The GREAT INDIAN SPORTS WAR : Puma vs Adidas vs Nike
Вставка
- Опубліковано 27 вер 2024
- Link to the Hire with us Platform: bit.ly/thinksch...
Link to Get Hired Platform: bit.ly/thinksch...
Video Introduction:
In 2006, Puma was the last to enter the Indian market and began with a modest revenue of just ₹22 crore in 2006. and during the same time, Nike was at 99cr adidas was at 186 and Reebok was a giant with 354cr in revenue.
But you know what? Fast forward to 2020. In the next 13 years, the Big Cat has raced way ahead of its Giant competitors! As of 2020,While Reebok was at 407cr, adidas was 1250cr, nike was at 831 cr whereas Puma was at insane mark of 1413cr in revenue! And not just that puma has also been consistently profitable over the years in India. So the question is how did Puma beat the likes of Adidas, Nike and Reebok?
Join this channel to get access to perks:
/ @thinkschool
Check out Think School's Online courses:
1. Learn how to communicate ideas like us: communication....
2. Land your dream jobs: linkedinmaster...
3. Create a Perfect Resume in less than 90 minutes: www.thethinksc...
Want to buy the equipment we use?
1. Our Laptop: amzn.to/3z66odv
2. Our Mic: amzn.to/3liQQyi
3. Camera Stand: amzn.to/3z8l3ov
4. Mobile holder for stand: amzn.to/3xgCF25
5. Laptop: amzn.to/3gMYXRi
Open and Demat account & start investing: zerodha.com/op...
To support our work you can donate here: www.instamojo....
Thumbnail by nethulajangaiah@gmail.com
Subtitles by wetranscription@gmail.com
#thinkschool #puma #pumavsadidas #pumavsnike Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.
*"We must free ourselves of the hope that the sea will ever rest. We must learn to sail in high winds." - Aristotle Onassis*
What?
What bullshit... How tf did this got 70 likes even? People liking anything without reading just because it looks like a quote...
@@piyushshukla3812 seriously, it doesn't even make sense 😂😂
Yes dont blame the game learn how to play the game 💯💯
Amazing quote. Thanks!!
In India, most Value for Money product wins. It won't take much time for Decathlon's Kalenji shoes & Asics shoes to catch even Puma
Please elaborate what you meant on Decathlon and Asics. I'm interested.
@@piyushshukla3812 Once I was interested in brands like Puma, Reebok, Nike & Adidas. I liked Nike the most & still like it. But in college times what I could afford was only Puma. Used Puma thrice. Then became a bit more able & started using Adidas.
But my experience changed when I used Decathlon's Kalenji sports shoes. In a price range of 3K Decathlon's Kalenji sports shoes offer shoes(trail running shoes) that Puma offers in price range of 8K and nike offers in 11K. And with age and experience, people's choices change. To show off Nike logo, I can use a Nike shoe now but when it comes to usability like running, I feel Asics shoes give the most comfortable experience to my legs for less bucks.
Isn't it the reason why Xiaomi is so successful in India? When OnePlus gave most values for its bucks, it was selling like hot cakes but now its sales has declined.
@@anirbandas9780 so are Asics and Decathlon more valur for money than Puma? I'm a Puma loyal btw
@@piyushshukla3812 Yes they are. I once used to be a loyal Puma fan. I would suggest you to visit one Decathlon store. Your whole experience would be different altogether. Then if you like it, you can buy, if you don't like, don't buy
@@anirbandas9780 I've decathlon stuff but not shoes. Asics, I actually have never tried. I don't think they'll be cheaper than Puma tho...
I suppose the main advantage with Puma is its pricing... But still let's wait what Ganesh Sir has for us today.
I think Puma outsource production locally in India while others are imported.
Not very different….the cheaper puma quality is also not great…..
@MR SINGH agreed Puma is durable and affordable that’s why they were able to destroy nike and adidas market in India
what about sparx? it is much cheaper right? and quality also good
@@pradyumnas7068 No.. I don't feel so, I have used them but they are not durable, certainly just good enough for the amount we are paying
When u sign 7th most famous athlete in world (as per ESPN)KOHLI as brand ambassador
U sure as hell gonna earn revenue
@TheBorz hater spotted
@TheBorz yeah we r talking about puma's india revenue only 😑
💯💯💯
Nike is all about American Marketing. I love Puma and Adidas both but definitely, Puma has done a great work in India.
@Daddy Bolte what u mean by that dhobi and nonit wht u trying to say?
