @islanddoggear 2 роки тому +3

    As a 2x business owner, it’s abundantly clear that the people in this comment section don’t understand the challenges entrepreneurs face, especially those in the public eye. Joeys answers HAVE to be diplomatic because his brand is his livelihood. The public is not owed an explanation of the intricacies of his previous venture-likely to protect his current partnerships, employees, public image, etc.

  • @jesuschuchotorres9841
    @jesuschuchotorres9841 3 роки тому

    2:56 hope u had a good 2020 😆

  • @jeanaydin6224
    @jeanaydin6224 4 роки тому +1

    He looks like a Choad.

  • @PotentialGaming
    @PotentialGaming 2 роки тому +2

    fraud

  • @SAM46323
    @SAM46323 4 роки тому

    for the interviewer guy. cant you ask him again and tell him you want a clear answer ? are you both staging this shit and set this title for more view but the content has nothing related to it.

  • @emirjevric2342
    @emirjevric2342 4 роки тому

    Opens what?

  • @RadLaxer42
    @RadLaxer42 4 роки тому

    He didn’t open up about shit

  • @cozmogarcialundgren2649
    @cozmogarcialundgren2649 4 роки тому +1

    good guy.

  • @JuanGomez-tj5ko
    @JuanGomez-tj5ko 4 роки тому

    Didn't answer the questions

  • @justinhesselgesser675
    @justinhesselgesser675 3 роки тому

    People talking so much shit off of one video.

    • @JettTornatore
      @JettTornatore 3 роки тому

      bc the guy is a fraud. Straight up CON ARTIST

  • @NinjaDog9123
    @NinjaDog9123 Рік тому

    So many tiktokers in the comments

  • @TrainWithQuan
    @TrainWithQuan 4 роки тому +4

    I’ve met Joey many times he’s a good dude

  • @asphaltcowboy7567
    @asphaltcowboy7567 3 місяці тому

    He's too Swoll...

  • @gympho1
    @gympho1 4 роки тому

    That was pointless

  • @thecoldcallerguy
    @thecoldcallerguy 3 роки тому

    Joey “Talk Too Much” Swole

  • @Kickey165
    @Kickey165 3 роки тому +1

    who tf waits 4 hours to take a picture with this nobody? Nobody.

  • @thesavagegentleman2397
    @thesavagegentleman2397 4 роки тому +1

    Waste of time. 👎🏻

  • @roryobrien3316
    @roryobrien3316 4 роки тому

    No idea who this bloke is.

  • @mrtfitness4586
    @mrtfitness4586 4 роки тому +1

    wtf is he saying 😂

  • @alexguerra6332
    @alexguerra6332 4 роки тому

    All bullshit .. and Devin Physique ruined that company

  • @TK-ne2yo
    @TK-ne2yo 4 роки тому +1

    not buyin it. That humble brag.

  • @amstaffer1
    @amstaffer1 6 місяців тому

    To bad he is on the juice

  • @nickcooper4265
    @nickcooper4265 4 роки тому

    Dinosaur arms

  • @masternoremac3738
    @masternoremac3738 4 роки тому

    That shirt, Im in love with it...

  • @Drewzaah
    @Drewzaah 2 роки тому

    Dude looks like he was born to scam

  • @sumalways
    @sumalways 4 роки тому

    Lol Shredz might hv closed they might hv rebranded their shit. People are gullible lol

  • @RonBaezclassic
    @RonBaezclassic 4 роки тому

    Best interview, hands down either him or victor

  • @josephsampson6130
    @josephsampson6130 2 роки тому

    he looks 5'4