How Ashneer Grover's GENIUS STRATEGY turned Bharatpe into a $2.8 Billion company?
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- Опубліковано 27 чер 2024
- thethinkschool.com/sp/communi...
VIDEO INTRODUCTION:
BharatPe is called the shopkeeper’s best friend. Why?
Shopkeepers in India are a harried lot. Events like the Covid-19 pandemic usually hit mom-and-pop or kirana stores the hardest; margins are shrinking every other day. And despite offering credit to their customers, when it’s time for them to invest in their business, the friendly neighbourhood merchant has little to no options in the formal sector.
Bharat Pe is powerful despite players like Phonepe, Paytm and Googlepay. Grover aims to be a banker for merchants and in this video we show you how?
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#ashneergrover #bharatpe #thinkschool #ashneergroverangry #thethinkschool #sharktank #ashneer Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.
This guy is single handedly teaching what schools should be teaching to everyone.. How to think, why to look for, how to understand business.. Subscribers of this channel should be thankful for its existence
👍
Very true
Agreed👍
1 no ka chutad aadmi hai ye grover.
@@mishrabrijesh1984 He's speaking about Think School channel, not about that chutiyaa Grover
As a 17 year old who is incredibly fascinated by the world of business and entrepreneurship I am absolutely in love with this channel and how it's feeding my curiosity
you are preparing for JEE??
After Ashneer Grover behaviour with other bank employees
I am not use bharatpe in my entire life
I also tell my friends to not use bharatpe and not recommended other people, shopkeepers
i am 15 yrs with same dream
Same age same philosophy
@@aonea1605 don't use it. Nobody cares!
Bharatpe's Ashneer is surrounded with controversies at the moment, as business students all we care about is how Bharatpe was built & it's business model. Meanwhile, download the KUKU FM app to listen to audiobooks in vernacular languages:
kukufm.sng.link/Apksi/rdb7/sv50
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Isn't Bhavik Koladiya and Shashvat Nakrani are the real founder of Bharat pe.
I have learned a lot of things about marketing and business specially operations from think school ❤️Thank you for making my MBA Better
Means alot ❤️❤️
@@ThinkSchool ❤️
@Siddhartha dash IISWBM, KOLKATA
@@ThinkSchool 🤩😎
@@ThinkSchool Sir, I have a question.
Sir If I take investment for my startup company from Indian Angel Network (investors) in exchange of equity (say 1cr for 1% of equity) and we spent these 1 cr for companies growth, marketing etc etc, after 1-2 years if my company went bankrupt should I need to pay these 1 cr to investor ?
Please answer sir.
Think school is better than any schools in India
Can’t deny and definitely agree 🙏
Indian school ( British ) are made to make labourers and subordinates who can just follow orders from seniors.
Anytime any UA-cam channel is much better than indian tota making schools.
No doubt. But still school will keep running.
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I am a Doctor but I watch all your episodes because they are so easy and fun to understand. And makes me so interested in Business and Marketing. ❤️ Thank you.
Me too
Doctors need to be entrepreneurs. As tech guy, I have struggled to engage with medical industry. It's as if there is a walled garden forbidden to any ideas.
I'm running a small mobile shop since 2017 without proper documents (local body license, GSTIN atc..) and my first business loan(Rs.75000) was from bharathpe!! No physical verification no collateral! But interest rate were higher than banks.
That is my money..u got it for free?
@Gaurav Kukreja tax payer money 💰
You are incredible in all terms.
I have shortage of words for describing your contribution in our development.
Your video is the package of multiple things...it covers everything whether it is business case study, the way of expressing, communication skills.
I'm really learning a lot from your videos.
Thankyou!!
Just A Request, Keep Creating Your Thumbnails With That Blue Touch As That Creates An Instant Recognition That The Video Is Of Think School (The Blue Which You Were Using At The Time Of Haldiram Case Study)
Haa
100% agreed. Those thumbnails just "feel" like being from ThinkSchool.
Yes
Yes
Yeasss🔥🔥
from shark tank - new ideas
from think school- knowledge+own idea+ motivation + confidence etc etc
This gentleman can talk with such clarity. You dont have to rewind and listen again. Love his delivery.
It was pretty smart of Ashneer to also expand their business into the Loan Lending Process.
He used the Ek Bharat, Ek QR to establish distribution network and then leveraged it to lend out loans to the merchants.
It was also a brilliant tactic to the repayment from the merchant’s payments itself. Thereby increasing the repayment rate by an insane margin.
