AGCO's Origins & History
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- Опубліковано 22 тра 2024
- In this video Big Tractor Power shares the history of AGCO. Viewers will learn how AGCO formed from Deutz-Allis three decades ago and quickly acquired farm equipment brands like Hesston, White Farm Equipment, New Idea, Massey Ferguson, Valtra, Glencoe. New brands like AGCO-Allis and AGCO-Star were created.
Today AGCO has over 8 billion dollars in sales and offers key brands in North America including Massey Ferguson, Challenger, Fendt, Gleaner, White Corn Planters, Sunflower Tillage, Ro-Gator and Terra Gator.
Learn about AGCO's connection to Allis-Chalmers, Oliver, Cockshutt, Minneapolis-Moline and many more historic tractor brands.
Connect with Big Tractor Power @ www.bigtractorpower.com
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AGCO is a amazing brand but my grandfather wished they never quit making Oliver tractors
White is to blame for the end production of Oliver, Minneapolis Moline, Cockshutt
@@Jordannelson23 its too bad they did that but white did a pretty good job later on
@@Dirtanddieselphotography I agree I just don't agree with white getting rid of 3 pretty successful farm equipment manufacturers
great job of explaining AGCO thank you for your hard work and research
That Massey Combine with the flag is so awesome
I really like this video. I buy almost all Agco equipment and have never regretted it. I grew up on Massey Ferguson tractors, still running them today. The Massey /Hesston large square baler is the best there is...
Very cool. I like Massey tractors and Hesston hay equipment.
I also grew up on Massey Ferguson tractors My dad started out in 1952 with a Allis and a Ford 9n. Then he switch to Massey Ferguson's the first two he bought was a MF35 and MF 65 then he had a 135, 165. a175, then a 255 , 265, 275 ,285 my favorite. Then he had a 461 and a 471. Today my older brother owns my dad's 471 and a brother in law owns my dad's old 255. Today I have a Massey Ferguson 3070 and a IMT 539 and a John Deere 5320 . The Massey 3070 is my favorite
@@donaldthomas5852
The IMT is very interesting. Is this model a three or four cylinder, based on the MF35 or 65 respectively? I remember my 1979 MF590 tractor’s Perkins engine having an inlet manifold [and probably many other parts] made by IMT. Later 600 series tractors had their UK-style automatic trailer hitches made by another licensee, Ursus of Poland. I’m almost certain that many components used in the 1970’s Coventry factory, on the last 100, the 200, 500 and 4200/4300 were actually made by these companies and their Pakistani and Indian licensees, Millat and TAFE respectively.
I consider you one of the top authorities on farm equipment. Thanks.
Thank you. I have collected and read tractor brochures since I was 3. I have absorbed allot of information over the years. Thank you for watching.
Awesome video on AGCO!
I left farming in 1990 so this was mostly new news to me.
Thank you for watching. Farming sure has changed allot. When I was born there were 7 major tractor brands now there are 4.
i love this video. im from Kansas and the Hesston AGCO plant is something we're proud of. My grandfather always had an affinity for Allis-Chalmers tractors and almost bought a brand new one as his first tractor in the 50s but was swayed by his dad to buy a used John Deere because it was a green farm (and still is under my cousin.) This history is so very neat.
Very cool. Great history. He should have bought a new Allis 😁
Thanks for all your great videos! I was curious about the AGCO history and this answered a lot of questions.
Glad BTP could fill in the gaps.
I So appreciate you putting this together. Please explore it more as you suggest.
Great video, Agco has a lot of good products and dealers, with the Gleaner combine being it's best product.
I think Gleaner is the best combine in the market today.
I respect your comment, you have been around them all, so you should know. I've cut with jd, case, and lexion, The S88 Gleaner out performs all of them in every category. By the way I love your videos, you are so professional.
Thank you Mike. This was just an amazing video. I have often wondered about the history of AGCO and you connected 100's of dots. Awesome!!!
Thank you for watching. I am glad the video was helpful.
Outstanding! Excellent information, THANKS!!
Well that was just *AWESOME* !! Thanks for sharing! It really is quite the story and I'm glad you're telling it as it was! Thanks for the video!
Thank you for watching. I like sharing farm equipment history.
Really enjoyed the history of the company. Thanks bigtractorpower!
Thank you for watching. I like sharing farm equipment history.
Brilliant video ! Great history and nostalgia .
Thank you for watching. I like sharing farm equipment history.
that was beautiful! thanks for making this video!
I like sharing farming history. Thank you for watching.
It's so cool to learn about such a great brand thanks for the video!
