Unlocking Direct/None Traffic in Google Analytics 4

In this video, we'll explain what's really going on with direct/none traffic and how you can make sense of this sometimes confusing traffic source.
🔍💡 Learn 10 surprising (and actually helpful) things that you probably didn’t know GA4 could do and stop stumbling through your data!👇
ddu.ai/GA4-YT
Have more questions about direct/none traffic in GA4? Let us know below 🔽
Want to learn more about direct/none traffic? Check out the blog post below:
www.datadrivenu.com/direct-no...
Chapters
00:00 Intro
00:18 Creating A Filter For Direct/None Traffic
01:30 Using Secondary Dimensions to Understand Direct/None Traffic
03:03 Understanding Different Sources of Direct/None Traffic
04:38 Reviewing Reasons for Direct/None Traffic
06:34 Conclusion

[@HarrisonLaos]

legend

[@dinapruitt6549]

Good and thorough explanation. Thanks!

[@solucionessumatd3179]

Here it is a like and a suscribe for you, good sir!

[@DataDrivenU]

Thank you!!!

[@besfortrexhahmetaj1252]

Is it possible that some of the traffic is counted as "direct (none)" when following scenario happens: User visits the site, site open cookie pop-op, after accepting the cookies, google tag starts counting the users - and that these users are then counted as direct?

[@DataDrivenU]

ofc - any direct source described (url typing, untagged pdf, email etc need analytics script to be loaded
if user doesn't give consent to share data with analytics platforms than there should be no record of the visit in ga4 at all

[@jakobhorvath940]

I can’t see customise report for some reason :(

[@DataDrivenU]

Could be that your access level is not high enough

[@andrevieira4371]

is it possible that the direct/none is coming from a mobile app ?

[@DataDrivenU]

absolutely, if it's a no-utm link