Key Themes for Broadening Marketing Impact in 2024 | Growth Summit 24

In this panel at Growth Summit 2024, we'll delve into the top priorities for CMOs in 2024.
CMOs are tasked with driving revenue growth amidst an evolving marketing landscape.
We’ve witnessed stormy waters with disruptors like AI, the need to do less with more, and the pressure to deliver more value as marketers.
Here from Jo Scalpello (Trafalgar Entertainment Group) Auberie Marceau (Dialpad Ai), Maegan Toups (Airswift) and Sarah Moonje (Six & Flow) about how to explore building cohesive brands during Mergers & Acquisitions, AI in Marketing practices and setting ethical guidelines for AI’s application.
Our panellists explore how they reframed marketing from a cost centre to a revenue generator, cross-functional collaboration and the integration of RevOps and go-to-market alignment.