❌ Search Term Clean-Up: Avoid This Mistake!

Valentina Gutierrez, one of our dedicated Account Managers, shares why you should be cautious when optimizing search terms, especially when negating search terms.
Watch this video as she shows how filtering out specific search terms can negate too many and affect the Shopping and PMax campaigns. She also shows you how she figured out the mistake and improved the performance of the Google Ads account.
Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services
0:00 Intro
0:24 Search Term Clean-Up: Avoid This Mistake!
5:01 How the mistake affected the Google Ads campaigns
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#googleads #digitalmarketing #googleadsbestpractices #ppc

[@dcaz342]

I like how you guys actually show the data and the hard facts on google ads. It helps a lot, since we all look at the same charts, it really helps, thank you so much.

[@33bigmoney]

Didn't cost decrease as well? Good video. I guess its based on machine learning so ads for gifts show to Christians based on previous conversion info

[@kevinfonseca4294]

I loved this, thanks for the insights and helpful information

[@onpamarketing]

Love it. Want to see more of this video

[@filippocaroli5294]

Hey Valentina, congrats for the videos, keep going!
However, from the filtered search term report, you can see that those search terms you excluded brought 14 conversions in the period selected.
Unfortunately, all the terms you show collected 0 clicks, so it’s difficult to understand what you excluded, but I guess you excluded something that was bringing good results.
The message should be more “do it carefully” Vs don’t do it! :)
Great type of content though!

[@Ads-re2sl]

Hold up. I’m using a script to exclude generic search terms from my branded shopping campagne. If I’m understanding this correctly this can also impact my generic feed only Pmax campaign?

[@solutionseight]

This would be hard to say without knowing if you are running other Shopping campaigns that might also be feeding PMax. Also, this is more of a suggestion to check and it doesn't mean it will happen every time or in every account. If performance is not looking good and everything else seems ok, it may be worth testing out turning off the negative lists for a while to see if things get better.