The History of "Because You're Worth It"

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Forty years ago, L'Oréal Paris revolutionized the advertising world with the phrase, "Because I'm Worth It", spreading the message of respect and recognition for women. Watch this video in honor of International Women's Day to learn about the evolution of this iconic slogan.
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[@kgal1298]

I forgot Loreal used to be the expensive brand. Wow how times change.

[@xlenaqz]

L'oreal, porque tú lo vales.

[@pekkle0724]

great vid