Bandhan Bank is doing same from 2001...then why Bharatpe hype is there??is Bandhan Bank lagging because they are not putting technology first??
@@snehadas1877 yes , they lack modern technology which is what bharatpe is using
For the longest time I thought Bharat pe is from Government of India and didn't stand out as an odd or new company...I mean just the tricolor made me trust and use bharat pe without any hesitation genius marketing
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@@betybety2152 you're right
But I don't know why people remain poor due to ignorance
@Derek Espinosa you've just said it all people are really making a lot of money from it
I doubt a BharatPe salesman, would have explained it this way to its customers, the next time they might just show your video, to onboard a new customer 😂
And they use kuku app to explain in regional language 😂
Belive it or not this is the best business studies ever
Hat's off to ashneer grover
Great ideas build great businesses💼📝💰
Bhavik Koladiya and Shashvat Nakrani are the real founder of Bharat pe.
Thanks for putting it out here loud and clear, we need to focus on valuable models, algorithms, systems and get inspired from the business execution rather than spending our time in mulling over controversies.
Bro you can create a case study startup easily without thinking second time.that much of content you are providing 👍👍
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This channel is like IIM for those students who are doing their MBA from an average college and not getting the appropriate knowledge about business 🥰🥰
Companies k successful hone k saath saath jo company fail kr jaati hai unka bhi case study kr diya kijiye bhaiya ji. Aishe sucessful companies ka sirf case study dekh k aapke channel p mai kuch jyda hi motivated ho jata hu aur khayali pulav banane lagta hu ek multi-billion dollar ka company bnane k baare m 😅. BTW good content , all the best 👍🏻😊
Banega bro ❤️ keep faith Nd keep reading
Yes, we should also know what things to avoid while building a business
the one and only youtube channel which cannot be compared to any one.the effort u put in each video and graphical explanations are mind blowing.keep rocking brother.
Love your content, man. Do you think you could come with a video on how you do your market research and figure out strategies of the company that you focus on in a particular video? Is there a framework that you use? I think it might be useful for people who themselves want to go the entrepreneurship route and build hypothesis around their own business models.
The entire country talks about the dark side of Ashneer but you bring Ashneer best to us. As an early-stage startup founder, this is what I want to learn from Bharatpe. Thank you so much Think School.
A murderer is a good singer...what will matter to u?
@@travelodon-thetraveldon6293 Yet we have the image of Gandhi on our notes. People of grey need not be villains. For some they amount to survival.
Brilliantly explained all the technicalities in such limited time!! Thanks for the amazing content!!
It's amazing how you gather all such information, make an easy to understand script, not to forget the presentation .. video editing, like the whole process in such a short span of time (as this video is on popular demand) .. kudos to you and of course to the team..for putting such efforts for us ..and needn't to say, it's amazing as always.. ❣️✨✨
Rise and shine ✨
Bhai! Loved this one very much! I wish bigger & bugger things for you for bringing such amazing case studies free of cost! Hats off
But nowadays, irrespective of QR issuing company all apps accept it and I still feel like PhonePe is the leader in the segment
True..it's happening Nowdays not in 2016
That's true :)
Also, UPI QR Codes were always interoperable since inception. In fact, PhonePe was a pioneer in this segment. What BharatPe did was, just go one step further by simply putting all logos in his QR codes - leading to more awareness. It wasn't BharatPe's original idea to have an interoperable QR.
If Paytm bring these kind of things that BharatPe do, Paytm will also profitable. Currently a lot of retail investors are who invested in Paytm, they are stuck on it.
I think P2P lending, Rupay Gateway and UPI constructs are Niti Ayog/NPCI steps to democratize finance sector dominated by banks. Phone Pe, GPay, Bharat Pe, tapped to tech offerings to create this model, Navi and Cred too will follow the same route. Big question to ask is credibility of algo to reduce defaults, the numbers needs to be audited. If UPI is charged, it can quite bring disruptions in this ecosystem as customer would rather use cash instead paying fees for his own money withdrawal.
Absolutely correct..if upi will charge for transaction then upi eco system will 100% disrupt...as u had already mention why people will charge for their own money to giving others...rather they will prefer cash
Aravind sir i m just students of mbbs..i dont have huge knowledge about finance
Upi isn't only used for paying fees but sending money . Although we can use net banking but upi is more convenient . So charging UPI won't disrupt it but will decrease its number of transactions.
They can. But is they default, they won’t be getting any loans again from them. They also can’t get loans from other banks due to the problems mentioned is the video. Hence they will not try to cheat the system.
