Maximize Conversions or Maximize Clicks?
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- Опубліковано 1 лис 2022
- Maximize Conversions or Maximize Clicks? Which is the best option for your Google Ads bid strategy?
If you are launching your first campaign or a new campaign or your campaign has been paused for over 30 days, start with Maximize Clicks. Once you have 15-30 conversions in a 30 day period of time, switch the Bid Strategy to Maximize Conversions to let Google’s system ‘help’ your campaign find more people that ‘look’ like your previous Converters.
Leave me a like or comment if this helped you or if you have any questions about this strategy.
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Todd Nevins is the Founder & President of CLICKPlacement, a Google Ads Partner, with over 18 years of Ads experience. Him and his team work with regional niche companies and national organizations to maximize prospect and customer engagement, and sales with proven Google Ads strategies.
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This is the best summary. Other videos will say the same but are like half an hour
Thank you! Quick Hits!!
Straight to the point. Thanks!
Short and sweet. Thanks.
Just like your comment! Thank you.
Simple and clear explained Thank you.
So which one is cheaper?
Thank you, straight to the point
Thank you!
Such a helpful video! Thank you 🙏🏼
That's a good explanation. Thanks
Very helpful, thank you!
Super well explained THANKS!
Thank you!
Short and to the point! Thanks!
You are very welcome.
Thank you so much
Very helpful
Thanks for sharing your knowledge
Thanks, I'm switching back to [ Clicks ] -
My campaign don't have any conversion after 30 days running maximize click. What can I do to have more conversion besides continue running maximize click？
If you don't have enough Primary conversions to switch, implement Secondary conversions on the site like a button click on a call-to-action button or 45+ seconds on the site and 3+ page views. Then change these Secondary conversions to Primary. This will feed 'conversion data' to the algorithm from people that are engaged enough to click a call-to-action button or stay on the site for an extended period of time. These are still valuable visitors. Then when you have 30 of these new conversions, you have enough data to change to Max Conversions. Then the system will target more of these higher value visitors in the hopes of a percentage of them will convert into ACTUAL conversions like form submissions and phone calls. Once you have 30 actual conversions, change these original Secondary conversions back to Secondary so you are only tracking Primary conversions.
I run Google Ads it’s a “call ad”. Previously I’ve had it at maximize clicks & daily budget at $5.
Do I change to “maximize conversions?” Google wants me to set a target cost per action. Do I put that at $5 too?
Thank you for the comment. If you have 30 conversions over a 30 day period of time or 90 conversions over 6 months, then yes. Change the strategy to Max Conversions. To calculate the correct Target Cost Per Action to start with, use what your current cost/conversion is and add 25% to it. So, if your current cost/conversion is $20, start your tCPA at $25. If your traffic is consistent with what it was in the Max Clicks environment, consider decreasing the tCPA by $5. If the traffic slows, increase by $5. This will help give the system enough 'room' to perform. I hope that helps but if you have any additional questions, please comment back. 👍
But do you think is there any situation when we should switch from maximize conversion to maximize click?
Yes, if there aren't 15 conversions or more in the last 30 days and the budget isn't spending, then switching from Max Conversions to a Max Clicks strategy makes sense.
Hello, I have over 100 conversions in 2 years ( Calls). If I just switch to Max Conversion, how much will Google Charge me for each Conversion? Anything they want? thank you.
Hi there and thank you for the question. 100 conversions in two years isn't enough data for the Max Conversions strategy to function properly. My suggestion would be to create additional Primary conversions in Ads like page views and time on site that tracks people's engagement once they land on your page. I realize these aren't ACTUAL conversions but they are still signals that Max Conversions can use to function properly. Once you have 30 of these Primary conversions, then you can switch to Max Conversions.
My account recommended me to switch into maximum conversation and i want clicks what to do
If your strategy is to drive more clicks, and not focus on conversions, then just Dismiss that recommendation. Most of those recommendations do not take into account your specific strategies so you have to take THOSE into consideration first before implementing any new changes.
Google Ads maximize conversion costs more expensive than maximize clicks
Thank you for the comment. It depends on how you are measuring the true cost whether it be Avg cpc or cost/conversion. If conversions are tracked properly and there are over 30 conversions in a 30 day window, Max Conversions is a more cost effective strategy to drive high-quality conversions that have a better chance of converting to customers.