Also, Puma does smart product placement... their colourful shoes in cricket matches is eye catching
Classic case study...I had goosebumps when Virat Kohli as perfect ambassador portion was introduced. Please make one case Study on Tech Brands like Apple, How it is dominating the market even after very high prices of their products. 🔥
Its the back ground music at the introduction of Virat.
There may be no seperate video for apple but he has discussed the case of apple in numerous videos
Makes me feel old and outdated when I know the ad featuring Dhoni n Yuvi for Reebok but not the one with KL and one with Kohli for Puma
Same here man
yeah! hidden memory unlocked. Before our family watched television and ads but now we solely rely on youtube for ads. And i don't get virat kohli's ad because I don't watch him.
Man, it just hits different in the heart♥️
Recently switched from Reebok to similar priced PUMA. Earlier PUMA used to be at the bottom of the priority as I find them dull in design. This time got an all black pair with good Amazon deal so bought it. No regret. Way more comfortable than my previous Reebok.
Check puma suedes they're really a classic icon
hi sir, thank you for explaining this topic. Puma has really did well in India, their pricing was not as high as Adidas and Nike and there was much variety than both too.Ambassadors like Virat, Sunil Chhetri and Mary Kom also impacted their growth.
thank you for the heart sir! @Think School
I feel now a days young people are not hesitant enough to buy luxurious products even though they are able to afford it or not,I personally feel nike market will grow in india soon
It really seems amazing that Puma won inspite of already established brands! Didn't know Puma was such a great company! Thanks for the video
Puma formed around the same time as Adidas.
@@girishc96 Puma and Adidas are both family companies. Two brothers started Puma first but later younger brother separated and started Adidas.
This story is so touching with my life....
My first branded show been Nice... then I fell for the reebok zig zag and still repent spending 10K for a shoe... Then, i awakened with no worth for 10k.. i started my journey with Puma... and now ... i also have Puma slippers and many more
Marketing rules !!!
Adidas and Puma have better online shopping websites than Nike in India. The user experience and discounts provided online are better than offline stores. This is another important factor which led to customer base shift.
I going to share my experience from Adidas. I just brought a pair of Sneakers in March. But in Oct I noticed that the leather was cracking. They only gave 3 months in warranty and I am never going to shop from them onwards whereas Nike gave 1 year. And the thing that made me laugh was that all brands give atleast 6 months and they being one of the top shoes manufacturers just gave 3 months and also leather was not upto the mark. From on Nike is best for me regardless if they don't have nice website. Quality matters more than comfort.
Nike is the best in quality
Shut up you can literally customize your pair on nike website . Nike is also started giving limited releases to Indian consumer. Puma just offer cheaper stuff than competitors although It's good
Go to the outlet and you find more discounts on the offline store.
The problem with nike is that all those looks same ,and un attractive ,you can wear it just cuz its nike ,but in case of puma these there are tones of designs in affordable price ,where as if you filter the price to 5000 to nike you get shitty ones ,I have a X ray which cost just 4k and when ever you wear it you get people to look at it and complement it for just 4k you get those bonus
Goosebumps when I saw the King.... Personally I'm contributing to puma just because of him..Puma is a 💎
I think we'll already become business geniuses just from this UA-cam channel itself. 😃😇 The video quality, the voice and the content is just AWESOME. Thanks Ganesh sir! You're similar to your name, WISE.
One major thing that Puma has and no other company has is Motorsport collection.... Almost 90% of the times i enter Puma store just to check latest motorsport collection...
I remember reading back in 2013-2014 Puma signing up Virat for 100 plus CR.
How beautifully he always explains!
Thank you for the knowledge and wisdom you share with us! ❤️
Brother hats off🙌, how you make such brilliant spot on case studies yet not so lengthy, makes me admire more.
Content is the king you prove it by explaining so smoothly ❤️❤️❤️
Love you 3000>
One point could have been added concerning the online shopping experience. Puma's website and app experience is miles ahead of what I experienced with the apps of Nike & Addidas.
If you add the sales of UPMA and PUNA, the figure will be 10x
😂
I bought puma sport shoes last year... Torn within 2 months
I bought adidas 3 yrs ago still going strong
My loyalty lies with adidas ever since
I bought Asics 7 years ago still usable though i don't use them as I am bored of them but they are bang for bucks
I've been using Puma shoes since last 2 years. Those are still intact. It's just about luck. Maybe yours was just defective from start.
Puma improved a lot in recent years
I mean look at their products simply amazing
Nike is like iPhone
Adidas is like Samsung
Puma is like OnePlus & Mi
Asics, New Balance, Skechers are like other Asus etc gaming phones.
