How to Become the Go-To Expert: 3 Keys to Defining Your Consulting Focus

Your Focus, or what some refer to as Niche, is the one thing for which you want to be known. Your Focus is what helps you become known as the “Go-To” Expert, the “Go-To” Consultant. This video explains three keys to defining and continually refining your focus: Understand You, Build on You, and Demand and Desire or Need and Want. Included are suggestions to assess yourself and determine the one thing for which you and your consulting business are known.
__________
LINKS MENTIONED IN THIS VIDEO:
👉 Consultant Assessment, evaluate yourself and your business: lauras-consulting-guide.ck.pa...
👉 Link to my calendar to discuss your Consultant Assessment findings: Link to Calendar: bit.ly/46VBUMS
👉 Free Consulting Resources: www.laurasconsultingguide.com...
Playlist Links
👉Focus and Ideal Client Playlist: • Focus and Ideal Client
👉Point of View to Service Playlist: • Point of View to Servi...
👉Business Core: Focus, Ideal Client, and Point of View (Key Videos): • Business Core: Focus, ...
__________
OTHER RESOURCES & LINKS:
👉CONSULTANT’S BLUEPRINT: • A Consultant's Bluepri...
👉CONSULTING MASTERY PROGRAM: www.laurasconsultingguide.com...
👉SELF-STUDY COURSES: www.laurasconsultingguide.com...
__________
SOCIAL:
LinkedIn: linkedin.com/in/lauraburford
Twitter: LauraDBurford
Medium: / lauradburford
__________
UA-cam:
VIDEO: • How to Become the Go-T...
__________
CHAPTERS
00:00 Introduction
01:25 The Focus Myth
02:08 Short Focus Story
05:26 Who is Laura Burford
06:55 Focus and Keys Overview
09:03 Key 1: Understand You
10:38 Key 2: Build On You
11:37 Build on You Exercise
13:35 Key 3: Demand and Desire
15:01 Focus at the Intersection
17:36 Recap and Final Words
VIDEO HASHTAGS:
#focus #independentconsultant #lauraburford
Thank you for taking the time to listen this video.
Laura Burford

[@LauraBurford]

Looking to Assess your Knowledge and Skills? Download the Consultant Assessment document and evaluate yourself. lauras-consulting-guide.ck.page/e9364b822f Then, if you are interested, schedule time to discuss your findings. Here is a link to my calendar. bit.ly/46VBUMS

[@lesliemartinez9699]

Very informative video - thanks!

[@LauraBurford]

Leslie, What is the one thing for which you want to be known.