In future UPI will be charged by the companies who are not associated with lending money or taking deposits (like banks or nbfcs) as those companies will have minimal or low source of income especially when stringent law will be enforced of reading customer data like EU countries.
Bharatpe was started by two founders one of whom actually was indicted in a credit card fraud case in USA. Ashneer Grover came onboard later as an investor and co founder as the two original founders didn't have connections to grow it to scale by fund raising. The current massive war going in bharatpe has also to do with such corporate governance issues where a person already charged in financial fraud was in the founders team and other culture issues etc triggered by Ashneers audio tape leaked issue with Kotak.
Yes its Bhavik Koladiya and Shashvat Nakrani founder of Bharat pe.
So what will happen to ashneer now?
@@h9comps943 there is a strong fight going between ashneer and board of directors of company and investors where an independent audit of company is under progress and some leaked rumors say there r irregularities in invoice payments etc is being found and the board wants Ashneer to leave but Ashneer is asking 4000 crores value of his share or keep him in his current position. It's going to end up in a big legal fight between Ashneer and company from here onwards. The internal investigation is still underway to probe irregularities in company and not yet fully out as it's only leaks.
@@Mrunalsexplorations Ashmeet opens his cards too early. That's mean he also don't see much his future in company. Anyway that would be better. Bect such type of personality in higher rank of hierarchy only bring short profits and loss in long run!
@@h9comps943 if they find irregularities in audit, ashneer will be fired, he will move to court to get the compensation, bharpe's value will go down in the market. It's going to get really ugly for them and bharat pe is going to go in a lot of loss because of this controversy.
Hey Ganesh da, your work is amazing and I learn a lot from it. It’s a request to have a case study on Unacademy. Thank you so much for spreading knowledge
man !! how do you breakdown everything in such a simple manner
you are amazing!
UA-cam recommend this channel to me last year and now I just got addicted to it. You are the best .
Hey I want case study on reliance, that how they businesses one after other and how they manage all this and how they built their teams
A banking licence will enable them to participate in the entire settlement process directly rather than tie ups. Which will change the scale at which they can lend to customers and settle down transactions for merchants. From selling the amount on daily basis they may even introduce settle on request basis and many more features can be introduced. Also Banking license will give a image boost and trust of people. They will be able to mobilise low cost funds.
considering the regulations in the banking industry and stringent norms of rbi and specifically the intervention of regulators they will again be at par with other banks unless off course the guidelines gets minimal there.
i dont see the purpose behind bharat pe getting into conventional lending i mean they should really develop their AI and let the ecosystem of banking consider that yes ,payments bank is the new banking.
This business model of bharat pe works as long it is not public money which is being lent. If it is public money which is being used for lending, this model will be an utter failure - npa would skyrocket and depositors will lose even principal deposited. If this model were to be a success, those cash rich big banks would have already entered the space and ousted others by now.
You have put much efforts in gathering this information and explained in a fantastic manner. Kudos to you and your team!
This channal is amazing... Randomly I have go through the channal nd now I m adicted to watch this videos nd case study .keep creating sir ..good job
Crazy work ethic . No doubt why think school is touching heights on YT
It's very clever of you to make videos on the current trending topic shark tank India, this is the true application of all the business strategy that you have the knowledge of. More power to you.
Man I can't thankyou enough. Couple of days before , I was searching for the business model of Bharat pe, but none of them provided information in such a detailed manner like this. 👏
Brilliantly explained. I am addicted to your videos already. Keep up the good job.
There should be a school in India Think International school !! I have learned so many things from your video, I am in 10th class then too getting so much knowledge. Thank you so much for this keep making videos like this I just Love It ❤❤❤
OMG, what are you bro? Seriously bro, you really are a very hard working person, been following you for a long time, you have improved your channel like crazy, introduced graphics in the videos, man you're an inspiration, you make so many things interesting, all these days I was not able to properly figure out what is the business model of Bharat Pe, you come in like a psychic and explain those complicated stuff in layman terms. Man amazing dude, hats off, Ganesh ji may lord Ganesh keep clearing all the obstacles in your life so you be even more successful
Focus on the model not the controversy. True business thought. 👍Thank you for all your knowledge. Appreciate it. New subscriber.
Dude you’re awesome 👏🏻 explained these complexities of business in easy manner 😎
Good explanation about behind the scene business explanations. About the Algorithm used by the BharatPe for loans, I don't think it technically uses AI. It is probably using predictive data analysis and human-written algorithms to make decisions. Typically existing adverse credit history, the volume of transactions, and the number of unique users will need to be considered, which is difficult for humans to do and therefore not ideal for an AI solution. Although they might be using AI to determine thresholds as a supplement
Ganesh's health seems a bit low. Take care brother
Thanks bro ❤️
really 😮
Excellent video. Superb articulation. Enriching information. Heartiest compliments!!