It sure stands out. 9560s were also sold with the Canadian flag as well.
Thank you for watching. I like sharing farm equipment history.
Massey Ferguson was very popular in Canada. We used Massey Ferguson on our farm. I still remember the controversy here in Canada when AGCO bought Massey Ferguson. It was big news here. Since then, pretty much every farmer switched to CASE. Today, John Deere is the leader in sales.
Great video! I can't wait for the next segment on AGCO history.
Thank you for watching. I like sharing farm equipment history.
Great video.
The History of AGCO is so impressive.
Thank you for watching. I like sharing farm equipment history.
Love these videos with history incorporated into them makes them alot more interesting
Thank you for watching. I like sharing farm equipment history.
Very good summary of all the brands that form the history of AGCO.
Thank you for watching. I like sharing farm equipment history.
Well done! Very informative and the video content supported the storyline so well.
Thank you for watching. I am working on a video covering 6 years of John Deers 4wds for latter this year.
Another great video! Thank you BTP....
Thank you for watching and being a super BTP fan.
Great video!! This is very informative..
Thank you for watching. I like sharing history.
Great video- nice to see all the brands they acquired
Thank you for watching. It is an interesting history and that the company built up so fast in 10 years.
Great video looking forward to seeing more about Agco
Thank you for watching.
Cracking video. Very informative. First tractor I ever drove was my grandfathers T20. There's such a resurgence in the vintage stuff especially here in Ireland.
Wow that is very cool on the T20.
Awesome video BTP ,you really know your stuff.
Thank you for watching. I like sharing farm equipment history.
I could listen to these history videos all day
Thank you for watching. AGCO has an interesting history.
Brilliant video as always thank you really interesting video 👍👍👍👍
Thank you for watching. I like sharing farm equipment history.
@@bigtractorpower I love farming equipment history , there's a guy called Ross stokes he has channel you will like
Man what a great video must have taken a long time to recerch once again thank you 👍👍👍
Thank you for watching. I like sharing farm equipment history.
I wish agco would make a updated video..... Thanks for making this i really enjoyed it.
Thank you for watching. AGCO has accomplished allot in 30 years. It would be neat to see a new AGCO video on their history and future.
Thanks for another impressive video!
An excellent Tractor and Harvester!
I know lot of information to your video's!
I really appreciate to making this video's!
Many thanks for making this video's!. Have a wonderful weekend!
Thank you for watching and sharing. I enjoy sharing farming history.
@@bigtractorpower Thanks for watching!
Very informative video about the history of Adco think you very much
Thank you for watching. I like sharing farm equipment history.
Enjoyed Agco corp history video. So many great brands, with it's own past. Richly told 🚜👍
Thank you for watching. There is a ton of history to cover with AGCO. This video is just the basics. I hope to find more AGCO machines to film to tell more of the detailed story.
This was informative. I did not know AGCO had so many brands. You should do this type of videos for the other farm tractor brands.
I plan to make a 60 Years of John Deere 4wds this year.
Awesome video! The first tractors I drove were my grandfather’s Allis Chalmers D17 and 185.
D17 one of the toughest meanest 56hp tractor ever made
Very cool. The D17 is a great tractor as is the 185.
Thank you for this video
Thank you for sharing. AGCO has an interesting story to share.
Great educational video!! 👍👍
Thank you for watching. I like sharing farm equipment history.
Great video. Harry Ferguson was from Northern Ireland like me and we have one of his first tractors ever built in our family. A 1938 Ferguson Brown.
GavinGTINI and hart Massy was canadian
GavinGTINI I have always dreamt of going to Ireland.
Very cool. Did Harry Ferguson work with David Brown tractors as well as Ford?
bigtractorpower yes, that’s were he started from before moving to Ford.
Very interesting video guys keep up the good work
Thank you for watching.
Really great and interseting video.
Thank you for watching. I like sharing farm equipment history.
Wow I did not know all of that history. Great video
Thank you for watching. It’s impressive what AGCO accomplished in 10 years.
Great video, well done!
Thank you for watching.
Whoah, what was that crazy implement @3:31 ? Great video as always BTP!
That is a Shuknecht Onion Harvester.
@@bigtractorpower That's really neat, I'll have to see what else I can find on that.
They are built near Albion, NY. I had a chance to tour their factory in 2003. I plan to start a video series on veggie harvesters. There are lots of interning machines like this Shuknecht out there.
Our youth should really learn where our food supply comes from. Before I retired in 2010 some kids would pass me on my 46 Farmall B and didn't know what a tractor was.
