An Experiential Theory of Attraction-Based Influence - Prof. Emeritus Naren Chitty A.M.

Routledge Handbook of Soft Power (2nd Edition) 2023, Editors Naren Chitty, Lilian Ji, and Gary Rawnsley. Launch and workshop on 21 November 2023, supported by the Soft Power Analysis and Resource Centre (SPARC) at Macquarie University, the Australian Institute of International Affairs - New South Wales (AIIA NSW), and the School of Social and Political Sciences at the University of Lincoln, UK. Professor Emeritus Naren Chitty A.M. is
Professor of International Communication in the Department of International Studies: Languages & Cultures. He is the Inaugural Director of the Soft Power Analysis and Resource Centre (SPARC) and was the Inaugural Associate Dean (International) of the Faculty of Arts. He was appointed Foundation Chair in International Communication in 2006.