The last part was amazingly put. Thank you, always :)
For this, you can complete an MBA at 0% commission fees
Disclaimer, when you watch, think school case studies it is mandatory to sit with paper and pen
The art of storytelling that you have ganesh sir is just outstanding ❤️
Love you dil se 💟
You're an inspiration when I see your content 🙂 thanks a lot for your kind Teaching .
This is the best explanation of bharatpe's business model i have seen anywhere on UA-cam 👍
Eloquently explained business model 👌 The way this guys explain the complex process is marvellous 👍
Main reason for having bank licence is to
a. reduce dependence on external transaction channels
b. utilise as much of internal transfer mechanism.
Internal transactions are fraud-less & fee-less. As a result,
a. they will be able to charge less MDR to attract more merchants in their platform,
b. give more cashback to attract more customers to the platform.
This will create a virtuous cycle and further widen the business "moat".
This is also the reason they are doing so many business verticals to provide customers multiple use-cases.
Don't know what demonetization achieved but online payment is a big achievement for India
Just loved this content. Was such a pleasure to listen to so many different things regarding digital payments. Although I am myself a student who studied commerce and economics in school and college, I still love listening to new ideas and views. As business is not just about accounting. Its also about coming up with new ways to do old things. Which is what BharatPe is doing. They are offering a completely different way of making payments which was done in cash in the old days.
Brother this is brilliant as always. I must say your channel is so underrated. I hope it reaches to 10M soon. God bless you.
Hi Ganesh , i ❤️ your videos. I request a case study on slice company and it’s potential growth.
And thanks for making valuable content accessible at free of cost
The real mastermind is you....your last video was on BoAt and now Bharatpe ...choosing topics very wisely as u know well that shak tank is on fire...and i will not be surprised is your next video will be on Lenskart.😃
Love u think school❤
I can say this guy really studies what we consume and that's why he made this video . Thankyou think school,🙏
Loved It ....such a nice chunk of information.... always eagerly waiting for the new episodes... 😊😊
Banks are regulated with one bedrock foundation in mind: protect deposits.
Safety is paramount. This is the biggest reason why Big Banks wont give you loan without paper work.
With Bharatpe entering the banking world it will disrupt the long process of paperwork, but on the contrary if some scammer asks for a good 9 figure loan and doesnt pay back, then government have to step up to save deposits of the common people.
History will repeat itself, and regulations makes sure bad ones stay out.
‘ regulation makes sure bad ones stay out ‘ .. the funniest comment .. u forgot our friends like Malaya, Nirav .. and many many others who duped regulated banks ..
Read the comment carefully, I have mentioned scammers. And FYI all banks are regulated, that's why it's called a banking licence. You can scam any bank as long as you have an exit strategy.
Check how these postpe guys take their loans back, they've accessol to your contact list hence they contact everyone of them go to their adress and harass the shit out of everyone, i Don't think NPAs would be much
Paytm can get profit with its payments Bank and lending services. If everything works perfectly and use right plan it could replace CRED....
I really liked the way he used the 'Vasuli Character' while explaining the collection challenges 😅
wow, this case study reminds me of the Visa model of the 1960s used by them, its just mindblowing.
He explains everything in a simple and lucid manner. This is a highly underrated channel..
Loving the content.
Paytm could become profitable when they acquire the license of small finance banks as even in the Budget our financial minister announced that there could be the launch of new 75 small banks to generate new digital payments so by that way Paytm could get the license of these small banks
hatsoff to u man....explained beautifully
its kind of a motivation to us to look beyond job and be business minded.
thank you, I was looking for this explanation. keep up the good work!
Get well soon Ganesh! U are doing a great job!
Thank you ❤️
Great video :) Very informative. I had a query,does the algorithm assume all inflow would be through Bharatpe itself? It is not necessary right? Out of 3L inflow a chunk would be cash as well? How do they take this into account?
Most Underrated channel ... trust me each vedio you do worth watching ...good work👏😎
Your business stories are simply awesome... keep up the good work👍
Man I really like the way you explain. The type of perspective I'm getting from think school has changed my way of viewing things & situations as well as good study material for knowledge gains. Looking forward to such simplified videos for person like me.
