Hey, fantastic video! I can completely relate to starting with a Target ROAS strategy, even with a new Google Ads account. I do have a couple of questions, though: 1. When launching a new account, do you exclude branded keywords to focus on maximizing incremental optimization, or do you include them from the start? 2. For a Shopping Target ROAS strategy in a new account, which conversion events do you set as primary? Do you stick solely to the purchase event, or do you also include secondary events like Add to Cart and Checkout to support the algorithm? The strategy what I use is: $5 for add to cart, $10 for checkout and Purchase got the variable value, so that the algorithm focuses on the conversion that giver high value. 3. Lastly, do you prefer GA4 tracking or Google Ads tracking for a new account? Personally, I lean toward GA4 because it seems better suited for collecting more of data points. I’d like to hear your thoughts on this! Thanks in Advance
How do you go with Troas from day 1 if it needs minimum 15 conv in last 30 days? And if you wait for intial conversions how you achive those intial conversions by amnual CPC?
Go really low. I started at 50% ROAS and Im already up to 250% first week. Just don't go crazy on your budget at first until you get enough volume and stability.
11:30 You can set a minimus CPC within TRoas Standard Shopping By using a portfolio bid strategy. I will allow you to both set a minimum and maximum CPC.
You use to recommend manual cpc standard shopping and pmax target roas together, are you saying not to do it that way anymore and to switch to only troas standard shopping and no pmax campaign this is for selling sports team apparel like mlb team apparel? Thank you for the videos they have helped a lot. From Paul Allen
Does anyone know if running TROAS along side a manual CPC campaign will canibalize each other or the TROAS will over power the manual cpc? In my case, my manual CPC stop performing since running / testing TROAS
Generally the ads platform tend to prioritize more on automated vs the manual one, which is what might have happened in your case and your 2nd sentence is the answer looks like.
Hey John! Great stuff. What strategy do you suggest for high ticket (above $1,000) branded products? And how do you decrease CPA when using troas (set at 160% as it's profitable) for low ticket items? Thank you!
Does anyone know how you would scale these low target ROAS campaigns? Let’s say I set the ROAS to 100%, and I get 400% return, I’m happy with this but I’d like to spend more money and get a 600% return. Like how do you scale performance on Target ROAS with, and without, adding budget? You can’t set a higher ROAS because it’ll limit spend, right? Thank you!
In this case, how about running two standard shopping campaigns with a priority strategy? You could have one for generic terms where you set lower bids, and another one focused on brand terms where you can be very aggressive with the bids without worrying about negatives 24/7. I've tried this adding negatives everyday approach in the past, and it's a nightmare, plus it almost never works.
On generic terms, go tROAS with brand negatives, on brand terms, go for manual CPC with low enough bids and there won't be a need to add many negatives
How can you go aggressive on brand terms without worrying negatives? can you give example and a lil details? in my experience, brand terms are a nightmare for negatives as you always get non brand terms coming in no matter how you train the algo to go only for brand terms. The generic onces are much easier by just adding the brand terms as negatives.
@@lipskerov because of a low bids on brand terms, that is why no need to add negatives? so if you still get generic terms on your branded campaign, you just ignore or let them keep coming?
For e-commerce brands who spend 500 USD or 1000 USD per month how on earth you can run troas on standard shopping without any conversion data plus you also can't rank high on bidding auctions with such slim budget for sure. I can bet on this statement
Ive tried it and it takes forever to optimize and the volume sucks because of no previous history. The only way to crank it up is to test a lower tROAS but you have to be careful and find whats acceptable for your bottom line.
I have one client with a $600/month budget. Over 9 months I tried testing every type of campaign to finally land on a PMax with a 400% tROAS. I had to boost the budget $10/day as it was running too lean. Once sales started flowing I was able to nudge it up to 600% to make acceptable margins.
Hey, fantastic video! I can completely relate to starting with a Target ROAS strategy, even with a new Google Ads account. I do have a couple of questions, though:
1. When launching a new account, do you exclude branded keywords to focus on maximizing incremental optimization, or do you include them from the start?