It is amazing how PUMA has risen ovwr others in last 2 decades. Amazing case study. It tells you how one's loss is other's opportunities.
The flip-flop strategy worked, my first Puma product was an orange flip-flop, now my closet is mostly Puma 😂
Good analysis. Still fell that single major factor in PUMA's growth in Indian market is price competitiveness. Personally I am a big fan of NIKE as far as footwear goes, the quality is far superior. Fair play to PUMA, but feels like its more the case of NIKE not wanting to lose it's brand identity, which might actually help them in long run. Like someone mentioned there's nothing premium about PUMA.
Nike is super as compare to others...puma selling low quality product in 3000 range..
Nike products are not any better. Check the quality of the shoes before commenting.
Utterly engaging content. Keep them coming.
This video was not only informative but made me reminisce about the last 16-20 years.
U should include Decathlon also while comparing these sports brands. They had revenue of almost 3500 Crs 😀 many people don't know because they don't do aggressive promotions and believe in customer experience and product quality!
True. Their products are at par with these overpriced brands. I have been using their products for a long time. Not everything is good but most commonly used stuff is really good.
Yes.
Great video!!! Keep up the good work sir, you are doing a wonderful job imparting the knowledge that we as Indians need to become wealth and job creators!!!
when i used to play football in my school team , i bought a classic puma football shoes , one of my friends bought an adidas and another bought a nike ( super expensive ) , this was in 2015 . The nike was completely destroyed in the very next season in 2016 , the adidas was in perfect condition and my pumas are still lying somewhere in decent condition
It depends on type of ground you play. Nike, for example, are made for grass grounds. It won't last if you play it on some rough hard grounds
Decathlon can be a good case study....
I feel that Cult Fit and Decathlon (Kalenji and Artengo) are overtaking all other brands imo
You're very hardworking Ganesh. A motivation to the Youth. Keep it up man!
Amazingly Explained !!!
Please make video on Backpack brands like Skybags , American Tourister , Wildcraft etc !
Kyaaa video banate ho paaji ...Hats off
Thank you Paaji :)
Please make a similar video on Campus and Sparx 🙂
Im very interested in knowing how these brands are fighting with Puma and Adidas 🇮🇳
Glad to have found this channel, kudos to you and your team!
Accha tabhi aajkal market mein Nike & Adidas gayab se ho gaye hain. 😂
I haven't even skipped a sec. Very well explained. 👏
I recently bought a Puma Shoe and I was Thinking about the same and Here the Case Study, Ganesh sir reads our minds
but the Merch was too much expensive
For city boys it is adidas puma nike
For rural boys like us it is adibass pluma nakki🔥
🤣🤣
not us
This is similar to what we have seen in the indian automobile market...Suzuki at the lower end, the German biggies on the higher end with Koreans in the middle (yes excluding the uber/super cars)....
As Adidas owns Reebok, shouldn't their combined revenue be seen?
Not anymore bud...
It's a subsidiary
I couldn't even skip your promotion. Most addicted channel so far!!
A year to end... And what I earned... Around 50 top class case studies without paying 30lacs to B-schools... Dude you can't be thanked enough... You're a genius working for free... Thank you for all these amazingly explained case studies... #thinkschoolgraduate
❤️❤️
Very useful information. Thank you. Keep uploading such fruitful videos.
i have been using PUMA and REEBOK since many years, i observed that REEBOK shoes last longer than PUMA
I love your content bro...you are such a hard worker..keep shining mate
thank you soo much for this kind of videos....keep uploading sir.........
8:39 Puma Social Club Bangalore is permanently closed
Bhaaiii your businesss case studiess teachess me so much😻😍😻
Felt so proud to see our very own GfG as the sponsor....GfG is no less than a lifeline for us
Although I prefer Adidas originals all the time but Puma has wide market in India. Puma also have a upmarket market segment like Adi Originals. Puma Rudolph I guess. Not sure
Adidas originals is very good but very expensive
Puma: chilla chilla ke sabko scheme bata de...
Maybe it's too early to say but Puma's One8 moment in India is equal to Nike's Jordan moment in the US in my opinion.
One8 is virat brand it is just collab with puma
Wow ! Your growth is exponential
Ganesh can make some serious damage to content creators community! Period❤️🙏
Earlier sports ad were associated with cricket matches, now it's panmasala
All of these brands are the best but Asics is also there and have nice technology
GeeksForGeeks sponsored this video. That is insane honestly.