I am going to make some videos on machines that harvest the vegetables we eat.
@@bigtractorpower Yes thank you very much. Also can you tell me when the caps are in? Id love to support you
Crazy, I am 50, and I remember Gleaner, Case , JD, Oliver , Case and IH all by themselves. And our neighbor was the “Weird farmer” with White products.
I am in my 40s and like you I removed all those brands at dealers and on farms. I grew up 7 miles from my home town and there 7 dairy farms on the way to down. Almost every one was totally loyal to one brand. There was an all Ford farm, all J.I. Case farm, all Allis-Chalmers farm, all Massey farm, all IH farm. Two big grain farms were loyal as well. One was all John Deere and the other Oliver and Steiger. I sure wish I could go back in time and film at those farms. Today only the John Deere, Oliver farm now John Deere and Steiger and the IH farm are still going.
My dad still had a 1370 White he bought new in the 70s that he uses all the time. It’s green so I think it is a rebranded Oliver
Awesome video. i love history. Where i live in central Minnesota Agco isn't as popular. it was great hearing the history behind the company. i am looking forward to future videos about their products. thanks for doing this.
AGCO has grown allot but there are still places it can grow. It’s all about dealers. Thank you for watching.
Great video 🙂 love it 👍🏻
Thank you for watching. I like sharing farm equipment history.
thank you so much for posting this video. the history portion answered many questions. agco’s multibrand approach is extremely interesting to me. i work in an industry where an acquired firm’s brand name rarely survives (e.g. Sikorsky helicopter name survived.).
What they did was true at the time but in the years since more of the brands shown in this video have been done away with and a lot of the smaller companys that they bought that were small didn't even make it through the purchase before the name was gone
Very informative and interesting, I like the combine with the flag, it looks awesome
The flag Massey combines were neat when they made them a few years ago. There is a Canadian flag 9560 as well.
I love this stuff great job
Thank you for watching.
I like the cameo by the Claas Combine.
I wish you showed off more Valtra tractors. They are the best looking tractor on the planet.
The only way he will film Valtra is if he can find one. As far as I know, no one has Valtra in the US
Love the video.
I love AgCo tractors.
Great video!
Thank you for watching. I like sharing farm equipment history.
nice action, nice colors, thumb up, greetings from Slovakia :)
Thank you for watching.
One of your best videos
Thank you Chris. As you always it has to have a Massey to be a contender. 😁
Super la machine j'adore👍👍👌👌
Thank you for watching.
I love these videos!
Thank you for watching. I like sharing farm equipment history.
Very good research 👍
I enjoy sharing farm equipment history. I plan to cover other brands like this.
There were a few brands that I did not realize AGCO owns. Great video!!
Thank you for watching. I like sharing farm equipment history.
Great video. Would be cool if you are going on with the history of AGCO.
I plan too. It’s just a matter of finding the machines from each time period to film to tell the story.
Great Video J !
Thank you for watching. I like sharing farm equipment history.
Always watching!!
Agco is bigger world white whit the difrent brands they have.toghter whit case ih/new holland and John deere they are the top 3
Now I understand why some brands haven’t merged because sales recognition. For AGCO to grow it need to build better dealerships that can train farmers in handling n understanding of their products. Some AGCO products have high cost to their spare parts compared to CNH. I do see GSI playing bigger part maybe other farm related products been brought by AGCO for total farm solution. Great vid BTP👍👍
AGCO’s relationship with TAFE is worth exploring, especially the relative financial strength of both companies. Also, in your summary of the video there are hay mowers shown which are a result of buying and re-branding Fella hay products of Germany. Later on they also buy the Lely grass machinery business as Lely exits to concentrate on robotic dairy cow management. Lely included the Welger round baler business which at last has brought some stability to AGCO’s implement businesses, at least in Europe. Let’s not forget Valtra either, bought partly to get back into the engine manufacturing business but also adding another exclusive line of tractors which are gaining market share steadily.
AGCO has an impressive history. It is hard to link all the brands world wide. It is a challenge to track down and film the 22 brands that are part of AGCO’s history in North America.
Our family's Massey Ferguson 1100 and Super 90 have served us well.
👍👍👍
Man I wish Ethan still had his channel up and running. The kid was extremely knowledgeable in everything he did. Another get video!
Oliver66 was one of my favorite channels to watch. I miss it. It was great to meet Ethan at the 2017 Half Century Show.
AGCO´s Origins & Histoy 👍👌
Thank you for watching.
First tractors I drove were a MM 670 Super and a 2-105 White. The MM670 is still on the farm today.