Keeping aside this I want to share my opinion that even I feel Ashneer Grover had made Bharate Pe ear in billions however as an entrepreneur one should not speak or behave like what he does. One may earn millions & billions of dollars but the remaining grounded is the key of life & ethics too.
What is your opinion?
How your name is pronounced
@@ketunky3056 it's द्वैपायन in Hindi
@@DwaipayanRC what it means
Lol why do you hate him lol he has every right to behave like he is behaving right now he has earned it.
For more information ☝️☝️☝️
Thank you so much for this informational video. I initially rejected a bharatpe salesperson because I thought that qr code was nothing but an addition to my already many qr codes in my store. If only he had taken time & explained this easily I would not have rejected right-away. Anyways he explained later. And then I searched and saw this video more explanation 😊
Buhat khoob. Buhat hi asani se har business model samjathe ho 👍👍👍. Like others... Ur channel also grow 👍👍👍
The way of your teaching is increadible..!!
please dont call data analysis as AI. its just analysis of patterns, not everything can come under AI 😀
Bitcoin is the future, Investing in it now will be the wisest thing to do especially with the current rise
For real it's very profitable
How does this whole bitcoin thing work, I'm interested in it and I'm willing and ready to invest heavily in it but I'm gonna need an assistant from any trusted and productive professional
@@Mary.173 You don't really need someone to tell you how to invest your coins, you can make research on your own and also try doing it yourself first.
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Wow I'm just shocked you mentioned and recommended Mrs Mitchell Bryan Trading Services, I thought people don't know them... they're really awesome!
This is an INSANE system of Bharatpe! Thank you so much Ganesh for explaining it soo nicely. Business becomes more interesting when you explain!
Thank you for making things so simple....would request you to teach us more on health care marketing
Focus on the model and not on the controversy . Such a powerful line. Loving every content you guys make. Advance wishes for reaching 1 Million subscribers. Keep continuing the great work😊
What if BharatPe shares the merchant's cashflow details to Gov (from income tax angle)? I am pretty sure most onboarded MSME's have no idea on how the data is being used otherwise they'll prefer cash for obvious reasons.
1. Every UPI transaction happens through NPCI's platform, which is a government agency.
2. Government already gets info about every transaction in every bank account.
Government already knows everything.
Even MBA schools in the country don't teach you all this which they should. Great video
I really like the way you explain and the wording are very easy to understand.
Sir, I think now even Paytm is doing the same business by providing loans with daily instalment , then how Bharath pe can come out of this to become profitable?
After watching this we want Case study on lenskart. By the way than you so much for educating us with these wonderful case studies
Yes
have a case study on how bharat pe is hacked
ua-cam.com/video/O01R4cIEQdU/v-deo.html
This is superb bro.. As usual you have proved that content is the king.. Thank you for educating in such intricate details in such fabulous manner.. learning many things from you.. 👍
Much awaited case study, thanks think school. Appreciated,!!
And one more thing you missed- if the merchant activates intrest account option in bharatpe, they will receive 12% intrest (per annum deposits everyday) on non withdrawal amount. I have been benefiting from it since lockdown and waiting for its IPO announcement.
12% per day impossible no one can pay 😂
Wtf how 12% per day
12%😂😂😂 Kuch bhi
It's 12% per annum
@@gvstalks15 then it was already covered in the video hope everyone hears it fully
When is think school coming with a MBA course ?
Soon :) and it will be 100 times cheaper ❤️
Awesome...sir, you covered each and every point...
You are really the best UA-cam channel I ever visited and even almost all videos I liked I never liked almost all videos I watched I literally think you are the best!
Hi, it was mentioned that bharatpe takes the interest amount merchants has to pay and settles the remaining amount to merchants at the end of everyday. Also settlement period was mentioned as 2 days for payment gateways and wallets.
Doesn't merchants receive the amount instantly when we pay them? I have seen merchants looking at their phones that amount has been credited in their accounts when we pay them, isn't it the case? If it is not received by merchants instantly, in whose account the amount will be credited?
Can anyone explain please?
I have the same doubt.
In bharatpe there is wallet.. amount gets credited into that wallet and if it remains there then merchant earns 12% annual interest credited daily.. else merchant can transfer to bank on a click of button and gets credited instantly.
If merchant has 1 lac in wallet at the end of day then next morning he will rcv 32.87 interest (12% annual of 1 lac / 365 days) amazing thing..
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Oh, I've heard of him but I didn't take it seriously until I tried out with $ 500 and made profits within some days
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Man just saw jur video as recommendation and got stuck to it thanks for the valuable information
Bhai tussi gr8 ho! Big fan of ur work...keep it up!