Logo Hack: The Trick That Changed Everything 👀

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  • Опубліковано 3 кві 2024
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    The biggest trick I know about good logo design is balance. Knowing how to balance your logo through testing within different perspectives is what will make sure your work looks professional.
    If there's anything you would like me to cover in a video, then let me know by commenting down below!
    🔗 Links
    Learn the art of bespoke logotype design: www.designacad.com
    Will Paterson: linktr.ee/willpaterson
    Take a look at our store for awesome design resources! assets4d.com
    Join the Reddit crew: / willpatersondesign
    Become a member: / @willpatersondesign
    If you would like me to design your logo and company branding, please check out my website for more information! www.willpaterson.design
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КОМЕНТАРІ • 35

  • @willpatersondesign
    @willpatersondesign  2 місяці тому +10

    Hope you enjoyed the video and learned something new! What video would you like to see next? ⤵

    • @jurebrenkus707
      @jurebrenkus707 2 місяці тому

      Hey Will, I’d really love an updated video about how to start as a freelancer with a lot of potential but not a lot of client work.

    • @adesinaadeyemi6686
      @adesinaadeyemi6686 2 місяці тому

      Pls continue the adobe illustration course

    • @blaizegottman854
      @blaizegottman854 2 місяці тому

      I sure did

  • @blacxthornE
    @blacxthornE 2 місяці тому +28

    2:15 ok mate you need to be very careful now

  • @wheaties6789
    @wheaties6789 2 місяці тому +28

    But what actually makes it unbalanced? I know you showed an example of your logo when you resized the “B” in box but could you go into details? This felt like a very surface level overview and I would love a deep dive into this topic bc this is a really great lesson in design for novice designers like me who would love to make more logos.

    • @0x2A_
      @0x2A_ 2 місяці тому +5

      I recommend watching his critique/review videos. He mentions balance a lot and over time as he mentions the strengths and flaws in peoples designs relating to things like layout, negative space and kerning etc. you will start to understand and see balance with some time. Also his videos specifically about negative space and kerning will certainly give you a deeper dive in to two very important things to consider when it comes to balance :)

  • @akeem2752
    @akeem2752 Місяць тому +3

    Your logo in the circle makes me think of Westinghouse

  • @MiniRoehAngelMiguel
    @MiniRoehAngelMiguel 2 місяці тому +5

    Interesting fact, I liked it!
    I just made a logo for a small bakery and I really like it because of the balance it has, now I know why. Great video!

  • @palesam4517
    @palesam4517 Місяць тому +2

    I'm learning a lot about balance in layout. This video is perfect !

  • @zachsills6973
    @zachsills6973 2 місяці тому +4

    The scrawlrbox logo is kind of lopsided in my opinion, very heavy on the left giving an unbalanced feel even though it may have even space around it when put in a box

    • @willpatersondesign
      @willpatersondesign  2 місяці тому

      I would argue that it isn’t - only because of the capitalisation of the letter S :)

  • @memyselfandclive
    @memyselfandclive 2 місяці тому +6

    I'm pretty sure that if Target didn't exist and then you said come up with a logo for a store called Target and someone came up with the logo they have, it would be thrown out as laughable. And yet it's now classed as an 'amazing logo'.

  • @firebutterfly
    @firebutterfly 2 місяці тому +1

    My head will literally start hurting if I'm looking at logos, brochures and web layout, or other content, that isn't on a grid. The patterns are off, even if the pattern is fluid, my brain can tell and doesn't like it.
    I've learned to start using grids at the beginning just to avoid the headaches that can start whenever I'm drawing, or designing.
    Not everyone can see grids, perspective and dimension well and when designing logos, lordeeeee can it become an educational moment with someone that's not a designer "knowing what they want".

  • @e-llustrator
    @e-llustrator 2 місяці тому

    Heart you man ❤

  • @satyakidasgupta6860
    @satyakidasgupta6860 2 місяці тому +2

    Love this ❤

  • @lotfibendiaf7004
    @lotfibendiaf7004 Місяць тому

    Still a little bit confusing, there is a bunch of logos that don't follow the rule but still do the job. btw everything seems to me unbalanced now lol

  • @theformidablefrog1967
    @theformidablefrog1967 2 місяці тому

    Not to be tht guy but when u changed ur logo and made it balanced in my opinion it did look a lot better and fit ur name “ will” way better

  • @NeroSaysNo
    @NeroSaysNo Місяць тому +1

    Calling a principle of design a hack/ trick is blasphemy. The only hack or trick was the title, but the video was good. Thanks Wil.

  • @DesignWho
    @DesignWho 2 місяці тому +4

    Hi Will

  • @hldfgjsjbd
    @hldfgjsjbd 2 місяці тому +4

    “People will instantly like”
    Creates a swastika

    • @F5_cena
      @F5_cena Місяць тому

      The correct form means peace
      The bad one is German corrupted form that people think the symbol is bad period

    • @hldfgjsjbd
      @hldfgjsjbd Місяць тому

      @@F5_cena stigma is so high, that it doesn’t matter. Association is too strong

    • @F5_cena
      @F5_cena Місяць тому

      @@hldfgjsjbd still not right when the symbol for generations was not a symbol of killing and in a matter of the last 100 years it's associated with the worst of humanity

    • @hldfgjsjbd
      @hldfgjsjbd Місяць тому

      @@F5_cena welcome to real life

  • @limitedhangoutlive
    @limitedhangoutlive 28 днів тому

    Wouldn't Braun violate this rule? The A is like the B you showed.

  • @sonijam
    @sonijam 2 місяці тому

    I've never liked the Vaio logo.

  • @Workout_with_shegz
    @Workout_with_shegz 2 місяці тому +2

    Great

  • @psilocyberspaceman
    @psilocyberspaceman 2 місяці тому +1

    I hage squarespace … and the mount of times you uset the word: balance

  • @YTmingle
    @YTmingle Місяць тому

    901th like😮❤