That’s awesome. Toy Tractor Times has a 1/64 2-105 that will be released this month.
Also the great SISU engines from Valtra in Finland. Used in most AGCO machines.
I'm just getting my teeth cut working on agriculture equipment for AGCO I've not seen any tractors come in with engine issues. Every other component may have its foibles but that magnificent Sisu seems to be flawless.
very nice vid
Thank you for watching.
Interesting video. I was growing up when all this started back in the day. What is interesting is looking at just AGCO, in general the only info easily found is simply the aquisitions of the bigger companies mostly starting when the actual AGCo name came to be.
But there were SO MANY little companies, a lot of them fairly specialized, that were consolidated either by AGCo, or were picked up by other companies right before AGCo bought them that the list of ALL the companies under the AGCo nameplate is simply immense. I remember in the late 80's reading about companies that produced only one or two items, sometimes just cultivators or spring tooth drags etc getting aquired by Hesston, or New Idea, or White, etc. Then AGCo came by and bought up those companies.
It is really hard to find a good list nowdays, a google search of any of the "AGCo brands" doesn;t really show their history very well, mostly just links to stuff about AGCo itself.
I suppose that's a product of our modern global economy and merged up megacorps. But it is a shame in a way that all that "little guy" history is so hard to find. Sort of like how AGCo doesn't seem to like talking about how they own the Oliver nameplate, or MM. Those old companies get treated as irrelevant in today's market, and that's really too bad.
But as the saying goes, nothing stays the same.
I believe their current idea is to have everything under Massey and fendt...
AGCO was built on multiple brands but in 2006 they began to consolidate the brands. Same machinery but painted in “key” brand colors. AGCO has a cool history and great brands but by 2006 as the company was rapidly growing it changed course. AGCO’s primary competitors are John Deere and Case IH. The top 2 brands are one solid color and AGCO has progressed to be core brands to match the other big two.
@@bigtractorpower Ratlif retired, and everything changed.
since then everyone around here left agco and went to IH, as when brands got consolidated(under massey) and parts discontinued, everyone left, and Gleaner was left, until red massey-gleaners started showing up online. We're the only ones who run Gleaners anymore in my area.
They may have a good machine, but people got burnt by massey bad(from combines, to the 2000 series transmission issues), and many vowed to never go back to it.
Perhaps they have a plan, but it sure isn't working or looking good up here. Also would have helped if they would have backed the brands they are named after: Allis Chalmers and Gleaner.
Loved the video! Could you do a similar video on Ford/New Holland?
I would love to do the Ford/New Holland story. My issue at this time is finding the classic blue machines to film. I get to see the new NH T8, T9 tractors and the CR combines. Unfortunately I have not been able to find the classic Fords, Sperry New Holland’s, Versatiles and early New Holland’s like I would like too to tell a complete story. I am always looking so as I get the blue machines filmed I will be able to make the history video.
Class! IS! THE! BEST!
It's claas. Yes they're decent tractors.
AGCO IS MY 2ND FAVORITE. JOHN DEERE IS MY 1ST FAVORITE AGRICULTURE COMPANY.
👍👍
MY dad said that John Deere and International Harvester after WW2 took their war profits and used it to floorplan their dealerships... they built a great dealership network...My grandfather, dad and my uncles opened an BF Avery dealership in 1949 and with the acquisition of BFAvery by Minneapolis Moline became a MM dealer but they closed the dealership in mid to late 50,'s primarily because when they ordered a tractor they had to pay for it in 30 days. Whereas John Deere and IHC could hold a unit for 6 months before having to pay. So they could stock more units.. plus had time to make sales.. John Deere and IHC were building a loyal dedicated clientele of Customers... both with franchisees and end users
It seems MM struggled from the 50s to the 70s when the brand was phased out. Moline made some good machines. So did Oliver. You are 100% correct that the other brands similar did not have the string dealership network to grow theirs sales.
I did not know that AGCO had that many companies under their belt. This was interesting.
Thank you for watching. AGCO has acquired many brands all over the world. Maybe some time I can put a chart together to show all of them.
The part where you talked about the Gleaner combine showing an S 97 ..do you have any previous footage of that machine?..I might of missed it..that’s a nice machine!!!
I filmed that S97 in the fall of 2017. I have not shown it in a full video yet.
I really miss New Idea and White equipment and tractors. I know White still makes planters, but it's just a matter of time before they're gone too.
2021 was the last year for WFE planters. For model year 2022 the planters are now Massey Ferguson.
That sucks.