2. For a Shopping Target ROAS strategy in a new account, which conversion events do you set as primary? Do you stick solely to the purchase event, or do you also include secondary events like Add to Cart and Checkout to support the algorithm?
The strategy what I use is: $5 for add to cart, $10 for checkout and Purchase got the variable value, so that the algorithm focuses on the conversion that giver high value.
3. Lastly, do you prefer GA4 tracking or Google Ads tracking for a new account? Personally, I lean toward GA4 because it seems better suited for collecting more of data points. I’d like to hear your thoughts on this! Thanks in Advance
How do you go with Troas from day 1 if it needs minimum 15 conv in last 30 days? And if you wait for intial conversions how you achive those intial conversions by amnual CPC?
Go really low. I started at 50% ROAS and Im already up to 250% first week. Just don't go crazy on your budget at first until you get enough volume and stability.
Wow! John, great to see you once again on the Sol8 channel.
11:30 You can set a minimus CPC within TRoas Standard Shopping By using a portfolio bid strategy. I will allow you to both set a minimum and maximum CPC.
i had a error saying to use troas you need more conversions and the system did not let me change it from max clicks to troas.
You use to recommend manual cpc standard shopping and pmax target roas together, are you saying not to do it that way anymore and to switch to only troas standard shopping and no pmax campaign this is for selling sports team apparel like mlb team apparel? Thank you for the videos they have helped a lot. From Paul Allen
Does anyone know if running TROAS along side a manual CPC campaign will canibalize each other or the TROAS will over power the manual cpc?
In my case, my manual CPC stop performing since running / testing TROAS
Generally the ads platform tend to prioritize more on automated vs the manual one, which is what might have happened in your case and your 2nd sentence is the answer looks like.
Hey John! Great stuff. What strategy do you suggest for high ticket (above $1,000) branded products? And how do you decrease CPA when using troas (set at 160% as it's profitable) for low ticket items? Thank you!
Does anyone know how you would scale these low target ROAS campaigns?
Let’s say I set the ROAS to 100%, and I get 400% return, I’m happy with this but I’d like to spend more money and get a 600% return.
Like how do you scale performance on Target ROAS with, and without, adding budget?
You can’t set a higher ROAS because it’ll limit spend, right?
Thank you!
In this case, how about running two standard shopping campaigns with a priority strategy? You could have one for generic terms where you set lower bids, and another one focused on brand terms where you can be very aggressive with the bids without worrying about negatives 24/7. I've tried this adding negatives everyday approach in the past, and it's a nightmare, plus it almost never works.
On generic terms, go tROAS with brand negatives, on brand terms, go for manual CPC with low enough bids and there won't be a need to add many negatives
How can you go aggressive on brand terms without worrying negatives?
can you give example and a lil details?
in my experience, brand terms are a nightmare for negatives as you always get non brand terms coming in no matter how you train the algo to go only for brand terms.
The generic onces are much easier by just adding the brand terms as negatives.
@@lipskerov because of a low bids on brand terms, that is why no need to add negatives? so if you still get generic terms on your branded campaign, you just ignore or let them keep coming?
in my case standard shopping does not work out if i am running P-Max campaigns
you generally have to exclude products from pmax to run them in standard shopping
@@advertiser0001 thank you so much i will try it
Hi guys. I please talk about search ads and tcpa
For e-commerce brands who spend 500 USD or 1000 USD per month how on earth you can run troas on standard shopping without any conversion data plus you also can't rank high on bidding auctions with such slim budget for sure. I can bet on this statement
Ive tried it and it takes forever to optimize and the volume sucks because of no previous history. The only way to crank it up is to test a lower tROAS but you have to be careful and find whats acceptable for your bottom line.
I have one client with a $600/month budget. Over 9 months I tried testing every type of campaign to finally land on a PMax with a 400% tROAS. I had to boost the budget $10/day as it was running too lean. Once sales started flowing I was able to nudge it up to 600% to make acceptable margins.
I agree troas with pmax feed only campaign is only acceptable here