Sir tech giants par bhi videos banaiye .
watching while wearing puma swed nike shoes and addidas runner
This video gave me the answers that I was missing from athletic interest's video when they made it.
No one can beat NIKE and the quality which it provides ❤❤ !!
Nice presentation, Entry of Puma..
I tried to order a team india merchandise from nike website back when it used to sponsor team india. The jersey was priced 1500 but the shipping charges were 750.
I later bought the same jersey from myntra for around 1200.
This perfectly sums up how nike blundered.
Good video you did promotion for geeks for geeks which was absolutely amazing cause most of the youtube channel promote bad apps and new company product which only markets themselves without having good quality product
Puma only succed in India because they have Virat, sunil chetri, kl Rahul and many more people which are best in their field
Sunil Chhetri 🔥🔥🔥🔥
Make video on mamaearth
Extremely useful analysis of consumer behaviour which is critical for effective marketing campaign. Thanks for creating this educational video. A few important lessons reminded in this video.
The Quality of PUMA at price range of under 3K is far superior than Adidas and Nike doesn't even have shoes under 3K. No wonder it's leading.
what a lovely video man keep up the good work
Virat's association was crucial...they linked the brand to his fitness... Virat's owned brand 18 associated with puma
Decathlon is better than any brand now.
Agree way ahead
Nike is a market leader where it is important to be a market leader.
In 3rd world countries, most people can't afford expensive products.
Puma makes some of the cheapest looking shoes but people buy it only coz it's affordable. In India, there's nothing premium about Puma.
Perfectly put. Lower the prices is only key to Indian markets.
Good video ganesh! Inspite of all this. First thing that comes to my mind if I see a puma product in any malls is if its an original or counterfeit. I donno why. 😅😅
Haha :)
Puma is always focussing the community. You can always see how apple, one plus and many other brands suceeded with the help of the community. Craftsmanship can be derived from community at free of cost. Focus on community and create products that inspire them.
Please explain
@@himi1509 apple and one plus both built a forum and got their beta testers to fix the flaws.
Part form that they also got the inputs form the developers/users of the community members 5o establish as renowed brand.
@@preonshorts thanks Sir
Puma has increased so much bcoz Virat Kohli is a brand⚡❤️
If you are good at something go for Nike, if you are trying to good at something go for Adidas and if you are for good for nothing go for Puma, Campus, Liberty these are same with different Stickers
That's actually a good analogy
Namaste Anna
hey!! im a HUGE fan of yours, pls make a video on how you extract, consolidate and summarise your information about companies..it would be extremely helpful for students
Indian football team captain sunil chethri is also a ambassador of puma india 2019 to 2022..
Sir still eagerly waiting for the video where you share how you do research and prepare your videos
Excellent research Think school......i never knew Reebok was the leader in Indian market....My 2 cents to your research.....the center to success is product....Nike has jordans and excellent innovation which never made it to indian market...Thanks to ecommerce they are visible sparingly.....Nike is selling the same shoes in India which it was since i was 14 and now i am 34.....Puma on the contarary understood Indian market much better with innovative designs, experimented with colors and collaboration with ferrari, bmw etc. which was a big hit....keep doing the great job Think School....
Learning a lot of facts from your analysis... Very informative video
You always gives us not great content but in a great way while explaining the content.....⭐️jai Bharat⭐️
Imagine getting a heart from ganesh
You got it
love your channel man!!
I find this brand Reebok as coolest one💥
Watching dhoni using it also I ordered one Blue Reebok bat and flexing with it everywhere "dekh bhai Reebok ka bat 500 me"
but apparently it was a fake one😓
Wow, very well explained
Idk
I mean if adidas shoe comes at same price of puma, i would buy adidas instead
So it's all about price and nothing else
Rather, because puma started keeping prices less so early, in no time puma would make a image of being cheap brand
I am just going and putting money after all your bussiness case study video on the company in stock market
Never ever do that...always do your own research
Great inside! Can you please make a video on how Sparx is doing in India?
Good quality with affordable price is a mantra for sustainable growth in India for any company.... thank you Ganesh sir for this video ...made your UA-cam Baba Happy..
I only use Skechers. Damn I love that comfort.
Please make a video on Decathlon as well. I feel they are crushing all the sports brands, say Nike, Adidas, Puma and Reebok.
Some of the underated Brands in India :
New Balance
Asics
Mizuno
Onitsuka tiger
Lee Cooper
Converse ..
......
I think - it’s pricing. Reebok had more competitive pricing then so does puma now. If Nike matches the price, I’m sure it’ll outsell other brands.