I'm a fan of AGCO and their brands, so I always enjoy these videos highlighting their history along with the "then versus now" comparison. There does seem to be a fair bit of disdain due to their phase-out of the Allis name and the orange paint, but their quality has continually improved and I feel they made a strategically smart decision by focusing on Massey Ferguson. MF seems to have a global presence that dwarfs the presence Allis-Chalmers ever had (globally; too many people get hung up on the North American market only), and they had so many brands under their belt that consolidation was badly needed. They have a smart portfolio in NA now with Massey (full line, consumer and prosumer brand), Challenger (commercial use brand), and Fendt (the "Cadillac"). You still see some co-branding, such as Hesston by Massey Ferguson, which works well, in my opinion. And in the last few years they have really been pushing the envelope with features and technology, which I sincerely hope will gain them some serious market share. Their only weakness in my eyes are the dealer network in NA; that is the biggest issue I see, and one where John Deere really dominates the market. Just my two cents; great video!
Great post. I am an Allis fan and miss orange but Allis helped build AGCO as a foundation and built a company 8 times bigger than AC was. Hart-Parr coined the term tractor in 1903 and had a loyal following. In 1929 Hart-Padd the original tractor became Oliver. I bet there were loyal Hart-Parr owners that thought what’s this Oliver. Oliver grew and grew and eventually became White Farm Equipment which then became part of AGCO. Unfortunately time changes things but AGCO has progressed and grown and has nearly 30 years of its own history now.
Awesome! Love all the old videos. I wonder which ag-manufacturer buyout Ratcliffe was referencing when he was talking about the brand consolidation - Case buying IH, or Fiat buying Ford?
Case IH
I love my allises and gleaners
Great machines.
My uncle is proud to run massey Ferguson planter, baler, and self propelled discbine
Very nice.
Great video. As I was watching, I thought about how awesome it would be if Fiat saw how successful this strategy was and followed suit by making IH and Case as stand alone brands again. A highly unlikely pipe dream, I know.
It would be neat to see a modern IH or Case.
A lot has changed since the making of that AGCO video. The went the compete opposite of what the video said and got rid of Allis and White brands.
Best tractors on the market today.
👍👍
What was the acquisition case buying ih?
3:48 my dad works with all sorts of unis, they are pretty cool and odd machines in my oppinion.
I have always wondered why they were not more popular.
As long as you treat them well, they will treat you well, that goes for any machinery I guess.
👍
Cool odd and easier to work on than our JD 8800
I love how AGCO talked about being proud of the fact that their business model was to buy the brands but keep the branding. It wasn't too long after that video was made that they got rid of the Allis and White brands. Now it's all mostly MF.
I believe the sunshine McKay combine harvester made in Australia built the first self propelled combine but I could be wrong
I found this very interesting I am a 86 year old going back to the horse, then my father buying a new ACWC in 1937 . At 4 years old I was sitting on the tool box where ever My father went. after 4 years in the Airforce during the Korean war, I came home to farm with my father, buying the last 2 clynd.JD 630. But the Lord had other things for me. so spent flying for and starting flight programs for a mission. But as the old saying goes," you can take the boy of the farm but can't take the farm out of the farm". This was the very best story of how many of these companies merged together, as i well remember most of these when they were first showing up on the farm market. **************for this presentation. Jim ferguson
I've only have 15 acres but I have a wd45 and a round baler. I luv it like it's directly of the line
Very cool. What brand of baler do you use?
@@bigtractorpower an 1956 small round baler. Of course Allis charmels
Great video ! Very informative. It's interesting to see how it all came together. The late 70's early 80's were tough on a lot of North American tractor companies. Talking about brand recognition, I see a tractor line called McCormick which to me is a old brand. My Dad had a 1968 McCormick International 434 tractor that we used on our dairy farm up until the 80's.
Nice history lesson! That's the only way a lot of those brands were going to survive at that time.
Very true. AGCO provided the dealerships and backing to keep many great products going.
Farming 4G
z
Doesn't agco own GSI now as well? I live in Taylorville Illinois. GSI has a factory here in town and a 2nd factory about 15 miles down the road in Assumption Illinois.
Thank you BTP.
I like the history side of tractor companys.
Thank you for watching. I like sharing farm equipment history.
on the 1st of january tracked tractors have become legal to drive on danish roads. i cant wait to se them in the wild instead of only seeing them at farm shows
Very cool to know. Thanks for the update.
I agree with the statement that the dealer creates a client base and people stick with the dealer not the equipment. Our massey dealer honers the warranty, never a fight🤘🤘